Crise do modelo do jornalismo comercial e emergência do jornalismo cidadão

Corporative media, represented by TV, radio, press and internet conglomerates, is responsible for the biggest portion of audience and public all over the world. The commercial media was built upon media concentration and monopoly strategies and this business aims society’s economic and political control. Unfortunately, they don’t represent the biggest portion of population’s interests and, because of that, corporative media faces a crisis moment while alternative means of communication rise from the initiative of professionals who are committed to society’s marginalized sectors. Radical media intends to express a variant vision about hegemonic policies, priorities and perspectives. Citizen journalism is one of radical media arms and this research proposition is to analyze the business model of commercial media in Brazil and in the world, its means of production, and compare them with citizen journalism methods. This work also intends to analyze radical media and how it is opposite to corporative media by studying Escola de Notícias, an educommunication project from São Paulo

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

O Leão do Norte vai voltar a rugir?: um estudo de caso sobre as mudanças na Administração do Comercial Futebol Clube da cidade de Ribeirão Preto - SP

From the informations collected on the Commercial Football Club, the city of Ribeirao Preto, there was a case study in order to identify and describe the management model adopted by the club, to overcome the financial and administrative crisis. It was used as reference to analyze the concepts of social capital and historic capital, considered decisive for the choice of the management model adopted. In addition, we also used the proposals contained in sports management studies to identify the business model chosen by the Commercial Club Football Club. In the final considerations argued that the adopted model already includes some results, as the club qualified to participate the Series A-1 League football Paulista, one of the targets set by the new management of the club

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Modelo de simulação NS-2 para o protocolo DNP3 sobre o protocolo de rede sem fio IEEE 802.15.4 para simulação de baixo custo de aplicação smart grid

Pós-graduação em Engenharia Elétrica - FEIS

Geração de receitas complementares em mídia digital para um programa regional de televisão: estudo de caso do Revista de Sábado

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Avaliação de células germinativas e células de Sertoli em modelo experimental de criptorquidia e orquidopexia

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

A contratransferência e a importância das capacidades do analista na prática psicanalítica contemporânea

Although the use of countertransference is a controversial topic and the debate on the participation of the analyst’s mind may go back to the old conception of aptness for the analytical task based on personality or psychological makeup, the fact is that the psychoanalyst’s education involves the elaboration of his unconscious conflicts, turning conscious the pathways of his desire and his symptoms through a process of personal analysis and a long theoretical and technical training in the field of psychoanalysis. This study is a literature review based on studies about the maternal function, which aims at showing the path of recovery of countertransference in psychoanalytic theory and technique and the implication of the analyst’s abilities in the analytical process. This development is tributary of the appreciation of maternal function as a model for interpersonal and therapeutic relationship in Psychoanalysis, due to the paradigm of object relations in the British psychoanalytic tradition, being Donald W. Winnicott and Wilfred R. Bion two of its main authors.

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Da culinária de papel às mídias sociais de nicho: planejando o desenvolvimento de um ambiente colaborativo para a publicação de receitas e dicas culinárias

This paper describes the planning for the development of a social network conceived as a convergent environment on internet with cooking shows on TV. As results, the paper presents the characterization of the product's business model and a roadmap for specifying its requirements.

Computational framework to support integration of biomolecular and clinical data within a translational approach

