Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

A prática de treinamento dos corpos dentro da empresa: um estudo sobre uma ferramenta de controle da qualidade

Befor the vast economical growth and wild scientific and technological development, the companies are demanding, more and more qualification and acting of the services rendered by their employees. Like this, tasks are restricted the they be done with excellence, because the companies are always controlling the worker's development. They are several the tools used by the companies, as acting indexes to control the course of the worker's activities or certain section, integrations for new employees with the objective to present the line of work of the company so that the new employee is framed in these patterns, trainings offered for the employees to carry out their services with quality and compromising, evaluations of year end in order to test the worker's knowledge and to demand better results, finally, the companies hope the employee integrates normativamente into the reality of the company, in way to contribute for the atingimento of the organizational strategies, always collecting for this to obtain the best results and contribute to the growth of the company. This way, that research will present a tool of control of the total quality applied in a company in Rio Clearing's city and that it is managed by an educador. They will be verified the objectives that the company has in relationship a this control, the worker's subjectivity as participant subject of the tool of control of the System of Administration of the Quality and the worker's different glances before these aspects throught an interview.

Análise crítica da implementação de sistema ERP à perspectiva da metodologia de gestão de projetos

Management information systems such as ERP can bring to businesses many competitive advantages. There is a great demand for systems projects to consulting firms that have knowledge to manage this particular type of project. However, the rate of system projects that cannot achieve success is very high. The methodology of Project Management, standardized by the Project Management Institute, is a globally recognized standard and used even in projects involving information technology. In the present study, was made a case study of an ERP system implementation project in a large company, by a consulting firm. From this analysis and on contributions from the literature, recommendations were proposed for the project management, in order to better direct the PMI methodology in large projects involving systems like ERP

Limites e possibilidades para a apicultura na região central do Estado de São Paulo

Beekeeping is recognized as promoter of assumptions and dimensions of sustainable development, supported by the triple bottle line – economic viability, social relevance and environmental prudence. Historically, it is strongly related with the central state of São Paulo. This work has as main objective to identify the profile of beekeeping in the this region, based on four municipalities (Araraquara, Descalvado, Rio Claro and São Carlos) in order to determine the main difficulties faced by beekeepersfor the sustainable development, pointing alternative interventions able to soften the effects of difficulties. It was used two different and complementary methodological strategies. The first one was a search with the databases (SEADE and IBGE) to obtain secondary data and quantitative regarding beekeeping in the region. The second one, it wasthrough field research with the beekeepers. The survey found that beekeeping in the region, presents an essentially familial and hereditary. Was also noticed the damage caused in the production, by limiting access to the region’s bee pastures and use of pesticides. In processing, it was found the extremely precarious conditions. At the institutional level, it was found the relative weakness of the beekeepers cooperatives, and the lack of support from local governments to consolidate activity.

Gestão democrática, educação e cidadania: um olhar crítico a partir de fontes bibliográficas

Pós-graduação em Educação Escolar - FCLAR

Um modelo fuzzy-dea-game para estratégias de produção sob incerteza

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Tecnologias ambientais: em busca de um significado

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Modelagem matemática: uma abordagem do método gráfico e do método simplex na resolução de problemas de otimização

Pós-graduação em Matemática em Rede Nacional - IBILCE

Revisão dos procedimentos operacionais padrão da farmácia-escola Prof. Dr. Antonio Alonso Martinez conforme RDC 67/07

O Projeto de Iniciação Científica foi desenvolvido na Farmácia-Escola Prof. Dr. Antônio Alonso Martinez, uma unidade auxiliar da Faculdade de Ciências Farmacêuticas da UNESP-Araraquara e que é parte integrante do NAC (Núcleo de Atendimento à Comunidade). Por ser vinculada à uma instituição pública ela serve como modelo para toda a comunidade, além de ser um estabelecimento de ensino, pesquisa e extensão. Por isso, ela tem o compromisso de cumprir com todas as exigências legais de maneira exemplar, garantindo a qualidade dos produtos manipulados. Realizou-se a revisão e adequação dos Procedimentos Operacionais Padrão (POPs) presente no Manual de Boas Práticas de Manipulação da Farmácia-Escola, baseando-se nas diretrizes da RDC 67/07 (Anexo I - Boas Práticas de Manipulação em Farmácia) e também uma inspeção na rotina dos processos envolvidos na manipulação e dispensação dos produtos manipulados. Fez-se a aplicação do Roteiro de Inspeção para Farmácia - Anexo VII da RDC 67/07 com a finalidade de constatar e avaliar o cumprimento das Boas Práticas de Manipulação em Farmácias (BPMF). Verificou-se que a Farmácia-Escola ainda não está em conformidade com todos os critérios estabelecidos pela RDC 67/07, mas que mesmo com as dificuldades enfrentadas para se adequar ela atende à quase todos os itens considerados imprescindíveis. Segundo as farmacêuticas responsáveis, medidas corretivas vêm sendo estudadas para que aos poucos todos os itens constantes na Resolução em questão sejam cumpridos.

