Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

Multiculturalismo, diversidade cultural e cotidiano escolar: uma análise da temática em filmes de escola

This work has as its theme the multiculturalism, cultural diversity and their reflections in school everyday, more specifically on the interactions between the various subjects and social groups that make up a school and the teacher as mediator of the relationship between these guys. The theme Multiculturalism refers in the first instance, to the theoretical movement beginning in the mid-20th century in the United States and that spreads in the Western world as a way of tackling the conflicts generated depending on the economic issues, policies, and, in particular, cultural-ethnic, in an attempt to combat discrimination and prejudice, given the difficulties of individuals and groups to welcome and socialize with the plurality and cultural differences (SILVA; BRANDIM, 2008).At the same time, multiculturalism refers to cultural studies, through the Centre for Contemporary cultural studies, founded by em1964 Hoggart, and connected to the English language Department of the University of Birmingham in England.In contemporary times, due to the phenomenon of globalization and public policy to challenge prejudice and discrimination the subjects and social groups, regardless of color, creed, ethnicity, sexual orientation and nationality, this theme has been recurring in order to recognize plural identities and ensure and directly affects the school as a place of cultural diversity and conflicts generated by the very diversity.The present work aims to analyze and understand how the issue of multiculturalism and cultural diversity in school films. Our study will be based theoretically in Cultural Studies authors and uses the qualitative approach, working with movie content analysis of school, seeking to seize on the same relations of coexistence, conflicts and the mediations of teachers

Música, mídia e identidade nacional na Guiné-Bissau: da revolução armada à independência

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Movimentos sociais, ecologia digital, mídias radicais e as narrativas anticapitalistas na esfera pública alternativa global

This article seeks to contribute to the debate on the importance of cultural collective producers of anti-capitalist content, ownership of digital ecology by subaltern segments, the creation of the opposition media to exclusionary globalization and the articulation of alternative and radical public sphere for the recent demonstrations policies in planetary scale. Data were collected in the first half of 2013, on a course completion project in vehicles with citizen journalism characteristics ["Portal Fórum", "Outras Palavras" and "Observatório da Imprensa"]. Partial these mapping results indicate that these manifestations inherited anti-capitalist demands of previous decades, and amplified in [by digitally pathways] in political demonstrations that swept those abrasive months in major cities worldwide.

Sequência didática e o interacionismo sociodiscursivo na geografia escolar: propostas teórico-metdologógicas

Pós-graduação em Geografia - IGCE

Modelos organizacionais e a modernidade radicalizada periférica

Pós-graduação em Ciências Sociais - FCLAR

Pertencer e deslocar virtualmente: Teletandem como espaço antropofágico

Pós-graduação em Estudos Linguísticos - IBILCE

A nova política nacional de desenvolvimento regional: uma análise sobre as estratégias de desenvolvimento territorial para o Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Global Competence: Determination of its Importance for Engineers Working in a Global Environment

We live and work in a world that is even more interconnected and interdependent than ever before. Engineers must now not only develop technical engineering competence, but must also develop additional skills and competencies including global competence to obtain success within a global engineering environment. The purpose of this study was to determine whether multinational companies considered global competence an important skill in mechanical engineering graduates when making hiring decisions. The study was an exploratory study that utilized an extensive literature review to identify eight global competencies for engineering success within a global environment and also included a survey instrument completed by Brigham Young University (BYU) mechanical engineering alumni in 48 states and 17 countries. The study focused on an evaluation of standard hiring technical engineering competencies with eight global competencies identified in the literature review. The study established that standard engineering technical competencies were the most important consideration when hiring mechanical engineers, but global competence was also considered important by a majority of all survey respondents with six of the eight global competencies rated important by 79 to 91% of respondents with an ability to communicate cross-culturally the highest-rated global competence. The importance of global competence in engineers when making hiring decisions, as considered by large companies who employed more than 10,000 employees or who had annual revenue exceeding $1 billion (US$) per year, was particularly strong. The majority of respondents (70%) indicated that companies were willing to provide training and experience to help engineers obtain success in a global engineering environment. In addition, a majority of respondents (59.9%) indicated that companies valued the efforts of higher educational engineering institutions to prepare engineers for success in a global environment with only 4.8% of respondents indicating that they did not value the efforts of higher education engineering institutions. However, only 27% of respondents agreed that colleges and universities were successful in this endeavor. Globalization is not a passing phenomenon, it is here to stay. Colleges and universities throughout the world need to recognize the importance of globalization and the interdependence and interconnectedness among the world’s population. Therefore, it is important to identify, develop, and provide opportunities for international collaboration and interaction among students and faculty throughout the world and to focus on developing global competence as an important outcome for engineering graduates.

