Brand Authenticity: An Integrative Framework and Measurement Scale

Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand authenticity (PBA). A multi-phase scale development process resulted in a 15-item PBA scale measuring four dimensions: credibility, integrity, symbolism, and continuity. This scale is reliable across different brands and cultural contexts. We find that brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby some of the latters' influence is moderated by consumers' level of marketing skepticism. Results also suggest that PBA increases emotional brand attachment and word-of-mouth, and that it drives brand choice likelihood through self-congruence for consumers high in self-authenticity.

Brand Authenticity: an Integrative Framework

Although brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand authenticity (PBA). A multi-phase scale development process resulted in a 15-item PBA scale measuring four dimensions: credibility, integrity, symbolism, and continuity. This scale is reliable across different brands and cultural contexts. We find that brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby some of the latters' influence is moderated by consumers' level of marketing skepticism. Results also suggest that PBA increases emotional brand attachment and word-of-mouth, and that it drives brand choice likelihood through self-congruence for consumers high in self-authenticity.

Law and science: risk assessment and risk management in the WTO agreement on the application of sanitary and phytosanitary measures

Assessing and managing risks relating to the consumption of food stuffs for humans and to the environment has been one of the most complex legal issues in WTO law, ever since the Agreement on Sanitary and Phytosanitary Measures was adopted at the end of the Uruguay Round and entered into force in 1995. The problem was expounded in a number of cases. Panels and the Appellate Body adopted different philosophies in interpreting the agreement and the basic concept of risk assessment as defined in Annex A para. 4 of the Agreement. Risk assessment entails fundamental question on law and science. Different interpretations reflect different underlying perceptions of science and its relationship to the law. The present thesis supported by the Swiss National Research Foundation undertakes an in-depth analysis of these underlying perceptions. The author expounds the essence and differences of positivism and relativism in philosophy and natural sciences. He clarifies the relationship of fundamental concepts such as risk, hazards and probability. This investigation is a remarkable effort on the part of lawyer keen to learn more about the fundamentals based upon which the law – often unconsciously – is operated by the legal profession and the trade community. Based upon these insights, he turns to a critical assessment of jurisprudence both of panels and the Appellate Body. Extensively referring and discussing the literature, he deconstructs findings and decisions in light of implied and assumed underlying philosophies and perceptions as to the relationship of law and science, in particular in the field of food standards. Finding that both positivism and relativism does not provide adequate answers, the author turns critical rationalism and applies the methodologies of falsification developed by Karl R. Popper. Critical rationalism allows combining discourse in science and law and helps preparing the ground for a new approach to risk assessment and risk management. Linking the problem to the doctrine of multilevel governance the author develops a theory allocating risk assessment to international for a while leaving the matter of risk management to national and democratically accountable government. While the author throughout the thesis questions the possibility of separating risk assessment and risk management, the thesis offers new avenues which may assist in structuring a complex and difficult problem

What Is behind God’s Name? Martin Buber’s and Franz Rosenzweig’s Reflections on the Name of God

What meaning does God’s name convey? This was a question Martin Buber and Franz Rosenzweig had to answer when working on their translation of the Bible. They noticed that, as certain crucial biblical verses suggest, there is indeed a meaning behind God’s name in the Bible. Thus, an important moment in their joint translation was their account of the self-revelation of God in Exod. III, together with the question of how best to translate the tetragrammaton YHWH— the name of God. This article will explore their decisions, based both on their dialogue concerning the translation of the Bible, and on their papers, especially Rosenzweig’s well-known article ‘Der Ewige’ (‘The Eternal’) and Buber’s response to it. Less well known is the fact that there exist two unpublished typescripts by Martin Buber reflecting on the name of God, which will also be taken into consideration. Contrary to the received view that the choice of the personal pronoun to transliterate the name of God in the Bible translation was mainly Rosenzweig’s, I will show that it was actually a joint decision in which both thinkers’ philosophies,1 and a question that had haunted Buber since his youth, played an important part. The choice of the personal pronoun is an answer to this question, addressing the omnipresent God, the eternal Thou, in a kind of cultic acclamation.

