As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Possibilidades de organização de campeonatos de basquetebol e voleibol sub 1,80m masculino

Currently in the sports world, one of the prerequisites imposed by the organizers of sports sieves (selection of athletes) is the height, it becomes increasingly essential to play in clubs and teams worldwide. We noticed that teams base categories also suffer greatly from this height limitation. The objective of this research is to investigate the opinion of coaches, former coaches, players and former players and basketball players and volleyball on that possibility, or what to think about creating sub 1.80 m championships in men's tournaments. . This is a study of the qualitative and descriptive conducted with athletes and coaches volleyball and basketball courts, 6 volleyball players, six basketball players, volleyball players and a coach second technical basketball. We had the result of this work three main parameters: If athletes and coaches are in favor or not the creation of leagues, if there is any form of prejudice with the low in basketball and volleyball and opinions about the players lower in basketball and volleyball. Small players adhered to the idea of creating the league, high players were divided in high response and the coaches agreed saying that it grows with the Sports. Next step is the implementation, planning for these championships to assess the real possibilities of success of this initiative.

Dança de salão: perspectivas de satisfação e motivos de adesão

The need to practice physical activity of any kind grows day by day. People look for studios, clubs, parks, either to practice some kind of sport, gymnastics classes, workout or a good walk. Over the last few years, another option has arived arose, which is a little different from what we are used to see. We are talking about Ballroom Dance, a new alternative for thoses who wants or needs to practice some physical activity but is looking for a different environment. Ballroom Dance is growing, thanks to the media, it has been an effective option for whom seeks to fill her free time and gains benefits such as leisure, satisfaction, health and quality of live, etc. Therefore, the objectives of this study were: investigating the reasons that lead the people to look for classes like Ballroom Dance and identify the degree of satisfaction of these students regarding Ballroom Dance classes. Thirty eight students participated in this study: some came from a dance studio from Rio Claro (SP), some from a gym academy with Ballroom Dance classes from Campo Grande (MS) and some from a Ballroom Dance Program of Unesp, Rio Claro in the community. The participants of both genders, ageing between 18 to 60 years, were enpaped on Ballroom program for at least one month. They answered a questionnaire related to the issue. After analyzing the data it was confirmed that people seeks for Ballroom Dance because they like to dance, they feel pleasure to dance, besides feeling relaxed in the activity and because dancing brought them fun. Regarding the Degree of satisfaction, all of them stated being satisfied with Ballroom Dance.

A prática pedagógica das lutas nas academias de ginástica

The fights are one of the most elementary manifestations of body culture, which are also constituted by sports, dances, games, and others. They are present in a lot of different ways, being very diverse among themselves. However, there is no consensus or agreements in the literature about the pedagogical practice of these modalities in fitness centers, sport clubs and sports centers. How do the teachers teach in these environments? What strategies do they use? How do they organize the contents? In what subjects they are based to execute the teaching and learning process? In this way, the objective of this study was to analyze some classes from different styles of fights/ martial arts teachers, trying to find what are their focus, goals, methodologies, classes’ dynamics and didactical and pedagogical procedures, aiming to check what is the focus of fights/ martial arts´ pedagogical practice in non-formal education. For this, it was selected one experienced teacher from the following modalities of fights from oriental origin: karate, judo, jiu jitsu and kung fu. The methodology used in this study consisted first in a literature review about the fights and sports pedagogy. Furthermore, there was one field research of qualitative nature, whose methods of data collection were divided in two: systematic observations of some classes of each teacher and semi-structured interviews with each teacher after the observation process, looking deeper into the pedagogical practice of these modalities. The results were analyzed through a content analyze, crossing the informations acquired with the instruments used. In addition to the description of these teachers and their classes, there was a classification of information, arriving the following categories: ritual and ceremony, tradition and discipline, didactical and pedagogical procedures ...(Complete abstract click electronic access below)

Memória de onde, memória de quem

The spatial formation of Rio Claro city preserves several features of the problematic transition from the slave to remunerated labor in the late 20th, when the tacit ethnic bipolar sociability standard emerged, imprinting “black” and “white” forms to the city’s urban space. The ethnic social clubs José do Patrocínio and Tamoio, are two objects of ethnic groups’ exclusive use. Such ethnic social clubs indicate the existence of conflicts in their formation, as well as in their present existence, they are forms that preserve in themselves the codes and histories of the local black movement’s fight for their rights and for an autonomous place in the local society. In the present context the spaces are increasingly subjected to commercial interests and the spirits are embedded in confusion. What is the value of these spaces for the subjects who built them? The versions and narratives from oral accounts will allow us to understand the existing dimensions in the relation between the places and the memory, evidencing the importance of the patrimony and the patrimonial policies to the cities in the present historical period of geographic space globalization

Gestão no futebol: os quatro grandes times do estado de São Paulo

This research aims to identify elements that show how management influences and is present in modern Brazilian soccer, the competition and rivalry between the soccer teams, especially in the state of São Paulo, have increased considerably and consequently causing the search for efficiency to advance even more. The research was based on how close a relationship between management and soccer could influence it. Is the management so significant for the outcome of soccer match? The clubs with the best results are always those who apply best management models? Data that enabled the determination of financial indicators was collected from those who are considered the four major clubs in the state of São Paulo (SC Corinthians Paulista, SE Palmeiras, Santos FC and São Paulo FC ). With the data, the indicators and events that occurred with the clubs in the period 2010-2012, it was possible to demonstrate the influence of management in soccer, both good and bad, and see that even with the immediate results that soccer requires, managers should invest in some long-term measures to improve the structure of the clubs they represent

