Consumer preferences towards beef cattle in Chile : Importance of country of origin, cut, packaging, brand and price

A study was carried out to evaluate preferences for two cuts, four countries of origin, two forms of presentation, brand and different prices of beef cattle among supermarket buyers in southern Chile, and to distinguish the existence of different market segments, through a survey of 800 people. Using a fractional factorial design for conjoint analysis, it was determined overall that the origin was more important (44.5%) than price (20.8%), form of presentation (12.2%), cut (12.0%) and brand (10.5%), with preference for Chilean and Argentinean striploin, packaged on trays, with no brand at medium price. Using a cluster analysis, three market segments were distinguished. The largest (52.3%) placed great importance on origin and preferred the highest price. The second (27.5%) also valued origin with the greatest preference for Argentinean beef, and it was the only group that preferred the ribeye as the cut. The third (20.5%) placed the greatest importance on price, and was the only group that preferred Paraguayan meat. The segments differed in the importance of eating meat for their personal well-being. The low importance of packaging and brand indicates poorly developed marketing of this product. In order to properly insert brand beef in the Chilean market, communication strategies must be implemented that identify the product with superior quality and that position the brand in the consumer's mind.

(Table 1) Abundance of radiolarians in the surface layer of bottom sediments from the Peru-Chile trench and shelf

Two radiolarian assemblages are distinguished: an equatorial sub-assemblage of the tropical assemblage in the East Pacific Ocean, which differs somewhat from association of radiolarians in the western part of the ocean, and an assemblage close to transitional one between the tropical and the boreal. The latter is characterized by presence of considerable number of species typical for cold-water regions. Some criteria are presented for distinguishing radiolarian associations in nearshore regions from similar associations in regions of the open ocean.

Vertical flux reconstruction for sediment cores off Chile

Biogenic opal and organic carbon vertical rain rates in sediment cores reveal a strong cyclicity in the productivity of the upwelling system off presently arid northern Chile during the last 100,000 years. Changes in productivity are found to be in phase with the precessional cycle (~20,000 years) and with inputs of iron from the continent. During austral summer insolation maxima, increased precipitation and river runoff in the region appear to have brought high inputs of iron, mainly from the Andes, to the coastal ocean enhancing primary productivity there. We interpret our results as providing evidence for iron control of past productivity in this upwelling system and for a tight link between productivity and orbital forcing at midlatitudes.