Communicating information about medication: the benefits of making it personal

Two experiments, using a controlled empirical methodology, investigated the effects of presenting information about medicines using a more personalised style of expression. In both studies, members of the general public were given a hypothetical scenario about visiting the doctor, being diagnosed with a particular illness, and being prescribed a medication. They were also given a written explanation about the medicine and were asked to provide ratings on a number of measures, including satisfaction, perceived risk to health, and intention to comply. In Experiment 1 the explanation focused only on possible side effects of the medicine, whereas in Experiment 2 a fuller explanation was provided, which included information about the illness, prescribed drug, its dosage and contraindications as well as its side effects. In both studies, use of a more personalised style resulted in significantly higher ratings of satisfaction and significantly lower ratings of likelihood of side effects occurring and of perceived risk to health. In Experiment 2 it also led to significantly improved recall for the written information.

Polarized hadroproduction of open heavy quarks in NLO QCD at JHF and RHIC

We present the complete next-to-leading order QCD corrections to the polarized hadroproduction of heavy flavors. This reaction can be studied experimentally in polarized pp collisions at the JHF and at the BNL RHIC in order to constrain the polarized gluon density. It is demonstrated that the dependence on the unphysical renormalization and factorization scales is strongly reduced beyond the leading order. We also discuss how the high luminosity at the JHF can be used to control remaining theoretical uncertainties. An effective method for bridging the gap between theoretical predictions for heavy quarks and experimental measurements of heavy meson decay products is introduced briefly.

Olhares sobre a formação do professor de matemática. Imagem da profissão e escrita de si

The main focus of this thesis is the formation of a mathematical teacher at a college institution. The general aim is to describe and to analyze the formation process of a mathematical teacher which is an undergraduate student in Mathematics at the Instituto de Educação Superior Presidente Kennedy IFESP, in Natal-RN. It is based on a qualitative ethnographic approach, and has its theoretical anchorage in the (auto)biographical narratives, the social representative theories, and the mathematical education. The number of participants in this investigation was 12 undergraduate students, which corresponds to 25% of the total number of students. The corpus utilized in our analysis included 48 (auto)biographical essays, 12 (auto)biographies (formation's memories), and 12 contextualization files, besides the research's diary. The sources were obtained from the whole program of studies, i.e. from November 2003 to December 2006. The analysis revealed that the reminiscences of the 12 students' academic trajectory influenced their professional formation, since their images of a mathematical teacher were intrinsically related to the one they had before. These representations were being either demolished or constructed in a network along the assertive image of their profession, changing afterwards the mathematical representation and the teaching way of this discipline. Our study also shows that the beginning of their teacher career was marked by mechanical practices influenced by their old teachers. The (trans)formation of themselves and their teaching practices happened in a smooth way as soon as they increased their knowledgements in Mathematics, and it reflected upon the way they learned mathematics. The writing of their (auto)biographies helped the set up of new knowledgements, leaving to a self-consciousness as well as a self-formation, and contributed for the construction of a new way to see and to live the profession. Therefore, a mathematical teacher, for the undergraduate students of the IFESP involved in this work, is made at the interface of the familiar, academic, and professional context, besides the reflexive writings about the formation path, the way of life and the relationships among them

Observation of Sequential upsilon Suppression in PbPb Collisions

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O silêncio das musas: Épico, ciência e poesia em Haroldo de Campos

The epic and science seem to have been the most important concerns of the Brazilian author Haroldo de Campos (1929-2003) in his last twenty years of life. The books Finismundo: a última viagem and A máquina do mundo repensada are two significant works in his aesthetical journey. This paper presents some strategies for reading both books, in which the relationship between those themes is emphasized. As a starting point, it is believed that the analogy between science and the epic does not represent a paradigm of reading on which the poetry of Harold de Campos intends to base itself, but a way of thinking about the political and literary concerns that constitute its own situation. The creation of a poetics of adventure as an alternative to the end of utopia and the affirmation of a principle of indeterminacy as a way to oppose the interpretations immediately available in the present constitute two of the main interests found in this mode of reading.

Vozes das formas na poesia concreta do Grupo Noigandres

Pós-graduação em Artes - IA

Alegorias da totalidade: as relações entre ciência e poesia em A máquina do mundo repensada, de Haroldo de Campos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)