Die Illustrationen der Chronik von Flandern, Handschrift nr. 437- der Stadtbibliothek zu Brügge und ihr Verhältnis zu Hans Memling /

The author's inaugural dissertation, Jena.

L'entrée de Fraņcois Premier, roy de France en la cité de Lyon le 12 juillet 1515 : publiée pour la première fois d'après le manuscrit de la bibliothèque ducale de Wolfenbüttel /

"Ce livre a été imprimé aux frais de la Societé des bibliophiles lyonnais."

Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets

Does a market orientation approach focus too heavily on customers at the expense of other stakeholders? Managers also need to address the interests of other stakeholders when making marketing decisions. This gives an orientation to each stakeholder group, which exist simultaneously, giving a multiple stakeholder orientation profile (MSOP). In the reported empirical study of senior marketing executives, this weakness is addressed, by taking a simultaneous multiple stakeholder orientation approach. The study identified where marketing capabilities and assets are both different and similar among executives with a market focus in their MSOPs, and those with other MSOPs. © 2004 Elsevier Inc. All rights reserved.

Проблеми на обучението по програмиране

Доклад по покана, поместен в сборника на Националната конференция "Образованието в информационното общество", Пловдив, октомври, 2006 г.

A posztmodern marketing rózsaszirmai

UTÓSZÓ „A lényeg az, hogy mi belül vagyunk a posztmodernizmus kultúráján, oly mértékben, hogy felszínes és semmitmondó elutasítása éppoly lehetetlen, mint amennyire önelégült és romlott, hasonlóképpen felszínes és semmitmondó ünneplése.” (Jameson, 1997:18) A posztmodern filozófia úgy tűnik, nem túlságosan érintette meg a magyar marketing szakmát. Fojtik (1999) cikke után nem igazán lehet azt mondani, hogy elburjánzottak volna a posztmodern ihletésű munkák. Könnyed intellektuális hóbort vagy valami sokkal lényegesebb, amiről a szakma nem vett tudomást? A hazai menedzsmenttudományokban (lásd pl. Bokor, 1994; Gelei, 2002) valamivel jelentősebb nyomot hagyó posztmodern irányzat a magyarországi marketingirodalomban méltatlanul feledésbe merült. Radácsi (2003) a Vezetéstudományban is kiemeli, hogy a hazai menedzsmentkutatások távolról sem mutatják azt az elméleti és gyakorlati sokszínűséget, ami a nemzetközi szakirodalomban már évtizedek óta megfigyelhető. Ez azért is különös, mivel a fogyasztói társadalom, a vásárlás, a reklámok, az üzletek / bevásárló központok, pozicionálás, a modern marketing teljes eszköztára a posztmodern jelenség létrehozója. (Brown, 1995). A posztmodern szerzők meglehetősen sokat példálóznak a modern marketing eredményeivel, vagyis a posztmodern fogyasztókkal, akik posztmodern reklámokat néznek, posztmodern bevásárlóközpontokba járnak, és Brown (1993) szavaival: „vásárolnak, tehát vannak”. Ráadásul a posztmodern gondolatok segíthetnek máshogy megközelíteni egy-egy problémát vagy fejleszthetik bizonyos kritikai kézségek kialakulását. Ebben a cikkben bemutattjuk a posztmodern szókészletet, valamint marketing talaján gyökeret vert posztmodern gondolatokat. A gyakran a filozófiai homály ködébe vesző értelmezések helyett és mellett utánajártunk a kérdés pszichológiai hátterének. Ez mindenképpen egy olyan adalékanyaggal szolgál, amelyre sok esetben nem kerül sor, amikor posztmodern gondolatokról olvasunk. Cikkünkkel szerettünk volna segíteni a tájékozódást a posztmodern irodalom rendkívül terjengős és ingoványos talaján. Fogásokat kerestünk rajta, de nem azért, hogy birkózó módjára magunk alá gyűrjük, sokkal inkább azért, hogy megismerjük. Utólag szeretnénk felhívni olvasóink figyelmét, hogy a tanulmányban sok a definíció. Vállaltuk azt, hogy wittgensteini értelemben „nyelvi játékokat játszottunk”, egy definíció használata ugyanis mindig egy nyelvjáték része. Ez egy posztmodernről szóló cikk, de alapvetően modern stílusjegyekkel: használtunk táblázatot, bekezdéseket, logikus vagy annak látszó szerkezeti megoldásokat. És nincsenek benne befejezetlen monda… Egy kiránduláson vettünk részt, ahol önfeledten bontogattuk ki a posztmodern marketing rózsaszirmait, feltárva a szirmok sokszínűségét és végtelen kavalkádját. Közben azt sem vettük zokon, ha időnként megcsípte orrunkat a méhecske.

Perceived Work Status and Turnover Intentions of Casual-Dining Restaurant Employees

The current research examined the effects of perceived work status of hourly employees on the established relationships between turnover intentions and the constructs of autonomy, affective organizational commitment, perceived management concern for employees, and perceived management concern for customers in the casual-dining restaurant industry. Surveys were collected from 296 employees of a multi-unit casual-dining restaurant franchise, part of a large, national, casual-dining restaurant chain. Employeeswith perceived part-time work status revealed a generally negative trend in factors shown to contribute to turnover. Employees who perceived their work status as parttime also showed significantly lower levels of affective organizational commitment than those who perceived their work status as full-time. Additionally, the mean scores of the desirable attributes trended lower for those employees who perceived themselves as part-time. Even more, helping behaviors, so crucial in a casual-dining environment, were lower when employees perceived their work status to be part-time. The current study discusses managerial implications of the research findings and gives suggestions for future research.

