Plan de comunicación para el lanzamiento de la marca país : Colombia

Aquest treball realitza un estudi de la imatge actual de la marca país “Colòmbia”, amb la finalitat de desenvolupar un Pla de Comunicació per al llançament d'aquesta marca a Espanya. Per aconseguir aquest objectiu s'analitza l'actual entorn colombià, els seus recursos naturals, la seva situació social i l'actual afluència de turistes al país. També s'analitza el mercat espanyol com a mercat d'origen. En el Pla de Comunicació Global, es planteja l'actual problema d'imatge que té Colòmbia a Espanya, i com el seu passat, i la ressonància que el mateix ha tingut gràcies als mitjans de comunicació, han fet que Colòmbia no sigui una de entre les destinacions triades pels espanyols, a causa de la percepció que es té de turísme d'alt risc.

Antimicrobial Resistance Action Plan 2002-2005 (PDF 170 KB)

Antimicrobial Resistance Action Plan 2002-2005

A Five Year Physical Activity Strategy and Action Plan

A Five Year Physical Activity Strategy and Action Plan

Strategic Framework and Action Plan for the Prevention and Control of Hepatitis C in NI (PDF 182 KB)

2004 - 2007

Developing Better Services Modernising Hospitals and Reforming Structures

Developing Better Services Modernising Hospitals and Reforming Structures

A Five Year Tobacco Action Plan (PDF 109 KB)

Summary of Responses to the Consultation ‘A Five Year Tobacco Action Plan’ document was issued for public consultation in August 2002. The Plan, which was developed by an inter-sectoral Working Group, provides a framework for collaborative working across Government departments, the statutory and voluntary sectors, as well as with business and in local communities. It seeks to combine an overview of the background, scale and nature of the problem with a comprehensive programme of action to reduce the harm caused by tobacco use. åÊ

A Five Year Tobacco Action Plan (PDF 188KB)

Smoking claims between 2,700 and 3,000 lives here each year. It is the single greatest preventable cause of premature death and avoidable illness. It also harms people who do not smoke and babies in the womb. Smoking is a major risk factor for coronary heart disease, strokes and other diseases of the circulatory system, which kill two in every five men and women here. These diseases are also important causes of disability. A lifetime non-smoker is 60% less likely than a current smoker to have coronary heart disease and 30% less likely to suffer a stroke. åÊ

Developing a Regional Strategy for the Health and Personal Social Services - Appendix 1 (PDF 35KB)

Summary of Relevant Policy Reviews

Developing a Regional Strategy for the Health and Personal Social Services - Appendix 2 (PDF 20KB)

Consultation Reply Form

Developing a Regional Strategy for the Health and Personal Social Services (PDF 73KB)

2002 - 2022

Schistosomiasis epidemiology and control: how did we get here and where should we go?

Although a disease of great antiquity, scientific studies of schistosomiasis began only 150 years ago. The complete life-cycle was not described until just before the First World War, making it possible at last to plan proper community control programmes. Inadequate tools prevented their effective implementation until well after the Second World War when new tools became available, thanks to the newly formed World Health Organization. Molluscicides spearheaded control programmes until the late 1970s but were then replaced by the newly developed, safe drugs still used today. Whatever the method used, the initial goal of eradication was, in the light of experience and cost, gradually replaced by less ambitious targets; first to stop transmission and then to reduce morbidity. The most successful programmes combined several methods to minimise reinfection after chemotherapy. Comparisons between different programmes are difficult without using appropriate, standardised diagnostic techniques and the correct epidemiological measurements. Some examples will be presented, mainly from our studies on Schistosoma mansoni in Kenya. Drug resistance on a scale comparable with malaria has not occurred in schistosomiasis but the likely withdrawal of all drugs except praziquantel leaves its control extremely vulnerable to this potential problem. An effective, affordable vaccine for use in endemic countries is unlikely to be ready for at least 5 years, and developing strategies for its use could take a further decade or more, judging from experience with drugs and molluscicides. In the interim, by analogy with malaria, the most cost-effective approach would the use of drugs combined with other methods to stop transmission, including molluscicides. The cost of molluscicides needs to be reduced and fears allayed about their supposedly adverse ecological effects.

A Five Year Home Accident Prevention Strategy and Action Plan (PDF 124KB)

The Executive in its Programme for Government under the theme “Working for a Healthier People” gave a commitment to promoting public safety by reducing the number of injuries and deaths caused by accidents at home, at work and on the road. An overarching strategy for children and young people is also being developed, which will set out the vision, values and underlying principles, including general safety, for all children and young people and the long-term goals to make that vision a reality. Consultation Document

A Five Year Home Accident Prevention Strategy and Action Plan (Word 34KB)

Questionnaire