TV a.G: A PROGRAMAÇÃO TELEVISIVA PAULISTA ANTES DA GLOBO

A programação é a alma da emissora, ela dá identidade ao canal e é o verdadeiro produto da TV. A grade de programação faz parte de uma estratégia que busca atrair o máximo de audiência possível e, principalmente, mantê-la fiel. Na década de 1970, a TV Globo alcançou o primeiro lugar de audiência com um modelo de grade que, em linhas gerais, permanece até hoje, como por exemplo, o sanduíche novela-telejornal-novela. Mas como era programação televisiva antes da Globo? Quais os gêneros de programas mais comuns? O era exibido no horário nobre? Como era a programação da então líder TV Tupi? Da glamurosa TV Excelsior? Da TV Record de Paulo Machado de Carvalho? E da pequena TV Paulista que funcionava num apartamento? Nas duas primeiras décadas da TV brasileira é que surgiram as pesquisas de audiência, o videoteipe, as transmissões via satélite e o início da formação das redes. Como algumas dessas tecnologias influenciaram a programação? Por meio de uma metodologia quantitativa e qualitativa, baseada em pesquisa bibliográfica, observação de dados e em entrevistas com profissionais do setor, esta pesquisa de caráter exploratório se baseia em dois eixos estruturais: 1) Rever os principais critérios de classificação de gêneros televisivos e, com esta classificação, fazer a segunda parte do estudo: 2) Analisar as características de programação das quatro emissoras comerciais de maior audiência da TV aberta paulista, nas décadas de 1950 e 1960.

Comunicação e cidadania às margens do São Francisco: os correspondentes populares da Diocese de Juazeiro Ba (19882008)

Este trabalho apresenta um estudo de caso, apoiado em pesquisa bibliográfica, pesquisa documental e entrevistas semiestruturadas, sobre o trabalho dos correspondentes populares do Setor de Comunicação e Audiovisual (SEDICA) da Diocese de Juazeiro na Bahia, entre os anos, 19882008. Objetivo principal é analisar o desenvolvimento da experiência, levando em consideração o seu caráter comunitário, às relações estabelecidas entre os vários parceiros nos processos comunicativos e o significado que a experiência têm para os correspondentes envolvidos. Demonstrouse que o trabalho do SEDICA merece destaque porque mantêm como opção uma comunicação que valoriza os ouvintes e, a partir deles, constrói uma programação de caráter crítico e participativo. Sua ligação com a realidade da diocese é garantida porque suas fontes vivem a vida dura do semiarido nordestino o que aproxima os conteúdos dos programas dos moradores, que superam as dificuldades de forma criativa, tal qual os correspondentes superam suas dificuldades na produção das notícias que devem enviar periodicamente ao setor de comunicação.(AU)

Detecting EPCIS exceptions in linked traceability streams across supply chain business processes

The EPCIS specification provides an event oriented mechanism to record product movement information across stakeholders in supply chain business processes. Besides enabling the sharing of event-based traceability datasets, track and trace implementations must also be equipped with the capabilities to validate integrity constraints and detect runtime exceptions without compromising the time-to-deliver schedule of the shipping and receiving parties. In this paper we present a methodology for detecting exceptions arising during the processing of EPCIS event datasets. We propose an extension to the EEM ontology for modelling EPCIS exceptions and show how runtime exceptions can be detected and reported. We exemplify and evaluate our approach on an abstraction of pharmaceutical supply chains.

Princípios da construção enxuta no processo de planejamento de uma construtora de grande porte de Natal (RN)

Considered as one of the oldest activities done by men, the civil construction represents one of the most important sectors for the economic growth of a country, in spite of the low results of growth in the past few years and also in the current year. To make this industry grow, even with an unfavourable economic scenario, it is necessary to implement an effective planning in its activities. This is one of the most important concepts brought by the Lean Construction philosophy, which had its origin through the adaptation of the concepts established by the Toyota Production System (TPS) or Lean Production. By having as a scenario the city of Natal\RN, the main goal of this dissertation consists in investigating how the 11 principles of the lean construction influenced the schedule of a construction field that started to implement its lean concepts. As a methodology, it was used the case study of a big enterprise located in Natal (RN). During the execution of the method, documents related to the short-term, midterm and long-term planning were analysed , aiming to describe its planning process; it was also described the factors that caused the delays at the enterprises’ field ;in addition, a comparison was made between the results obtained at the case study and the ones presented at the literature; in the end, the actions were listed by the company, which had the purpose to solve the main causes of delays, verifying if they were linked to the lean construction principles. This research finds its reason of existence in the relevance of its theme at the nowadays reality of the construction industry, since the principles of the lean construction uphold the reduction of processes that are useless, diminishing wastes as well as costs in construction. The relevance is perceived for the academy, in terms of the possibility to discuss if the concepts established by the lean production are being adapted to the civil construction sector and how this adaptation is influencing at the buildings planning project. Economic importance, because with the reduction of the wastes and costs, the companies may reduce the building´s value into a more accessible value, even with the sector´s lower growth. And social significance, because lean construction gives a better participation of the labour at the planning activity. Among the main results, the high frequency of planning errors stands out, mainly the programming deviations and not the task programming, as well as the execution errors, low productivity and activities executed by the workers. Amongst the 11 principles of lean construction, only five were related with the 12 actions analysed by the author. From the 12 actions, four were completely cohesive to one or more from these five principles. Some improvement proposals were also highlighted and established by the research.

