Relações públicas e reputação online: gerenciamento de crise no site americanas.com

The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com site. It also aims to analyze the electronic scene, highlighting their implications for consumer relations in e-commerce. In addition, as a consequence of conflicts, settles a loss situation, financial and reputation. A crisis begins with planning and communication failures, it is clear that public relations is essential in business today, as interest in integrating their knowledge and opinions, and maintaining a global view of the environment in which it operates. The case study analysis provided confirmation that the public relations face a growing market, which requires qualified and updated to do crisis management, especially in the online environment

Pluviosidade, circulação atmosférica e vazão hídrica na bacia do rio Itajaí, Santa Catarina, Brasil

This research sought to understand the temporal and spatial distribution of rainfall and its effect on water dynamics on a regional basis, taking into account the pace of climate paradigm. The study area covers the entire river basin of the Itajai and its surroundings understood, roughly, between parallels 26° and 28° south latitude and 48° and 50° 30' west longitude, place of constant heavy rains and floods. In this region, pluviometric and fluviometric data were obtained, the variables of rainfall and water flow, which were compiled and analyzed using spreadsheets in order to get the series with more homogeneous data as possible for good analysis, the period between 1953 and 1982. This historical period has passed in principle by an analysis which sought to highlight the variability and distribution of rainfall and water flow in the basin-level annual, techniques which were used that allowed the choice of standard year representative (rainy, dry , usual) series. These obtained years (1957, 1968 and 1971, respectively) underwent a detailed analysis on the monthly level, providing good interpretation of the dynamic behavior of rain associated with dynamic water flow for these representative years

Realidade em crise: uma cobertura in loco da crise econômica na Espanha

Em um contexto globalizado, onde os acontecimentos possuem alcance mundial, torna-se necessário avaliar a eficiência do chamado Jornalismo Internacional na divulgação de informações. A singularidade do olhar jornalístico tem sido comprometida neste ramo, uma vez que a modalidade está cada vez mais ligada às agências de notícias, que apresentam uma cobertura pasteurizada dos assuntos em questão. O objetivo geral deste projeto foi contribuir para o enriquecimento das informações sobre a crise de origem econômica na Espanha, por meio da produção de conteúdo in loco, e retratar os reflexos deste contexto na vida da população europeia, nos âmbitos cultural, econômico, político e social, a fim de comprovar que é fundamental a presença do correspondente no local do assunto reportado. Além disso, constatou-se ser necessário reportar os efeitos da crise na vida comum dos habitantes da Espanha, uma vez que os meios de comunicação tradicionais se limitam a fornecer uma visão tecnicista do assunto, por meio de números e estatísticas. As notas, notícias, entrevistas, fotos e vídeos produzidos foram publicados em uma página experimental criada no Facebook, de modo a avaliar a eficácia das redes sociais enquanto novas plataformas do jornalismo digital

Crise dos alimentos e seu impacto diferenciado entre países

Este trabalho tem por objetivo apresentar e discutir a crise dos alimentos, bem como seu impacto diferenciado entre os países. Para tanto, inicialmente se analisou a origem e gestação da crise alimentar, bem como todos os fatores causadores e/ou que intensificaram tal crise. Posteriormente, se discutiu o impacto desta crise, sobre a segurança alimentar nos países mais afetados e, por fim, foca-se sobre o pouco impacto da crise no caso do Brasil. Analisa-se, portanto, os meios que fizeram com que o Brasil, diferentemente de outros países, conseguisse passar “ileso” pela crise dos alimentos, com relação à economia e a segurança alimentar

Crise da cafeicultura e seus efeitos socioeconômicos no município de Dracena (SP)

The coffee crisis in the 1980s reached deeply municipality of Dracena, considering that the coffee had significant social and economic importance to the area. In this context, the research aimed to analyze the socioeconomic consequences that this crisis has provided small rural proprietors of the county. To achieve this goal we seek to articulate the theoretical reference, with data from secondary sources, interviews with the main responsible for the agricultural sector and an application questionnaire to 21 small rural proprietors of the county. It was found that, due to the dependence relationship with the coffee, the economy of the city suffered from the attack of said culture during the 1980s. Rural producers who cultivated such crops as the main, had to readjust productively to remain in the countryside, but the economic and social development that coffee was brought in earlier times was not rescued. As a consequence, there has been an intensification of evasion demographic of rural municipality, a process that had begun in the 1970s and was strongly reinforced by the crisis of the coffee culture. We note that from the 2000s, the situation became better for small rural proprietors in order that public policies implemented now serve, in part, the needs of those with greater efficiency. This situation can be evidenced by a slight reduction in the number of rural people dracenense. Despite improvements recorded since the 2000s, the situation is still not ideal, given that many small proprietors surveyed expressed dissatisfaction. In this context, we note that the performance and joint of federal, state and municipal government are essential so that public policies are efficient, thus providing decent conditions for social reproduction of small rural proprietors and their dependents in the countryside

