Copa do Mundo 2014: a exploração da imagem dos jogadores

O futebol é uma das modalidades mais praticadas no mundo. Atualmente, estima-se que se tenha cerca de 3,5 bilhões de praticantes desta modalidade, sejam eles de forma profissional, ou no âmbito do lazer. Por consequência, o futebol torna-se um grande influenciador do comportamento social de crianças e adolescentes, transmitindo elementos para interpretação do mundo, confrontando, muitas vezes, com a escola e a família na formação de valores. Através das mídias, o futebol é disseminado mundo afora, por meio de transmissão de jogos, cobertura de campeonatos, programas exclusivos de futebol e publicidade, em que são exploradas as imagens dos atletas para venda dos mais variados produtos. Sendo assim, o objetivo desse estudo se pautou num levantamento, em que foram analisadas propagandas publicitárias nacionais ocorridas nos meses de Junho, Julho e Agosto de 2014, em mídia impressa, buscando compreender o tipo de publicidade exercida e quais jogadores ficaram em evidência. Para isso, a metodologia deste estudo foi do tipo qualitativa e descritiva, em que realizou-se uma análise documental acerca dos principais referenciais da área investigada, como reportagens e propagandas em jornal (Folha de São Paulo) e revistas (IstoÉ e Veja). Os resultados obtidos culminaram em três categorias temáticas, sendo elas: atletas atuais x atletas antigos; atletas cobertos x desnudos: corpos que são vendidos?; e tamanho da publicidade e relação com o megaevento. Na primeira categoria, viu-se ambas as gerações tiveram suas imagens associadas a atletas campeões, como forma de incentivo à busca do hexacampeonato. Na segunda categoria, verificou-se que os corpos dos atletas vendiam mais que produtos, vendiam status, eram retratados como símbolos a serem alcançados. Por fim, na última categoria, foram encontradas evidências que tanto o tamanho quanto as características das publicidades foram distintas no decorrer da Copa do Mundo...

A importância da experimentação no ensino de química e ciências

The profile of students has changed a lot, mainly due to the advent of new technologies, which in attractiveness has attracted the attention of students, and becoming a difficulty the teacher to attract the attention of the student to class. In this sense, it is needed reformulations in pedagogical practice so that the student's attention turns to science, arousing their curiosity. Thus, in Chemistry and Science Teaching, and lectures must encourage discussions about science, and one of the possible ways to insert dynamic classes is by inserting the trial. Thus, this present course conclusion work aims at presenting and discussing the ways in which Experimentation in Chemistry and Science Teaching has been applied in classrooms, the difficulties of its implementation as a teaching methodology, as well as the advantages and disadvantages of their use depending on the type of approach, training teachers, among other factors

O silêncio cartográfico de João Teixeira Albernaz I nas representações da costa brasileira

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Os animais não humanos no material didático do programa São Paulo Faz Escola

The relationship between humans and non-human animals dates back to the Prehistoric Era, when groups of humans migrated from the nomadic and extractive stage to sedentariness, starting to develop agriculture and animal husbandry. Ancient Greek philosophy, notably the Aristotelian school of philosophy, posited that nature has not done anything for nothing, and all things have a purpose: plants were created for the sake of animals, and these for the good of men, while the Bible preaches the view that the world was created for the good of men and other species were subordinated to their wants and needs. During the Renaissance, centuries XIV to XVI, anthropocentrism was established as the main philosophical concept. However, in relation to the treatment of animals, Renaissance did not differ substantially from medieval scholasticism, considering animals like machines, devoid of pain and immortal soul. In this context, scientific knowledge about plants, non-human animals and nature in general, is built on anthropocentric values, thus influencing the construction of school education in the disciplines of Science and Biology. Nowadays, at São Paulo state schools, specifically in the Ensino Fundamental II (6th to 9th grade), the program of the discipline Ciências da Natureza e suas Tecnologias is set by the Currículo Oficial do Estado de São Paulo, via the São Paulo Faz Escola Program, implemented by the Secretaria Estadual de Educação in 2010. This documentary research used the methodology of Content Analysis and aimed to analyze the presentation of non-human animals in Caderno do Professor and Caderno do Aluno, from 6th to 9th grades of the discipline Ciências da Natureza e suas Tecnologias. The analysis of the courseware revealed that its contents were influenced by the anthropocentric view, in both implicitly and explicitly ways, conveying anthropomorphic, utilitarian, stereotyped and derogatory statements towards...

