Emocions i publicitat. El lligam emocional entre l'emissor i el receptor de la publicitat

Aquesta tesi analitza i posa en relació, des d'un punt de vista teòric, la funció del sistema emocional humà y els processos de la comunicació publicitària. I busca en l'estètica i l'art, i més concretament en la pintura, els recursos expressius que permeten establir un lligam emocional amb el receptor de la publicitat.

L'imaginari monumental i artístic del turisme cultural. El cas de la revista Barcelona Atracción

Aportació al Turisme Cultural a partir de l'estudi i anàlisi d'una revista de difusió turística en el mercat internacional, la Barcelona Atracción. (1910-1936 i 1945-1954), amb un anàlisi més extens de l'etapa republicana. La revista s' edita a Barcelona i es difon als cinc continents des de 1910. S'analitza la construcció de la imatge i la propaganda turístiques a partir de la posada en valor del patrimoni cultural, sobretot del monumental i artístic. S'annexen resums de tots els articles de la revista mensual Barcelona Atracción que d'una manera directa o indirecta tenen per subjecte un element cultural tangible o intangible, i un recull de centenars d'imatges de personalitats, monuments, cartells, que il·lustren la revista en l'etapa republicana.

Cuerpos cosificados: una lectura de Herencia de Clorinda Matto de Turner (Estudios)

En este ensayo la teoría de Karl Marx, sobre el bien de consumo y sobre los valores de uso e intercambio, así como también las reflexiones de la feminista De Luce Irigaray, expuestas en “Women on the Market”, nos ayudan a analizar las relaciones sociales en el siglo XIX y a ver al espacio de Lima como un gran mercado, en donde la sociedad burguesa hace uso de los objetos de moda para aparentar una posición social alta. En este espacio urbano, que aparece recargado de objetos de compra y venta, Margarita y Lucía se presentan como compradoras, pero no solo de objetos sino también de cuerpos, de esta manera, Margarita es un cuerpo exhibido en la gran vitrina que es Lima, en donde la clase alta debe observarla, aceptarla o rechazarla. Ella es mestiza, pero su origen no interesa, sino cómo luce su cuerpo y qué ostenta o aparenta tener, con lo cual ella, finalmente, consigue marido. En este ensayo se ve cómo el cuerpo femenino tiene un valor de intercambio, pues al ostentar puede aspirar a un candidato de clase alta también, sin embargo, en esta novela todos los cuerpos femeninos y masculinos llegan a tener un valor de uso o intercambio que no se mide por lo que se es, sino por lo que se aparenta por medio de la moda y sus lujos.

Biased representation of disturbance rates in the roadside sampling frame in boreal forests: implications for monitoring design

The North American Breeding Bird Survey (BBS) is the principal source of data to inform researchers about the status of and trend for boreal forest birds. Unfortunately, little BBS coverage is available in the boreal forest, where increasing concern over the status of species breeding there has increased interest in northward expansion of the BBS. However, high disturbance rates in the boreal forest may complicate roadside monitoring. If the roadside sampling frame does not capture variation in disturbance rates because of either road placement or the use of roads for resource extraction, biased trend estimates might result. In this study, we examined roadside bias in the proportional representation of habitat disturbance via spatial data on forest “loss,” forest fires, and anthropogenic disturbance. In each of 455 BBS routes, the area disturbed within multiple buffers away from the road was calculated and compared against the area disturbed in degree blocks and BBS strata. We found a nonlinear relationship between bias and distance from the road, suggesting forest loss and forest fires were underrepresented below 75 and 100 m, respectively. In contrast, anthropogenic disturbance was overrepresented at distances below 500 m and underrepresented thereafter. After accounting for distance from road, BBS routes were reasonably representative of the degree blocks they were within, with only a few strata showing biased representation. In general, anthropogenic disturbance is overrepresented in southern strata, and forest fires are underrepresented in almost all strata. Similar biases exist when comparing the entire road network and the subset sampled by BBS routes against the amount of disturbance within BBS strata; however, the magnitude of biases differed. Based on our results, we recommend that spatial stratification and rotating panel designs be used to spread limited BBS and off-road sampling effort in an unbiased fashion and that new BBS routes be established where sufficient road coverage exists.

