Identidade visual e sua relação com a linguagem não verbal

The visual identity is based on a semantic relationship of several signs that make up a coherent system. A bimédia language formed by text and image complement to create an understandable message. This study aims the use of non-verbal communication in the corporate visual identity design project, contextualizing the role of the designer as mediator for informational corporate message to their audiences.

O movimento homossexual no Brasil: construção da identidade, eventos e visibilidade mediática

The lesbian and gay movement has organized itself in Brazil with the goal of creating and making its sexual identity stronger, as well as fighting for its rights and against any homophobic act. This paper analyses the homosexual movement and its relation to building its own identity, as a fighting force. We emphasize the relevance of the manifestation events, such as the LGBT pride parade and, in Bauru, the diversity parade, events that not only provide visibility to the topic, with the presence of the media, but also, represent the voice of these people who search for their citizenship rights.

Diretrizes para análise e desenvolvimento de identidade visual: contribuições para o design ergonômico

Currently, too much visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the lives of human beings, since the vision of these individuals is the sense most used. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this little development projects in the area. Note the need for analyzes to enable implementation principles of projective, making them accessible to the understanding of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specializing in visual identity projects, places where interviews were conducted to collect the marks allowed for analysis. The results point to a frequent demand the employment of visual usability principles, design methodologies and design in Gestalt visual identities.

O abraço do medo: violência e identidade na obra de Lygia Bojunga

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação de professores: o campo dos afetos e a construção da identidade

In my participation at the project of extension Possibilities and events from childhood experiences and pictures cut out for a job with teachers , accomplished with teachers and coordinators of nursery school, which aims to discuss the training of teachers through the field of affections, I developed a reflection on traditional teacher training methods which tend to assign an identity to the professor. From this reflection it is necessary a theoretical deepening about the constant attempt to assign a specific and absolute identity to the professor, the need in the human being to produce sense and, bypassing the concept of intimacy, as these things are intertwined. In this work, with the bibliographical research methodology, present as objective: to present the possible definitions and explanations of the concepts ' production of meaning ', ' identity ' and ' intimacy '; relate these concepts and analyze the possible to train teachers according to a model, saying that this would be the ideal identity of professor

A construção da carreira docente e a identidade do professor

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Linguagens sincréticas e construção da identidade na Revista Unesp Ciência: um estudo semiótico

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Informação, memória e identidade: estudo sobre as associações japonesas em Marília

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A influência do contexto na identidade dos personagens de Ensaio sobre a cegueira, de Saramago

This research aims to investigate the consequences of a possible change caused by the social context in the life and behavior of the main characters in the novel Blindness, [by José Saramago]. Starting by that there is an allegorical correlation between the blindness white, discussed by Saramago in his novel and the construction of the Plato's Cave Myth, and taking as theoretical basis the reflections of some thinkers such as Stuart Hall (1992), Goffman (2002) and Antonio da Costa Ciampa (2005) it be sought to describe the occurrence of the phenomenon the social role change in the characters and its consequences to the identity deconstruction of fictional subjects

Formação continuada de professores como um projeto coletivo e de identidade profissional

This research is part of the field of teacher training, especially developed the topic of continuing education. There is, according to the literature, the importance of this training for teachers as a sort of continuum, trajectory in which the teacher will (re) building their knowledge throughout their lives, in order to provide knowledge and values that add to your practice teaching. However, often the training activities are designed for knowledge transmitter model forming agent for the teacher, disregarding the different contexts of school communities, this strategy which hardly reaches the real needs of teachers in their daily lives. It is evident, too, the need to provide, in training moments, spaces to engage in dialogue and reflect on the teachers profession today, (re) building thus their teacher identity. In this context, the objective of this research is to examine whether the continued formation is configured as a collective construction and as a space for reflection on what it means to be a teacher. The research is characterized by a qualitative approach, and to collect data, we used the semi-structured interview technique. Participants were five teachers in the areas of Physical Education, History, English, Portuguese and Mathematics, a state school Treble city education (SP). The results show the importance of continuing education for teachers, which provides reflections, discussions, acquisition of knowledge and skills that contribute to its performance, motivating and developing strategies to enable them to face the challenges of everyday life and reflect collectively on what it means to be a teacher. It was concluded that continuing education for this group of teachers is configured as a space for collective construction, which together with other teachers rethink, reflect and continuously reconstruct their practices and objectives, and enables reflection on the teaching profession constantly. It will be essential, therefore...

Memória e identidade em Jaguariaíva, Paraná: contribuição à cartografia escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Informação, memória e identidade: estudo sobre as associações japonesas em Marília

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A influência do contexto na identidade dos personagens de Ensaio sobre a cegueira, de Saramago

This research aims to investigate the consequences of a possible change caused by the social context in the life and behavior of the main characters in the novel Blindness, [by José Saramago]. Starting by that there is an allegorical correlation between the blindness white, discussed by Saramago in his novel and the construction of the Plato's Cave Myth, and taking as theoretical basis the reflections of some thinkers such as Stuart Hall (1992), Goffman (2002) and Antonio da Costa Ciampa (2005) it be sought to describe the occurrence of the phenomenon the social role change in the characters and its consequences to the identity deconstruction of fictional subjects

Formação continuada de professores como um projeto coletivo e de identidade profissional

This research is part of the field of teacher training, especially developed the topic of continuing education. There is, according to the literature, the importance of this training for teachers as a sort of continuum, trajectory in which the teacher will (re) building their knowledge throughout their lives, in order to provide knowledge and values that add to your practice teaching. However, often the training activities are designed for knowledge transmitter model forming agent for the teacher, disregarding the different contexts of school communities, this strategy which hardly reaches the real needs of teachers in their daily lives. It is evident, too, the need to provide, in training moments, spaces to engage in dialogue and reflect on the teachers profession today, (re) building thus their teacher identity. In this context, the objective of this research is to examine whether the continued formation is configured as a collective construction and as a space for reflection on what it means to be a teacher. The research is characterized by a qualitative approach, and to collect data, we used the semi-structured interview technique. Participants were five teachers in the areas of Physical Education, History, English, Portuguese and Mathematics, a state school Treble city education (SP). The results show the importance of continuing education for teachers, which provides reflections, discussions, acquisition of knowledge and skills that contribute to its performance, motivating and developing strategies to enable them to face the challenges of everyday life and reflect collectively on what it means to be a teacher. It was concluded that continuing education for this group of teachers is configured as a space for collective construction, which together with other teachers rethink, reflect and continuously reconstruct their practices and objectives, and enables reflection on the teaching profession constantly. It will be essential, therefore...

Memória e identidade em Jaguariaíva, Paraná: contribuição à cartografia escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)