Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework

Research into commodity markets has identified an increase in non-price based competition. In pursuit of sustainable bases for differentiation, many commodity industries including fresh produce, dairy and meat are introducing branded products. Using the Resource-Based View (RBV), this paper postulates that such branding is influenced by the nature of the buyer-supplier relationship. We suggest that the individual resources and capabilities of trade partners, in addition to the capabilities of that relationship, influence the brand strategies pursued. Moreover, we propose that by combining organisational resources and capabilities and brand strategy in an holistic framework, we may explain variations in buyer-supplier relationship performance.

Climate change and social inclusion: opportunities for justice and empowerment

...the greatest untapped resource at our disposal lies in the disadvantaged Australians living in our most excluded communities. (Nicholson 2007 p. 4)

The commons are where justice and sustainability converge, where ecology and equity meet. (Shiva 2005 p. 50)

Since 1990, the Intergovernmental Panel on Climate Change (IPCC) has recognised human induced climate change to be primarily a result of burning fossil fuels and land clearing (Lee 2007). Changes to the world's climate patterns have been occurring for decades, but only in recent times has climate change arrived in our collective conscious. An onslaught of extreme weather events, destruction and failure of crops, increasing levels of water restrictions, government announcement of desalination plants. proposed increase in prices for utilities such as power and water - have ushered climate change into the Australian lexicon.

The challenges for all of us are many and varied and perhaps even unimaginable. as many propose a global reduction in annual C02 emissions of between 60-80% (compared to 1990 levels) by 2050.

We are not talking just about the re-construction of our world, but about its re-invention. Ryan (2007)

How will climate change affect us? Who is most vulnerable? What will be the features of policies and strategies to combat climate change that ensure an equitable and just response across our entire society? Are our present social-cultural justice paradigms of social exclusion and inclusion adequate in addressing the impending health consequences that are likely to result from climate change, and in supporting an equitable. harmonious and fruitful life for all population groups in the future?

This paper, written in the spirit of solution-oriented research. focusing on the causes of positive health rather than the causes of disease and other problems (Robinson & Sirard 2005). explores the possibility of a paradigm shift which imagines the social inclusion of specific population groups, not as an appended extra, but integral to the design of an equitable, sustainable low carbon society of the future.

Alternative naming strategies : family versus individual brand names

Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In an attempt to ease pressure on margins, and both brand and product range profitability, marketers would be well advised to reinspect their policies towards brand naming and the attendant costs associated with those policies. Is it really necessary for each new product to be individually named? If it is, then what are the strategic and financial implications of this decision? Why is it that the practice in some companies is to resort to a string of unrelated brand names whereas the practice elsewhere is to use an umbrella family name, with or without, a brand name as a suffix? The answers to such questions are by no means obvious and closer inspection of the issues relating to naming policy fails to yield any consensus let alone a definitive approach. This article seeks to depict the alternative naming strategies engaged by marketers and to focus on those considerations that would favour a family name in preference to an individualised brand name. The article concludes with recommendations that are drawn from current literature and the experience of marketers with a view to determining those circumstances that may influence the formulation of a more appropriate naming policy.

Consistent male–male paternity differences across female genotypes

In a recent paper, we demonstrated that male-female genetic relatedness determines male probability of paternity in experimental sperm competition in the Peron's tree frog (Litoria peronii), with a more closely related male out-competing his rival. Here, we test the hypothesis that a male-male difference in siring success with one female significantly predicts the corresponding difference in siring success with another female. With male sperm concentration held constant, and the proportion of viable sperm controlled statistically, the male-male difference in siring success with one female strongly predicted the corresponding difference in siring success with another female, and alone explained more than 62 per cent of the variance in male-male siring differences. This study demonstrates that male siring success is primarily dictated by among-male differences in innate siring success with less influence of male-female relatedness.

Associations between mothers’ perceptions of the cost of fruit and vegetables and children’s diets : Will children pay the price?

Background/Objectives:
Perceptions that fruit and vegetables are expensive are more common among the socio-economically disadvantaged groups and are linked to poor dietary outcomes. Such perceptions may be exacerbated in countries recently affected by natural disasters, where devastation of fruit and vegetable crops has resulted in increase in prices of fruit and vegetables. Examining the associations of perceptions of fruit and vegetable affordability and children's diets can offer insights into how the high prices of fruit and vegetables might have an impact on the diets of children.
Subjects/Methods:
We analysed the data from 546 socio-economically disadvantaged mother–child pairs to assess the relationship between maternal perceptions of fruit and vegetable affordability and the diets of their children.
Results:
Fruit consumption was lower among children whose mothers felt the cost of fruit was too high. Maternal perceptions of fruit and vegetable affordability were not associated with any other aspect of child's diet.
Conclusions:
Our results suggest a possible role for maternal perceptions of fruit affordability in children's diet, though further research is warranted.

