Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

Educação sexual e sexualidade no discurso de uma pessoa com deficiência visual

Sexuality and sex education for visually impaired people are still a few subjects studied in the field of Education. The aim of this study was to investigate sexuality and sex education of the visually impaired, through an interview with an adult woman, blind from birth, for further analysis of thematic content. It is a descriptive-qualitative case study. The following categories were described in the results: (1) Concept of sexuality, (2) Sexual Education, (3) Sexuality and Disability, (4) Social issues and prejudice. The data confirm other studies showing the existence of social prejudice, sexual myths, no sex education or sex education with superficial information and difficulties predominantly psychosocial and not organic in relation to sexuality. We conclude that sexuality and sex education are important issues that should be considered in the general education of people with disabilities.

O trabalho de licenciandos em alemão e inglês no PIBID: a construção da prática docente a partir das crenças de alunos do Ensino Médio sobre língua e cultura estrangeira

For some time, researchers in teacher education (ZEICHNER; LISTON, 1996; GIMENEZ, 2005) have been drawing attention to the need to place undergraduates in contexts of practice that help them make sense of the theoretical training they receive in the graduation course. In this article, we discuss the intersection between school and university for initial foreign language teacher education through activities carried out under the Brazilian Institutional Program for Initiation to Teaching – Language and Literature of a state university. These activities were aimed, on the one hand, to promote reflection about the concept of culture and intercultural language teaching during initial teacher education and, secondly, to deconstruct stereotypes of high school students about German and English language and culture. Based on the analysis of data on the beliefs of students of the school and the support of theoretical studies such as Kramsch (2006, 2009), Bolognini (1993), among others, workshops were designed to expand the cultural universe of the high school students in the partner state school, the concept of culture and to deconstruct stereotypes. It was found that the activity contributed to the reflective education of the undergraduate students in relation to the treatment of the subject culture in language teaching.

A construção teórica da diplomática: em busca da sistematização de seus marcos teóricos como subsídios aos estudos arquivísticos

Pós-graduação em Ciência da Informação - FFC

Estudos em políticas públicas: cidadania, desenvolvimento e controle social

Os 13 artigos reunidos neste livro foram primeiramente apresentados em encontro internacional sobre participação, democracia e políticas públicas na América Latina, realizado em 2013 na Faculdade de Ciências e Letras da Unesp. Para os organizadores da obra discutir o tema, principalmente no que concerne à transparência dos sistemas de gestão, é extrema importância para apontar direções para uma renovação política, articulações sociais e desenvolvimento socioterritorial. Eles explicam que a análise de marcos legais, fragilidades institucionais e prática autoritárias permitem enxergar o seu contrário e, com isso, aprimorar a prática de políticas públicas voltadas ao desenvolvimento de um país sustentado na democracia e na cidadania ativa. O livro é divido em quatro eixos temáticos. O inicial apresenta artigos que analisam a cidadania relacionada à saúde, gênero, prevenção ao abuso sexual e juventude. Abarca temas como o Sistema Único de Saúde, os movimentos e grupos feministas e abuso sexual. O seguinte destaca temas ligados à educação, também relacionados à cidadania, como o financiamento da educação e a educação em presídios paulistas. Desenvolvimento e combate às desigualdades sociais norteiam os estudos da terceira parte. São três artigos que tratam da complexidade da produção de políticas baseadas no diálogo entre pares institucionais, como representantes de governos e sociedade civil. O capítulo final é dedicado ao tema controle social e aperfeiçoamento da democracia. Os artigos abordam a questão do monitoramento das políticas e investimentos públicos por parte da sociedade civil.

