The impact of national cultures on international marketing strategy and subsidiary performance of portuguese SME’s

The dynamic of the international business and its multidimensional nature requires the understanding of the complexities of different contexts dictated by cultural differences between countries. The purpose of this paper is to study, in depth howsmall and medium-sized companies develop their international marketing mix strategy in their overseas subsidiaries. We use the theoretical construct of Hofstede (1980, 1991) in the dimensions of Power Distance (PD), Uncertainty Avoidance (UA), Individualism (IND), Masculinity (MASC) and Long-Term Orientation (LTO) to assess the cross cultural differences between countries and the business practices to analyze the adaptation or standardization of the international marketing mix strategy of foreign Portuguese subsidiaries. Ourstudy uses an exploratoryand qualitative methodology. We conducted semi-structured interviews in order to achieve a good understanding ofinternational marketing mix strategy of four companies from different sectors. Our results show that the national cultural differences have great influence in the marketing strategy of the subsidiary. The business practices adjustments in the subsidiary company that proved to be necessary conditions for their performance are conducted by the products augmented offerings concerning the characteristics of the product, design and brand name in order to meet the requirements and specificities of the host country of the subsidiary.

Estudo de uma instalação de climatização adiabática

Esta dissertação teve como objetivo o estudo de uma central de climatização adiabática, que tem como finalidade controlar a temperatura e a humidade de um salão com equipamentos de torcedura e de bobinagem, pertencente à Continental - ITA. Foi realizado um levantamento de dados relativamente à temperatura e humidade interior e exterior do referido salão. Verificou-se que estes parâmetros não estavam dentro dos valores ótimos desejados, 26 ± 1˚C e 50 ± 5%, e por isso foi necessário estimar as necessidades nominais de arrefecimento. Este valor foi determinado a partir do Regulamento das Características de Comportamento Térmico dos Edifícios (RCCTE), obtendo-se o valor de 79 kWh/m2.˚C. No sentido de avaliar se as centrais de climatização instaladas no salão em estudo satisfaziam estas necessidades, calcularam-se as suas capacidades de arrefecimento obtendo-se um valor máximo de 64 kWh/m2.˚C. Paralelamente a este estudo, foi calculada a eficiência de humidificação para cada central nos meses de março e setembro. Os valores obtidos foram oscilantes obtendo-se um valor máximo de 100% em setembro. Este fato deve-se à temperatura exterior neste mês ser mais alta e, por consequência, a eficiência de humidificação da central é maior, pois a quantidade de água que o ar pode conter na sua composição é também mais elevada. Com o objetivo de colmatar a diferença entre as necessidades nominais de arrefecimento e a capacidade de arrefecimento das centrais, foram analisadas algumas soluções que, a serem implementadas, poderiam ajudar na poupança energética. Uma dessas soluções era a substituição do sistema atual de humidificação por um sistema mais eficiente de alta pressão. Com o estudo económico deste investimento obteve-se um período de retorno de dois anos. Foram ainda apresentados mais dois investimentos onde foi alterado o sistema de controlo automático existente, obtendo-se para um, dois anos de período de retorno e para o outro três anos e meio.