The Beacon, December 13, 2010

Vol. 24, Issue 44, 12 pages

Acculturation and Hispanic identity/ethnicity as a predictor of change on the brief situational confidence questionnaire

The purpose of this study was to investigate whether level of acculturation among Hispanic adolescent males (n = 174) influenced treatment outcome in a substance abuse program, specifically on the Brief Situational Confidence Questionnaire (BSCQ) which measures relapse confidence. It was hypothesized that lower levels of acculturation were likely to be predictive of positive change, whereas higher levels of acculturation were likely to be predictive of no change or negative change. It was found that adolescents changed over time in BSCQ scores regardless of which acculturation variable was measured. Contrary to expectations, for those adolescents placed in family treatment, place of birth was not significantly associated with treatment response. However, both, U.S. and non-U.S. born adolescents demonstrated a change over time when receiving family treatment, suggesting that the family substance abuse treatment utilized in this intervention effected change over time.

Vertical profiles of environmental parameters measured on discrete water samples collected with Niskin bottles at station TARA_068 during the Tara Oceans expedition 2009-2013

The Tara Oceans Expedition (2009-2013) was a global survey of ocean ecosystems aboard the Sailing Vessel Tara. It carried out extensive measurements of evironmental conditions and collected plankton (viruses, bacteria, protists and metazoans) for later analysis using modern sequencing and state-of-the-art imaging technologies. Tara Oceans Data are particularly suited to study the genetic, morphological and functional diversity of plankton. The present data set includes properties of seawater, particulate matter and dissolved matter that were measured from discrete water samples collected with Niskin bottles during the 2009-2013 Tara Oceans expedition. Properties include pigment concentrations from HPLC analysis (10 depths per vertical profile, 25 pigments per depth), the carbonate system (Surface and 400m; pH (total scale), CO2, pCO2, fCO2, HCO3, CO3, Total alkalinity, Total carbon, OmegaAragonite, OmegaCalcite, and dosage Flags), nutrients (10 depths per vertical profile; NO2, PO4, N02/NO3, SI, quality Flags), DOC, CDOM, and dissolved oxygen isotopes. The Service National d'Analyse des Paramètres Océaniques du CO2, at the Université Pierre et Marie Curie, determined CT and AT potentiometrically. More than 200 vertical profiles of these properties were made across the world ocean. DOC, CDOM and dissolved oxygen isotopes are available only for the Arctic Ocean and Arctic Seas (2013).

JORNALISMO DIVERSIONAL: função, contornos e práticas na imprensa brasileira

Há, dentre os gêneros jornalísticos, especialmente os praticados na imprensa brasileira, um agrupamento a que José Marques de Melo atribui o nome de “jornalismo diversional”. Diferenciado por sua finalidade afeita à diversão e por abranger matérias reveladoras de histórias interessantes, a estrutura de seus formatos assimila elementos da literatura e da antropologia. Mas que motivações levam repórteres a desenvolver tal gênero e em quais circunstâncias? Quais métodos são adotados para sua feitura? Que forças agem aí? O estudo apresentado nesta tese buscou compreender como se dá esse processo, observando e comparando os modos de fazer adotados por nove jornalistas brasileiros, escolhidos por se submeterem a dois critérios inter-relacionados: 1) serem reconhecidos pelo meio jornalístico e/ou pelo mercado editorial como figuras que se destacam nesse exercício; e 2) terem produzido textos – com as características mencionadas – para jornais e/ou revistas e que, posteriormente, foram compilados em livro. A metodologia empregada tem vínculo estreito com a perspectiva teórica do newsmaking, valendo-se da técnica apropriada para uma observação que considera diferentes momentos da história (década de 1950 para cá): a entrevista, no seu tipo semiestruturado. O quadro de jornalistas entrevistados é formado por Audálio Dantas, Carlos Wagner, Consuelo Dieguez, Daniela Pinheiro, Eliane Brum, João Moreira Salles, José Hamilton Ribeiro, Ricardo Kotscho e Zuenir Ventura. Como resultado, defendemos que o gênero aqui posto como tema de pesquisa é cultivado por um seleto grupo de profissionais, capazes de direcionar olhares sensíveis sobre a realidade, para dela extrair detalhes e enredos que toquem nos sentimentos dos leitores, divertindo-os, ao propiciar gratificação estética, em contraponto à alienação que se costuma presumir. Trata-se de produção dependente de criatividade e curiosidade, de talento para redigir textos agradáveis e de métodos de apuração e de escrita altamente subjetivos, mas que aparecem como questão bem resolvida no agir profissional desses sujeitos. Essa capacidade também é que os possibilita conquistar espaço, em meio a embates com editores e diretores de redação, para elaborar matérias em que a autoria se sobressai. Por fim, a função de divertir, atribuída ao gênero, é confirmada pelos profissionais, ainda que de modo implícito

Annotated record of the detailed examination of Mn deposits from various ship expeditions in the Atlantic Ocean from 1876 until 1911

The greater part of this Monograph is devoted to detailed descriptions of 1426 samples of deposits from the floor of the Atlantic Ocean stored in the Challenger Office, Edinburgh, which had been collected during thirty-five cruising expeditions between 1857 and 1911. The remaining part discusses the results of the work. The work of examining and describing in detail this abundant mass of material was in progress when the late Sir JOHN MURRAY met his death in March 1914. By that time about three-fourths of the descriptive work had been completed under his supervision. Sir John's trustees arranged for the completion of the descriptive work by Mr Chumley, and this was done in the Challenger Office during the two succeeding years. Later, after he had removed to Glasgow, Mr Chumley prepared the notes discussing the results. The trustees have pleasure in recording, on the suggestion of Mr Chumley, the courtesy of Dr G. W. Lee of the Geological Survey of Scotland, for help in determining many of the rarer mineral particles contained in the deposits.