Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Educação em direitos humanos: cidadania ou emancipação humana?

This study aims to identify the horizon of emancipation in Human Rights Education, using the philosophy of praxis as a theoretical framework, basing on authors as Tonet, Losurdo, Marx, and Saviani and Duarte, taking as a privileged locus analysis of the Plan National Human Rights Education (PNEDH, 2007). The discussion about the historical development of the movement of the struggles for human rights was a starting point to indicate how, in general, these struggles have been developing since the context of bourgeois revolutions. From there we tried to discuss how the prospect of citizenship has been treated within the Rights Education, the latter being a reflection of social movements' struggles for rights from the year 1980. Situating this movement within a larger movement on the issue of education in Brazil in the twentieth century, we tried to discuss the flags such as citizenship, the strengthening of civil society and creating a culture of rights as a goal of emancipation. Seeking to differentiate between citizenship as political emancipation and human emancipation, was placed the imperative to take the citizenship as a mediator and not as an endpoint in order to equip a culture of struggle for a classless society without exploitation of man by man

Regiões competitivas agrícolas e vulnerabilidade territorial: o papel do Consórcio Pesquisa Café

This academic work presents the final results of the undergraduate research about new agricultural technical systems developed by “Consórcio Pesquisa Café” (CPC), which main objective was to analyze the impacts of scientific inputs in different coffee producing regions, particularly in South of Minas Gerais. The creation of the CPC meets the demands of a global scientific coffee-growing (SANTOS, 2000) under development in the current period technical-scientific-informational (SANTOS, 2009). On this period, also called globalization, the technoscience, the information and the finances guide the actions of companies and institutions submitted by imperative of competitiveness on international market. The Brazilian’s coffee-growing regions (South of Minas Gerais, Cerrado Mineiro, Espírito Santos Ridge’s, Western Bahia, among others) on search of higher productivities, begin gather technical, informational and communicational densities (SANTOS, 2009). Considering these facts, we detail in this research, the major agricultural technical systems developed by “Consórcio Pesquisa Café” (CPC), expressed in new management techniques, new cultivars and new chemicals, mechanical and biological inputs. In the concluding part of this undergraduate research we analyze how these new technical systems contribute to increased competitiveness and vulnerability of South of Minas Gerais in front of international market

Língua wauja (arawak): uma descrição fonológica e morfossintática

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Caracterização molecular, citogenética e fenotípica de acessos do Complexo Saccharum para fins de introgressão genética

Pós-graduação em Agronomia (Genética e Melhoramento de Plantas) - FCAV

O ethos das obras de autoajuda para terceira idade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Recuperação de turbinas hidráulicas danificadas por erosão cavitacional por soldagem com aço inoxidável/cobalto

Pós-graduação em Engenharia Mecânica - FEIS

A (in) existência da sexualidade no curso de pedagogia: o currículo oculto em evidência

The curriculum is an important instrument, through which are outlined the main aspects to be achieved in the educational context . It can be real, occurs in the classroom as a result of the education program, and be hidden normally be transmitted without being mentioned by teachers. Sexuality although it is not integrated with the components of the formal curriculum, and is present in said prohibited school , the way you act, speak and articulate the school community , expressing itself through the hidden curriculum. Considering this, the present study based on qualitative and quantitative aimed to analyze the curriculum of a course in pedagogy of a State University located in the State of São Paulo, as well as giving voice to students of that course in order to analyze if sexuality is to clearly present the formal curriculum. Therefore , a study of the documents in that course , but precisely its curriculum process n º 342/89 , their volumes I to IX , the period extending from 1959 to 200, as well as the curriculum in force until the year 2007. In addition, we used a closed questionnaire containing 20 questions which included the participation of 70 students Pedagogy daytime and night of that educational institution. Since its initial curriculum to the latest nonexistent space for disciplines sexuality, and the ' progress ' that can be noted is the introduction of the limited elective courses that no longer exist in the current course. In the words of most students sexuality is not a matter encompassed in that course. These data show that both the real and the hidden curriculum does not give due importance to this issue. Therefore, it is imperative that this course, as well as the different undergraduate courses, should adhere to sexuality need to be part of the actual curriculum, in order to allow students access to this knowledge.