A reportagem nas rádios comerciais de Natal-RN

This thesis aims to investigate the space of radio reporting and production conditions in radio newscasts in commercial stations operating in modulated frequency (FM) in the city of Natal, Rio Grande do Norte. Through preliminary empirical observation, it was observed that this journalistic style (radio reportage) is hardly present in the schedule of local commercial radio stations, with a lack of in-depth news coverage. The research is based on the content broadcast in four daily radio news programs transmitted by commercial stations. It raises the hypothesis that the crisis that cuts across journalistic companies could be justified by the lack of financial funding in in-depth news reporting. The starting point for the case study (Yin, 2005) was a bibliographical research, for building a theoretical model of reference for the studied style, based on Prado (1989), Bespalhok (2006), Meditsch (2007), Lopes (2013) and Ferraretto (2014). The methodology also included listening to content broadcast during a week in the four analyzed news programs, participant observation and interviews with professionals who produce these programs. There were eight events with similar characteristics to radio reporting, all broadcast in just one of the analyzed programs. According to the interviewees, the format is rarely used because it would generate high businesses costs, which are prohibitively high for the stations. The research also inferred that besides the lack of entrepreneurial vision, there is accommodation of the professionals who could produce news stories even with little structure available. Finally, this work points out the need to invest more on local radio journalism to improve the quality of the information provided on commercial broadcasters in Natal and the training of journalism students to use radio's potential to maximum use.

Conhecimentos e dificuldades das mães face à amamentação

Enquadramento: Devido à elevada prevalência de abandono precoce da amamentação, diversas instituições (e.g., OMS, UNICEF) têm-se preocupado em proteger, promover e apoiar o aleitamento materno um pouco por todo o mundo, defendendo a sua exclusividade durante os primeiros seis meses de vida do bebé, complementado a partir dessa idade pela introdução de alimentos e mantido até aos 2 anos de idade ou mais, se esse for o desejo da mãe. Objetivos: Avaliar os conhecimentos das mães sobre a amamentação; identificar as dificuldades vivenciadas pelas mães em relação à amamentação; analisar a relação entre as variáveis sociodemográficas e obstétricas das mães e os seus conhecimentos e dificuldades sobre a amamentação. Metodologia: Estudo quantitativo, descritivo, analítico, correlacional e de corte transversal, conduzido numa amostra não probabilística de 100 mães de recém-nascidos e/ou lactentes até 1 ano de vida, internadas no serviço de obstetrícia, neonatologia, pediatria e urgência de uma Unidade Local de Saúde do Norte do País. As inquiridas tinham idade mínima de 16 e máxima de 43 anos (M=30,77; Dp=6,356). Foi utilizado um questionário de caraterização sociodemográfica e um questionário de autorrelato da vivência das mães sobre a amamentação, desenvolvido por Sousa (2014). Resultados: Os principais resultados mostraram que 50% das mães consideram possuir bons conhecimentos relativos à amamentação, porém, apenas 39% foram classificadas com bons conhecimentos, enquanto 52% revelaram dificuldades elevadas. Os conhecimentos foram avaliados tendo por base a sinalização correta da importância da amamentação na primeira hora de vida do bebé por 93% das mães, exclusiva até aos 6 meses (28%), a composição do leite materno e composição imunológica 93%, a maioria das mães considerou saber identificar os sinais da pega correta. Relativamente ao horário da amamentação, 62% ainda considera correto amamentar de três em três horas e 14% defende que o bebé deve mamar 10 minutos em cada mama. Os conhecimentos relacionaram-se significativamente com as mães com ensino superior (x2=17,828; p=0,00) e nas que se encontram a amamentar atualmente (UMW=278,000; p=0,01). As dificuldades mais prevalentes associaram-se às fissuras (56,4%), ingurgitamento mamário (38,5%), mastite (3,8%), dor (40%) e dificuldade na pega (60%), tendo-se constatado diferenças estatisticamente significativas associadas ao ingurgitamento mamário, à mastite e abcesso mamário. Exerce influência nas dificuldades das mães, ter sido informada pelo obstetra (UMW=324,000; p=0,02) e não ter expectativas na primeira amamentação (UMW=521,500; p=0,01). Conclusão: O estudo revela bons conhecimentos globais mas dificuldades elevadas, sendo estas as comumente referenciadas noutros estudos. Face a isto, mantem-se necessário apoiar nas dificuldades vividas durante a amamentação, adequando as estratégias de promoção, proteção e apoio ao AM, para que os resultados possam ser bem-sucedidos. Palavras-chave: aleitamento materno, conhecimentos, dificuldades.

