Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

Estratégias ambientais na indústria automobilística: um estudo de caso na Wolkswagen de São Carlos-SP

This research has as main objective show how the auto industry has been dealing with the environmental factor, more specifically during the production process and the support areas, and how the environmental management system is implemented, the operation and maintenance. Presents a number of actions related to the theme that has been taking by the automakers, as well as a case of the Volkswagen do Brasil engine plant, in São Carlos - SP

Rebranding: propostas de estratégias para a reconstrução de marca no Centro Universitário da FEI

This paper relates the concepts of brand management in the educational context of Brazilian higher education to demonstrate how can we do a reconstruction and the importance of establishing a solid relationship with the public of an organization to become loyal to your brand . The reflections in this project seek to demonstrate how PR professionals can plan the reconstruction process of a brand. To achieve the ultimate goal of the project seeks to introduce the concepts of branding, PR and stakeholders in order to highlight the new challenges that organizations face today. To illustrate the concepts aborted, the procedures suggested for the reconstruction of a brand are used in the case study of the Centro Universitário da FEI. For this, it is a diagnosis of the organization and subsequently suggested a process for strategic rebrading, as well as the association of a brand management with public relations

Ações de apoio à gestão das Unidades de Conservação e o Programa RPPN Paulistas da Fundação Florestal

A Fundação para a Conservação e a Produção Florestal do Estado de São Paulo – Fundação Florestal, órgão vinculado a secretaria do Meio Ambiente, tem por objetivo contribuir para a conservação, manejo e ampliação das florestas de proteção e produção do Estado de São Paulo. A regional de Botucatu atua na gestão de Unidades de Conservação (UC), sendo elas a APA (Área de Proteção Ambiental) Corumbataí – Botucatu - Tejupá, a APA Ibitinga e a APA Rio Batalha. APA é uma UC de uso sustentável destinada a proteger e conservar a qualidade ambiental e os sistemas naturais ali existentes. Além disso, atua também na criação de Unidades de Conservação, em especial as RPPNs (Reservas Particulares do Patrimônio Natural), que é uma categoria de UC privada, com o objetivo de conservar a diversidade biológica. O presente trabalho teve como objetivo descrever as atividades realizadas durante o período de estágio, em especial aquelas voltadas ao Programa RPPN Paulistas da Fundação Florestal. Sabendo que a RPPN representa uma importante participação da sociedade na conservação da biodiversidade e da grande dificuldade encontrada pelos proprietários na gestão de sua reserva, com o objetivo de ampliar as estratégias do Programa RPPN Paulistas, foi desenvolvido uma entrevista com os proprietários mediante um questionário, estruturado em 5 partes, sendo elas: quanto à criação da RPPN, quanto à gestão da RPPN (Plano de Proteção e Plano de Manejo), quanto às atividades desenvolvidas na reserva, quanto ao grau de satisfação, e comentários finais, críticas e sugestões. Das 62 RPPNs reconhecidas no Estado de São Paulo, 21 proprietários participaram da pesquisa. Foi identificada a importância de parcerias entre proprietários de RPPN e as universidades. A existência de pesquisas científicas é bastante positiva, tanto para a RPPN, visto que ...(Resumo completo, clicar acesso eletrônico abaixo)

O Sistema de Gestão Ambiental e sua contribuição socioambiental para a biblioteca central da UNESP, Campus Rio Claro/SP

The minimization and mitigation of environmental impacts caused by the activities of organizations is increasingly becoming a key concern due to factors such as market demand, including suppliers and consumer markets, quality standards and even marketing strategies. The implementation of an EMS - Environmental Management System - allows the organization to achieve the level of environmental performance for its determined and promotes continuous improvement over time. This system consists of a schedule of activities, so as to eliminate or minimize impacts to the environment through preventive actions. It also provides a structured approach to set and achieve goals and objectives, and to establish procedures, work instructions and control, ensuring that the implementation of the policy can become reality. The objective of this work consists in planning a system using environmental management based on the ISO 14001 - standard internationally more widespread and accepted in the requirements to establish and operate an EMS - the Central Library, UNESP, Rio Claro / SP to stimulate the quest for continuous improvement and sustainability in the educational institution. For making the diagnosis of this planning was used the PDCA methodology, suggested by the standard, as well as all requirements for compliance. The results show that the benefits that the organization will receive involve reducing expenses and cost of energy and water, and improve the organization's reputation before the whole university and other educational institutions, reaching about three thousand people on university

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Os indesejáveis: agentes públicos e a gestão da mobilidade de trecheiros e pessoas em situação de rua

Pós-graduação em Psicologia - FCLAS

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Gestão de resíduos sólidos urbanos: contribuições socioambientais de duas cooperativas de catadores de materiais recicláveis na região do Médio Paranapanema

Pós-graduação em Biociências - FCLAS

Iniciativa privada e educação pública: contribuições metodológicas para a análise de objetos de pesquisa difusos na área de política e gestão educacional

Provides elements for a reflection on methodological strategies in the face of objects of study that prove difficult to approach. Through a case study in education, seeks to show that difficulties in obtaining information and data have been overcome by using an analytical model developed. It is shown that its use allowed inferences broader and reveal hidden inconsistencies in discussions on public and private education. Intended to assist reflection on qualitative research methods for those who deal with such studies. Concludes that the current expectations of management efficiency and transfer of resources sufficient quantity and quality have not materialized with a private enterprise under public education, even if we have succeeded in building a positive image by the promoters of this action with the sectors of public opinion. Prevailing trade policy interests at the expense of the motivations declared the initiative of aid to education, and even can not be said that the initiative has resulted in a private redefined the public character of the systems affected, there is evidence that its implementation represents a unique chapter focused "education", compared to a scenario in which stand out historically mutual aid agreements of a politicaleconomic development between state and private enterprise.

A coordenação pedagógica nas escolas estaduais paulistas: as resoluções recentes e a atuação cotidiana na gestão e organização escolar

This article analyzes the pedagogical coordination work in public schools of the state of São Paulo within a context of educational reforms occurred between 1996 and 2010. The paper analyzes the main resolutions published by the Secretariate of Education regarding the functions performed by coordinating teachers, and discusses data obtained from empirical research conducted with three schools in inner cities of the state of São Paulo, specifically in the final years of elementary school and high-school. The analysis has enabled us to identify the implications of educational reforms on the functions of coordinating teachers. In addition, we have identified and interpreted the ways in which subjects are (re)adjusted in school management and organization.

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Estratégias tecnológicas em transformação: um estudo da indústria farmacêutica brasileira

The aim of this research is to analyze the extension of changes in technological strategies of a group of Brazilian pharmaceutical companies, which we believe were induced by transformations in the institutional environment during the 1990s. Major institutional changes, such as the enacting of laws that recognized drug patents rights and fostered generic drugs market, have strengthened the market insertion and competitive position of these companies, what would enable an increase in research and development efforts in Brazil. In addition to the literature on technology strategy and drug industry, this study was based on interviews with six Brazilian pharmaceutical companies, all of which were ranked among the top national companies in the industry and have been considered in previous studies particularly active in the process of changing technological strategies. This research confirmed a significant intensification of technology efforts carried out by Brazilian drug companies. Nevertheless, the R&D intensity is still far below the global pattern and innovative impacts are slight.

Avaliação de cenários para a gestão dos resíduos domiciliares na região norte do Vale do Paraíba/SP

Pós-graduação em Engenharia de Produção - FEB