Os desafios da House Agency: estudo de caso sobre “agência da casa” de uma empresa varejista da cidade de Bauru/SP

After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector with a focus on research into the demands and needs of its customers looking beyond a quality product. Thus, to generate and mediate communication between company and client came the Communication Agencies, third party companies that provide communications services to several companies, and the House Agencies, which constitute a communication area of the company. This paper presents a survey of House Agency, its functioning, structure, demands, functional profile and presents a case study on the House of Agency retail company \\\"Supermarkets Trust\\\", pointing out the strengths and weaknesses that the company faces when choosing structuring an agency of the house.

As dinâmicas espaciais do comércio e do consumo em pequenas cidades: Ipeúna (SP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Por dentro da história: mulheres operosas no mundo do comércio em Parnaíba (1930 a 1950)

Pós-graduação em História - FCLAS

Políticas de desenvolvimento territorial como forma de combate à exclusão social: uma análise da política de promoção do comércio justo em poços de caldas

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working

As atividades de comércio e serviços do consumo produtivo nas cidades médias brasileiras: Marília-SP e Londrina-PR

Las ramas de actividades comerciales y de servicios, especialmente aquellos relacionados con el sector industrial y sector agroindustrial, tanto que está a cargo de capital extranjero como aquellos gestionados por capital local, pueden ser considerados como responsables de la reestructuración de la ciudad. Este trabajo tiene por objetivo analizar la localización dinámica de los segmentos de actividades de comercio y servicios de consumo productivo que son relevantes para la comprensión de las nuevas relaciones de consumo. Observar las formas de organización de la comercialización de bienes y servicios, y consumo productivo que son representativos de la época actual, considerando los procesos de descentralización y centralización espacial que marcan las estrategias de las empresas en la ciudades medias

Procedimentos de pesquisa em geografia do comércio: uma proposição para o estudo das áreas centrais em cidades médias a partir da análise dos índices de densidade informacional da cidade de São Carlos (SP)

In this work, we address the informational Density Index (IDI) a methodological Option How To be used on the Research Procedures Analysis of Commerce Geography. The IDI and an indicator of Technological Complexity level of economic activities and a review and made a database from CNEFE / NCEA, where the first signifies the National Register of Establishments for statistical purposes and the second means a National Classification Economic Activities. Elaborated with emphasis on discussion of between center and centrality relations, wish to present a constitution of a data base on level sampling with an analysis elaboration do IDI from the criteria: home-page and e - commerce. This methodology helps us understand how polycentric structures, locational enterprise well as a reflection on the middle cities using a through the analysis on city of São Carlos/SP. Where we see the establishments with greater and lesser content as well as its geographical distribution, noting of according to the criteria listed number of establishments with IDI 0 very relevant. Our analysis as well as such divisions that meet greater index, so, IDI 2 like to financial activities. Also present at methodological level the city of São José do Rio Preto/SP paragraph seizure of care when working there in database

Shopping popular Feiraguai: estudos sobre a produção de um espaço de comércio em Feira de Santana - BA

Pós-graduação em Geografia - IGCE

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working

As atividades de comércio e serviços do consumo produtivo nas cidades médias brasileiras: Marília-SP e Londrina-PR

Las ramas de actividades comerciales y de servicios, especialmente aquellos relacionados con el sector industrial y sector agroindustrial, tanto que está a cargo de capital extranjero como aquellos gestionados por capital local, pueden ser considerados como responsables de la reestructuración de la ciudad. Este trabajo tiene por objetivo analizar la localización dinámica de los segmentos de actividades de comercio y servicios de consumo productivo que son relevantes para la comprensión de las nuevas relaciones de consumo. Observar las formas de organización de la comercialización de bienes y servicios, y consumo productivo que son representativos de la época actual, considerando los procesos de descentralización y centralización espacial que marcan las estrategias de las empresas en la ciudades medias

Procedimentos de pesquisa em geografia do comércio: uma proposição para o estudo das áreas centrais em cidades médias a partir da análise dos índices de densidade informacional da cidade de São Carlos (SP)

In this work, we address the informational Density Index (IDI) a methodological Option How To be used on the Research Procedures Analysis of Commerce Geography. The IDI and an indicator of Technological Complexity level of economic activities and a review and made a database from CNEFE / NCEA, where the first signifies the National Register of Establishments for statistical purposes and the second means a National Classification Economic Activities. Elaborated with emphasis on discussion of between center and centrality relations, wish to present a constitution of a data base on level sampling with an analysis elaboration do IDI from the criteria: home-page and e - commerce. This methodology helps us understand how polycentric structures, locational enterprise well as a reflection on the middle cities using a through the analysis on city of São Carlos/SP. Where we see the establishments with greater and lesser content as well as its geographical distribution, noting of according to the criteria listed number of establishments with IDI 0 very relevant. Our analysis as well as such divisions that meet greater index, so, IDI 2 like to financial activities. Also present at methodological level the city of São José do Rio Preto/SP paragraph seizure of care when working there in database

Shopping popular Feiraguai: estudos sobre a produção de um espaço de comércio em Feira de Santana - BA

Pós-graduação em Geografia - IGCE

O mercado brasileiro do século XIX: uma visão por meio do comércio de cabotagem

The Brazilian market in the XIX century: an approach through the cabotage commerce. The maritime commerce consisted of the main way of circulation of the goods between the Brazilian provinces until the second half of century XIX. Although the relatively big importance of the flows of commerce with the exterior, we note significant exchange of goods by sea between the Brazilian regions since the colonial period. A part of these exchanges derived from products destined in last instance to the foreigner or imported of the exterior. However, another part elapsed of national goods that had not arrived at be exported to the international market. Many goods for the colonial and imperial consumption had circulated by the Brazilian coasts in expressive sums. From the information raised for the imperial period, especially the decades of 1860 and 1870, we verify that most of the goods commercialized between the provinces consisted of national products destined to the internal consumption.