Ecologia, consumo e sustentabilidade

O Desenvolvimento Sustentável tem sido pauta de diversos encontros globais que tentam solucionar as crises ambientais que vêm ocorrendo nas últimas décadas. Este trabalho tem como objetivo analisar as relações entre os impasses identificados na concepção de Desenvolvimento Sustentável e o modelo de desenvolvimento econômico capitalista tal como está configurado pelos princípios do neoliberalismo. Partimos da hipótese da inviabilidade do Desenvolvimento Sustentável em um sistema capitalista neoliberal. Utilizamos como metodologia de análise a cartografia, por meio da qual desenhamos as paisagens emergentes na dinâmica do poder ao indicar os limites do modelo de desenvolvimento econômico. Contrapomos as deficiências do modelo de desenvolvimento econômico com as premissas do que poderiam caracterizar o Desenvolvimento Sustentável. Desenvolvemos algumas reflexões acerca da sociedade de consumo e seus impactos na natureza. Apresenta-se as linhas de pensamento ecológico que discutem as maneiras de solucionar os problemas ambientais. Exercícios educacionais podem ser usados para a formação do compromisso de cada sujeito com a construção da comunidade. Refletir apenas nas contradições sociais não resolverá completamente a pressão exercida sobre os recursos naturais. A natureza não pode ser vista como um simples objeto estático que só se realiza a partir do trabalho humano, sua dinâmica deve ser considerada em sua totalidade. A sociedade não pode continuar a desenvolver meios de produção que aumentam a exploração da natureza. Uma nova estrutura social deve ser pensada, indo além das concepções marxistas e naturalistas, que promova justiça social e ambiental

Potencial de contribuição e importância socioambiental dos 'catadores autônomos' de Rio Claro (SP) para o programa de coleta seletiva municipal

The Urban Solid Residues are the rests of human activity, popularly known by trash and considered by population like useless, undesirable and disposable. On the other hand, for the waste pickers, solid residues are the beginning of a cycle: they see in the other's people trash the only income, an economic value. Currently, in brazilian cities, one million collectors act, alone or in cooperatives, socially excluded by the work they do. The National Policy of Solid Residues (PNRS), instituted in 2010, established guidelines to the execution of integrated residues management, with should be practiced by city halls and other governmental institutions. This policy has, besides other things, goals of residues reduction and inclusion of waste pickers in the mechanism of selective collect and recycling. However, this and other public policies created for residue management are benefic only for cooperated waste pickers. That could negatively affect most of this class, since 90% are waste pickers working in a precarious way on the country's streets. This study has for objective show that most of waste pickers that work in a precarious way on the brazilian territory has a huge potential for the solid residues recycling chain and how they should be valued for the environmental services they provide, so they can be included with dignity on the society, ensuring economic and social benefits for this workers. The methodology adopted was based on the amount of residue collected by the 44 cooperated members of the Rio Claro‟s waste pickers cooperative to estimate the potential of collect and recycling did by 210 autonomous waste pickers who are active on city streets. It was observed that the cooperative collects the equivalent of 10.2% of all recyclable residues generated by city population. However, with the potential that these autonomous waste pickers have, which together could contribute 465 tonnes of solid residues per month, or 5,570 tons a year...

