O enfeite nosso de todo dia: significados atribuídos aos acessórios de moda por tweens

Tweens são consideradas as crianças, especialmente as do sexo feminino, incluídas em uma faixa etária que pode variar, dependendo do autor do estudo, de sete a quatorze anos e, portanto, estão em um estágio entre a infância e a adolescência. Mais importante, contudo, do que os aspectos cronológicos que alocam os tweens entre crianças e adolescentes, os consumidores dessa faixa etária apresentam peculiaridades comportamentais e de atitudes devido à fase de transição social e emocional em que se encontram. Por exemplo, eles apresentam uma preocupação intensa quanto ao modo como são vistos por aqueles com quem convivem e lançam mão de artifícios variados para se reconhecerem e se expressarem nas suas relações sociais encontrando no significado dos bens uma via útil para declarar sua identidade, manifestar suas emoções e ressignificarem o mundo a sua volta. Partícipes cada vez mais eloquentes e ativos das relações de consumo, este segmento é ainda descrito por alguns estudiosos como a geração mais rica e influente da história econômica. Amparado por teorias sobre a participação das crianças no universo do consumo e sobre a atribuição de significado aos bens, sobremodo para a expressão de identidade, o estudo aqui alvitrado apresenta, por meio de análise interpretativista, os significados que tweens com idade entre oito e doze anos atribuem a acessórios pessoais. O método de pesquisa, de inspiração etnográfica, se efetivou em quatro meses de pesquisa de campo com observação participante de dez tweens e com entrevistas com familiares e proprietários de loja de acessórios. Fontes secundárias de informações como revistas e redes sociais também serviram para lançar luz ao entendimento do problema de pesquisa. Os resultados convergem para o uso dos acessórios como instrumentos importantes de ajuste social, seja porque ajudam as participantes a se expressarem e a se posicionarem frente a quem convivem, seja por se prestarem a auxiliar as tweens no que diz respeito às expectativas sociais quanto à boa aparência. Em nível mais particular, os acessórios se prestam igualmente a práticas performáticas lúdicas e de competências e ainda são instrumentos bastante úteis à aproximação e reforço de laços afetivos. Para além da contribuição teórica no que tange ao aprofundamento dos estudos sobre o comportamento do consumidor infantil e, sobretudo, do significado como bojo do processo de decisão de compra, este trabalho pretende, ainda, oferecer subsídios para deliberações de naturezas mercadológica e social ao perscrutar um fenômeno tão subjetivo de um público importante para essas duas esferas.

Eventos corporativos: atual alavanca de crescimento dos resorts

O mercado de eventos corporativos no Brasil se encontra em forte expansão na medida em que a economia brasileira ganha maior destaque no mundo e as empresas nacionais crescem e mudam de patamar. Apenas em 2013, as receitas com viagens corporativas cresceram 13,8% em relação ao ano anterior (ABEOC, 2014). Além disso, o setor já representa metade do faturamento dos resorts no país – onde acontece boa parte das grandes convenções – e se torna uma estratégia importante de comunicação para as empresas alavancarem seus negócios (informação verbal) . Neste contexto, o mercado de eventos corporativos possui um papel fundamental para suportar e incrementar as operações dos resorts. Dentre as principais vantagens de se atender o público corporativo observa-se a ocorrência de taxas de ocupação superiores, com maior consistência ao longo do ano, bem como retornos mais elevados se comparado ao turismo de lazer. Em adição, o segmento corporativo fomenta o turismo de lazer nos resorts, a partir do momento em que o executivo retorna para o destino com seus familiares ou estende seu prazo de permanência após as reuniões de negócio. Dado este cenário promissor do mercado de eventos corporativos e sua relevância para as atividades dos resorts, este trabalho consiste em um estudo mercadológico, destinado aos investidores interessados na construção de um espaço para eventos no resort, a ser futuramente construído no complexo turístico Thermas Water Park, em Águas de São Pedro, interior de São Paulo. Contudo, embora não se descarte a possibilidade da construção de um espaço multiuso, ou seja, que atenda os mais diversos tipos de eventos, o estudo foca no segmento de eventos corporativos e empresariais, visando à compreensão de qual é o modelo de espaço para eventos mais adequado para atender o público corporativo em um resort no Thermas Water Park. Para esse propósito, a metodologia empregada contempla duas pesquisas com diferentes públicos-alvo: uma analisa o lado da oferta - representada por resorts com espaços para eventos corporativos - e a outra o lado da demanda - representada pelos responsáveis pela organização dos eventos corporativos nas empresas-contratantes. Dessa forma, por meio da condução de um estudo comparativo, o estudo possibilitará uma ampla visão do que o mercado de resorts com foco corporativo tem oferecido ao consumidor; e por meio de uma pesquisa com o público-alvo do empreendimento, será possível traçar as suas atuais necessidades e desejos, de forma a se obter um embasamento mercadológico que justifique os futuros investimentos que serão realizados no Thermas Water Park.