Displaced Stories: The Interplay of Telling and Being in the Face of Displacement

Throughout the last decades, narrative approaches have become quintessential tools for understanding crisis and displacement. While a focus on individual stories allows for a deep look into the particularity of being-displaced, it simultaneously runs the risk of romanticising the outcome (the life story) of what is indeed the product of a rather complex process (the telling of the life story). In this paper I will discuss a change of perspectives: Rather than laying the focus on life stories as texts, I will suggest to shift the attention towards the existential dynamics of storytelling. By zooming in on my longstanding collaboration with a Somali woman in Melbourne, Australia, I will map out the interplay of telling and being that marked this process. Focusing on one particular storytelling moment, I will suggest the importance of appreciating the intersubjective force of storytelling. Rather than melting the set of stories into a coherent “life story”, I will look at the storytelling moment in its lived messiness. In doing so, I will sketch out its potential to shed light both on the teller’s hopes, imaginations and ambitions, and on the reality of being part of a wider world that often contradicts and shatters these hopes.

The effect of African Americans' ethnographic paradigms and cultural explanatory model of breast cancer in framing the male partner's attitudes and behaviors about the woman's breast cancer diagnosis

The disparate burden of breast cancer-related morbidity and mortality experienced by African American women compared with women of other races is a topic of intense debate in the medical and public health arenas. The anomaly is consistently attributed to the fact that at diagnosis, a large proportion of African American women have advanced-stage disease. Extensive research has documented the impacts of cultural factors and of socioeconomic factors in shaping African American women's breast-health practices; however, there is another factor of a more subtle influence that might have some role in establishing these women's vulnerability to this disease: the lack of or perceived lack of partner support. Themes expressed in the research literature reflect that many African American breast cancer patients and survivors consider their male partners as being apathetic and nonsupportive. ^ The purpose of this study was to learn how African American couples' ethnographic paradigms and cultural explanatory model of breast cancer frame the male partners' responses to the women's diagnosis and to assess his ability to cope and willingness to adapt to the subsequent challenges. The goal of the study was to determine whether these men's coping and adaptation skills positively or negatively affect the women's self-care attitudes and behaviors. ^ This study involved 4 African American couples in which the woman was a breast cancer survivor. Participants were recruited through a community-based cancer support group and a church-based cancer support group. Recruitment sessions were held at regular meetings of these organizations. Accrual took 2 months. In separate sessions, each male partner and each survivor completed a demographic survey and a questionnaire and were interviewed. Additionally, the couples were asked to participate in a communications activity (Adinkra). This activity was not done to fulfill any part of the study purpose and was not included in the data analysis; rather, it was done to assess its potential use as an intervention to promote dialogue between African American partners about the experience of breast cancer. ^ The questionnaire was analyzed on the basis of a coding schema and the interview responses were analyzed on the principles of hermeneutic phenomenology. In both cases, the instruments were used to determine whether the partner's coping skills reflected a compassionate attitude (positive response) versus an apathetic attitude (negative response) and whether his adaptation skills reflected supportive behaviors (the positive response) versus nonsupportive behaviors (the negative response). Overall, the women's responses showed that they perceived of their partners as being compassionate, yet nonsupportive, and the partner's perceived of themselves likewise. Only half of the women said that their partners' coping and adaptation abilities enabled them to relinquish traditional concepts of control and focus on their own well-being. ^ The themes that emerged indicate that African American men's attitudes and behaviors regarding his female partner's diagnosis of breast cancer and his ability to cope and willingness to adapt are influenced by their ritualistic mantras, folk beliefs, religious teachings/spiritual values, existential ideologies, socioeconomic status, and environmental factors and by their established perceptions of what causes breast cancer, what the treatments and outcomes are, and how the disease affects the entire family, particularly him. These findings imply that a culturally specific intervention might be useful in educating African American men about breast cancer and their roles in supporting their female partners, physically and psychologically, during diagnosis, treatment, and recovery. ^

Iverna Codina en su novela

Con La luna ha muerto, Iverna Codina escritora chileno-argentina inicia un camino de búsqueda del sentido de su obra y de su responsabilidad social como novelista. Parte del axioma de que la literatura es expresión de la vida humana, una vida que siempre es lucha y agonía. En una estructura ramificada de trama y cotramas, los personajes - Claudio, Valentina, Ariel, Marcelo, Felipe y otros, todos artistas- se cuestionan permanentemente acerca de su destino personal, pero también sobre las distintas formas de encarar la literatura y el arte. En estos dilemas es evidente la influencia de La gaviota de Chejov. Las indagaciones existenciales de los personajes -diversas según la personalidad de cada uno- se manifiestan por medio de las peripecias narrativas, del diálogo entre personajes y de los símbolos de la luna y del ascenso al Aconcagua. Por su parte, la novelista, en su propia búsqueda,toma la decisión de ser una escritora comprometida con el ser humano sufriente, como su personaje Valentina.

