784 resultados para Consumer behavior -- Social aspects
Resumo:
This critical analysis explores the conflicted position of women as ''trailing spouses" and the effects on families who relocate globally under the auspices of a multinational corporation, by utilizing a discursive analysis of two contemporary films and available literature. Current portrayals of women and children in contemporary media provide emotional yet conflicting images of the perfect woman, wife, mother, child and family. The basic tenets of a North American patriarchal economic system are being televised around the world. Technological advancements have made it possible to advertise political agendas on a global television screen. Much of what we see is propaganda couched in films and advertisements that are designed to romantic~e the practice of deriving profits from the unpaid labor of woman and invisibility of children and child rearing. I intend to show that the materiality of trailing a spouse globally conflicts with these romanticized images and supports feminist literature that asserts the notion that mothers and children are oppressed and managed for the benefit of capital.
Produced subjectivities and productive subjects : locating the potential of the self-reflective blog
Resumo:
Blogging software has popularly been used as a mode of writing about everyday life to interact with others. This thesis examines the political potentials that are opened up by self-reflective blogging. The self-reflective blog is a synergy of self-reflective practices and computer-mediated communication. A genealogy of the history of computer-mediated communication and various public self-reflective practices is conducted to uncover affect as the utility of various economies of subject production. Efforts made to blog-like the efforts made to interact online in other CMCs-are positioned as a kind of affective labor. Adapting Hardt and Negri's (2005) theorization of the multitude, whereby affective labor-the production of social relationshipsis a kind ofbiopolitical production, affect will be determined as a kind ofbiopolitical power that exists in everyday life.
Resumo:
The study examined the intentional use of National Sport Organizations' (NSOs) stated values. Positive Organizational Scholarship (POS) was applied to an Appreciative Inquiry (AI) approach of interviewing NSO senior leaders. One intention of this research was to foster a connection between academia and practitioners, and in so doing highlight the gap between values inaction and values-in-action. Data were collected from nine NSOs through multiple-case studies analysis of interview transcripts, websites, and constitutional statements. Results indicated that while the NSOs operated from a Management by Objectives (MBO) approach they were interested in exploring how Management by Values (MBV) might improve their organization's performance. Eleven themes from the case studies analysis contributed to the development of a framework. The 4-1 framework described how an NSO can progress through different stages by becoming more intentional in how they use their values. Another finding included deepening our understanding of how values are experienced within the NSO and then transferred across the entire sport. Participants also spoke about the tension that arises among their NSO' s values as well as the dominant values held by funding agents. This clash of values needs to be addressed before the tension escalates. Finally, participants expressed a desire to learn more about how values can be used more intentionally to further their organization's purpose. As such, strategies for intentionally leveraging values are also suggested. Further research should explore how helpful the 4-1 framework can be to NSOs leaders who are in the process of identifying or renewing their organization's values.
Resumo:
One way of exploring the power of sound in the experience and constitution of space is through the phenomenon of personal listening devices (PLDs) in public environments. In this thesis, I draw from in-depth interviews with eleven Brock University students in S1. Catharines, Ontario, to show how PLDs (such as MP3 players like the iPod) are used to create personalized soundscapes and mediate their public transit journeys. I discuss how my interview participants experience the space-time of public transit, and show how PLDs are used to mediate these experiences in acoustic and non-acoustic ways. PLD use demonstrates that acoustic and environmental experiences are co-constitutive, which highlights a kinaesthetic quality of the transit-space. My empirical findings show that PLDs transform space, particularly by overlapping public and private appropriations of the bus. I use these empirical findings to discuss the PLD phenomenon in the theoretical context of spatiality, and more specifically, acoustic space. J develop the ontological notion of acoustic space, stating that space shares many of the properties of sound, and argue that sound is a rich epistemological tool for understanding and explaining our everyday experiences.
Resumo:
Fonds contains materials related to the St. Catharines, Hamilton and Toronto Offices of the Ontario Editorial Bureau, from the early 1940s to 2008. All invoices and personal documents (life insurance plans, T4 slips, vacation pay, doctor's notes etc.) have been removed from this collection. Resumes have been removed and, if appropriate, placed in the biographical file. Duplicates have been removed.