Railway stations : public realm gateways to sustainable futures of our cities

Train stations are places of connection in our cities and are the gateways of urban space. They represent one of the most exciting places to experience. Some stations make great destinations offering shops, restaurants, museums and exhibition spaces to commuters. While new architecture at railway stations acknowledges heritage, the urban spaces around them provide excellent public areas and rationalise functional needs. Grand spaces with monumental structures, including constant movement of people and trains makes for an exhilarating experience. Modern or historic, great train stations add another level of excitement in the regeneration of our cities. Adding into the mix of the sustainability paradigm, place making of railway stations transforms into sustainable urban centres and signature architecture, but how does it support an environmentally sustainable future? This paper reflects the journey of exploring the challenging situations of balancing the requirements between historic, operational, functional, economic and innovative sustainable design solutions during the Flinders Street Station Design Competition in Melbourne. The author highlights how the unique spatial, social and cultural circumstance of this world-renowned city railway station possesses specific resilient and sustainable design answers to a public realm and city space that challenges established thinking.

On the Markovian efficiency of Bertrand and Cournot equilibria

We characterize and compare closed-loop (feedback) price and quantity strategies within a full-fledged dynamic model of oligopolistic competition in which production requires exploitation of a renewable productive asset. Unlike previous papers on the strategic exploitation of productive assets, we allow for imperfect product substitutability, which enables us to deal with price competition. We show that the traditional result that the Bertrand equilibrium is more efficient than the Cournot equilibrium does not necessarily hold in a Markovian environment, either in the short-run or at the stationary equilibrium, or using the discounted sum of welfare as a criterion for relative efficiency.

O uso da tecnologia da informação no varejo brasileiro

A competição no varejo tem levado as empresas a uma busca constante por uma maior eficiência em seus processos de negócio, tanto no âmbito interno como externo, seja no relacionamento com clientes ou fornecedores. Esta busca da eficiência através da melhoria dos processos tem feito uso intensivo de Tecnologia de Informação (TI) nas mais diversas formas. O objetivo deste trabalho é investigar como está o uso da TI no varejo brasileiro em grandes corporações, numa visão de propósitos, contribuições, facilitadores e obstáculos a partir da percepção de especialistas (pesquisadores e consultores) e executivos do varejo. Para o desenvolvimento do trabalho foram realizadas entrevistas com 24 especialistas e estudos de casos com executivos de 16 grandes empresas varejistas.

Desafios que enfrenta a ANP para regular a indústria de petróleo no Brasil depois da quebra do monopólio em 1997 ate o ano de 2005

This work is analyzing the challenges which the National Petrol Agency is facing to regulate the Petrol industry in Brazil after the Monopoly crash in the period between 1997 until 2005. Due to the necessities of adaptation of its political strategies to the rules which determine the international economic flows, Brazil was forced to use the Economic Regulation in order to control the market. The regulation established in Brazil is not indifferent to imperfect markets. Thus can be find a conflict of interests among companies, the government and consumers within this process of regulation. The established agency does not have enough autonomy for administrating a regulation. The State with its paternalism power does not allow the agency to fulfill its function for which it was established, even though its function was established by law. A regulating policy which is clearly defined will establish a strong and independent agency with a clear limitation of its competences, avoiding divergent interpretation which prioritizes investments and promotes economic development. The agency will have the challenge to regulate the companies that enter the sector, allowing the opening of the market for new initiatives of investments which contribute to the welfare of the country and breaking at the same time the monopoly that is lead by Petrobras since 1953. Combining a stable set of rules with agility in order to adapt to changes will provide the regulator with a great decision-making power. The flexibility in the regulation will improve the correcting of the rules that were set in the beginning, being more efficient, which are based on acquired experience and achieved results. The structure of the agency and the flexibility of the regulation should be orientated on the promotion of competition in order to achieve economic and social development.

O modelo em rede aplicado à indústria de telecomunicações brasileira: o caso da TELEMAR

Virtual, cellular, modular, organic, holographic, networked enterprise. This is a new kind of organizational structure of growing importance inside of the enterprises that are looking for new models, attending to the requirements of flexibility, celerity and competitiveness. Requirements to the business of the future, for the new times of moving cycles, each time faster and faster. In that context, technological, cultural, strategic and human aspects are remodelled inside of the context of the called 'Information Era'. The objective of this work is to research how business, specially the Brazilians, are getting ready to be the 'organizations or enterprises' of the future. On the perspective of a virtual organization, throughout the flexibility, celerity and based on knowledge. Especially the Brazilian telecommunication industry, living the post privatization phase, which is in a process of organizational reestructuration, seeking to increase its competition in the globalized market. That is why, the analysis focus on Telemar, one of the largest in terms of geographic covering and investment power in the market and with essentially national shareholders.