Desregulação financeira e a crise de 2008

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Os impactos da crise financeira sobre as finanças públicas do estado do Piauí

O presente trabalho tem como objetivo compreender os impactos e os ajustes ocorridos nas finanças dos municípios do Estado do Piauí em decorrência da crise financeira mundial de 2008, desencadeada a partir do mercado de hipotecas sub-prime dos Estados Unidos. Para a análise desses impactos sobre os municípios do Piauí, pretendo estudar as principais características da crise financeira mundial de 2008, apresentar uma visão ampla do desenvolvimento econômico e social do estado do Piauí, elaborar um quadro geral das finanças dos municípios piauienses a partir de suas principais contas, montar indicadores fiscal-financeiros, do período pré e pós crise, avaliar os resultados obtidos e identificar se houveram estratégias de ajustes por parte destes municípios. Desta forma, farei uma reflexão não só de como, quanto e se sofreu o estado de menor renda per capita do País, mas também de quais foram as medidas tomadas pelas administrações municipais para o enfrentamento da crise

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

O debate modernidade / pós-modernidade e a crise socioambiental: um estudo sobre teses e dissertações brasileiras em educação ambiental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Kitsch, crise da utopia modernista e crítica de arte na contemporaneidade (2010)

Análise das relações entre o exercício da crítica literária/artística e o conceito de Kitsch na contemporaneidade.

A crise na sociedade do trabalho e sua importância na contextualização dos conteúdos curriculares do ensino médio

This article has as objective to discuss some topics concerning the supposed crisis of the society of the work and its consequences for the debate in social sciences and also for the work category contextualization in the secondary school curriculum. As the work has represented an important explanation category for the classic social thought, the contemporary paradigm of deep metamorphoses in the world of the work and the advent of the new question (CASTELS, 1995; ROSANVALLON, 1995) backward the necessity to rethink the theoretical shades that base the interpretation of the social life on the current context, when the center position of the work is being questioned. Having taken some theoretical references from the sociology of the work, we search to delineate on a brief way the quarrel about the dimensions of the social and political phenomena these days and the importance of this debate on the contextualization of the secondary school curriculum contents.

Gestão do ouro azul no contexto globalizado Neoliberal: bem econômico ou bem social?

The neoliberalism based on the Washington Consensus advised privatization as the most effective alternative for the management of natural resources. The question is what is prioritizing efficiency, market or welfare? The growing concern about the water issue has been highlighted in discussions in international policy debates, and what it turns out is the prominence of corporate and economic interests over social and environmental. The water is in crisis, there are several sources of popular conflicts around the world contrary to how this resource is being offered, as the Water War occurred in 2000 in the city of Cochabamba. It is necessary to respect its limitations to ensure their future availability and choose the best development model that favors the effectiveness of their control. The international proliferation of commercial vision concerning water stipulated privatization of their management as ideal rule, which increased rates, concentrated income, has not improved the quality nor promoted the conquest of equal access to water for most systems that provides these services, this is, privatization has not brought positive results that outweigh the harm of its implementation. Water is an essential commodity for life of living beings, in all its stages, basic reason to develop plans, rules and commitments that ensure its conservation and provide, as soon as possible, a valid alternative for the sustainable management in long term

A crise financeira de 2008: uma reflexão a partir da teoria da fragilidade financeira de Hyman Minsky

This paper aims to use the theoretical framework developed by Hyman P. Minsky for understanding the concept of financial fragility observed in the capitalist system. It is intended to clarify the concept of intrinsic instability to which capitalism is subject, which is responsible for generating more economic cycles - periods of prosperity and crashes that affect global economies - particularly the one initiated in the United States in 2008. Thus, we made theoretical analysis of the theory of economic cycles and financial instability beyond historical reviews on the biggest financial crisis since the Great Depression

Implicações da União Econômica e Monetária Europeia sobre a política econômica dos PIGS: uma análise sobre a crise das dívidas soberanas

The present work intends to analyze the impacts of the European Economic and Monetary Union in the economic policies of the countries named PIGS, with an analysis about the sovereign debt crisis, in view of the autonomy loss to adopt own monetary and exchange rate policies of countries with different levels of development