Avaliação do desempenho energético de um grande edifício de serviços existente

Nesta dissertação pretende-se caracterizar o desempenho energético de um grande edifício de serviços existente, da tipologia ensino, avaliar e identificar potenciais medidas que melhorem aquele desempenho, permitindo, em complemento, determinar a sua classificação energética no âmbito da legislação vigente. A pertinência do estudo prende-se com a avaliação do desempenho energético dos edifícios e com o estudo de medidas de melhoria que permitam incrementar a eficiência energética, por recurso a um programa de simulação energética dinâmica certificado – DesignBuilder e tendo em conta a regulamentação portuguesa em vigor. Inicialmente procedeu-se à modelação do edifício com recurso ao programa DesignBuilder, e, simultaneamente, realizou-se um levantamento de todas as suas características ao nível de geometria, pormenores construtivos, sistemas AVAC e de iluminação e fontes de energia utilizadas. Com vista à caracterização do modo de operação do edifício, foi realizado um levantamento dos perfis reais de utilização em termos de ocupação, iluminação e equipamentos para os vários espaços. Foram realizadas medições de caudais de ar novo e da temperatura do ar, em alguns equipamentos e alguns espaços específicos. Foram realizadas medições em tempo real e leituras de contagens da energia eléctrica utilizada, quer em período de aulas quer em período de férias, que permitiram a desagregação das facturas da energia eléctrica que se apresentam globais para o campus do ISEP. Foram realizadas leituras de contagens de gás natural. Em sequência, foi realizada a simulação energética dinâmica com o intuito de ajustar o modelo criado aos consumos reais e de analisar medidas de melhoria que lhe conferissem um melhor desempenho energético. Essas medidas são agrupadas em quatro tipos: - Medidas de natureza comportamental; - Medidas de melhoria da eficiência energética nos sistemas de iluminação; - Medidas de melhoria de eficiência energética nos sistemas AVAC;- Medidas que visam a introdução de energias de fonte renovável; Em sequência, foi elaborada a simulação nominal e calculados os indicadores de eficiência energética com vista à respectiva classificação energética do edifício, tendo o edifício apresentado uma Classe Energética D de acordo com a escala do SCE. Finalmente, foi avaliado o impacto das diferentes medidas de melhoria identificadas e com potencial de aplicação, isto é, que apresentaram um retorno simples do investimento inferior a oito anos, tanto ao nível do desempenho energético real do edifício, como ao nível da sua classificação energética. De onde se concluiu que existe um potencial de 7% de redução nos consumos energéticos actuais do edifício e de 18% se o funcionamento do edifício for em pleno, ou seja, se todos os seus sistemas estiverem efectivamente em funcionamento, e que terá impacto na classificação energética alcançado uma Classe Energética C.

Effect of fungal colonization on mechanical performance of cork

The industrialization of traditional processes relies on the scientific ability to understand the empirical evidence associated with traditional knowledge. Cork manufacturing includes one operation known as stabilization, where humid cork slabs are extensively colonized by fungi. The implications of fungal growth on the chemical quality of cork through the analysis of putative fungal metabolites have already been investigated. However, the effect of fungal growth on the mechanical properties of cork remains unexplored. This study investigated the effect of cork colonization on the integrity of the cork cell walls and their mechanical performance. Fungal colonization of cork by Chrysonilia sitophila, Mucor plumbeus Penicillium glabrum, P. olsonii, and Trichoderma longibrachiatum was investigated by microscopy. Growth occurred primarily on the surface of the cork pieces, but mycelium extended deeper into the cork layers, mostly via lenticular channels and by hyphal penetration of the cork cell wall. In this first report on cork decay in which specific correlation between fungal colonization and mechanical proprieties of the cork has been investigated, all colonizing fungi except C. sitophila, reduced cork strength, markedly altering its viscoelastic behaviour and reducing its Young’s modulus.

Practical software improve design and performance of a randomly packed air stripping column for removing volatile organic compounds from water

STRIPPING is a software application developed for the automatic design of a randomly packing column where the transfer of volatile organic compounds (VOCs) from water to air can be performed and to simulate it’s behaviour in a steady-state. This software completely purges any need of experimental work for the selection of diameter of the column, and allows a choice, a priori, of the most convenient hydraulic regime for this type of operation. It also allows the operator to choose the model used for the calculation of some parameters, namely between the Eckert/Robbins model and the Billet model for estimating the pressure drop of the gaseous phase, and between the Billet and Onda/Djebbar’s models for the mass transfer. Illustrations of the graphical interface offered are presented.

Mechanical performance of concrete made with aggregates from construction and demolition waste recycling plants

This research aims at analysing the mechanical performance of concrete with recycled aggregates (RA) from construction and demolition waste (CDW) from various locations in Portugal. First the characteristics of the various aggregates (natural and recycled) used in the production of concrete were thoroughly analysed. The composition of the RA was determined and several physical and chemical tests of the aggregates were performed. In order to evaluate the mechanical performance of concrete, compressive strength (in cubes and cylinders), splitting tensile strength, modulus of elasticity and abrasion resistance tests were performed. Concrete mixes with RA from CDW from several recycling plants were evaluated, in order to understand the influence that the RA's collection point, and consequently their composition, has on the characteristics of the mixes produced. The analysis of the mechanical performance allowed concluding that the use of RA worsens most of the properties tested, especially when fine RA are used. On the other hand, there was an increase in abrasion resistance when coarse RA were used. In global terms, the use of this type of aggregates, in limited contents, is viable from a mechanical viewpoint. (C) 2015 Elsevier Ltd. All rights reserved.