Bank relationships: effect on the availability and marginal cost of credit for firms in Argentina

The paper provides evidence on what affects at the margin the cost and availability of bank credit for firms in Argentina. We study in particular how banks use different pieces of private and public information to screen firms and overcome informational asymmetries in the credit market. Some private information is transferable, like balance sheet data. Private information generated in relationships is not. To capture the closeness of bank relationships, we resort to the concentration of bank credit and the number of credit lines in a bank. We also consider public information available in the Central de Deudores. The cost of credit is measured using overdrafts, the most expensive line of credit, at the bank that charges the highest rate for overdrafts. We find that the cost of credit is smaller for a firm with a close relationship to the marginal bank. Firms with large assets, a high sales/assets ratio, and a low debt/assets ratio pay a lower interest rate at the margin. A good credit history (no debt arrears and no bounced checks) and collateral also reduce the marginal interest rate. The availability of credit is measured by unused credit lines as a proportion of total liabilities with the main bank. The availability of credit depends positively on a close relationship with the main bank. Large assets, a high return over assets, a high sales/assets ratio, a low debt/assets ratio, a good credit history, and collateral lead to higher credit availability. Our measure of unused credit lines is less ambiguous than traditional measures like leverage, which may indicate financial distress rather than availability of credit.

Análise do mercado de trabalho e carreira nas indústrias criativas do Estado de São Paulo

O objetivo desta investigação foi estender o conceito de carreiras sem fronteiras para compreensão das carreiras de artistas selecionados num core de setores pertencentes às indústrias criativas do Estado de São Paulo. Complementarmente, buscou mapear características ocupacionais desses setores. Para tanto, combinou técnicas qualitativas, com entrevistas semiestruturadas com vinte artistas do core criativo em questão, e quantitativa, analisando descritivamente os microdados extraídos da PNAD/IBGE 2006. Os resultados desta análise estatística mostram que o núcleo de ocupações criativas analisadas representa apenas 1,5% das ocupações do Estado de São Paulo, e que 65% delas são de ocupações autônomas, com 70% de seus ocupantes ganhando até três salários mínimos por mês. Os resultados qualitativos mostram que os artistas tendem a entrar precocemente para o mundo das artes, são, em geral, autodidatas, usam a diversificação de atividades como estratégia de carreira, quando não uma dupla carreira. Adicionalmente, revelam-se afetivamente mais comprometidos com o trabalho, o qual diferenciam de emprego. Entre as qualidades negativas desse mercado, esta pesquisa confirma a oscilação e instabilidade financeira e a luta árdua pela construção da reputação e reconhecimento profissional. O estudo traz ainda algumas hipóteses para posterior investigação.

O estado como empregador de última instância: uma proposta de pleno emprego, estabilidade e condições dignas de trabalho para o Brasil

GOMES, Z. B. ; LOURENÇO, André Luís Cabral de . Atuação do Estado como empregador de última Instância: uma proposta para eliminar o desemprego estrutural do Brasil. In: Encontro Nacional de Economia Política, 13. 2008, João Pessoa/PB. Anais... João Pessoa: ENEP, 2008.

Controle aplicado a poços com método de elevação e bombeio centrífugo submerso

The Electrical Submersible Pumping is an artificial lift method for oil wells employed in onshore and offshore areas. The economic revenue of the petroleum production in a well depends on the oil flow and the availability of lifting equipment. The fewer the failures, the lower the revenue shortfall and costs to repair it. The frequency with which failures occur depends on the operating conditions to which the pumps are submitted. In high-productivity offshore wells monitoring is done by operators with engineering support 24h/day, which is not economically viable for the land areas. In this context, the automation of onshore wells has clear economic advantages. This work proposes a system capable of automatically control the operation of electrical submersible pumps, installed in oil wells, by an adjustment at the electric motor rotation based on signals provided by sensors installed on the surface and subsurface, keeping the pump operating within the recommended range, closest to the well s potential. Techniques are developed to estimate unmeasured variables, enabling the automation of wells that do not have all the required sensors. The automatic adjustment, according to an algorithm that runs on a programmable logic controller maintains the flow and submergence within acceptable parameters avoiding undesirable operating conditions, as the gas interference and high engine temperature, without need to resort to stopping the engine, which would reduce the its useful life. The control strategy described, based on modeling of physical phenomena and operational experience reported in literature, is materialized in terms of a fuzzy controller based on rules, and all generated information can be accompanied by a supervisory system

A mediação como instrumento concretizador do direito fundamental à saúde: uma alternativa à judicialização de conflitos Natal 2013