Background The use of the knowledge produced by sciences to promote human health is the main goal of translational medicine. To make it feasible we need computational methods to handle the large amount of information that arises from bench to bedside and to deal with its heterogeneity. A computational challenge that must be faced is to promote the integration of clinical, socio-demographic and biological data. In this effort, ontologies play an essential role as a powerful artifact for knowledge representation. Chado is a modular ontology-oriented database model that gained popularity due to its robustness and flexibility as a generic platform to store biological data; however it lacks supporting representation of clinical and socio-demographic information. Results We have implemented an extension of Chado – the Clinical Module - to allow the representation of this kind of information. Our approach consists of a framework for data integration through the use of a common reference ontology. The design of this framework has four levels: data level, to store the data; semantic level, to integrate and standardize the data by the use of ontologies; application level, to manage clinical databases, ontologies and data integration process; and web interface level, to allow interaction between the user and the system. The clinical module was built based on the Entity-Attribute-Value (EAV) model. We also proposed a methodology to migrate data from legacy clinical databases to the integrative framework. A Chado instance was initialized using a relational database management system. The Clinical Module was implemented and the framework was loaded using data from a factual clinical research database. Clinical and demographic data as well as biomaterial data were obtained from patients with tumors of head and neck. We implemented the IPTrans tool that is a complete environment for data migration, which comprises: the construction of a model to describe the legacy clinical data, based on an ontology; the Extraction, Transformation and Load (ETL) process to extract the data from the source clinical database and load it in the Clinical Module of Chado; the development of a web tool and a Bridge Layer to adapt the web tool to Chado, as well as other applications. Conclusions Open-source computational solutions currently available for translational science does not have a model to represent biomolecular information and also are not integrated with the existing bioinformatics tools. On the other hand, existing genomic data models do not represent clinical patient data. A framework was developed to support translational research by integrating biomolecular information coming from different “omics” technologies with patient’s clinical and socio-demographic data. This framework should present some features: flexibility, compression and robustness. The experiments accomplished from a use case demonstrated that the proposed system meets requirements of flexibility and robustness, leading to the desired integration. The Clinical Module can be accessed in http://dcm.ffclrp.usp.br/caib/pg=iptrans webcite.

Desarrollo del modelo de negocio de una asesoría informática para el sector turístico

[ES] El objetivo de este TFG es la obtención de un modelo de negocio de una asesoría informática para PYMES, centrada en el sector turístico, mediante la metodología de desarrollo del cliente utilizando el famoso método del lienzo creado por Alexander Osterwalder. Para la obtención del mismo se han realizado encuestas a cuarenta negocios de la isla de Gran Canaria. El proceso seguido ha consistido en someter el lienzo de trabajo a modificaciones, a fin de obtener hipótesis verificadas y poder crear un catálogo de servicios. En este proyecto se han realizado tres etapas diferentes. En la primera etapa del proceso se realizaron veintidós encuestas, siendo los resultados obtenidos modificaciones en seis de los nueve bloques que forman el lienzo. En la segunda etapa se realizaron dieciséis encuestas, confirmándose los aspectos modificados en la etapa anterior y refinándose aspectos de diferentes bloques del modelo de negocio. Finalmente en la tercera etapa se realizaron catorce encuestas. Los resultados obtenidos no hicieron variar significativamente el modelo de negocio, con lo que se dio por concluido el proceso. El resultado obtenido es el modelo de negocio validado y verificado, así como un catálogo de servicios definidos.

Knowledge Flows and Networks: the Interplay between Local and Global Linkages within Bangalore IT Cluster

This doctoral work gains deeper insight into the dynamics of knowledge flows within and across clusters, unfolding their features, directions and strategic implications. Alliances, networks and personnel mobility are acknowledged as the three main channels of inter-firm knowledge flows, thus offering three heterogeneous measures to analyze the phenomenon. The interplay between the three channels and the richness of available research methods, has allowed for the elaboration of three different papers and perspectives. The common empirical setting is the IT cluster in Bangalore, for its distinguished features as a high-tech cluster and for its steady yearly two-digit growth around the service-based business model. The first paper deploys both a firm-level and a tie-level analysis, exploring the cases of 4 domestic companies and of 2 MNCs active the cluster, according to a cluster-based perspective. The distinction between business-domain knowledge and technical knowledge emerges from the qualitative evidence, further confirmed by quantitative analyses at tie-level. At firm-level, the specialization degree seems to be influencing the kind of knowledge shared, while at tie-level both the frequency of interaction and the governance mode prove to determine differences in the distribution of knowledge flows. The second paper zooms out and considers the inter-firm networks; particularly focusing on the role of cluster boundary, internal and external networks are analyzed, in their size, long-term orientation and exploration degree. The research method is purely qualitative and allows for the observation of the evolving strategic role of internal network: from exploitation-based to exploration-based. Moreover, a causal pattern is emphasized, linking the evolution and features of the external network to the evolution and features of internal network. The final paper addresses the softer and more micro-level side of knowledge flows: personnel mobility. A social capital perspective is here developed, which considers both employees’ acquisition and employees’ loss as building inter-firm ties, thus enhancing company’s overall social capital. Negative binomial regression analyses at dyad-level test the significant impact of cluster affiliation (cluster firms vs non-cluster firms), industry affiliation (IT firms vs non-IT fims) and foreign affiliation (MNCs vs domestic firms) in shaping the uneven distribution of personnel mobility, and thus of knowledge flows, among companies.