Untitled (Abstraction of labour time eternal recurrence monad)

An AHRC funded project titled: Picturing ideas? Visualising and Synthesising Ideas as art (2009-10). Outputs including: 4 exhibitions; 4 publications; 3 papers; 2 largescale backlit digital prints; 1 commissioned print. (See Additional Information) ----ABSTRACT: Utilising the virtuality of digital imagery this practice-led project explored the possibility of the cross-articulation between text and image and the bridging or synthesising potential of the visual affect of ideas. A series of digital images were produced 'picturing' or 'visualising' philosophical ideas derived from the writings of the philosopher Giles Deleuze, as remodellings of pre-existing philosophical ideas; developed through dialogues and consultation with specialists in the fields from which the ideas were drawn (philosophy, psychology, film) as well as artists and theorists concerned with ideas of 'mental imagery' and visualisation. Final images were produced as a synthesis (or combination) of these visualisations and presented in the format of large scale, backlit digital prints at a series of prestigious international exhibitions (see details above). Evaluation took the form of a four page illustrated text in Frieze magazine (August 2009) and three papers delivered at University of Ulster, Goldsmiths College of Art and Loughborough University. The project also included the publication of a catalogue essay (EAST 09) and an illustrated poem (in the Dark Monarch publication). A print version of the image was commissioned by Invisible Exports Gallery, New York and subsequently exhibited in The Devos Art Museum, School of Art & Design at Northern Michigan University and in a publication edited by Cedar Lewisohn for Tate Publishing. The project was funded by an AHRC practice-led grant (17K) and Arts Council of England award (1.5K). The outputs, including high profile, publicly accessible exhibitions, prestigious publications and conference papers ensured the dissemination of the research to a wide range of audiences, including scholars/researchers across the arts and humanities engaged in practice-based and interdisciplinary theoretical work (in particular in the fields of contemporary art and art theory and those working on the integration of art and theory/philosophy/psychology) but also the wider audience for contemporary art.

Sleepwalking from New York to Miami

In the winter of 2007, Doug Aitken’s moving image installation, sleepwalkers, was projected onto the exterior walls of the Museum of Modern Art in New York. The project was a collaboration between Aitken, the museum and Creative Time, a New York-based organisation that commissions public art projects. A site-specific version of the installation has been commissioned by the Miami Art Museum for the opening of its new facility, designed by Swiss architects Herzog and de Meuron, in 2013: “sleepwalkers (Miami) will expand the work’s landscape and characters in a manner that reflects the diverse social fabric of Miami.” This essay examines sleepwalkers as an example of the emerging form of film as public art. There are three strands to my argument: first, an examination of the role of film in the redefinition of public art, shifting away from spatial practices concerned with fixed and permanent notions of space, community and art and towards transient and experimental spatial and artistic practices; second,a discussion of the relationship between projection and the built environment and the ways that the qualities of luminescence, transparency, movement and connectivity are transferred from projected images to the surfaces on which they are projected and the spaces around them; and third, an examination of the ways that sleepwalkers uses only certain aspects of narrativity, those concerned with movement and change, and avoids hermeneutic absorption in order to keep the spectators moving (transposing the idea of sleepwalking from characters to spectators). Transience and transparency are key ideas in the conceptualisation of the work, and these are deployed with significant differences in relation to the distinctive characteristics of each city and each museum.