Inconfidencia (el Aleijadinho) de Abelardo Arias y correspondencia arte-religiosidad

En el año 1979, Abelardo Arias publica su segunda novela de base histórica titulada Inconfidencia (El Aleijadinho), la cual recrea el Brasil imperial de fines del siglo XVIII, ámbito que dio a luz a ese extraño genio de la plástica que fue el mestizo Antonio Francisco de Lisboa, "el Aleijadihno ". Arias elude la facilidad de la biografia novelada y logra acercarse al escultor leproso desde su propia tensión de artista. Comprende, por ello, su tortuosa vida de marginado y hombre desengañado del amor, que vuelca su existencia a la creación estética. La relación que el Aleijadihno tiene con su obra, oscilante entre la exaltación religiosa y la pasión amorosa, nos lleva a estudiar en profundidad las líneas de tensión en torno de la correspondencia entre arte mayor y religiosidad. Como señala Abel Posse al respecto: "El gran artista (el Aleijadihno) tiende a fundar su obra alrededor de un weltanschaung o cosmovisión total y esta ambición lo acerca al mundo religioso y a la especulación metafisica ". La obra, por lo tanto, desarrolla una silenciosa agonia existencial y religiosa, el combate callado de un "alejado ", de un condenado a muerte.

Armando Tejada Gómez: sentido americanista y social de la poesía

La poesía de Armando Tejada Gómez (1929-1992) se destaca con perfiles nítidos en el desarrollo de las letras mendocínas correspondiente a la segunda mitad del siglo XX y constituye una faceta más de un interesante movimiento cultural no exclusivamente literario, que se conoce como la Generación del '50. En el presente artículos se analizan las fuerzas que juegan en el campo intelectual de mediados del siglo XX: el viraje a lo popular con la incorporación del coloquialismo y la asunción de los ritmos de la canción popular, la temática ciudadana, la preocupación social y el sentido americanista. Esta nueva estética, que ha recibido las denominaciones de realismo romántico (Freidemberg), de poesía existencial (César Fernández Moreno), de neohumanismo (José Isaacson), presenta además como rasgo saliente una gran libertad interior y exterior. Todas estas características se ponen de manifiesto en la poesía de Tejada Gómez. A ello hay que sumar también la libertad en el manejo de las convenciones literarias, la borradura de límites entre los géneros, por ejemplo, lírico y dramático, o la incorporación de las denominadas "formas populares" al registro de la lírica mal llamada "culta". En cuanto a la libertad métrica de la que también hace gala, viene a ser apenas una consecuencia técnica de aquella libertad de fondo ya aludida, que asume como objeto poético aun la trivialidad de lo cotidiano.

El espacio de los sueños : 'Arriba pasa el viento' de Fernando Lorenzo

Arriba pasa el viento (1959) de Fernando Lorenzo es la novela de los sueños y las pesadillas existenciales de un pueblo errante, sin nombre. En particular, destacamos la significación del espacio, que determina las peripecias de las vidas paralelas de los protagonistas (el narrador y Tibot). Las diversas categorías de la dimensión espacial (cerca/lejos, aquí/allí, adentro/afuera) configuran el entramado discursivo, descifran la simbología y explican su significado profundo. El donde es mucho más que el escenario sobre el cual los personajes actúan: es el interlocutor que les devuelve las preguntas existenciales más importantes (¿quién soy?, ¿qué quiero hacer?). El espacio se convierte en la forma del destino que cada uno está dispuesto a vivir.