Informationsstrukturen der protokollbasierten Medizin

Die protokollbasierte Medizin stellt einen interdisziplinären Brennpunkt der Informatik dar. Als besonderer Ausschnitt der medizinischen Teilgebiete erlaubt sie die relativ formale Spezifikation von Prozessen in den drei Bereichen der Prävention, Diagnose und Therapie.Letzterer wurde immer besonders fokussiert und gilt seit jeher im Rahmen klinischer Studien als Projektionsfläche für informationstechnologische Konzepte. Die Euphorie der frühen Jahre ernüchtert sich jedoch bei jeder Bilanz. Nur sehr wenige der unzählbaren Projekte haben ihre Routine in der alltäglichen Praxis gefunden. Die meisten Vorhaben sind an der Illusion der vollständigen Berechenbarkeit medizinischer Arbeitsabläufe gescheitert. Die traditionelle Sichtweise der klinischen Praxis beruht auf einer blockorientierten Vorstellung des Therapieausführungsprozesses. Sie entsteht durch seine Zerlegung in einzelne Therapiezweige, welche aus vordefinierten Blöcken zusammengesetzt sind. Diese können sequentiell oder parallel ausgeführt werden und sind selbst zusammengesetzt aus jeweils einer Menge von Elementen,welche die Aktivitäten der untersten Ebene darstellen. Das blockorientierte Aufbaumodell wird ergänzt durch ein regelorientiertes Ablaufmodell. Ein komplexes Regelwerk bestimmt Bedingungen für die zeitlichen und logischen Abhängigkeiten der Blöcke, deren Anordnung durch den Ausführungsprozeß gebildet wird. Die Modellierung der Therapieausführung steht zunächst vor der grundsätzlichen Frage, inwieweit die traditionelle Sichtweise für eine interne Repräsentation geeignet ist. Das übergeordnete Ziel besteht in der Integration der unterschiedlichen Ebenen der Therapiespezifikation. Dazu gehört nicht nur die strukturelle Komponente, sondern vorallem die Ablaufkomponente. Ein geeignetes Regelmodell ist erforderlich, welches den spezifischen Bedürfnissen der Therapieüberwachung gerecht wird. Die zentrale Aufgabe besteht darin, diese unterschiedlichen Ebenen zusammenzuführen. Eine sinnvolle Alternative zur traditionellen Sichtweise liefert das zustandsorientierte Modell des Therapieausführungsprozesses. Das zustandsorientierte Modell beruht auf der Sichtweise, daß der gesamte Therapieausführungsprozeß letztendlich eine lineare Folge von Zuständen beschreibt, wobei jeder Zustandsübergang durch ein Ereignis eingeleitet wird, an bestimmte Bedingungen geknüpft ist und bestimmte Aktionen auslösen kann. Die Parallelität des blockorientierten Modells tritt in den Hintergrund, denn die Menge der durchzuführenden Maßnahmen sind lediglich Eigenschaften der Zustände und keine strukturellen Elemente der Ablaufspezifikation. Zu jedem Zeitpunkt ist genau ein Zustand aktiv, und er repräsentiert eine von endlich vielen klinischen Situationen, mit all ihren spezifischen Aktivitäten und Ausführungsregeln. Die Vorteile des zustandsorientierten Modells liegen in der Integration. Die Grundstruktur verbindet die statische Darstellung der möglichen Phasenanordnungen mit der dynamischen Ausführung aktiver Regeln. Die ursprünglichen Inhalte des blockorientierten Modells werden als gewöhnliche Eigenschaften der Zustände reproduziert und stellen damit nur einen Spezialfall der zustandsbezogenen Sicht dar.Weitere Möglichkeiten für die Anreicherung der Zustände mit zusätzlichen Details sind denkbar wie sinnvoll. Die Grundstruktur bleibt bei jeder Erweiterung jedoch die gleiche. Es ergibt sich ein wiederverwendbares Grundgerüst,ein gemeinsamer Nenner für die Erfüllung der Überwachungsaufgabe.