Performance of concrete made with aggregates recycled from precasting industry waste: influence of the crushing process

The aim of this paper is to evaluate the influence of the crushing process used to obtain recycled concrete aggregates on the performance of concrete made with those aggregates. Two crushing methods were considered: primary crushing, using a jaw crusher, and primary plus secondary crushing (PSC), using a jaw crusher followed by a hammer mill. Besides natural aggregates (NA), these two processes were also used to crush three types of concrete made in laboratory (L20, L45 e L65) and three more others from the precast industry (P20, P45 e P65). The coarse natural aggregates were totally replaced by coarse recycled concrete aggregates. The recycled aggregates concrete mixes were compared with reference concrete mixes made using only NA, and the following properties related to the mechanical and durability performance were tested: compressive strength; splitting tensile strength; modulus of elasticity; carbonation resistance; chloride penetration resistance; water absorption by capillarity; water absorption by immersion; and shrinkage. The results show that the PSC process leads to better performances, especially in the durability properties.

On performance of distributed model predictive control in power system frequency regulation

This paper describes the implementation of a distributed model predictive approach for automatic generation control. Performance results are discussed by comparing classical techniques (based on integral control) with model predictive control solutions (centralized and distributed) for different operational scenarios with two interconnected networks. These scenarios include variable load levels (ranging from a small to a large unbalance generated power to power consumption ratio) and simultaneously variable distance between the interconnected networks systems. For the two networks the paper also examines the impact of load variation in an island context (a network isolated from each other).

Lighting conditions and optical filters effects on visual performance of speleologists exposed to cave environments

The aim of this study is to evaluate lighting conditions and speleologists’ visual performance using optical filters when exposed to the lighting conditions of cave environments. A crosssectional study was conducted. Twenty-three speleologists were submitted to an evaluation of visual function in a clinical lab. An examination of visual acuity, contrast sensitivity, stereoacuity and flashlight illuminance levels was also performed in 16 of the 23 speleologists at two caves deprived of natural lightning. Two organic filters (450 nm and 550 nm) were used to compare visual function with and without filters. The mean age of the speleologists was 40.65 (± 10.93) years. We detected 26.1% participants with visual impairment of which refractive error (17.4%) was the major cause. In the cave environment the majority of the speleologists used a head flashlight with a mean illuminance of 451.0 ± 305.7 lux. Binocular visual acuity (BVA) was -0.05 ± 0.15 LogMAR (20/18). BVA for distance without filter was not statistically different from BVA with 550 nm or 450 nm filters (p = 0.093). Significant improved contrast sensitivity was observed with 450 nm filters for 6 cpd (p = 0.034) and 18 cpd (p = 0.026) spatial frequencies. There were no signs and symptoms of visual pathologies related to cave exposure. Illuminance levels were adequate to the majority of the activities performed. The enhancement in contrast sensitivity with filters could potentially improve tasks related with the activities performed in the cave.

Comparison on the performance of Leishmania major-like and Leishmania braziliensis braziliensis as antigen for new world leishmaniasis IgG-immunofluorescence test

The performance of an antigen of L. major-like promastigotes for the serological diagnosis of mucocutaneous leishmaniasis in the IgG-immunofluorescent test was compared to that of an antigen of L. braziliensis braziliensis. Each antigen was used to test two hundred and twenty-four sera of etiologies such as mucocutaneous leishmaniasis, deep mycoses, toxoplasmosis, malaria, Chagas' disease, visceral leishmaniasis, anti-nuclear factor, schistosomaiasis, rheumatoid factor and normal controls. Agreement between responses to each antigen was high: 77.2% of leishmaniases sera agreed on a positive or a negative result to both antigens and 91.1 % of control sera. Cross reactivity was restricted to Chagas' disease sera, visceral leishmaniasis, anti-nuclear factor and paracoccidiodomycosis. The quantitative response of leishmaniasis and Chagas' disease sera to both antigens was evaluated by a linear regression; although the y-intercept and the slope were different for each antigen, neither was better than the other in the disclosure of anti-Leishmania antibodies. In the case of Chagas' disease sera the L. major-like antigen was better than L. b. braziliensis' to disclose cross-reacting antibodies.

