Drawing association rules between purchases and in-store behavior:an extension of the market basket analysis

Shopping behavior is often exclusively studied through consumer purchases, since they are an easily measurable ouput. Still, the observation of in-store physical behavior (paths, moves and actions) is crucial, as is the quantification of its impact on purchases. Using an innovative PDA tool to precisely record and time stamp consumer’s moves and gestures, we extend the classical Market Basket Analysis (MBA) by integrating this new kind of information. We draw associations not only from purchases but also from in-store consumer moves and actions. We compare results of our new method with classical MBA results and show a significant improvement.

Drawing association rules between purchases and in-store behaviour:an extension of the market basket analysis

Shopping behavior is often exclusively studied through consumer purchases, since they are an easily measurable ouput. Still, the observation of in-store physical behavior (path, moves and actions) is crucial, as is the quantification of its impact on purchases. Using an innovative PDA tool to precisely record and time stamp consumers' moves and actions, we extend the classical Market Basket Analysis (MBA) by integrating this new information: associations between product categories are measured not only from purchases but also from consumer physical behavior. We compare results of our new method with classical MBA results and show a significant improvement.

A taxonomy of measures for consumer-based brand equity:drawing on the views of managers in Europe

Purpose: The purpose of this paper is to identify the components of consumer-based brand equity from the perspective of experts in brand management in the UK, Germany and Greece. Design/methodology/approach: Data were collected from semi-structured interviews with senior brand consultants and managers, five in the UK, five in Germany and five in Greece. Findings: The findings suggested four categories of measures which can be used to define brand equity. These are the consumers' understanding of brand characteristics; consumers' brand evaluation; consumers' affective response towards the brand; and consumers' behaviour towards the brand. Specific dimensions are identified as indicators of each category. Research limitations/implications: Although the focus of this study is Europe, data were only collected from the UK, Germany and Greece, countries representing three of the five European cultural clusters. The resultant taxonomy adds to the fragmented literature on brand equity measurement by proposing four categories to gauge brand equity. Practical implications: The suggested taxonomy provides indicators of a framework managers could use when assessing brand equity. Originality/value: There is little agreement on what constitutes brand equity and therefore measures of brand equity are fragmented. To date, the views of practicing managers have not been taken into account in research. This paper draws on the views of practitioners and academics to suggest a taxonomy of categories of measures for brand equity. © Emerald Group Publishing Limited.

One Approach to Drawing Tasks Statistics

Report published in the Proceedings of the National Conference on "Education and Research in the Information Society", Plovdiv, May, 2014

Medical School in the Drawing Board at Florida International University

College of Medicinemunication form the FLorida International University Office of Media Relations on the University's plan to create an Academic Health Center, including a doctorate program in medicine.

Drawing as a technique to facilitate childrens memory

This study examined a technique to assist children to recall more information about witnessed events. Thirty-eight fourth-grade children from a public grade school in Miami Florida participated in the experiment. The participants watched a Red Cross demonstration and were interviewed one week later about details of the demonstration. All of the children were interviewed using a police style interview. In addition, half of the children were instructed to draw during the interview. The current study supported previous findings that the instruction to draw increased the amount of information recalled. The effect of drawing was greatest for high-visual events. In addition, the instruction to draw prompted an increase in non-verbal information, which had an unusually high accuracy rate.

Bennett Hall, 1938 drawing

Bennett Hall was named for Private Logan A. Bennett of the 62nd U.S. Colored Infantry which contributed money for Lincoln University;s founding. He was a life long resident of Jefferson City, Mo. , and remained an ardent supporter of Lincoln University. This two story brick building housed young women and was occupied in 1938. It is now the new phase of living and learning for students with a concentration in Agriculture and Natural Sciences.

Drawing in Duos: The Journeys and Intersections Collaboration Project Between Istanbul and Worcester

This paper focuses on a collaborative drawing project carried out between two undergraduate drawing courses, one in İstanbul and the other in Worcester, during the Fall 2015 semester. Duos -teams of two working remotely- took turns to work on the same drawing in correspondence for three months by means of communication and sharing the changing images on-line with one another. The project introduced a collaborative method of learning based on drawing, initiated cultural exchange and cooperation. The role of drawing in the project was critical due to the direct but gradual nature of transmitting meaning onto paper. Outcomes of this project consisted of a flexible and playful creation process for students making use of the element of chance. They sought alternate ways to finalize a drawing and experienced the benefits of artistic co-production. The project has the capacity to inspire artists, instructors and others interested in creative partnership in different disciplines and can be of value as an educational model.