Resumo:
The relative ease tha t a person experiences while performing cognitive operations, namely processing fluency, affects a broad range of judgments such as product evaluations. For example, an increase in fluency through repeated exposure to product packages enhances attitude toward the brand (Janiszewski 1993). This thesis examined the effect of fluency on taste perception and demonstrated where the fluency created an advantage or disfluency created a disadvantage for taste evaluations. Experiment 1 examined the effect of perceptual fluency on taste perception. It was found that perceptual disfluency derived from r eading the labels (i.e., font) lowered taste evaluations only when it was experienced be for the sensory experience. Experiment 2 examined the effect of linguistic fluency (i.e., pronunciation) on taste perception. However there was no evidence for the effect of linguistic fluency on taste perception. Thus, it is concluded that either the effect size of linguistic fluency is lower than perceptual fluency, or participants discounted their linguistic fluency experience because they realized that the brand names used in Experiment 2 were not real brand names. To sum up, it was found that perceptual disfluency created by presenting a difficult to read product-related information created a disadvantage for taste perception compared to when no information was presented. Therefore, this thesis provides the first evidence for the effect of the metacognitive cue of fluency on sensory evaluations.
Resumo:
Although family eating practices (FEPs) playa role in the formation of eating practices in children, there is a lack of evidence regarding the role of FEPs on obesity (DB) risk. The purpose of this thesis was to assess the role of child, mother 'and father eating practices (CEPs; MEPS; FaEPs) on nutrient intakes, dietary patterns and body composition. Data were collected on approximately 2,400 peri-adolescents (s250 with complete covariate data). Dietary patterns were assessed using scores that reflected how closely participants followed DASH and Health Canada (HC) recommendations. In girls, poor CEPs, MEPs and FaEPs were associated with increased BMI and risk of overweight and poor dietary patterns according to DASH, and DASH and HC, respectively. In boys, poor CEPs and FaEPs were associated with increased monounsaturated and trans fat, and Vitamin C intakes, respectively. These findings suggest FEPs are associated with DB risk, particularly in girls.
Resumo:
The existent body of athletic career retirement literature is scant in studies of career transition programs. In an effort to attend to this analytical gap, the present study set out to examine the transitions of National Hockey League (NHL; ice hockey) alumni, as well as the effect ~and effectiveness of their respective career transition program, the Life After Hockey program. Interviews with 17 NHL/program alumni revealed that quality of transition (to post-playing life) was affected by: the continuity between pre- and postretirement environments; athletic identity; physical/psychological health (particularly with respect to post-concussion syndrome); selective coping strategies (e.g., preretirement planning (e.g., financial planning, continued education), positive reinterpretation, alcohol/substance abuse); and social support. Also affecting quality of transition, and found to be highly effective (particularly in generating new occupational opportunities, assisting in the acquisition of new skills, and providing a system of continuous support), was the Life After Hockey program.
The new blockbuster film sequel : changing cultural and economic conditions within the film industry
Resumo:
Film sequels are a pervasive part of film consumption practices and have become an important part of the decision making process for Hollywood studios and producers. This thesis indicates that sequels are not homogenous groups of films, as they are often considered, but offer a variety of story construction and utilize a variety of production methods. Three types of blockbuster sequel sets are identified and discussed in this thesis. The Traditional Blockbuster Sequel Set, as exemplified by Back to the Future (1985, 1989, 1990) films, is the most conventional type of sequel set and capitalizes on the winning formula of the first film in the franchise. The MultiMedia Sequel Set, such as The Matrix (1999,2003) trilogy, allows the user/viewer to experience and consume the story as well as the world of the film through many different media. The Lord a/ the Rings (2001, 2002, 2003) set of films is an illustration of The Saga Sequel Set where plot lines are continuous over the entire franchise thus allowing the viewer to see the entire set as a unified work. The thesis also demonstrates how the blockbuster sequel sets, such as the Pirates a/ the Caribbean (2003, 2006, 2007) franchise, restructure the production process of the Hollywood film industry.
Resumo:
This thesis explores the representation of Swinging London in three examples of 1960s British cinema: Blowup (Michelangelo Antonioni, 1966), Smashing Time (Desmond Davis, 1967) and Performance (Donald Cammell and Nicolas Roeg, 1970). It suggests that the films chronologically signify the evolution, commodification and dissolution of the Swinging London era. The thesis explores how the concept of Swinging London is both critiqued and perpetuated in each film through the use of visual tropes: the reconstruction of London as a cinematic space; the Pop photographer; the dolly; representations of music performance and fashion; the appropriation of signs and symbols associated with the visual culture of Swinging London. Using fashion, music performance, consumerism and cultural symbolism as visual narratives, each film also explores the construction of youth identity through the representation of manufactured and mediated images. Ultimately, these films reinforce Swinging London as a visual economy that circulates media images as commodities within a system of exchange. With this in view, the signs and symbols that comprise the visual culture of Swinging London are as central and significant to the cultural era as their material reality. While they attempt to destabilize prevailing representations of the era through the reproduction and exchange of such symbols, Blowup, Smashing Time, and Performance nevertheless contribute to the nostalgia for Swinging London in larger cultural memory.
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This study used a life history research design to explore first-generation university students' educational life stories and experiences with cultural capital. The project sought to examine how 3 first-generation university students experience cultural capital that is privileged in Ontario's education system and how the interactions between capital acquired through experiences within the home and school and capital privileged by the education system affect these students' educational experiences and perceptions. Using Pierre Bourdieu's (1984; 1986) theory of cultural capital as a framework, 3 firstgeneration, first-year university students participated in two 1- to 2-hour interviews. A focus on each participant's experiences with culture, capital, and education revealed themes corresponding to navigating, utilizing, and confronting familial, institutional, economic, and embodied forms of cultural capital. The study highlights the importance of recognizing how cultural capital influences the education system and how firstgeneration students can recreate normative pathways and achieve academic success despite challenges posed by the cultural capital privileged within the education system. Given cultural capital's effect on academic success, understanding first-generation students' educational life stories sheds light on the complex challenges facing students who confront and deal with privileged culture in the education system.
Resumo:
Female sport fans make up ~40% of all North American big league sport fans. However, female sport fans make up only 20% of all fantasy sport participants. This study asked: why is there an under-representation of female participation in fantasy sports? In order to answer this question, 35 female sport fans who do not participate in fantasy sports were separated into five focus groups to provide the data necessary for this study. Seven themes emerged to explain why there is an under-representation of female participation in fantasy sports: lack of time, their friends do not play, negative associations, control versus escape, sport statistics, team versus player allegiances, and males acting as gatekeepers. Finally, four recommendations were made for those marketing fantasy sports to female sport fans: increase the overall awareness of fantasy sports, promote the social aspects of fantasy sports, streamline fantasy sports, and promote the ease of use.
Resumo:
David Hull et Philip Kitcher présentent tous deux une description des sciences qui tient compte autant de l'articulation logique des théories que de leur dynamique sociale. Hull (1988a, 2001) tente de rendre compte du progrès scientifique par le biais d'une analyse sélectionniste, en s'appuyant sur les contingences sociales et les biais individuels en tant que pressions de sélections. Pour lui, un processus de sélection darwinien filtre les théories supérieures des théories inadéquates. Kitcher (1993) présente plutôt le progrès scientifique comme un changement de consensus résultant de processus sociaux et psychologiques qui mènent de manière fiable à la vérité. Les théories sont ainsi filtrées par une dynamique sociale qui sélectionne les théories selon la qualité de leur articulation logique. Kitcher (1988) exprime un doute à l'idée qu'un processus de sélection darwinien du type suggéré par Hull puisse ajouter quoi que ce soit à une explication du processus d'avancement des sciences. Ce mémoire tentera d'établir si cette critique de Kitcher est fondée. Dans cette optique, une analyse détaillée de l’approche de Hull sera nécessaire afin d’examiner comment il justifie le lien qu’il établit entre la pratique scientifique et un processus de sélection. Un contraste sera ensuite fait avec l’approche de Kitcher pour tester la force et la nécessité de ce lien et pour expliquer le désaccord de Kitcher. Cette analyse comparative permettra de préciser les avantages et les désavantages uniques à chacune des approches pour déterminer si une analyse sélectionniste est plus prometteuse qu’une analyse non-sélectionniste pour rendre compte du progrès scientifique.
Resumo:
Devant le contexte actuel des crises environnementale et sociale, on ne peut que s’interroger sur la capacité du domaine de la conservation du patrimoine à intégrer les principes et les concepts liés au développement durable. Alors que plusieurs liens entre la conservation du patrimoine culturel et le développement durable existent, il devient nécessaire de solidifier cette union. Réalisée en amont du projet de conservation, l’évaluation patrimoniale basée sur l’approche par les valeurs permet d’établir la signification d’un lieu selon les valeurs qui lui sont associées. Il y a cependant lieu de se questionner : au-delà des valeurs historiques, esthétiques ou architecturales traditionnellement attribuées au patrimoine bâti, quel intérêt accorde-t-on aux dimensions environnementales, économiques et sociales? Le postulat de ce mémoire est qu’il est essentiel d’élargir l’évaluation patrimoniale afin d’y intégrer de nouvelles valeurs liées au développement durable. Nous nous proposons d’étudier la faisabilité de ceci en élaborant un modèle d’évaluation patrimoniale basé sur une approche par les valeurs qui prend en compte l’ensemble des valeurs inhérentes au patrimoine bâti, c’est-à-dire les aspects culturels, sociaux, économiques et environnementaux. Cette proposition se traduit en une grille d’évaluation qui comporte ces dimensions. Afin de confronter notre hypothèse au réel, nous procéderons à une étude de cas : le Silo no.5 situé dans le Vieux-Port de Montréal. Aux termes de cette recherche, nous estimons être en mesure d’identifier les limites de notre expérimentation et de déterminer ce qui pourrait être fait pour contribuer aux efforts en conservation. Il nous apparaît que les recherches effectuées dans le cadre de ce mémoire sont susceptibles d’intéresser toute personne oeuvrant dans le domaine de la conservation du patrimoine.
Resumo:
La présente thèse offre une analyse critique du phénomène du suicide en milieu autochtone en s’appuyant notamment sur les croyances sur la mort et sur les rituels funéraires actuels dans la communauté atikamekw de Manawan, dans la région de la Mauricie, au Québec. L’objectif de la recherche est de comprendre la représentation de la mort volontaire chez les Atikamekw à partir des conceptions locales et de tracer un portrait anthropologique de la situation du suicide de cette communauté. La question du suicide en milieu autochtone étant un sujet sensible et difficile à aborder, nous avons choisi d’associer à notre recherche anthropologique, des discussions interdisciplinaires sur les approches sur le suicide, sur la mort et sur le deuil, tout en portant un regard sur les aspects historiques de la relation entre les Atikamekw et l’État-nation canadien. Le principe théorique retenu pour cette thèse est celui selon lequel chaque Atikamekw est perçu comme un agent de sa culture, qualifié à reconnaître sa propre situation politique et historique et habilité à proposer des changements sur le plan social et politique. L’ethnographie réalisée dans le cadre de cette recherche vise également à donner une intelligibilité empirique au phénomène du suicide et aux nouvelles pratiques funéraires à Manawan, tout en étant préoccupé par les liens établis entre les événements du suicide, le contexte historique et la situation actuelle de la communauté de Manawan. Une attention particulière est portée aux aspects sociaux qui y sont liés, comme la question de l’âge, du genre, des relations familiales et sociales, de la consommation d’alcool et de drogues, de l’accessibilité à l’éducation, des relations intergénérationnelles et de la relation entre les membres de la communauté et les professionnels qui travaillent.