Competição e cooperação entre as pessoas no trabalho e sua influência na produtividade empresarial

O tema geral deste trabalho diz respeito à questão da cooperação e da competição entre as pessoas no trabalho e sua influência na produtividade empresarial. Nesta dissertação, são abordadas as seguintes questões: a gênese do individualismo e da competição nas relações sociais de produção; a influência do darwinismo social nas concepções sobre a administração de recursos humanos; o impacto de algumas variáveis organizacionais - tais como: a divisão do trabalho, a hierarquia, o poder e a autoridade - no estabelecimento de processos competitivos ou cooperativos entre as pessoas no trabalho; algumas relações entre os ambientes de trabalho competitivos e os processos geradores ou desencadeadores de psicopatologias; e, a influência da competição e da cooperação entre as pessoas no trabalho na produtividade empresarial. Além disso, a fim de observar como a ideologia do darwinismo social opera o senso comum, o trabalho contempla a apresentação dos resultados obtidos através de pesquisas de campo e documental, consistindo a primeira de entrevistas realizadas com gerentes e questionários aplicados a gerentes, supervisores e executantes; e, a segunda na leitura e interpretação de documentos utilizados na administração e gestão de recursos humanos, coletados nas empresas.

Fidelização de clientes a livrarias virtuais: um modelo heurístico

The conventional commercial relationship between suppliers and customers has undergone a profound change as a result of the technological advances that have been made in electronic transactions, such as the Internet. These transformations have not been entirely technological in nature, as they have also directly altered marketing activities. Due to a series of factors, companies are increasingly driven by their customer wishes and requirements, with Electronic Commerce being just one of the means of developing and maintaining this type of relationship, called Customer Relations Marketing. The Internet sites available allow companies to obtain information more easily about which aspects are most relevant to their target customer group in terms of their products and services, helping them to increase the value of commercial transactions on offer. The online marketing strategies of electronic retail companies aim to cultivate customer loyalty after the first purchase has been made, so that customers make repeat purchases. Virtual bookstores represent a particularly successful sector in the world of Electronic Commerce. However, to ensure profitability, the business models of these companies need to be based on customer loyalty, as there is stiff competition in this area. This research study seeks to develop a heuristic model, called 4Ps and 1F, for customer loyalty to virtual bookstores. The 4Ps represent one of the most traditional marketing concepts and the F relates to Customer Loyalty. In developing this model the aim is to see how each marketing P influences customer loyalty, thus identifying the factors critical to the success of virtual bookstores retaining customer loyalty.

Padrões de concorrência no mercado brasileiro de torrefação e moagem de café e 1997 - 2005

This dissertation aims at analysing the patterns of competition from the period of 1997-2005 in the Brazilian roasted and grounded market. For the development of this research, a questionary elaborated by the researchers Maria Sylvia M. Saes and Elizabeth M. M. Q. Farina, that was utilized with the firms associated to the Associação Brasileira da Indústria de Café (ABIC) in 1997, will be used. The same questionary will be replicated in the year 2006 in order to capture changes within the patterns of competition along those 9 years. The methodology applied in this study is the case study, with unit of analysis being the Brazilian roasted and grounded industry. The research will be descripitive, since it will describe the pattern of competition in the Brazilian roasted and grounded market. However, the study is also exploratory due to the fact that there isn't any research that analyzes the specific object of study. The results obtained suggest that, taking into consideration the relevant variables of structure, conduct and performance of the industry of roasted and grounded coffee, the pattern of competition remained the same throughout the period 1997-2005.

Convergência entre telefonia fixa e móvel no Brasil: modelagem mercadologócia e sustentabilidade estratégica

A convergência entre serviços tipicamente prestados por empresas de telecomunicações fixas e serviços tipicamente prestados por operadoras móveis é um fenômeno que acontece mundialmente há mais de dez anos. A convergência entre a indústria de telefonia fixa e móvel, como fenômeno evolutivo, pode ter três principais forças-motrizes: a simples evolução tecnológica, baseada, por exemplo, na digitalização das telecomunicações; a junção entre um viés de mercado, propiciado pelo alto nível concorrencial, e a busca por inovações tecnológicas; ou uma simples convergência entre ativos das diferentes indústrias, buscando uma aplicação mais eficiente do capital. Mundialmente, já são conhecidos inúmeros serviços convergentes de telecomunicações, embora a convergência em telecomunicações no Brasil ainda possa ser considerada incipiente. Considerando o relevante volume de faturamento agregado do mercado brasileiro de telecomunicações fixas e móveis e o elevado nível concorrencial, o estudo e aplicação de soluções convergentes podem representar a geração de diferencial competitivo. Nesse sentido, o presente trabalho propõe-se a avaliar as principais empresas de telecomunicações do Brasil e seus respectivos recursos ou serviços convergentes, segundo o framework VRIO, desenvolvido por Jay Barney, fundamentada na visão estratégica baseada em recursos (RBV- Resource Based View).

Concentração nos mercados brasileiros de seguros, previdência e capitalização

Os mercados de seguros regulados pela SUSEP apresentaram queda no número de empresas e elevação no índice de concentração de Herfindahl Hirschman. O que parece um quadro preocupante no âmbito da regulação é atenuado pela diminuição do índice de Gini e outros testes de poder de mercado que não indicam que esta queda no número de empresas tenha tido impacto sobre o nível de preços. Assim como esperado a partir da evidência internacional, a concentração é maior nos mercados de seguros de vida do que nos não-vida. Este fato tem reflexo nos preços, que apresentam patamares mais altos nos seguros de vida, indicando diferença mais substancial entre mercados.