A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Caipiras nas telas: a construção da identidade cultural campineira através dos jornais Gazeta de Campinas e Diário do Povo relatando o cinema local na década de 1920

O presente trabalho de conclusão de curso Jornalismo da Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) baseia-se na análise de conteúdo das notícias, notas e críticas publicadas nos periódicos Gazeta de Campinas e Diário do Povo sobre as atividades e exibições dos cinco filmes realizados na cidade de Campinas na década de 1920 – João da Matta (1923), Soffrer Para Gozar (1923), Alma Gentil (1924), A Carne (1925) e Mocidade Louca (1927) – para a verificação do processo de construção da identidade cultural local. Para objetivar a análise do corpus será realizada uma contextualização histórica da cidade de Campinas, do cinema brasileiro, da imprensa e de outros fatores que irão corroborar para uma compreensão ampla da proposta a que essa monografia se propõe

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

A leitura na perspectiva de Bakhtin e suas possibilidades na formação do leitor: na educação infantil e no primeiro ano do ensino fundamental

Overall, in Brazilian schools, the concept of reading does not take into account its possibilities and its meaning for life. But read is assigning meaning to something , make sense, interact with the text read. Thus, the present study addresses the mechanical reading, that without contextualization, performed on a technique by joining letters and syllables loose and also reading social use, consisting of statements, dialogism , polyphony and heteroglossy. It is known that the mechanical reading brings undesirable consequences, including learning problems, such as lack of attention, concentration, memory, imagination. When the reading is taught in a systematic way, with only the goal of the code decoding of written language, destroys social perspectives and intellectual development. It is common, when you offer the children a book, there the difficult disinterest of textual interpretation, because there is no attribute meaning to the content, and even the ability to interact with the text. With the interest in studying the dialogic reading this and the statements and genres, the present study was based on several authors: Bakhtin (1988, 2000), Schneuwly and Dolz (2000), Faraco (2009) and Ponzio (2009) Jolibert (1994), Bajard (2002; 2007) Foucambert (1997) Martins ( 1985) and Smith ( 1999). Aim for this study the following research question: what are the contributions of Mikhail Bakhtin's theory to the teaching of reading from kindergarten through the first grade of elementary school? Our hypothesis is that if they are guaranteed to pre -school and elementary school beginners diversified materials and new approaches in teaching reading and encouragement to her, will be developed in children a taste for the act of reading, so that they can assign meaning and significance, making reading part of their lives...

Artemidia sequente: Dragon Tales, consequências do mangá na publicação de quadrinhos no Brasil

O termo Artemídia Sequente expressa um processo artístico-científico realizado na interface Arte-Comunicação-Ciência, apresentado como Trabalho de Conclusão de Curso em Artes Visuais na modalidade Bacharelado. A primeira parte deste trabalho tem como objetivo identificar e evidenciar, na abordagem da pesquisa artístico-científica, algumas das consequências da vinda da linguagem do mangá para o Brasil na produção atual de histórias em quadrinhos, tanto as observadas no mercado editorial tradicional quanto na produção independente. A identificação é feita a partir de levantamento bibliográfico e iconográfico do tema Mangá no Brasil, de estudos de casos com análises de obras de ambas as vertentes de publicação e de contextualização da veiculação digital/virtual. Além disso, também relacionarei os quadrinhos analisados com a Internet para assim estudar seu vínculo com o público através do meio digital. Na segunda parte tenho como objetivo mostrar e especificar a Artemídia Sequente ao relatar o processo completo da produção de uma história em quadrinhos de minha autoria: Dragon Tales, uma consequencia do mangá na publicação de quadrinhos no Brasil. O presente trabalho está inserido na linha de pesquisa Processos e procedimentos artísticos do Departamento de Artes Plásticas do Instituto de Artes da UNESP e descreve: partindo das ideias iniciais, roteiro, concept arts, desenhos das páginas, line art e chegando até a finalização da revista com o fechamento dos arquivos para serem enviados a uma gráfica. A monografia inclui também, como apêndice, uma cópia impressa do primeiro capítulo da história que produzi em forma de revista. A metodologia utilizada foi a Cibernética Pedagógica Freinetiana, desenvolvida no Grupo de Pesquisa Artemídia e Videoclip, do qual é líder o orientador... (Resumo completo, clicar acesso eletrônico abaixo)

Relações públicas em uma nova perspectiva de atuação: empresas start-up

This paper presents a new playing field for the public relations professional: the start-ups. This new company, with characteristics of fast growth and high-risk investments, becomes an alternative and, at the same time, opportunity for innovative projects that turns from theory into real business, product or service. This way, the work starts on the context of innovation and spread of new ideas, so people can understand the importance of the promotion and study of new ways to market. Faced with this context, public relations professionals are becoming essential in the mediating process of scenario analysis for the implantation of start-ups, as well as the communication of innovation and insight in this new business environment