Propriedades estruturais e espectroscópicas de WO3 e WO3:Eu3+

Used as catalysts even in organic and inorganic molecules, as additives on catalysts, electrochromic films on smart windows the tungsten trioxide have been largely studied on the lasts decades, but there is just a few about it's luminescence. Using as precursors nitric acid and sodium tungstate the tungsten trioxide were been prepared thru wet process then treating on thermic and hydrothermal treatments. Where been evaluated the effects of methodology, nitric acid concentration, duration and temperature of treatments. The samples were characterized by X-ray diffraction (XRD), Raman scattering spectroscopy (RSS), Fourier transformed infrared spectroscopy, photoluminescence spectroscopy (PLS) and X-ray excited optical luminescence (XEOL). Hydrated phases of tungsten trioxide were obtained through hydrothermal treatments and the non-hydrated phases occur with thermic treatments. The acid concentration has the ability to determine the major phase formed as well the temperature determine the hydratation of the product. With lower temperatures dihydrate phase were preferable formed and with the rise of temperature, the water molecules were lost up to the fractionary hydratation and then the non-hydrated phase with higher temperatures depending on the atmosphere used on the thermal treatment. Doping the system with europium ions even substituting tungsten or in the interstices of the matrix were not been successful, as well the XEOL spectroscopy intensity were null and quite low for ultraviolet and visible excitation photoluminescence because of oxygen defect levels localized into the prohibited band.

Influência da incorporação de nanofibras de poliamida 6 com e sem nanotubos de carbono como reforço de prótese parcial fixa adesiva

The aim of this study was to evaluate the behavior of reinforced composites with polyamide 6 fibers aligned (6000 rpm) and alignment (120 rpm) with or without CNT using the flexural strength test. After preparation of nanofibers aligned nylon 6 (6000 rpm) and alignment (120 rpm) with and without incorporation of nanotube carbon by the method of electrospinning, were performed one control group (n = 10) and 4 experimental groups (n = 40) G1: Control (just resin Charisma - Heraeus Kulzer) ;G2 Resin + N6 aligned (6000 rpm) + CNT; G3:Resin + N6 alignment (120 rpm) + CNT; G4: Resin + aligned ( 6000 rpm) N6. G5: Resin + N6 alignment (120 rpm). The fibers were cut to the dimensions of 0,3 x 15 mm and were applied an adhesive at the surface (Single Bond 2) for 5 min and cured. In the matrix, was added resin in the proximal box (Charisma A2, Heraeus Kulzer) and cured for 40 s. (power 1100 mW / cm²). A first layer of resin and on the resin was deposited. The resin layers specimens were light irradiated with three overlapping exposures delivered. For each resin layer were light irradiated for 40 sec. The samples were tested with a cross-speed of 1 mm / min, and a 50 Kgf at Universal testing machine (EMIC mod.DL2000). The Dunnet test showed that only the nanotube group was significantly different from the control group. The ANOVA two-way indicates that the nanotube factor was statistically significant (p < 0.05) and there is no interaction between factors and orientation nanotube. The presence of nanotube showed lower fracture resistance values for aligned and unaligned groups. The results of this study showed that the orientation of the fibers does not influence the strength of composite resins and the incorporation of nylon nanofibers with carbon nanotubes decreased the fracture resistance values. The presence of the fibers has not been able to improve the strength of the material in any of the...

Ynari, a menina das cinco tranças: uma análise proppiana

This work consists, mainly, in the analysis of an Angolan children contemporary work of literature trough a traditional methodology for the study of fairy tales, in other words, Vladimir Propp's. His goal is to prove this methodology, besides having been specifically developed to analyze European folktales, has an application of big range, including contemporary work and of non-european origin. He demonstrates which were the results and difficulties of such applicability. Besides, it was also found relevant affirmations about the history of Angola and about the biography of the author of the studied biography, Ondjaki

A Resolução de problemas no ensino de matemática

The Troubleshooting is a methodology that stands out in mathematics teaching, it provides a meaningful learning, favoring the intellectual development of the student and the autonomous and critical thinking. In this work an exploratory study on the use of Problem Solving as a teaching strategy. Along it is discussed the importance of problem solving, which is a problem and their differences for years, the types of problems, how to solve a problem and as a teacher should apply problem solving in the classroom choosing problems and exercises adequate and properly questioning the student

Métodos de previsão auto-regressivo aplicado a uma série de volume de produção de caminhões