Étude exploratoire portant sur l'analyse comparative de la cohérence globale pour des textes écrits à l'aide d'un idéateur d'un traitement de textes et du crayon/papier

En 1983, un « nouveau » type de logiciels que nous avons appelé « idéateur » est apparu sur le marché de la micro-informatique. Ces logiciels combinent les facilités du traitement de textes avec l'utilisation particulière du « chaînage » de texte. Ce chaînage permet entre autre les manipulations suivantes du texte; classer, mettre en ordre prioritaire, sous-catégoriser des ensembles, lancer les items au hasard, effacer, déplacer ou copier un ou des items, etc. (Pour plus de détails, voir le chapitre 1.2 et les annexes 1 à 3). Après une étude pour situer le cadre de notre recherche (voir le chapitre II) et la traduction du logiciel MaxThink, nous avons introduit cet idéateur dans une classe de français correctif, de niveau collégial. Nous avons choisis ces sujets parce ces étudiant-e-s se servaient déjà de l'ordinateur à l'intérieur des cours et qu'ils (elles) avaient intérêt (pensions-nous) à utiliser l’idéateur pour améliorer leur français. Tous ces sujets ont eu à suivre le cours sur la manipulation de MaxThink. Un design expérimental de catégorie « semi-contrôlée » a été mis en place pour isoler l'influence des trois instruments servant à la composition ; l'idéateur (MaxThink), un traitement de texte traditionnel (Editexte) et le crayon/papier. Le pré-test et le post-test consistant à composer sur un thème déterminé était à chaque fois précédé d'un brainstorming afin de générer une liste d'idées". Par la suite, les textes ont été soumis à trois juges qui ont eu à coter la cohérence globale individuelle pré-test/post-test et la cohérence de groupe au pré-test ainsi qu'au post-test. Deux analyses statistiques non-paramétriques utiles pour un nombre restreint de sujets (trois sous-groupes de quatre sujets) ont été utilisées: analyse de variance (formule KRUSKAL-WALLIS) et analyse des probabilités d'occurrence des distributions (formule HODGES-LEHMANN). En conclusion, nos recommandations tiennent compte de l'analyse statistique des résultats et des commentaires des étudiant-e-s.

The drawing bazaar

Es sorprendente y paradójica la progresiva reducción de la relevancia sufrida por el dibujo en el ámbito de la enseñanza universitaria en las escuelas de arquitectura a lo largo de las últimas décadas. Digo sorprendente, porque es precisamente el dibujo el lenguaje que permite al arquitecto hacer inteligible su propuesta, tanto a sí mismo como a otros. Y digo paradójica, porque esta restricción lingüística con la que se castiga a los estudiantes de arquitectura se produce en el momento histórico en que las opciones y recursos gráficos a su disposición son máximos. La tecnología digital ha ampliado de manera exponencial el ya de por sí amplísimo vocabulario del dibujo tradicional. Sin embargo, esta ilusionante expansión del universo del lenguaje del dibujo, no se ha visto reflejada en una adaptación de la formación universitaria de características similares. The Drawing Bazaar es el compendio de muchos años de esfuerzo por parte de los autores por proporcionar a sus alumnos de la Universidad Europea de Madrid una solución a esta sorprendente paradoja a la que se enfrentaban, quizá sin ser siquiera completamente conscientes de ello. Para ello han estructurado un libro denso y complejo, con múltiples capas de lectura superpuestas que permiten desde el simple paseo, consulta y disfrute de dibujos de excelentes comunicadores gráficos, arquitectos y no arquitectos, hasta el análisis detallado y experto de las más particulares, eficaces y persuasivas estrategias plásticas.

Gold Science Ghost Drawing #1

Mixed media. 78" x 56", Gold Science Ghost Drawings Series.

Gold Science Ghost Drawing #2

Mixed media. 67" x 50", Gold Science Ghost Drawings Series.

Gold Science Ghost Drawing #5

Mixed media. 105½" x 42", Gold Science Ghost Drawings Series. Private Collection

Ethos and Ideology of Knowledge Organization: Toward Precepts for and Engaged Knowledge Organization Drawing on The Arts and Crafts Movement, Critical Theory, and Žižek

Ethos is the spirit that motivates ideas and practices. When we talk casually about the ethos of a town, state, or country we are describing the fundamental or at least underlying rationale for action, as we see it. Ideology is a way of looking at things.It is the set of ideas that constitute one’s goals, expectations, and actions. In this brief essay I want to create a space where we might talk about the ethos and ideology in knowledge organization from a particular point of view; combining ideas and inspiration from the Arts and Crafts movement of the early Twentieth Century, critical theory in extant knowledge organization work, the work of Slavoj Žižek, and the work of Thich Nhat Hahn on Engaged Buddhism.I will expand more below, but we can say here and now that there are many open questions about ethos and ideology in and of knowledge organization, both its practice and products. Many of them in classification, positioned as they are around identity politics of race, gender, and other marginalized groups, ask the classificationist to be mindful of the choice of terms and relationships between terms. From this work we understand that race and gender requires special consideration, which manifests as a particular concern for the form of representation inside extant schemes. Even with these advances in our understanding there are still other categories about which we must make decisions and take action. For example, there are ethical decisions about fiduciary resource allocation, political decisions about standards adoption, and even broader zeitgeist considerations like the question of Fordist conceptions (Day, 2001; Tennis 2006) of the mechanics of description and representation present in much of today’s practice.Just as taking action in a particular way is an ethical concern, so too is avoiding a lack of action. Scholars in Knowledge Organization have also looked at the absence of what we might call right action in the context of cataloguing and classification. This leads to some problems above, and hints at larger ethical concerns of watching a subtle semantic violence go on without intervention (Bowker and Star, 2001; Bade 2006).The problem is not to act or not act, but how to act or not act in an ethical way, or at least with ethical considerations. The action advocated by an ethical consideration for knowledge organization is an engaged one, and it is here where we can take a nod from contemporary ethical theory advanced by Engaged Buddhism. In this context we can see the manifestation of fourteen precepts that guide ethical action, and warn against lack of action.