Estratégia dos Negócios: a pertinência do método falseonista nas redes de relacionamento das organizações contemporâneas

O presente artigo discute criticamente o emprego do método do falseacionismo aplicado à rede de relacionamentos das organizações contemporâneas. Por meio de pesquisa exploratória, de natureza qualitativa, com base nos pressupostos do método falseacionista, o objetivo central da pesquisa está em investigar a pertinência dessa metodologia em ambientes culturais específicos e, em decorrência, verificar a hipótese dominante nas publicações sobre a atuação dos profissionais de comunicação como determinantes em todos os setores produtivos. Os resultados da pesquisa, na perspectiva do referencial teórico do Salience Model, não confirmam essa hipótese nas práticas de comunicação estratégica da indústria de frango halal. A contribuição da pesquisa aponta que, contrariamente à confirmação das hipóteses propostas em publicações recentes sobre a relevância da atuação dos profissionais da comunicação empresarial nos mais diferentes setores de atividade, esse estudo de caso se constitui em caso ilustrativo no qual, as hipóteses generalistas podem ser falsificáveis em ambientes culturais específicos.

Estudio genético de paternidad múltiple de la tortuga común Caretta caretta en el Archipiélago de Cabo Verde: aplicación a la ecología de la conservación.

[EN] Los análisis genéticos de las estrategias reproductivas (paternidad múltiple y almacenamiento de esperma) están abriendo una vía de investigación novedosa además de promover informaciones importantes para definir los criterios y las medidas de conservación de muchas especies de reptiles. La población de tortuga común, Caretta caretta del Archipiélago de Cabo Verde es una de las poblaciones nidificantes más grandes del Atlántico, pero que actualmente sufre la pesca selectiva de machos por parte de la comunidad local de Cabo Verde. En este estudio se pretende testar la hipótesis de que una disminución significativa en el número de machos podría afectar la eficacia biológica de las crías, disminuyendo la variabilidad genética de la población.

Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients

A importância das redes de relacionamento para se formar uma parceria : um estudo de caso na ALESAT

This paper consists in a study case at the Alesat company, which aims at analyzing how the networks from the former companies Ale and Sat influence the formation of partnerships. The study was based on literature by Burt (1992), Granovetter (1973), Uzzi (1997), Contractor and Lorange (1988), Gulati (1998), Child and Faulkner (1998), and others, to verify how important the social relations were between the companies to the formation of a strategic alliance. The research method we adopted analyzed the first partnership between Ale and Sat and the last one that ended up with the merger of the companies resulting in a new company, Alesat. Semi-structured interviews were conducted in 2008 with the council board of the company. Secondary data were also collected from specific web sites from the area, such as ANP, Sindicom and Fecombustíveis, as well as from important newspapers in the market. The primary data were analyzed through the content analysis technique from Triviños (1987). The secondary data were analyzed through the documental analysis technique from Richardson (1985). This way, through the data collected, it can be concluded that the social ties between the companies were important in the partnership, and among the reasons that made the companies get together, the key one was the fact that the union would make possible to the companies act in regions in which they didn t have too much market share, making them a bigger player nationally wise

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

O problema de alocação de berços: um estudo das heurísticas simulated annealing e algoritmo genético

Este trabalho apresenta um estudo de caso das heurísticas Simulated Annealing e Algoritmo Genético para um problema de grande relevância encontrado no sistema portuário, o Problema de Alocação em Berços. Esse problema aborda a programação e a alocação de navios às áreas de atracação ao longo de um cais. A modelagem utilizada nesta pesquisa é apresentada por Mauri (2008) [28] que trata do problema como uma Problema de Roteamento de Veículos com Múltiplas Garagens e sem Janelas de Tempo. Foi desenvolvido um ambiente apropriado para testes de simulação, onde o cenário de análise foi constituido a partir de situações reais encontradas na programação de navios de um terminal de contêineres. Os testes computacionais realizados mostram a performance das heurísticas em relação a função objetivo e o tempo computacional, a m de avaliar qual das técnicas apresenta melhores resultados.

Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients

A importância das redes de relacionamento para se formar uma parceria : um estudo de caso na ALESAT

This paper consists in a study case at the Alesat company, which aims at analyzing how the networks from the former companies Ale and Sat influence the formation of partnerships. The study was based on literature by Burt (1992), Granovetter (1973), Uzzi (1997), Contractor and Lorange (1988), Gulati (1998), Child and Faulkner (1998), and others, to verify how important the social relations were between the companies to the formation of a strategic alliance. The research method we adopted analyzed the first partnership between Ale and Sat and the last one that ended up with the merger of the companies resulting in a new company, Alesat. Semi-structured interviews were conducted in 2008 with the council board of the company. Secondary data were also collected from specific web sites from the area, such as ANP, Sindicom and Fecombustíveis, as well as from important newspapers in the market. The primary data were analyzed through the content analysis technique from Triviños (1987). The secondary data were analyzed through the documental analysis technique from Richardson (1985). This way, through the data collected, it can be concluded that the social ties between the companies were important in the partnership, and among the reasons that made the companies get together, the key one was the fact that the union would make possible to the companies act in regions in which they didn t have too much market share, making them a bigger player nationally wise