Revisão dos procedimentos operacionais padrão da farmácia-escola Prof. Dr. Antonio Alonso Martinez conforme RDC 67/07

O Projeto de Iniciação Científica foi desenvolvido na Farmácia-Escola Prof. Dr. Antônio Alonso Martinez, uma unidade auxiliar da Faculdade de Ciências Farmacêuticas da UNESP-Araraquara e que é parte integrante do NAC (Núcleo de Atendimento à Comunidade). Por ser vinculada à uma instituição pública ela serve como modelo para toda a comunidade, além de ser um estabelecimento de ensino, pesquisa e extensão. Por isso, ela tem o compromisso de cumprir com todas as exigências legais de maneira exemplar, garantindo a qualidade dos produtos manipulados. Realizou-se a revisão e adequação dos Procedimentos Operacionais Padrão (POPs) presente no Manual de Boas Práticas de Manipulação da Farmácia-Escola, baseando-se nas diretrizes da RDC 67/07 (Anexo I - Boas Práticas de Manipulação em Farmácia) e também uma inspeção na rotina dos processos envolvidos na manipulação e dispensação dos produtos manipulados. Fez-se a aplicação do Roteiro de Inspeção para Farmácia - Anexo VII da RDC 67/07 com a finalidade de constatar e avaliar o cumprimento das Boas Práticas de Manipulação em Farmácias (BPMF). Verificou-se que a Farmácia-Escola ainda não está em conformidade com todos os critérios estabelecidos pela RDC 67/07, mas que mesmo com as dificuldades enfrentadas para se adequar ela atende à quase todos os itens considerados imprescindíveis. Segundo as farmacêuticas responsáveis, medidas corretivas vêm sendo estudadas para que aos poucos todos os itens constantes na Resolução em questão sejam cumpridos.

ADOPTING LEED CERTIFICATION IN LODGING FACILITIES: GREENING THE HOSPITALITY INDUSTRY

The research intended to analyze the adoption process of the green certification "Leadership in Energy and Environmental Design" (LEED) from the hotel sector establishments that has already adopted it. For its concretization it was proceeded a bibliographical research, secondary fact-gathering in journals, institutional sites and documentaries, and primary fact-gathering by means of semi structured interviews carried out with responsible people of the certified hotels and of the responsible entity of the certification in Brazil (Green Building Council Brazil). There were 21 interviewee, being 02 of the GBC Brazil and 19 of means of lodging (31% of the certified). For data analysis, it was utilized content analysis technique with the aid of ATLAS.ti software. The results permitted to identify the chronology of the processes of certification and the profile of the hotel categories that adopt the LEED program. Beyond that, the interviews enabled the discussion of the initial motivations for seeking the certification, as well the advantages and the obstacles perceived regarding its adoption.

INFLUENCE OF DISCOUNT PRICE ANNOUNCEMENTS ON CONSUMER'S BEHAVIOR

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

HEDONIC ANALYSIS OF CELL PHONES SOLD WITH POST-PAID SERVICE PLANS IN BRAZIL

The aim of this paper is to analyze the determining factors for the pricing of handsets sold with service plans, using the hedonic price method. This was undertaken by building a database comprising 48 handset models, under nine different service plans, over a period of 53 weeks in 2008, and resulted in 27 different attributes and a total number of nearly 300,000 data registers. The results suggest that the value of monthly subscriptions and calling minutes are important to explain the prices of handsets. Furthermore, both the physical volume and number of megapixels of a camera had an effect on the prices. The bigger the handset, the cheaper it becomes, and the more megapixels a camera phone has, the more expensive it becomes. Additionally, it was found that in 2008 Brazilian phone companies were subsidizing enabled data connection handsets.

IINTERNATIONAL STRATEGY FOR AN EMERGING MULTINATIONAL IN BRAZIL: THE CASE OF JBS

The focus of this study is on questioning whether the traditional theories of internationalization are adequate to explain the international expansion of multinationals from emerging countries. Looking forward on this issue, we investigate the internationalization strategies adopted by JBS, a Brazilian multinational of the beef industry. The results show that the company adopted two of the five generic strategies specific to the context of emerging countries suggested by Ramamurti and Singh (2009): global consolidator and vertical integrator. Moreover, when analyzing the internationalization of the company under study, the speed of the process is highlighted when compared to traditional multinationals. It is concluded that the main mode of entry that allowed the international expansion was the acquisition and that this strategy has advantages to the company, such as access to strategic resources and rapid growth, possibly overcoming the liability of foreignness, the opportunity to compete globally and the diversification of segments that generate synergies to the company's activities.