Esthetic dental anomalies as motive for bullying in schoolchildren

Facial esthetics, including oral esthetics, can severely affect children's quality-of-life, causing physical, social and psychological impairment. Children and adolescents with esthetic-related dental malformations are potential targets for bullies. This study was aimed to present and discuss patients who suffered from bullying at school and family environment due to esthetic-related teeth anomalies. Providing an adequate esthetic dental treatment is an important step in their rehabilitation when the lack of esthetic is the main source of bullying. After dental treatment, we noted significant improvement in self-esteem, self-confidence, socialization and academic performance of all patients and improvement in parental satisfaction regarding the appearance of their children. It is imperative that both family and school care providers be constantly alert about bullying in order to prevent or interrupt aggressive and discriminatory practices against children and adolescents. Clearly, dental anomalies may be a motive for bullying.

Violence against children and adolescents: awareness and attitudes of Brazilian dentists

Violence against children and adolescents, ranging from negligence to sexual abuse, is an imperative public health problem. The ill treatments are considered as nonaccidental traumas, actions or omissions against children, who suffer physical or emotional violence. The main perpetrators are fathers, mothers, guardians, family, friends or the children‘s primary caretaker. It is very important to identify abuse cases, because this allows proper medical and legal intervention. In Brazil, the law n. 8.069, of July 13, 1990, known as the ECA -Statute for Children and Adolescents (SCA), stipulates the obligation to report suspected or confirmed cases of ill treatment against a child or adolescent to the Guardianship Council of the respective locality. The health professionals play a crucial role with regard to identifying cases of violence, collecting information, making early diagnosis of suspect cases and reporting such cases to the authorities. The dentists can contribute significantly, as most injuries occur in the orofacial region. Bite marks, burns, bruising, among others, are easily identified during a dental consultation. The aim of this work was to verify the awareness and attitudes of Brazilian dentists concerning violence against children and adolescents. This research was approved by the Research Ethics Committee of the Faculty of Dentistry of Araraquara – São Paulo State University (FOAr – UNESP). Sixty-three dentists answered an open and closed questionnaire concerning their formation, knowledge, experience and attitudes towards ill-treated children and adolescents. Among other results, thirty-nine dentists (61.9%) affirmed to have the means to identify illtreatment cases, 13 (20.6%) reported having some experience on this matter, but only 8 reported the cases to the Council of Guardianship, as determined by Brazilian law. Twenty percent of the reasons presented for not notifying the Council were fear of reprisal, and 60.0% were uncertain concerning the ethical and legal implications. Physical violence was the most reported form of identified violence (76.9%), followed by negligence (38.5%). Among the 13 professionals that had experience with violence cases, in 10 cases the perpetrators were identified – in 70.0% of the cases, the parents were the originators of such violence. It was concluded that further formation and orientation are necessary, in order to prepare dentists to act correctly when, during their professional activities, they encounter cases of violence against children and adolescents.

Matriz Bertholdo/Ricci/Barrotte (BRB): uma simplificação de técnica para obtenção de guia de estratificação com compósitos

Advanced Layering composite resins can be facilitated by a technique called "Lingual Matrix", where a guide is made of elastomer by molding a previously waxed tooth or sculped in an intraoral test drive restoration. This technique has many advantages to sophisticated layering, facilitation stratification, anatomic construcrion and the stages of finishing and polishing. However, in some clinical situations, the unfolding of the steps to obtains this matrix can be time consuming or even infeasible. To facilitate the achievement of this apparatus, a technique was idealized allowing significant reducrion in clinical time. This matrix, called the "BRB Matrix" is widly discussed in a didactic and clinical manner in this article, presenting its advantages in clinical cases where it is imperative to use a guide for conduction a controlled layering. The simplicity of this approach, as well as reduced clinical time and finacial costs turn it feasible in an everyday clinical practice.

Avaliação da indexação em catálogos de bibliotecas universitárias por meio da recuperação da informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento do cultivo 3D a partir de células primarias de neoplasias mamárias caninas: estudo da apoptose sobre efeito ou não da carboplatina

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sinais e sintomas na Síndrome de Costen associada a desordens temporomandibulares: relato de caso clínico

Costen’s syndrome is defined as a set of auditory signs and symptoms in patients with TMD. It is characterized by ear fullness, hearing loss, tinnitus, ear pain and vertigo with nystagmus.It has predilection for females and fourth decade of life. The multidisciplinary monitoring of these patients is imperative in its recognition and the establishment of effective therapy. In this paper we report a case of Costen’s Syndrome patient whose treatment consisted of advice on the etiology of the disorder and weekly sessions of acupuncture. The clinical features that led to the diagnosis and treatment plan, and the effectiveness of acupuncture as supportive therapy were also discussed.

Jornalismo e meio ambiente: a contribuição dos meios de comunicação e o conceito de sustentabilidade

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM