Commercial blog communication and brand image

The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.

Detection of Epilepsy with a Commercial EEG Headband

Epilepsy is a chronic brain disorder, characterized by reoccurring seizures. Automatic sei-zure detector, incorporated into a mobile closed-loop system, can improve the quality of life for the people with epilepsy. Commercial EEG headbands, such as Emotiv Epoc, have a potential to be used as the data acquisition devices for such a system. In order to estimate that potential, epileptic EEG signals from the commercial devices were emulated in this work based on the EEG data from a clinical dataset. The emulated characteristics include the referencing scheme, the set of electrodes used, the sampling rate, the sample resolution and the noise level. Performance of the existing algorithm for detection of epileptic seizures, developed in the context of clinical data, has been evaluated on the emulated commercial data. The results show, that after the transformation of the data towards the characteristics of Emotiv Epoc, the detection capabilities of the algorithm are mostly preserved. The ranges of acceptable changes in the signal parameters are also estimated.

Le Petit Hyérois : Littéraire, artistique, mondain, agricole, commercial, industriel et sportif, organe hebdomadaire illustré ["puis" Liste officielle des étrangers, hebdomadaire illustré à grand tirage]...

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Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

1870/08/04 (A15,N344).

Le Canal de Suez : journal maritime et commercial

1936/12/05 (N2115).

Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

1937/06/15 (N2134).

Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

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Le Canal de Suez : journal maritime et commercial

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