Questão jurídica e social para o Terceiro Setor: associações sem fins lucrativos de atividades profissionais e clubes de serviços - Franca-SP

Pós-graduação em Serviço Social - FCHS

Itinerários, estruturas de sociabilidades e ação política: intelectuais de São Paulo na crise do Império (1875-1889)

Pós-graduação em História - FCHS

Aquisição de densidade mineral óssea e prática de modalidades esportivas de combate em jovens

Pós-graduação em Ciências da Motricidade - IBRC

Análise do processo histórico da identificação de goleiros para o futebol

The purpose of the present research, of qualitative nature, was to analyzethe historical process of talent selection in soccer, specifically, themethodology used to identify goalkeepers, used by professionals who workedin Brazilian soccer clubs in the period of 1970 to 2005. Through the techniqueof semi-structured interviews, were collected the testimony of thirteenprofessionals who worked in soccer during the stated period. It was foundthat the process of identifying goalkeepers occurred predominantly duringthe collective training (traditional game) and the specific position training, inwhich technical fundamentals are observed. It was also found that theanthropometric characteristics (height) and the psychological aspects werementioned by respondents as the most observed ones in the process ofidentifying goalkeepers.

A fotografia amadora e fotoclubista no Brasil e no México: trajetórias e conexões latino-americanas (1940-1950)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Relações entre o cobrador do pênalti, o goleiro e o momento do jogo no futebol

The soccer is a sport that can be decided in a penalty, including world champions have already been defined For this, shoot a penalty or defend a penalty can build heroes and villains in this sport so popular and competitive. Studying penalty kicks will a better understanding of the actions of goalkeepers and kickers. This study looked at 527 penalty charges in professional games in 2010 to 2015. The objective was to verify the fact that the charge be right-handed or left-handed interfered with the action of the goalkeeper, differences in efficiency of left-and right-handed players, check results in penalty situations in the match and in the disputes of penalties and performance of players in club games and selections. The complete use in 527 penalty charges was 74%. It is concluded that if the debt collector is right-handed, the goalie moves to the right and if it's left-handed move more to the left. Tax collectors selections had better use (77%) than the clubs. Right-handers presented more efficacy (76%) compared to lefties (66%). The index of the goalkeepers was greater when centered (22%), although 91% of all charges being directed to the right and left sectors

Mary E. Frayser Papers - Accession 1

The Mary E. Frayser Papers consists of correspondence, speeches, reports, clippings, minutes, histories, family histories, constitutions and bylaws, membership lists, program notes, photographs, and other papers, relating to her work with the South Carolina Extension Service (1912-1940) Winthrop College, her involvement with the South Carolina Council for the Common Good (1935-1952), the South Carolina Federation of Women’s Clubs (1926-1952), the South Carolina Status of Women Conference (1945-1952), the South Carolina Division of the American Association of University Women (AAUW) (1929, 1935-1949), the South Carolina Interracial Institute (1938-1942), the South Carolina Division of the Southern Regional Council (1944-1951), and the South Carolina Conference of Social Work (1936-1967). There are also papers relating to Frayser’s efforts to promote social and economic legislation and participation by women in public affairs and her interest in libraries and work in the movement for the support of public libraries in South Carolina (1925-1968). Correspondents included G.H. Aault, Evan Chesterman, Wil Lou Gray, Sarah Hughes, Christine South Gee, and Maude Massey Rogers. This collection is a good source of women’s club activities in the twentieth century. Important areas of research would include the way club activity affected social and economic legislation in the state and the various forces involved in the movement for state tax supported libraries. While the papers do range from 1841 to 1953, the greater bulk of the papers extend from the early 1930s to about 1947. Since the work of the various women's club organizations were so inter-related, a researcher working with the papers of a particular organization for a particular time span should consider the Frayser papers of all other organizations. The related papers for the “Correspondence and Related Papers” series for particular organizations are generally similar and include: memoranda, outlines, reports, resolutions, minutes, etc. Additional Frayser information can be found by referring to the Winthrop University Archives (official records).

Jessie Huey Laurence Papers - Accession 5

The Jessie Huey Laurence Papers primarily consist of correspondence, but also included are speeches, program notes, minutes, financial records, photographs, clippings, and scrapbooks relating to her role in the South Carolina Federation of Women’s Clubs (1928-1937); her promotion of a compulsory school attendance bill for South Carolina (1934-1936); the formation of the South Carolina Council for the Common Good (1935); Works Progress Administration (WPA) and Public Works Administration (PWA) projects in South Carolina; and her interest in the Catawba Indians of York County, as chairman of Indian Affairs Committee for the Catawba Chapter of the Daughters of the American Revolution. Subjects include literacy, Santee-Cooper Dam, Winthrop College, World War II, York County Historical Society, York, Chester, and Lancaster Counties and family history material including: Adams, Craig, Jackson, Lesslie, Lessly, Mull, Muehl, Robinson, Taylor, Weidner, Witherspoon, and Wylie families.

Ruth Lenore Hovermale Papers - Accession 193

The Ruth Lenore Hovermale Papers consists of correspondence, minutes, reports, photographs, program notes, financial records, teaching notes, and related records, mainly concerning her teaching and research as a home economist and her involvement with professional organizations and Women’s Clubs, including the South Carolina Home Economics Association and the South Carolina Council for the Common Good. Her papers contain extensive reference files on fashion, textiles, and clothing.