Case study - Herdade Vale da Rosa – The fruits of passion: The role of a positive entrepreneur vision in the success of an organization from a depressed sector and region

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Popular music exhibitions in Portugal: practices of representation from 2007 to 2013

This thesis focuses on the representation of Popular Music in museums by mapping, analyzing, and characterizing its practices in Portugal at the beginning of the 21st century. Now that museums' ability to shape public discourse is acknowledged, the examination of popular music's discourses in museums is of the utmost importance for Ethnomusicology and Popular Music Studies as well as for Museum Studies. The concept of 'heritage' is at the heart of this processes. The study was designed with the aim of moving the exhibiting of popular music in museums forward through a qualitative inquiry of case studies. Data collection involved surveying pop-rock music exhibitions as a qualitative sampling of popular music exhibitions in Portugal from 2007 to 2013. Two of these exhibitions were selected as case studies: No Tempo do Gira-Discos: Um Percurso pela Produção Fonográfica Portuguesa at the Museu da Música in Lisbon in 2007 (also Faculdade de Letras, 2009), and A Magia do Vinil, a Música que Mudou a Sociedade at the Oficina da Cultura in Almada in 2008 (and several other venues, from 2009 to 2013). Two specific domains were observed: popular music exhibitions as instances of museum practice and museum professionals. The first domain encompasses analyzing the types of objects selected for exhibition; the interactive museum practices fostered by the exhibitions; the concepts and narratives used to address popular music discursively, as well as the interpretative practices they allow. The second domain, focuses museum professionals and curators of popular music exhibitions as members of a group, namely their goals, motivations and perspectives. The theoretical frameworks adopted were drawn from the fields of ethnomusicology, popular music studies, and museum studies. The written materials of the exhibitions were subjected of methods of discourse analysis methods. Semi-structured interviews with curators and museum professional were also conducted and analysed. From the museum studies perspective, the study research suggests that the practice adopted by popular music museums largely matches that of conventional museums. From the ethnomusicological and popular music studies stand point, the two case studies reveal two distinct conceptual worlds: the first exhibition, curated by an academic and an independent researcher, points to a mental configuration where popular music is explained through a framework of genres supported by different musical practices. Moreover, it is industry actors such as decision makers and gatekeepers that govern popular music, which implies that the visitors' romantic conception of the musician is to some extent dismantled; the second exhibition, curated by a record collector and specialist, is based on a more conventional process of the everyday historical speech that encodes a mismatch between “good” and “bad music���. Data generated by a survey shows that only one curator, in fact that of my first case study, has an academic background. The backgrounds of all the others are in some way similar to the curator of the second case study. Therefore, I conclude that the second case study best conveys the current practice of exhibiting Popular Music in Portugal.

The effect of music marketing: A consumer perspective

The purpose of this thesis is to get a consumer perspective regarding event marketing in music festivals. Event marketing is a tool used by marketers that evolved out of philanthropy and commercial sponsorship. Brands are more and more using music or other entertainment moments to create a strong relationship with their clients, and the target group at these events, the millennial generation. Brands use sponsoring and therefore event marketing for several reasons as: increase brand awareness; create brand image; re-position the brand/product in the minds of consumers; increase profit over a short period; and, achieve larger market share. Nonetheless, we wonder how is this tool seen by consumers? To understand this, a preliminary research with nine interviews was conducted to obtain basic ideas about event marketing. Afterwards the main research was developed, also using interviews, to get deeper insights. With this thesis, it is possible to conclude that some brands are able to create brand awareness on attendees through brand sponsorship. Moreover, entertainment activities in festivals are well seen by consumers, they like it and are able to describe it well, even though it is more about the activity itself than the brand promoting it. Furthermore, it was possible to understand that experiential marketing in a festival might have a positive effect on consumers as it might create a link between the event and the brand. Finally, we recommend some actions, for brands to develop in future music festivals.

"Vie et Passion de Jésus-Christ" (Pathé, 1902-1905): hétérogénéité des "tableaux", déclinaison des motifs

Cette étude examine deux copies de la "Vie et Passion de Jésus Christ" conservées par la Cinémathèque suisse avec une première préoccupation de type philologique qui conduit à prendre la mesure de l'autonomisation de chacun des "tableaux" composant le film et de l'hétérogénéité de ce dernier. Puis les constats émis à propos du support matériel sont articulés avec une réflexion d'ordre esthétique qui dégage l'importance de l'"effet-tableau" inscrivant cette production filmique dans une généalogie plus large. Le cinéma étant alors le lieu de convergences entre diverses séries culturelles, l'article envisage les liens entre la production Pathé et une pratique jusqu'ici peu discutée dans ce contexte, celle du tableau vivant. This article is a study of two copies of the "Life and Passion of Jesus Christ" held at the Cinemathèque suisse. Our first, broadly philological, concern is to recognise the degree of autonomy of each of the "tableaus" that make up the film, thus establishing the latter's heterogeneous composition. Secondly, adopting a more aesthetic approach, we discuss the importance of the tableau-effect, placing this kind of film production in a wider genealogical context. Given that cinema was at the time a meeting place for different cultural sequences, this article the examines the links between Pathe films and the "tableau vivant", a practice that until now has been rarely discussed in this regard.

La Passion et Résurrection de nostre saulveur et redempteur Jhesucrist, ainsi qu'elle fut juée en Valenchiennes, en le an 1547, par grace demaistre Nicaise Chamart, seigneur de Alsembergue, alors prevost de la ville... ».

Texte composite, pour lequel on a surtout fait usage de la Passion de Greban, révisée et amplifiée par Jean Michel. — A la suite du texte sont des notes sur l'organisation de la représentation, les acteurs et la recette. Nombreuses figures peintes. A la fin (fol. 297), la mention : « Hubert Cailleau, painctre, a painct les histoires sur checume journée de ce libvre, comme aussy il fut joueur audiet mistere... Il donna aussy le portraict du hourdement du teatre avec Jacques des Moelles, comme il se veid en ce present livre. — Point ne mord Mort. Cailleau. »

Vie des Pères et Passion de Jésus-Christ, en vers, Roman des Sept Sages, en prose, etc.

Contient : Vie des Pères, en vers ; Passion de Jésus-Christ, en vers ; Les Quinze signes du jugement dernier ; Roman des Sept Sages, en prose ; Fragment de comput, en vers français, chapitre « des Bissextes ». « Mais quant antrés suis en matire... » Cf. art. de M. P. Meyer, Bulletin des anciens textes, 1883, t. IX, p. 108-109 ; Poème moral sur la cité divine et les sept péchés capitaux, par « HENRIS » ; Chastie Musart ; « Aucunnes parties notaules a plusors maladies, estraites de fysique des quatre complexions. Li maistre dient que quatre complexions sont... — ... trop cras et li coulor blanche » ; « L'espistre qu'Aristotes envoia au roi Alixandre. Après mont de paroles qu'Aristotes dist au roi Alixandre il li dist cest ansignement. Dans rois, dist-il... — (Recettes diverses.) — ... Por savoir si le vins aigrez est bons metez en un pou sor .I. fer froit ou sor la terre, se il est bon il bondra » ; « Si comme dit freres Bertholomeis Anglois, de l'Ordre des Freres Menors, en livre des Proprietés, qu'il meismes fist, li cors d'umaine nature... — ... et premierement de sanc pur » ; Sermon, en français. « Omnis qui se exaltat humiliabitur, etc. Ces paroles sunt escrites en l'Esvangile et les dist nostres sires là où il preschoit... — ... et pour ce sormonta elle les apostres en fait et en hardiece »