The Gift of the Nile: Hellenizing Egypt from Aeschylus to Alexander

The Egyptians mesmerized the ancient Greeks for scores of years. The Greek literature and art of the classical period are especially thick with representations of Egypt and Egyptians. Yet despite numerous firsthand contacts with Egypt, Greek writers constructed their own Egypt, one that differed in significant ways from actual Egyptian history, society, and culture. Informed by recent work on orientalism and colonialism, this book unravels the significance of these misrepresentations of Egypt in the Greek cultural imagination in the fifth and fourth centuries B.C.E. Looking in particular at issues of identity, otherness, and cultural anxiety, Phiroze Vasunia shows how Greek authors constructed an image of Egypt that reflected their own attitudes and prejudices about Greece itself. He focuses his discussion on Aeschylus Suppliants; Book 2 of Herodotus; Euripides' Helen; Plato's Phaedrus, Timaeus, and Critias; and Isocrates' Busiris. Reconstructing the history of the bias that informed these writings, Vasunia shows that Egypt in these works was shaped in relation to Greek institutions, values, and ideas on such subjects as gender and sexuality, death, writing, and political and ethnic identity. This study traces the tendentiousness of Greek representations by introducing comparative Egyptian material, thus interrogating the Greek texts and authors from a cross-cultural perspective. A final chapter also considers the invasion of Egypt by Alexander the Great and shows how he exploited and revised the discursive tradition in his conquest of the country. Firmly and knowledgeably rooted in classical studies and the ancient sources, this study takes a broad look at the issue of cross-cultural exchange in antiquity by framing it within the perspective of contemporary cultural studies. In addition, this provocative and original work shows how Greek writers made possible literary Europe's most persistent and adaptable obsession: the barbarian.

'Outside Architecture': lecture at The British School at Rome

Renshaw and Donszelmann lecture on their projects for the collaborative group 'Outside Architecture' this was part of a series of papers on the subject of architecture and art curated by The British School at Rome

Mode, senmodernitet, identitet

Fashion, late modernity and identity A common discussion in the late modern era is the role that tradition plays concerning individual identity. This forms a background to our article that focuses on consumer culture and one of its characteristics – fashion. To what extent does consumer culture and fashion contribute to the undermining of traditions, and how does this affect individual identity? We discuss two interpretations of consumption in shaping individual identity: the first interpretation maintains that by consumption individuals obtain an increasing freedom of choicemaking them free from the power of tradition, and thereby responsible for their lifestyle choices. According to the second interpretation, the free choice is illusory. This choiceis strongly influenced by factors such as social class and producers’ manipulative skills. Contrasting classical social theorists with contemporary fashion theory we argue that late modern fashion is characterized by quick changes and pluralism that often stand in contrast to tradition. We further discuss the increased importance of taste and new diffusion patterns as signs of a more individualized fashion, and discuss neo-tribalism as a post-traditional kind of community.

Electronically Querying for the Provenance of Entities

The provenance of entities, whether electronic data or physical artefacts, is crucial information in practically all domains, including science, business and art. The increased use of software in automating activities provides the opportunity to add greatly to the amount we can know about an entityâ??s history and the process by which it came to be as it is. However, it also presents difficulties: querying for the provenance of an entity could potentially return detailed information stretching back to the beginning of time, and most of it possibly irrelevant to the querier. In this paper, we define the concept of provenance query and describe techniques that allow us to perform scoped provenance queries.

Harold Pinter, cinema e literatura : os limites da realidade

Partindo de duas questões teóricas preliminares, uma, da representação (literária e cinematográfica)do real e do imaginário, tanto no ângulo da produção como no da sua recepção e, a outra, da articulação entre formas de expressão artísticas distintas, ou seja, da interdisciplinaridade, este trabalho examina a presença do tema relativo aos limites entre realidade e fantasia no teatro, no cinema e na literatura, centrando sua atenção na obra de Harold Pinter. Consta de duas partes, cada uma com três capítulos. Na primeira, "Os pressupostos," discute-se as questões que fornecem seu substrato teórico. A segunda é dedicada ao corpus, identificando em seu título o tema investigado: "Os limites da realidade." Quanto à questão da representação, procura-se refutar "a afirmação de que a arte seja uma imitação da realidade. Uma releitura da Poética, de Aristóteles, reforçada pela opinião de diversos estudiosos da mesma, permite afirmar que a mÍmese corresponde, isto sim, a uma representação que envolve uma construção em que elementos da realidade são organizados segundo uma verdade criada pela própria obra, de acordo com critérios inerentes a ela. Além disso, através de uma leitura de Kathryn Hume, procura-se afirmar a interação sinestésica quase que permanente dos impulsos realista e da fantasiana literatura, identificando os tipos com que a fantasia se manifesta e as técnicas usadas para sua criação. A primeira parte encerra-se com um exame do relacionamento da literatura com as artes visuais e dramáticas, relações inter-disciplinares que situam este trabalho na literatura comparada.Dentre vários autores cujas obras contribuem para tal fim, destaca-se Martin Esslin, que estabelece os limitesde cada uma das artes dramáticas, identifica contatos delas com a literatura e permite, através de uma leitura de seu estudo sobre o teatro do absurdo, seja estabelecida a evolução que liga Aristóteles a Pinter. O corpus centra-se na obra de Pinterpara o teatro e para o cinema, sem limitar-se a ela,pois são também analisadas obras de outros escritores e cineastas, estabelendo-se aproximações ou contrastes entre elas. No quarto capítulo estão agrupadas obras nas quais desponta a imposição de verdades pela força fisica ou verbal. A luta pelo poder, a expulsão de elementos estranhos, dúvidas sobre a identidade e a inter-penetrablidade arte-vida caracterizam o capítulo seguinte. A ênfase temática do sexto capítulo recai sobre as limitações impostas pela condição humana. Praticamente todas as obras expressam a impossibilidade da existência de certezas absolutas e de uma perfeita distinção dos limites da realidade. Com isso, é possível afirmar não ser o objetivo da arte reproduzir a realidade. Mesmo que o fosse, tal tentativa resultaria infrutífera devido às limitações humanas.