Del “Dios presente" al “Ser omnipotente" : la helenización de Yahweh en el cristianismo medieval

El judaísmo tardío y posteriormente el cristianismo incursionaron frecuentemente en el célebre pasaje de Éx. 3, 14, entendiéndolo como la revelación del Nombre divino a Moisés. Las respectivas influencias de la ontología griega y de la Septuaginta que traduce el citado texto hebreo por “Yo Soy el que Soy" (ejgwv eijmi oJ w[n), se hicieron presentes en la tradición cristiana desde sus orígenes hasta la Escolástica del siglo XIII. Sea con matices esencialistas o de carácter existencial, el Dios bíblico ha sido comprendido como “Ser" en distintos momentos del cristianismo medieval. Este alejamiento de la intuición bíblica originaria en dirección a una concepción helénica del Ser, produjo notables consecuencias en la imagen de Dios sostenida por los cristianos.

Mariátegui, Vallejo y la literatura peruana

Para enriquecer y superar la comprensión eurocéntrica histórica del fenómeno americano es preciso indagar en la reflexión que sobre éste realizan los propios pensadores de América. En este ocasión, nuestra particular elección ha recaído en José Carlos Mariátegui (1895-1930) y su obra Siete ensayos de interpretación de la realidad peruana (1928). Si bien su pensamiento fue poco formal, estuvo enriquecido por intuiciones y observaciones que aún esperan su oportunidad de tener un papel activo en la interpretación de nuestra cultura. Este trabajo se centra en la visión de la literatura peruana a partir de los aportes desde variadas perspectivas que realiza Mariátegui. Si bien parte de un método interpretativo relativamente rígido -materialista, economicista, historicista, lógico-dialéctico-, su obra tiene toda la amplitud crítica y la profundidad existencial que le da su posición privilegiada de observador y partícipe de los procesos políticos y sociales de la vida peruana. En sus comentarios sobre la literatura peruana, Mariátegui destaca el papel de Cesar Vallejo quien, nacido y criado en la sierra peruana, es el primer poeta capaz de representar a la nación con sus dos mundos: el mundo indio y el mundo mestizo. De esta manera, el pensamiento de Mariátegui nos ayuda a entender el carácter de la literatura peruana desde una novedosa y diferente perspectiva.

El poder demiúrgico de la palabra : la poesía de Francesca Lo Bue

Nos proponemos relevar algunos valores poéticos de los tres primeros libros de reciente aparición de la poetisa ítaloargentina Francesca Lo Bue: “Pedro Marciano", “Por la palabra, la emoción" y “Non te ne sei mai andato" (“Nada se ha ido"), estrechamente relacionados los tres por la reiteración de temas e intuiciones poéticas, aunque siempre con matices e intensidad diferentes. Los textos expresan la problemática humana que origina y nutre la expresión poética, problemática nacida del dolor del exilio y el consiguiente desarraigo, de la pérdida tanto del territorio original, sede de las experiencias vitales y de las vivencias del pasado como de la lengua materna, parte fundamental de la identidad. La poesía, por medio de la palabra que es esencialmente demiúrgica, rescata a la poetisa del vacío existencial, recuperando sus recuerdos y emociones, todo el pasado que parece haberse ido pero que pervive en su íntimo yo.

Situación límite y suicidio en Jaspers

Este ensayo versa sobre las situaciones límites y su relación con el suicidio. Jaspers aborda en su obra principal Filosofía el suicidio dentro del capítulo “Las acciones incondicionadas que rebasan la existencia empírica (Dasein)". Nuestro intento se abocará en cambio en asociar las situaciones límites con aquella resolución de suicidio que rebase ante todo la existencia (Existenz). Este hecho no significa de ningún modo que todo suicidio sea consecución de una resolución originaria o de un despertar existencial. Únicamente nos centraremos en el pensamiento existencial de quienes lo hayan concretado estando en dicha situación.

¿Agua, elemento importado en las cosmogonías griegas?

El agua ha sido un elemento presente en muchas cosmogonías. El agua es necesaria a la vida, sin ella no existiría la vida como la conocemos. Esta percepción sobre el agua es tan antigua como la misma humanidad, haciéndose particularmente importante en pueblos donde ella no abunda, pueblos donde la orografía es desértica o pueblos donde el agua en forma de ríos se hace fundamental a la cosecha y por consiguiente a la vida, como los pueblos del cercano oriente, en particular los pueblos de la región del levante. Siendo esto así, pareciera peculiar la importancia dada por los primeros pensadores griegos, llamados filósofos presocráticos, al elemento agua en su filosofía. Argumentaré que el elemento agua es extraño al pensamiento griego, como elemento primigenio. Para ello discutiré algunos de los textos cosmogónicos griegos y del cercano oriente