Classification Performance of Multilayer Perceptrons with Different Risk Functionals

In the present paper we assess the performance of information-theoretic inspired risks functionals in multilayer perceptrons with reference to the two most popular ones, Mean Square Error and Cross-Entropy. The information-theoretic inspired risks, recently proposed, are: HS and HR2 are, respectively, the Shannon and quadratic Rényi entropies of the error; ZED is a risk reflecting the error density at zero errors; EXP is a generalized exponential risk, able to mimic a wide variety of risk functionals, including the information-thoeretic ones. The experiments were carried out with multilayer perceptrons on 35 public real-world datasets. All experiments were performed according to the same protocol. The statistical tests applied to the experimental results showed that the ubiquitous mean square error was the less interesting risk functional to be used by multilayer perceptrons. Namely, mean square error never achieved a significantly better classification performance than competing risks. Cross-entropy and EXP were the risks found by several tests to be significantly better than their competitors. Counts of significantly better and worse risks have also shown the usefulness of HS and HR2 for some datasets.

Durability performance of self-compacting concrete (SCC) with binary and ternary mixes of fly ash and limestone filler

The basic objective of this work is to evaluate the durability of self-compacting concrete (SCC) produced in binary and ternary mixes using fly ash (FA) and limestone filler (LF) as partial replacement of cement. The main characteristics that set SCC apart from conventional concrete (fundamentally its fresh state behaviour) essentially depend on the greater or lesser content of various constituents, namely: greater mortar volume (more ultrafine material in the form of cement and mineral additions); proper control of the maximum size of the coarse aggregate; use of admixtures such as superplasticizers. Significant amounts of mineral additions are thus incorporated to partially replace cement, in order to improve the workability of the concrete. These mineral additions necessarily affect the concrete’s microstructure and its durability. Therefore, notwithstanding the many well-documented and acknowledged advantages of SCC, a better understanding its behaviour is still required, in particular when its composition includes significant amounts of mineral additions. An ambitious working plan was devised: first, the SCC’s microstructure was studied and characterized and afterwards the main transport and degradation mechanisms of the SCC produced were studied and characterized by means of SEM image analysis, chloride migration, electrical resistivity, and carbonation tests. It was then possible to draw conclusions about the SCC’s durability. The properties studied are strongly affected by the type and content of the additions. Also, the use of ternary mixes proved to be extremely favourable, confirming the expected beneficial effect of the synergy between LF and FA. © 2015 RILEM.

Malaria serology: performance of six Plasmodium falciparum antigen extracts and of three ways of determining serum titers in IgG and IgM-ELISA

The study evaluated six Plasmodium falciparum antigen extracts to be used in the IgG and IgM enzyme-linked immunosorbent assays (ELISA), for malaria diagnosis and epidemiological studies. Results obtained with eighteen positive and nine negative control sera indicated that there were statistically significant differences among these antigen extracts (Multifactor ANOVA, p< 0.0001). Urea, sodium deoxycholate and Zwittergent antigen extracts performed better than did the three others, their features being very similar for the detection of IgG antibodies. Urea, alkaline and sodium deoxycholate antigen extracts proved to be better than the others for the detection of IgM antibodies. A straight line relationship was found between the optical densities (or their respective log 10) and the log 10 of antibody dilutions, with a very constant slope. Thus serum titers could be determined by direct titration and by two different equations, needing only one serum dilution. For IgM antibody detections, log 10 expression gave results that better correlated with direct titration (95% Bonferroni). For IgG antibody detections, the titer differences were not significant. The reproducibility of antibody titers and antigen batches was also evaluated, giving satisfactory results.

Risk factors associated with the professional performance of civil servants with impairment

Apresentação realizada na "8th Conference of European Academy of Occupational Health Psychology", que decorreu em Valência, Espanha, de 12 a 14 novembro de 2008

Performance of concrete made with recycled aggregates from Portuguese CDW recycling plants

The objective of this research is the production of concrete with recycled aggregates (RA) from various CDW plants around Portugal. The influence of the RA collection location and consequently of their composition on the characteristics of the concrete produced was analysed. In the mixes produced in this research RA from five plants (Valnor, Vimajas, Ambilei, Europontal and Retria) were used: in three of them coarse and fine RA were analysed and in the remaining ones only coarse RA were used. The experimental campaign comprised two tests in fresh concrete (cone of Abrams slump and density) and eight in hardened concrete (compressive strength in cubes and cylinders, splitting tensile strength, modulus of elasticity, water absorption by immersion and capillarity, carbonation and chloride penetration resistance). It was found that the use of RA causes a quality decrease in concrete. However, there was a wide results scatter according to the plant where the RAs were collected, because of the variation in composition of the RA. It was also found that the use of fine RA causes a more significant performance loss of the concrete properties analysed than the use of coarse RA. © (2015) Trans Tech Publications, Switzerland.