Consumer Culture Theory (CCT) já é uma escola de pensamento em marketing?

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma orientação epistemológica baseada no interpretativismo e na pesquisa qualitativa. Diante do destaque alcançado pela CCT, levantou-se a seguinte questão: a CCT já pode ser considerada uma escola de pensamento em marketing autônoma? Pautados em três critérios fundamentais para a qualificação de uma escola de pensamento (reconhecimento acadêmico, corpo de conhecimento e contribuições), foi realizada uma desk research, baseada em periódicos e artigos da área e na construção de um corpus de pesquisa construído com base nas referências contidas no texto seminal Consumer Culture Theory (CCT): twenty years of research. A conclusão é de que a CCT atende aos critérios adotados na presente pesquisa, podendo ser considerada uma escola de pensamento a utônoma dentro do campo de pesquisa do consumo.

Theory of reasoned action for continuous improvement capabilities: a behavioral approach

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.

Organizing resistance movements: contribution of the political discourse theory

The main purpose of this paper is to explore the possibility of articulating Political Discourse Theory (PDT) together with Organizational Studies (OS), while using the opportunity to introduce PDT to those OS scholars who have not yet come across it. The bulk of this paper introduces the main concepts of PDT, discussing how they have been applied to concrete, empirical studies of resistance movements. In recent years, PDT has been increasingly appropriated by OS scholars to problematize and analyze resistances and other forms of social antagonisms within organizational settings, taking the relational and contingent aspects of struggles into consideration. While the paper supports the idea of a joint articulation of PDT and OS, it raises a number of critical questions of how PDT concepts have been empirically used to explain the organization of resistance movements. The paper sets out a research agenda for how both PDT and OS can together contribute to our understanding of new, emerging organizational forms of resistance movements.

CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

ABSTRACTSocially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

Current issues in Social Work Theory

São aqui analisados os discursos sobre as tendências gerais na teoria de Serviço Social. Estes discursos sobre o papel do Serviço Social são tratados no contexto da sociedade, bem como do cliente -assistente sócial -agência. A teoria da prática representa um discurso entre as perspectivas de Serviço Social nos seus aspectos transformacionais, terapêuticos e de ordem social. São também abordadas as suas várias combinações e interacções em todo o tipo de prática e organização de Serviço Social. O discurso sobre a eficácia baseia¬se em estudos comprovados da construção social, potenciação (empowerment), e realismo crítico ainda polémico. A prática reflectiva e crítica constitui os modelos actuais que interligam a teoria e a prática.

Sustainable Tourism and Eradication of Poverty (Step): impact assessment of a tourism development program in Brazil

This paper aims to evaluate the social impacts of the Tourism Development Program (Prodetur) in the northeastern town of Porto Seguro, Bahia, Brazil. The method used is based on the difference in difference technique applied to the 1991 and 2000 Census microdata. The results suggest social advances following from poverty relief based on income - where the benefits are distributed, generally, in a relatively equal manner between the native and migrant population. There is a relative deterioration in the sanitary situation, which consists of a very serious problem in the mid- and long-term, whose costs are mostly borne by the native population. Therefore, maintaining the natural capital is the main aspect that distances Porto Seguro’s tourism supply from the concept of sustainability. The article also relies on difference in difference estimators to assess the impacts of local public policies related to the sector.

Emoções positivas e motivação na reabilitação biopsicossocial

RESUMO: O presente estudo tem como principal objectivo verificar o fluxo emocional e a motivação para a mudança num programa de reabilitação biopsicossocial de alcoolismo e toxicodependências, com a duração de quatro semanas. Para esse efeito, procedeu-se à recolha da amostra de 30 participantes dentro do programa, utilizando para avaliar o fluxo emocional os relatos de episódios emocionais, o Teste de Positividade (TP), a Analogical Emotional Scale (AES), o Subjective Well-being (SWB), o Controlo Percebido Subjectivo (CPS) em três momentos distintos do programa, pelo que para avaliar a motivação foi utilizada a escala SOCRATES 8D no inicio e no final do programa de reabilitação. A teoria argumenta a existência de um aumento na satisfação pessoal e nas emoções positivas durante o processo de mudança, ou seja, quando o processo terapêutico decorre de forma favorável. Os resultados confirmam a existência de uma evolução linear positiva no TP, como também no SWB e CPS. Contudo não foi totalmente confirmado um aumento positivo da motivação, pelo que os resultados apenas demonstraram diferenças significativas na subescala Ambivalência da escala SOCRATES 8D, verificando-se um decréscimo acentuado entre os dois momentos, o que se revela favorável para o processo de mudança desejado no programa. ABSTRACT: The main objective of this study is to verify the emotional flow and the motivation for change process in a bio-psychosocial rehabilitation program for alcoholism and drug addictions, with a duration of four weeks. To this end, we proceeded to collect the sample of 30 participants in the program, to evaluate the emotional flow we use the emotional reports, the Positivity Test (PT), the Analogical Emotional Scale (AES), the Subjective Well-Being (SWB), the Subjective Perceived Control (PSC) in three separate moments of the program, to assess the motivation scale was used the SOCRATES 8D scale at the beginning and in the end of the rehabilitation program. The theory argues that there is an increase in personal satisfaction and positive emotions during the change process, when the therapeutic process runs optimally. The results confirm the existence of a positive linear trend in the PT, in SWB and CPS. However it was not totally confirmed an positive increase in motivation, so the results only showed significant differences in ambivalence subscale of the SOCRATES 8D, and there is a sharp decrease between the two moments, which proves favorable for the desired process of change in the program.