Aikido: via para ascese marcial

Aikido is a Japanese martial art developed in the 20th century by Morihei Ueshiba. This self defense art, as it is known, is trained around the world as a noncompetitive practice. This work aimed to investigate and circumscribe the history of this martial art presenting features of its singularity. Akido´s Cultural History was used as a theoretical approach to build the historical background. The work was divided in five chapters as respectively named and described: Japan´s historical contextualization - it seeks to show the changing processes that happened in Japan which were arising from the insertion of other cultures, and how that insertion led the country to modernize itself and turn into a great world power. The ancient art: Aiki Jujutsu Daitoryu - talks about this samurai martial art which ensured the Aikido to obtain as the source technique the aiki, and the Xintoist practice. The history of a master: Morihei Ueshiba - presents some defining facts and moments from the master Ueshiba´s history, which points both to the changes occurred in the country, and to the ones that led the master to justify and broadcast the martial art. Aikido: The Budo art - portraits the Aikido´s meaning and the way that it was built to present the Aikido as a Budo art. And to finalize, Martial asceticism - seeks to make the dialogue between the cultures, from the meaning of this chapter title words (martial asceticism), as well as to point facts from the contemporaneity which provoke reflections upon the present practice

A microbiota láctea: Importância na cadeia laticinista x deterioração

The work below boards critically the issues involved in the study of the microbiota of milk. It starts with a contextualization of the current dairy chain, in the presence of Normative Instruction - 51. Following are developed the most relevant concepts and definitions about the subject: the emergence of psychrotrophic, mesophilic acidifying metabolism, the injuries of marginal cooling. Next, the main genres that comprise the milky microbiota are described, in front of the following question: from what point the metabolism of these bacteria is no longer beneficial and becomes a deteriorating activity to the product? The paper does not end with classical conclusions or definite answers, but with questions, pointing out lines of research that can improve the quality of Brazilian milk, making it a differentiated and competitive product at the international market

Dos limites do crescimento econômico ao crescimento sustentável: a proposta do decrescimento e seus desafios

This study aims to assess the evolution of the environmental debate, starting by the contextualization of its first appearance, and perform a theoretical and methodological analysis of its ramifications, especially regarding the two main lines of thought in economics: environmental economics and ecological economics. Once confirmed the incompatibility of economic growth per se with the environmental limits, the degrowth proposal will be presented, its theoretical basis and especially the means by which its creators aim to promote a economic, politic and social restructuring. Finally, the challenges regarding the degrowth implementation on both the developed Northern economies and the third-world or emerging Southern countries will be exposed

Concepção de um apart-hotel energicamente eficiente em São João da Boa Vista

A necessidade de se pensar o futuro, bem como a necessidade em atender uma demanda em questão, foram os pontos de partida deste trabalho, que aborda as questões teóricas e práticas do projeto de um Apart-hotel em São João da Boa Vista, utilizando técnicas de eficiência energética. Para alcançar o resultado final, foram abordadas questões como a utilização de cartas bioclimáticas, carta solar, entre outros fatores empregados para se entender e estudar as questões climáticas, bem como o estudo da cidade no que se refere à contextualização do projeto

O Olhar do relações públicas na criação de uma agência experimental de comunicação

This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

O biodireito na interface entre ciência e ficção: um estudo do imaginário social a partir da análise do filme Mar adentro

Pós-graduação em Educação - IBRC

O gênero em questão: crítica e formação nos Bildungsromane The Secret Life of Bees, de Sue Monk Kidd, e Sapato de salto, de Lygia Bojunga

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Leitura em Ambientes Cíbridos: a cosmo(a)gonia geométrica de Patrick Burgaud

Contemporary culture is showing us, with growing evidence, that fields of knowledge and spheres of action interpenetrate strongly, forcing us to change behavior in order to connive with the productive and creative new ways. Our scope is to consider the cybrid environment in which we situate the reader in his relations with the poetic productions created in the digital world, from the perspective of a contemporary context of reading done through interfaces and also by a reading of a poem by Patrick Burgaud.

Agronegócio do açaí (Euterpe Oleracea Mart.) no município de Pinheiro - MA

O presente trabalho foi realizado com o intuito de melhor contextualização do açaí na economia local, para posterior implementação de políticas públicas, que visem à melhoria das condições sociais e econômicas da região. A importância socioeconômica do açaizeiro decorre do seu potencial de aproveitamento integral de matéria-prima. O principal aproveitamento é a extração do açaí, mas as sementes do açaizeiro são aproveitadas no artesanato e como adubo orgânico. A planta fornece ainda palmito e suas folhas são utilizadas para cobertura de casas dos habitantes do interior da região. Os métodos utilizados na investigação foram pesquisa documental, observação e aplicação de questionários no município de Pinheiro-MA. Os dados obtidos foram analisados através do programa estatístico SPSS. Com a pesquisa, observouse que o fruto do açaí adquirido para posterior processamento e venda no município tem origem de vários povoados do município e também de regiões próximas. Além de povoados do município de Pinheiro, os frutos do açaí são provenientes do município de Presidente Sarney, Pedro do Rosário e Igarapé-Mirim, estes localizados no estado do Maranhão, e Belém, no estado do Pará. Logo, observa-se que a produção do fruto do açaí no município de Pinheiro-MA é insuficiente para atender a demanda interna do município. O que demonstra a necessidade de maior incentivo da produção do fruto na região para atender o mercado interna e possível exportação, o que contribuiria para o desenvolvimento do município, com a elevação da renda familiar dos produtores e a consequente melhoria da qualidade de vida.