The Indetermination of Senior

The commitments and working requirements of abstract, applied, and art of, economics are assessed within an analogy with the fields of inert matter and life. Abstract economics is the pure logic of the phenomenon. Applied positive economics presupposes many distinct abstract sciences. Art presupposes applied economics and direct knowledge of the specificities which characterize the time-space individuality of the phenomenon. This is an indetermination clearly formulated by Senior and Mill; its connection with institutionalism is discussed. The Ricardian Vice is the habit of ignoring the indetermination; its prevalence in mainstream economics is exemplified, and its causes analyzed.

Organizações culturais e (re)configuração do espaço: o caso do Istituto Europeo di Design, na cidade do Rio de Janeiro

O presente estudo tem como objetivo investigar de que maneira a possibilidade de instalação do Istituto Europeo di Design (IED) no bairro da Urca, na cidade do Rio de Janeiro, interfere na (re)configuração do espaço. Para o estudo desse processo adotou-se o conceito de espaço definido por Milton Santos, que o caracteriza como um conjunto indissociável de sistemas de objetos e ações, considerando necessária sua análise numa perspectiva histórica. Para ampliação das considerações sobre poder, identificação e caracterização dos atores sociais e das relações entre eles estabelecidas foram utilizados conceitos propostos por Carlos Matus para a análise da realidade social. A pesquisa de campo, de natureza qualitativa, coletou dados secundários a partir de notícias sobre o processo de revitalização do antigo Cassino da Urca e instalação do Istituto Europeo di Design no local, publicadas em jornais e revistas impressos, jornais on line e blogs, assim como dados primários, a partir de observação não estruturada das instalações ao redor do prédio do antigo Cassino da Urca, participação em reuniões da associação de bairro e entrevistas semi-estruturadas com representantes de organizações envolvidas no processo. Para o tratamento dos dados coletados, realizou-se análise argumentativa e interpretativa a partir da teoria utilizada. Com base nas notícias e documentos consultados, foi definido o período de análise, desde a cessão do prédio do antigo Cassino da Urca ao IED, em agosto de 2006, até o anúncio de parceria com outra organização, pelo instituto, em maio de 2012. O estudo permitiu identificar que a instalação do IED na Urca interferiu na configuração do espaço, principalmente no que se refere à formação e à atuação da associação de moradores do bairro, à instalação de novos empreendimentos comerciais no entorno do prédio já restaurado e, por consequência, na paisagem do bairro. Destaca-se também que a instalação do IED gerou mudanças que extrapolam os limites territoriais do bairro. Com base nos dados analisados, destaca-se que a relação de cooperação entre a Prefeitura Municipal do Rio de Janeiro e o IED foi estabelecida em torno da valorização por parte da Prefeitura do domínio de uma capacidade técnica pelo IED, nas áreas de atuação da organização, que são o ensino, pesquisa e consultoria nas áreas de arquitetura, design, moda e comunicação, o que reforça o argumento da valorização atual de organizações culturais no processo de (re)configuração do espaço urbano, quanto aos aspectos econômicos, simbólicos e sociais.