In Brazil, the 1946 Constitution enshrined the right to health, having it defined as the possession of the best state of health that the individual can achieve. Already the Federal Constitution of 1988 lifted that right to the status of fundamental social right, which transcends the effectiveness and cure of the disease is based on the joint liability of public entities for the provision of a quality service, efficient and prioritize human dignity and comprehensive evaluation of patients. According to the World Health Organization, the definition of health, first characterized as the mere absence of disease, has become recognized as the need to search for preventive mechanisms to ensure the welfare and dignity of the population. Garantista this context, the growing seem lawsuits that deal with the implementation of public policies, especially in the area of the right to health, the omission of which the Government can result in the risk of death. Hence the concern of law professionals about whether or not the intervention of the judiciary in cases that deal with providing material benefits of health care. It claims to break the principle of separation of powers, disobedience to the principle of equality and the impossibility of judicial intervention in the formulation of public policy to try and exclude the liability of public entities. In contrast, the judiciary has repeatedly guardianships granted injunctions or merit determining the supply of materials indicated by the medical benefits that accompany the treatment of patients who resort to a remedy. In this context, mediation, object of study and resolution presented in this work, is presented as an instrument conciliator between the reserve clause and the right to financially possible existential minimum, as it seeks to serve all through rationalization of health services , avoidance of negativistic influence of the pharmaceutical industry, with prioritizing the welfare of the individual and the quality of relationships. This is alternative way to judicialization that in addition to encouraging and developing active citizen participation in public policy formulation also allows the manager to public knowledge of community needs. It is in this sense that affirms and defends the right to health is no longer the mere provision of medical care and prescription drugs, but a dialogue conscious existential minimum to guarantee a dignified life

O progama empregador de última instância: Sua relevância em tempos de crises financeiras e sua aplicabilidade ao Brasil.

This dissertation aims to continue the work developed previously concerning the properties of the employer of last resort program (ELR) that would be able to promote a complete elimination of the involuntary unemployment from the economy, so much of the unemployment generated by structural problems as for problems of the conjuncture, as the present world financial crisis. Besides, it intends to deepen the study concerning the applicability of that program to the Brazilian economy, estimating their potential target population in the country and the cost with the workers' remuneration. It was presented the ELR theoretical-conceptual structure and a debate concerning their economic viability; the program properties that turn it more efficient than the onetary and fiscal policies (PMFs) in the fight against involuntary unemployment in times of financial crises; a study on its applicability to the Brazilian socioeconomic specificities and an estimate of their potential target population and of the annual wage cost in the country, as a whole, and in the specific case of the Northeast region and of the state of Rio Grande do Norte.

A proposta do estado empregador de ultima instância e o experimentalismo democrático: uma reflexão teórica sobre a compatibilidade desses dois programas

This paper aims to make a theoretical reflection on the theoretical compatibility between the program State Employer of Last Resort (ELR) and the Democratic experimentalism (ED). The ED arises in political thought as an alternative to neo-liberal and social democratic programs in order to rescue the discussion about the institutional organization of society and the market economy. About the involuntary unemployment, it proposes tax changes incidents on payroll and proposes work fronts to the most vulnerable or poorly trained. The hypothesis of this paper is that this approach is compatible with the ELR program, the post- Keynesian line. The ELR is presented as transgression of the mainstream of economic thought by proposing that the State acts as guarantor of employment, working as a stabilizing anchor for the economy. On the edge, the ELR proposes eliminate completely involuntary unemployment. The implementation of the ELR, however, requires the construction of institutions that aim to remake the market economy, as well as deepen and energize politics and democracy, goals that are part of the ED program. Thus, the ED would, in theory, an environment conducive to innovative policies guarantors of training and occupation of the individual, essential for their emancipation institutional environment. In Brazil, which has serious infrastructure problems and qualification of manpower, such a program has enormous potential benefit. However when transposed to the Northeast of Brazil through the Plan for the region based on the principles of the ED and the hypothetical coupling to the ELR could not confirm or reject the hypothesis sub-compatibility of these two theoretical frameworks. The findings point to a partial convergence between these two programs

Os conselhos como mecanismos de democratização da política educacional :participação e poder de decisão nas ações do Conselho de Controle Social do FUNDEF no município de Parnamirim/RN

This study board the FUNDEF social control council implementation in Parnamirim/RN city, concerning their representatives participation in the accompaniment (decision power) in resort, in front of governmental politics of decentralization, unleashed in 90´s, seen in decentralization process needs the society participation in decisions of educative institutions and represent an efficient way of solve the problems difficult the educational management actions. For this, the council creation of Brazil manager configure, since the 80´s, detaching, and the single characterizing, in actual context. The objective is raise pertinent questions of thematic of representatives members participation of collegiate organs, evidencing the decision power of these, in public resource control. The theory-methodological referential the literature treat the participation and power decision of FUNDEF social control decision, such as politics directrix that rules this council. It utilizes as proceeding of collecting data the semi-structured interview and analyze of meeting register to understand the empirics of council implantation in this city, in view of that the electoral process configured in 2003, showed as a innovation, because the counselor is indicated by the local public power representatives (in this case the education municipal secretary). The research result show the representatives have difficult, to accompany the FUNDEF resources amount, particularly in concern in the financial resources (ratio) over plus. Finally, emphasize the importance of democratization in the relations between the state and civil society, elucidating and exciting reflections a: democratic participation in control of public recourses for education, educational management and civil society mobilization in access of public and cultural cash which the citizen has rights