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Perceções de comportamentos (Des)adequados e relacionamento com pares na escola: um estudo com alunos de 9º ano

Os comportamentos e as relações entre pares na escola são importantes para o desenvolvimento social e pessoal dos jovens. A influência exercida pelos pares pode ser positiva ou negativa. Esta investigação visa conhecer as perceções que os jovens têm sobre os comportamentos e relacionamentos adequados/desadequados entre pares. Participaram no estudo 16 estudantes do 9ºano, do sexo masculino, identificados como tendo bom/mau comportamento. A recolha dos dados foi realizada através de questionário constituído por questões abertas. Os dados foram tratados qualitativa e quantitativamente. Os bons e maus comportamentos são conceptualizados por relação com atitudes individuais e relacionais. A perceção dos professores sobre o comportamento dos jovens é diferente da perceção que estes têm do seu próprio comportamento. Os alunos consideram maioritariamente não serem influenciados pelos pares, nem exercerem influência sobre eles. A promoção do relacionamento entre pares é vista como passando pela realização de atividades especificas. O grupo de alunos identificado com mau comportamento apresenta menor variedade conceptual; ABSTRACT: The behaviors and relationships in peers at school are important to the social and personal development of young people. The influence exerted by peers can be positive or negative. This research aims to analyses the perception that young people have about the appropriate/inappropriate behaviors and relationships among peers. Sixteen male students of the 9thyear made part of this study, indentified with bad/good behavior. The data collection was made through questionnaires consisted of open questions. The data was evaluated qualitatively and quantitatively. The good and bad behaviors are conceptualized by individual and relational attitudes. The teachers’ perception of the behavior is different from the perception that the young people has of themselves. The majority of the students do not consider themselves as an influence to the peers, and not even the peers as an influence to them. The promotion of peer relationship is seen as through the realization of specific activities. The student group which was identified with bad behavior presents a lower conceptual variety.

Enfermedad de hígado graso no alcohólico: abordaje clínico y genético. Primer estudio nacional.

RESUMEN Introducción: La enfermedad de hígado graso no alcohólico representa un grupo heterogéneo de afecciones hepáticas, caracterizadas por el depósito graso (triglicéridos) a nivel hepático vinculadas a la presencia del síndrome metabólico. Es una enfermedad compleja y multifactorial influenciada por el estilo de vida, factores nutricionales y genéticos. La variante -493G/T en el gen PMTT podría ser un marcador molecular útil en el estudio de la EHGNA. Objetivo: genotipificación del SNP -493G/T en el promotor del gen que produce la PMTT analizando si existe asociación de este SNP con la enfermedad. Resultados: Se analizaron 41 individuos con EHGNA (casos) y 42 individuos (controles). Se encontraron diferencias estadísticamente significativas en el índice de masa corporal (IMC) y algunas variables que corresponden al perfil lipídico y perfil hepático. No se encontró diferencia en la presencia de los genotipos G/G, G/T y T/T entre ambos grupos. Conclusiones: los hallazgos genéticos a nivel internacional son contradictorios y se relacionan a las diferentes conformaciones étnicas de las poblaciones y el grado de miscegenación.

Resposta de soja transgênica ao uso de glifosate em duas safras agrícolas e seu relacionamento com o ácido chiquímico.

O controle químico das plantas daninhas na cultura da soja RR com glifosate vem se destacando nos últimos anos no Brasil, necessitando de pesquisas com essa biotecnologia. O objetivo do trabalho foi avaliar a eficácia do glifosate aplicado de forma isolada e seqüencial na produção e no teor de ácido chiquímico na cultura de soja RR. Os tratamentos foram: glifosate a 720 e 960 g i.a.ha-1 e chlorimuron-ethyl a 20 g i.a.ha-1; glifosate em mistura com chlorimuronethyl: 720+2,5 e 960+2,5 g i.a.ha-1 e glifosate aplicado seqüencialmente: 720/720; 960/720 e 960/720/720 g i.a.ha-1 com intervalos de 15 dias entre as aplicações, além de testemunhas capinada e não capinada. O delineamento experimental empregado foi em blocos casualizados com quatro repetições. Os tratamentos não causaram fitotoxidade à cultura, apresentaram eficácia no controle de Bidens pilosa, Euphorbia heterophyla e Raphanus raphanistrum, exceto o chlorimuron-ethyl a 20 g i.a. ha-1 no controle de E. heterophyla e R. raphanistrum. Ipomoea nil foi eficientemente controlada apenas pelas aplicações seqüenciais de glifosate (720/720;960/720 e 960/720/720 g i.a.ha-1). Não se verificou acúmulo do ácido chiquímico nas plantas de soja tratadas com glifosate. O manejo das espécies de plantas daninhas na cultura de soja RR, com aplicações isoladas ou seqüenciais de glifosate, pode ser uma alternativa de controle químico a ser recomendada aos sojicultores.

Melhoramento genético florestal e o desafio imposto pela doença da murchidão do pinheiro

Mestrado em Engenharia Florestal e dos Recursos Naturais - Instituto Superior de Agronomia - UL

Fatores relevantes no relacionamento Banca-PME : orientações para gestores de PME

Mestrado em Ciências Empresariais