The national truck fleet has expanded strongly in recent decades. However, due to fluctuations in the demand that the market is exposed, it needed up making more effective strategic decisions of automakers. These decisions are made after an evaluation of guaranteed sales forecasts. This work aims to generate an annual forecast of truck production by Box and Jenkins methodology. They used annual data for referring forecast modeling from the year 1957 to 2014, which were obtained by the National Association of Motor Vehicle Manufacturers (Anfavea). The model used was Autoregressive Integrated Moving Average (ARIMA) and can choose the best model for the series under study, and the ARIMA (2,1,3) as representative for conducting truck production forecast

Marcadores prosódicos da escrita literária: uma análise da obra Manuelzão e Miguilim, de Guimarães Rosa

to each other. These approaches reveal the speaker's attitudes, their feelings expressed in statements and in the contexts in which those expressions are used. Cagliari (1989) calls this kind of discursive reference as prosodic markers in literary writing. In this project, the corpus for the analysis comes from the work of Guimarães Rosa: Manuelzão e Miguilim. The main goal of the present project is to develop studies on the subject, since there is virtually nothing done about the prosodic writing markers. Develop working methods is an important objective, in order to show how the prosodic markers can be studied. This type of study is not only important to linguistics: phonetics, textual analysis and discourse, but also to literary studies. Different ages of literary expressions used differently such resources as shown by the work of Cagliari (1989). The methodology of this project starts collecting data to compose the corpus with examples categorized as prosodic markers. Then, according to prosodic theories, these expressions are classified in types. The contexts in which they appear are important elements and they will be highlighted. The narrative of the plot is also an important context. Dialogues are good source of prosodic markers. In the work of Guimarães Rosa: Manuelzão e Miguilim, it was observed that the author likes to reveal the feelings of the characters in the novel through stated words in their speech. There are prosodic markers showing feeling like: intimidating, serene, gentle, cheerful, worried, angry, with irony, etc. The authors also refer to the fact that the character pronounced his speech with different voice qualities such as loud, hoarse, whispering, etc. This project studies the association between some prosodic elements of speech and their occurrence in literary texts as prosodic writing markers, as defined in the project. The data come from the phonetic descriptions of words and expressions regarded as prosodic...

Aplicação da teoria da confiabilidade em estacas escavadas de grande diâmetro para obtenção das superfícies resistentes de projeto

In this work, the author looks forward to develop a new method capable of incorporate the concepts of the Reliability Theory and Ruin Probability in Deep Foundations, in order to do a better quantification of the uncertainties, which is intrinsic in all geotechnical projects, meanly because we don't know all the properties of the materials that we work with. Using the methodologies of Decourt Quaresma and David Cabral, resistance surfaces have been developed utilizing the data achieved from the Standard Penetration Tests performed in the field of study, in conjecture with the loads defined in the executive project of the piles. The construction of resistance surfaces shows to be a very useful tool for decision making, no matter in which phase it is current on, projecting or execution. The surfaces were developed by Kriging (using the software Surfer® 12), making it easier to visualize the geotechnical profile of the field of study. Comparing the results, the conclusion was that a high safety factor doesn't mean higher security. It is fundamental to consider the loads and resistance of the piles in the whole field, carefully choosing the project methodology responsible to define the diameter and length of the piles

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working

Análise das perturbações de qualidade de energia em sistemas de distribuição e a adequação as tendências regulatórias do PRODIST

The public consultation n° 018/2014, for review the Module 8 of Procedures of Electricity Distribution (PRODIST), conducted by National Agency of Electric Energy (ANEEL), aims to improve the regulation of power quality, considering the phenomena harmonic distortion, voltage unbalance, voltage fluctuation and short term voltage variation. These regulatory changes impact in the way of analysis and treatment, of power quality disruption, by the electricity distribution. The developed work makes a study about the applications of these new regulatory requests and hopes to contribute with a better understanding. Through power quality measurements, in distribution substations, with different load profiles (industrial, urban and rural), was obtained a real view of the system, under the aspect of power quality, to evaluate the regulation adherence to the current version and proposed. In this case study, although being in accordance with the current methodology, happened a transgression of propose. With a comparative analysis, was possible to identify some phenomena that were more flexible in the proposed revision and others with more severe monitoring