Territórios e sentidos: espaço, cultura, subjetividade e cuidado na atenção psicossocial

In the light of the collective health and of the mental health, the concept of territory is present in multiple dimensions and meanings. It appears in documents that express principles and guidelines of the health policies and in the planning of local actions, and it is a central element to organize the care network in psychosocial attentiveness. This present essay aims to discuss the concept of territory and its uses in the practices of psychosocial care, developing a dialogue with the geographer Milton Santos and the philosophers Gilles Deleuze and Félix Guattari who, from different fields and perspectives, work with this concept. This dialogue made it possible to think the territory in its complexity, as space, process and composition, in order to optimize the relationship between service, culture, production of care and production of subjectivity.

Interferência das plantas daninhas na nutrição e produtividade da cultura da berinjela cultivar 'Nápoli' com e sem tutoramento e desbrota

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Aquisição da informação visual: controle da postura e do olhar

Postural control is needed to perform various daily activities, from staying in one posture, standing, to sports situations. Many studies have shown that sensory systems help to maintain posture stable; acquisition of perceptual information, particularly through head and eye movements, allows static and dynamic equilibrium. Research related to both motor behavior and physical activities such as gymnastics have contributed to a better understanding of complexities involved in human postural control. The purpose of this study was to review the related literature, searching for possible answers on how everyday and sports actions are performed, with respect to the control and maintenance of posture. Its focus was on how the human body acquires information from the sensory systems, vision in special, and how this information acts to support the control of posture and gaze

Eficácia de herbicidas aplicados em pré-plantio incorporado na cultura da cana-de-açúcar

Pós-graduação em Agronomia - FEIS

Educação inclusiva: concepções de professores de ciências com relação à inclusão de alunos com deficiência visual em aulas de astronomia

Despite of intense discussion over recent decades about the inclusion of disabled people and the influence of conception of teachers about that inclusion for the effectuation of it, this work sought to identify conceptions of science teachers regarding the inclusion of students with visual impairment in the classes of astronomy providing basis for future studies.

Procedimentos metodológicos em design gráfico voltados a jornais diários impressos: estudos e relatos de experiência

This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.

Considerações sobre os estudos de audiência televisiva: a experiência dos estudos culturais britânicos

The purpose of this study is to present the audiences’ perspectives at the cultural Britannic’s view. It presents a bibliographical discussion about the mass medium communication and the audience’s purpose at the studies of the culturalist chain (flow). Additionally, it emphasizes the cultural studies’ contribution, at a particular point of view, about the audiences’ cultural practices when proposing the analyses and reflections on the basis of the relationship among culture, society and history.

Gênero, cultura e rede social: a construção social da desigualdade de gênero por meio da linguagem

Based on systemic-cybernetic-new paradigm vision and social constructionism, the paper is an invitation to reflect on the importance of language in the maintenance and the possibility of changing unequal relational patterns, mainly related to issues of gender. Studies on language and verbal behavior of women and men, besides their representation in the media, are examples to illustrate the need advocated here, to changing patterns of inequality guided by gender differences that influence and are influenced by the culture, conveyed in our social network. This paper is a contribution for the clinical work with families and couples, from the perspective of the current behaviors, based on refrains spread by the media which became popular, since it is based on clinical and nonclinical observations about human relationships and its representation in the media and artistic productions.

A estética japonesa na cultura brasileira: reflexões a partir de um estudo etnofotográfico sobre a performance ritual da festa da Cerejeira de Garça-SP

Aiming to understand the Japanese aesthetic in Brazilian culture and to produce a photographic exhibition of artistic and ethnographic nature, we performed a symbolic exegesis of the ritual performance of Garça Cherry Festival - SP (Brazil). The event takes place annually and is held in memory and honor of oriental culture. The festival features various elements of Japanese culture through expressive forms such as dance, music, costumes, martial arts and cooking. Therefore, the study was based on the anthropology of performance and visual anthropology with regard to symbolic exegesis of the party and look artistic and ethnographic photographic records of the proceedings. Such procedures supported the realization of artistic display that contributed, in turn, in promoting the local culture to a wider audience, and, methodologically, have contributed in visual identification and interpretation of the cultural elements of the ceremony.