New Business Models And Editorial Exemption: A Study On Service Journalism Based On Ecommerce Operations

The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.

Inserção de pessoas com deficiências no mercado formal de trabalho a partir da percepção dos profissionais de recursos humanos das empresas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Ética, justiça e democracia em sala de aula: o desenvolvimento e a experiência de um novo método de discussão de dilemas morais para a educação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise da organização das ações municipais de saúde bucal na atenção básica

Pós-graduação em Odontologia Preventiva e Social - FOA

Expressão gênica diferencial em tecido muscular de bovinos Nelore divergentes para qualidade de carne

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O processo de liderança na perspectiva de enfermeiros da estratégia de saúde da família de Botucatu: uma pesquisa-ação

Pós-graduação em Enfermagem - FMB

Conhecimento sobre HPV (Papilomavírus Humano) e a percepção das adolescentes sobre sua imunização

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Material educativo para familiares de recém-nascidos em terapia intensiva neonatal: percepção dos pais e equipe de saúde

Pós-graduação em Enfermagem - FMB

Velhice, ideologia e crítica: uma análise sobre a participação, protagonismo e empoderamento dos (as) velhos (as) nos espaços conferências

Pós-graduação em Serviço Social - FCHS

Cyberhooligans: a manifestação da violência das redes sociais

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

A díade treinador personalizado online e cliente: análise das relações interpessoais

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Orientações pedagógicas no estágio supervisionado de educação física na Colômbia, Brasil, Argentina e Chile

Pós-graduação em Ciências da Motricidade - IBRC

Orientações pedagógicas no estágio supervisionado de educação física na Colômbia, Brasil, Argentina e Chile

Pós-graduação em Ciências da Motricidade - IBRC

Nursing care practices at an outpatient care center from an integrative perspective

Aim: to analyze nursing care practices at a Specialized Outpatient Care Center from the perspective of an integrative health care activity. Method: Interviews with 24 nursing professionals were undertaken. For data analysis, Thematic Content Analysis as proposed by Bardin was applied, resulting in the following themes: the team size and its commitment to health care; professional practices and activity of the nursing team. Results: The size of the nursing team was considered insufficient, which compromises the quality of care and results in work overload and dissatisfaction of the nursing professionals. On the other hand, they were satisfied with the tasks performed day-to-day and related integrality to individual care, considered it essential and usually practiced it daily. Conclusion: It is considered that the nursing team has the potential and commitment to develop their care practice combined with the integrative perspective, and therefore providing quality health care to the population.

O brinquedo terapêutico e o preparo da criança para cirurgia de correção de fissura labiopalatina

Objectives: to use the toy as a therapeutic resource in the preparation of children undergoing surgical repair of cleft lip and palate preoperatively; to describe quali-quantitativelly the behavioral reactions of the child during the two periods, pre-and postoperatively. Method: quali-quantitative study, developed in a specialized hospital, with 40 children aged between 7 and 12 years old who underwent surgery for correction of cleft lip and palate. Data collection was by means of an instrument with 21 behavioral variables preoperatively and postoperatively. Content analysis was used in the speech of mothers and children. This study was the research project approved by the Ethics Committee, CAAE No. 050/2011. Results: the variable is a presented questioner p> 0.0265 and four categories emerged after content analysis. Conclusion: therapeutic toy is a feature that makes children relieve stress, and facilitates the implementation of nursing care.