A tecnologia no ensino da interpretação

Tese de Mestrado em Tradução e Interpretação Especializadas Área Científica de Línguas e Culturas

United States Botanic Garden, National Garden.

Shows individual plantings and pathways.

Summit between West Chester University, Pennsylvania, USA and Universidad Nacional, Heredia Costa Rica. Global Library Literacy Initiative: An Intercultural Learning Experience

 This document describes the experience of academic cooperation between professionals in the field of library science, both from West Chester University (WCU), and the National University (UNA) of Costa Rica. The event took place at West Chester University during the week May 4th to May 8th, 2009. The objectives of this revolved around the exchange of ideas and interests in the academic and cultural relations between the two universities. In addition, it unveiled several services and procedures in the handling of information and highlighted the importance of promoting the exchange of students from both institutions. Finally, this article highlights the schedule of activities to integrate international and intercultural perspective in various areas related to the teaching-learning process, the contribution of university libraries on student success and techniques of information dissemination.

A phase II study of UFT with leucovorin administered as a twice daily schedule in the treatment of patients with metastatic colorectal cancer

Prolonged infusions have been shown to be safer and potentially more effective than bolus regimens of 5-fluorouracil (5-FU) as treatment for metastatic colorectal cancer (mCRC). However, infusional 5-FU requires central venous access and costly infusion pumps. Oral fluoropyrimidines enable longer exposures to 5-FU with increased convenience. Tegafur - uracil (UFT) with leucovorin (LV) given thrice daily has improved safety plus comparable survival and response rates to bolus 5-FU/LV. We conducted a phase II clinical study in 98 patients with mCRC to evaluate if UFT with LV given twice daily provided comparable time to progression ( TTP), efficacy and tolerability to that reported for thrice daily in two phase III clinical studies. Secondary objectives included overall response rate ( ORR) and overall survival ( OS). Median TTP was 3.8 months, when compared with 3.5 months for thrice daily. The ORR ( 11%) and median OS ( 12.8 months) with twice daily administration were similar to that of thrice daily administration ( 12% and 12.4 months). The incidence of grade 3/4 treatment-related diarrhoea was 30% on the twice daily and 21% on the thrice daily schedule. These results suggest that twice daily administration has similar efficacy and tolerability to thrice daily administration and is an acceptable alternative for patients who would benefit from UFT with LV therapy.

Shiftworking families: parents' working schedule and sleep patterns of adolescents attending school in two shifts

OBJECTIVE: To explore whether parents' engagement in shift work affects the sleep habits of their adolescent children who attend school in two shifts. METHODS: The data were drawn from an extensive survey of sleep and daytime functioning of adolescents attending school one week in the morning and the other in the afternoon. The participants were 1,386 elementary and high school students (11-18 years old) whose parents were both employed. The data were analyzed using MANOVA, with parents' work schedule, adolescents' gender and type of school as between-subject factors. RESULTS: Parents' working schedule significantly affected the sleep patterns of high school adolescents. When attending school in the morning, adolescents whose parents were both day workers woke up somewhat later than adolescents with one shiftworking parent. In addition, they slept longer than adolescents whose parents were both shift workers. On weekends, adolescents whose parents both worked during the day went to bed earlier than adolescents whose parents were both shiftworkers. They also had smaller bedtime delay on weekends with respect to both morning and afternoon shifts than adolescents for whom one or both parents worked shifts. A significant interaction between parents' working schedule, adolescents' gender and type of school was found for sleep extension on weekends after afternoon shift school. CONCLUSIONS: Parental involvement in shift work has negative effects on the sleep of high school adolescents. It contributes to earlier wake-up time and shorter sleep in a week when adolescents attend school in the morning, as well as to greater bedtime irregularity.