Todos os filmes estrangeiros

O artigo toma as figuras da legenda e da dublagem como pontos de partida para a exploração das várias formas de estrangeirice no audiovisual. Tais figuras são apenas as marcas mais visíveis e impositivas da maneira como os filmes envolvem questões relacionadas com a diferença, a alteridade e a tradução. Em seguida, o artigo também discute o que pode ser um filme estrangeiro no contexto da globalização e da internacionalização da produção cinematográfica. Enfim, ele invoca o conceito de «cinema com sotaque», ou seja, o cinema criado ao mesmo tempo nos interstícios das formações sociais e das práticas cinematográficas, especialmente nas comunidades exílicas e em situações de diáspora.

Una panoramica sulle agenzie di traduzione: caratteristiche, tipologie e flussi di lavoro

Over the last decades the need for translation and interpreting services has increased thanks to globalization and to the progress made in the technology field. However, the organizations which provide these services, the so-called translation agencies or translation companies, are still underrated and, in some cases, virtually unknown to those people who do not belong to the translation market. The present work aims to answer all the most common questions about these companies by describing in as much detail as possible all their aspects, mechanisms, workflows and characteristics. Chapter one introduces translation agencies outlining, in the first place, some of their main definitions and classifications. Particular attention is also devoted to the translation market, to the main trade associations in the field, to the quality standards adopted and to the important role played by social media for the success of translation agencies. Chapter two starts with a theoretical introduction to the concept of “organization” and an examination of the main types of teams commonly adopted in companies, i.e. virtual and traditional. This introduction is then followed by an analysis of the typical workflows taking place in translation agencies, the main professionals involved (such as Project Managers, translators and reviewers) and their essential competences. Finally, chapter three presents a comparison between a traditional translation agency, i.e., Going Green Translations, characterized by a physical office and internal collaborators, and a more innovative translation agency, Qabiria, which on the contrary relies on a completely decentralized team. The interviews have allowed me to highlight similarities and differences as well as advantages and disadvantages of these agencies and their teams. The chapter concludes with a personal commentary on what has emerged from the comparison, and on the future of translation companies.

China Urban Competitiveness in Industrialization: Based on the Panel Data of 25 Cities in China from 1990 to 2009

There is a consensus in China that industrialization, urbanization, globalization and information technology will enhance China's urban competitiveness. We have developed a methodology for the analysis of urban competitiveness that we have applied to China's 25 principal cities during three periods from 1990 through 2009. Our model uses data for 12 variables, to which we apply appropriate statistical techniques. We are able to examine the competitiveness of inland cities and those on the coast, how this has changed during the two decades of the study, the competitiveness of Mega Cities and of administrative centres, and the importance of each variable in explaining urban competitiveness and its development over time. This analysis will be of benefit to Chinese planners as they seek to enhance the competitiveness of China and its major cities in the future.

Il razzismo della prosperità nell’Europa contemporanea - Riflessioni a margine del pensiero antirazzista di Walter Lorenz

Recent publishing on the migration phenomena in the communitarian and globalized Europe, puts in evidence a fundamental racism which is capable of making cultural processes grow and feed both chaos and social disorder. As a matter of fact we are approaching the ending debates on multicultural citizenship as well as on solidary integration and antiracism. Since the appearing of these phenomena, namely the huge post colonial migration in the nineteen-eighties, by which the colonized countries became almost “emigrant nurseries”, one could expect their stabilization. On the contrary, globalization and migration (twin subjects) everywhere still produce, at various levels, social disturbances together with some chauvinistic limitations as an ultimate kind of western prosperity defense. The peculiar European features of this new racism, less than ideological (superiority, homogeneity and civilizing mission), are confined to the concepts of patriotism, inequality and exclusion. In these terms one can understand why the new economic expansionism and the quest for new world markets makes European policies unstable, which remain undecided between conservatism, liberalism and extreme right. All this explains at least two things: the existing ambiguities of some European policies aiming to enhance particular forms of protectionism, and the difficulties in which the antiracist thought seems to be embedded. Indeed, according to what Walter Lorenz has already made clear, by using a well founded methodology, which prevents any fruitless protestations, it is impossible to contrast racism and nationalism. In such context, the educational field should try to use an operative epistemology. In other words the antiracist thought should dispose of competences and skills and, especially, personal and reflective capabilities. All this in order to avoid that which, in different historical scenes, permit the revival of the sense of moral opprobrium could not be identified with the political alibi to maintain privileges as well as advantages for the exclusive benefit of wealthy countries.