Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

Desenvolvimento humano: a realidade além dos números

The book-report Human Development: the reality beyond the numbers addresses issues related to the Development Index (IDH), of Brazil, in a general context, and the city of Bauru, in the local context. The “IDH” is a number that serves as a comparison between countries, in order to measure the degree of economic development and the quality of life offered to the population. The classification, if high, can be readily used as a means of aggrandizement national and if low, can be used to highlight the weaknesses national. Understanding the role of media as an agent capable of promoting social debates of great importance, this book-report aims to discuss the concept of human development beyond the numbers commonly reported, prompting debates on the issue of human development: whether in relation to social issues, public policy or the role of the media in the process of contributing to the formation of public opinion. The methodology used was the data collection and the research literature, besides journalistic techniques, such as interview, report and profile

Realidade em crise: uma cobertura in loco da crise econômica na Espanha

Em um contexto globalizado, onde os acontecimentos possuem alcance mundial, torna-se necessário avaliar a eficiência do chamado Jornalismo Internacional na divulgação de informações. A singularidade do olhar jornalístico tem sido comprometida neste ramo, uma vez que a modalidade está cada vez mais ligada às agências de notícias, que apresentam uma cobertura pasteurizada dos assuntos em questão. O objetivo geral deste projeto foi contribuir para o enriquecimento das informações sobre a crise de origem econômica na Espanha, por meio da produção de conteúdo in loco, e retratar os reflexos deste contexto na vida da população europeia, nos âmbitos cultural, econômico, político e social, a fim de comprovar que é fundamental a presença do correspondente no local do assunto reportado. Além disso, constatou-se ser necessário reportar os efeitos da crise na vida comum dos habitantes da Espanha, uma vez que os meios de comunicação tradicionais se limitam a fornecer uma visão tecnicista do assunto, por meio de números e estatísticas. As notas, notícias, entrevistas, fotos e vídeos produzidos foram publicados em uma página experimental criada no Facebook, de modo a avaliar a eficácia das redes sociais enquanto novas plataformas do jornalismo digital

Uma avaliação do uso do NCRP 151 na realidade brasileira

Medical Physics is an interdisciplinary field that applies concepts and laws of physics in medical practices. Currently, one of its main applications is the use of ionizing radiation in the treatment of oncological diseases. Due to its wide use and highly dangerous, many of radioprotection procedures should be adopted with the objective of protecting human beings from harmful effects of radiation. Thus, you can better enjoy the benefits that the practice can offer. The methodology proposed by the National Council on Radiation Protection 151 (NCRP 151), relates technical information necessary to Structural Shielding Design and Evaluation for Megavoltage X- and Gamma- Ray Radiotherapy Facilities. However, many parameters used to calculate the shield are based on estimates only, and it is an international standard that may not be adequate to the Brazilian reality. Thus, the central idea of this study is the collection of data from the routine of the Radiotherapy Service of the Real e Benemérita Associação Portuguesa de Beneficência, in particular equipment cobalt therapy Theratron 780 (Atomic Energy of Canada Ltd.) and the linear accelerator Varian Clinac 2100C for measurement of workload, number of patients, fields, and dose factors to determine the best use of barrier protection. Furthermore, this work features a profile of radiotherapy treatments carried out closer to the Brazilian reality

A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

Educação no campo e educação rural: distinção necessária para compreensão da realidade geográfica

The work’s objective is to point out the difference between rural / urban and country side / city, drawing on the historical process of formation of the terms and analyzing the current dichotomous and continuous, to clarify the concepts of education in rural and rural education, in an attempt to differentiate these types of education in accordance with the schools. Also works with the different conceptions of children, adolescents and youth of the rural that are mostly students from schools in the 1st and 2nd grade. On empirical evidences, we try to adapt the concepts studied in the School Municipal Agricultural Engenheiro Rubens Foot Guimarães, Rio Claro, SP

Plano real e a nova realidade brasileira

This paper analyzes the Real Plan and its effects on two administrations of President Fernando Henrique Cardoso (FHC), a period which extends from 1995 to 2002. To this end, the study includes a brief review of the problems faced by previous plans, especially the Cruzado Plan and the reasons for the belief that it has been successfull in relation to inflation control. Additionally, seeking to describe the process of moving to the new currency towards stabilization, the paper describes the theoretical foundations of the Plan. In sequence, it defines the backround of both international and domestic monetary reform which was one important part of the Plan and therefore the reasons for the implementation of the monetary reform. Subsequently the paper deals with the effects of the Plan on the economy as a whole, covering also the way the economic measures were taken concerning the Mexican and Asian crisis, the policies used fot the exchange rate, interest rate, fiscal accounts, balance of payments, among other factors and the relationship between them. Hence, it describes the immediate and the long-term consequences of stabilization program in terms of output, employment, public deficit and debt. Therefore, it is important to note the various junctures to which the economy was exposed, and also to point out the challenges and obstacles arising from these changes for growth, which was sometimes fast, sometimes slowing down - the so-called stop and go. Of course, facts as the moving to floating exchange rate regime, the adoption of inflation targeting regime and the adoption of fiscal responsibility law along with the primary surplus policy were able to create a new economic environment and to contribute to later success of the Cardoso years

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

A fisioterapia como prática híbrida, as mudanças do currículo e o perfil profissional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As condições de vida dos assentados da região de Andradina: a realidade e os indicadores de avaliação da política pública de reforma agrária

Pós-graduação em Serviço Social - FCHS

Mãe / Mulher atrás das grades: a realidade imposta pelo cárcere à família monoparental feminina

Pós-graduação em Serviço Social - FCHS

Teoria crítica, neoliberalismo e educação: análise reflexiva da realidade educacional brasileira a partir da reforma educacional de 1990

Pós-graduação em Educação - FFC

Fundação Casa. a mútua descoberta da realidade do outro

In this paper we present a report of a project developed with young people who were in detention on the CASA Foundation, former FEBEM in Araraquara, in the period in which the activity occurred. Our goal with the project was twofold: that our presence at the Foundation supports the young people in that institution with leisure and social reintegration, and to enable students to make experience of new strategies for teaching undergraduate and citizenship training. The project developed there was entitled "The Art of Storytelling" and, and despite its catchy title, actually had a much less ambitious goal, which was not just enable artists to exercise the storytelling, but chiefly to raise awareness that our worldview and our inner lives are made up by micronarratives, which not only place us in the universe into which we belong and also creates our own identity. Having this perspective as a starting point and following the theoretical assumptions of Paulo Freire, for whom the learning process is interactive and based on the exchange of experiences, we held five meetings and the experience was enriching, both for students and for the Foundation´s youngs that took part in this activity.

Realidade e representação no romance regionalista brasileiro: tradição e atualidade

This work presents a discussion on Brazilian regionalist novel and its relationship to representation of reality along of Brazilian history of literature. Under this point of view, this article analyzes how the novel Galileia, by Ronaldo Correia de Brito, retakes, refuses or brings up to date, in contemporary prose, some aspects that established this kind of production inside literary diachrony in Brazil.