Can varying the number of teams in a shift schedule constitute a preventive strategy?

OBJECTIVE: The study examines the implications for shiftworkers of applying different numbers of teams in the organization of shiftwork. METHODS: The participating operators came from five different companies applying continuous shift rotation systems. The companies shared the same product organization and a common corporate culture belonging to the same multinational company. Each company had a shift system consisting of four, five or six teams, with the proportion of shifts outside day work decreasing as the number of teams increased. Questionnaire and documentary data were used as data sources. RESULTS: Operators in systems with additional teams had more daywork but also more irregular working hours due to both overtime and schedule changes. Operators using six teams used fewer social compensation strategies. Operators in four teams were most satisfied with their work hours. Satisfaction with the time available for various social activities outside work varied inconsistently between the groups. CONCLUSIONS: In rotating systems the application of more teams reduces the number of shifts outside day work. This apparent improvement for shiftworkers was counteracted by a concomitant irregularity produced by greater organizational requirements for flexibility. The balance of this interaction was found to have a critical impact on employees.

Studies on human anti-rabies immunization in Brazil: I - Evaluation of the 3 + 1 pre-exposure vaccination schedule under field conditions

The currently used pre-exposure anti-rabies immunization schedule in Brazil is the one called 3+1, employing suckling mouse brain vaccine (3 doses on alternate days and the last one on day 30). Although satisfactory results were obtained in well controlled experimental groups using this immunization schedule, in our routine practice, VNA levels lower than 0.5 IU/ml are frequently found. We studied the pre-exposure 3+1 schedule under field conditions in different cities on the State of São Paulo, Brazil, under variable and sometimes adverse circumstances, such as the use of different batches of vaccine with different titers, delivered, stored and administered under local conditions. Fifty out of 256 serum samples (19.5%) showed VNA titers lower than 0.5 IU/ml, but they were not distributed homogeneously among the localities studied. While in some cities the results were completely satisfactory, in others almost 40% did not attain the minimum VNA titer required. The results presented here, considered separately, question our currently used procedures for human pre-exposure anti-rabies immunization. The reasons determining this situation are discussed.

Studies on human anti-rabies immunization in Brazil: II - Preliminary evaluation of the 2-1-1 schedule for human pre-exposure anti-rabies immunization, employing suckling mouse brain vaccine

This study reports preliminary results of virus neutralizing antibody (VNA) titers obtained on different days in the course of human anti-rabies immunization with the 2-1-1 schedule (one dose is given in the right arm and one dose in the left arm at day 0, and one dose is apllied on days 7 and 21), recommended by WHO for post-exposure treatment with cell culture vaccines. A variant schedule (double dose on day zero and another on day 14) was also tested, both employing suckling mouse brain vaccine. A complete seroconversion rate was obtained after only 3 vaccine doses, and almost all patients (11 of 12) presented titers higher than 1.0 IU/ml. Both neutralizing response and seroconversion rates were lower in the group receiving only 3 doses, regardless of the sample collecting day. Although our results are lower than those found with cell culture vaccines, the geometry mean of VNA is fully satisfactory, overcoming the lower limit recommended by WHO of 0.5 IU/ml. The 2-1-1 schedule could be an alternative one for pre exposure immunization, shorter than the classical 3+1 regimen (one dose on days 0, 2, 4 and 30) with only three visits to the doctor, instead of four.

An alternative antimonial schedule to be used in cutaneous leishmaniasis when high doses of antimony are undesirable

Despite more than half a century of use in leishmaniasis, antimony therapy still presents serious problems concerning dosage and toxicity. Low and high doses have been shown to be equally effective. In this paper, the feasibility of injecting one ampoule of meglumine antimoniate intramuscularly every other day until clinical cure is demonstrated, while studying a series of 40 cutaneous leishmaniasis cases. Total dose used varied from 1,822.5 to 12,150mg of pentavalent antimony and total time of treatment varied from 3 to 10 weeks, with 86% efficacy. Thirty-six out of the 40 patients are still on follow-up with a mean time of 10.7 ± 7 months and a median of 9 months. No relapse or mucosal lesions have been noted so far. The schedule showed good tolerance and easy application and its efficacy was comparable to the officially recommended WHO schedule. Therefore, such a schedule represents a valuable alternative for the cases with high toxicicity to antimony or daily injections are an obstacle to the treatment.