O retrato de Eros em Florbela Espanca: um estudo sobre a escrita erótica em Charneca em Flor

Portuguese Poet Florbela Espanca (1984 1930) lived and produced her literary work during a period in which, on the one hand, the ideals of an innovative and irreverent movement were being fomented led by Fernando Pessoa, Almada Negreiros and Mário de Sá-Carneiro , on the other hand, Portugal was still dominated by a conservative and authoritarian thought, anchored in a bourgeois-christian ideology. Inserted in an unfavorable social context to the expression of the female sexual impulse, poet Florbela then appears with an innovative speech as threatening the sexual organization of the Portuguese society. This way, considering the relations between the poetic text and the historical-social context, the aim of this work is to present a reading upon the Eroticism in The Flowering Heath (2005) as a way to contravene the borders given to the sexual phenomenon. For this reason, we will mainly resort to the concepts developed on the approach of Georges Bataille The Eroticism (2004) and also by Octavio Paz The Double Flame: Love and Eroticism (2001)

Teias de caridade e o lugar social dos expostos da Freguesia de Nª Srª da Apresentação: capitania do Rio Grande do Norte, século XVIII

The abandonment of newborn children is a reality nowadays. This reality enables us to discuss this issue in other temporalities, in all kinds of societies. Thus, this work aims to demonstrate how the population that lived at Freguesia de Nossa Senhora da Apresentação, a civil parish at a Rio Grande do Norte captaincy, socially placed the abandoned newborn during in the eighteenth century. These newborn were called exposed ones at the time and were inserted in a regional Exposed Circle. The research also discussed how the local Council assembly sheltered these newborn. For research development the following manuscript documents were used: baptism, wedding and demise documents at Freguesia de Nossa Senhora da Apresentação as well as the first Book of Records if the matrix church at this civil parish. The research also considered the terms of the Council assembly. Some printed documents were used such as Philippine Ordainments, the First Constitutions of the Archbishop in 1707 including the Lunario contents as well as texts from André João Antonil and Henry Koster. In the analysis reference work related to Social History was used. Thus, it is possible confirm that there was construction of socially accepted places for these exposed on behalf of the colonist at the region

Escravos em ação na Comarca do Príncipe - Província do Rio Grande do Norte (1870-1888)

The aim of this research is to study the actions of slaves in Comarca do Príncipe, Rio Grande do Norte (1870/1888). Considering the space as a relevant category in the subservient relationship, we investigate how negotiations about the captivity conditions and freedom took place in the domain of this province. The slaves are considered as subjects, who fought for better living conditions in the captivity and who sometimes practiced criminal offenses to achieve freedom. To analyze their actions in the socio-economic environment of the province, we resort to different types of sources. They are: civil and criminal processes, reports from the president of Rio Grande do Norte, the census of 1872, a newspaper called O Assuente, the Livro do Fundo de Emancipação do Município de Príncipe (1873-1886) (The Emancipation Book of Príncipe city) and Imperial Laws. We used the following steps to analyze the data obtained from these sources: the compilation, reading, paleographic transcription, classification of the data according to the thematic, analysis and comparison of information and statistic quantification, submitting empirical data to the discussion built according to the historiographies debates about this subject

A Cultura clerical e a folia popular

Este artigo aborda o confronto entre um catolicismo autoritário, tridentino e romanizador, que penetrou no Brasil na segunda metade do século XIX e se consolidou nas primeiras décadas do século XX, e o catolicismo tradicional vigente, de fortes raízes populares. em sua obsessão pela unanimidade, o ultramontanismo negou as outras formas de ser católico, estabelecendo as dicotomias entre o velho e o novo, o bom e o mau. Entretanto, as velhas formas de religiosidade popular resistiram, mantendo ainda hoje uma inesgotável fonte de devoção e de fé.

Perfil de mortalidade de idosos no Rio Grande do Norte: estudo comparativo entre duas faixas etárias e fatores relacionados

Measures of mortality represent one of the most important indicators of health conditions. For comprising the larger rate of deaths, the study of mortality in the elderly population is regarded as essential to understand the health situation. In this sense, the present study aims to analyze the mortality profile of the population from 60 to 69 (young elders) and older than 80 years old (oldest old) in the Rio Grande do Norte state (Brazil) in the period 2001 to 2011, and to identify the association with contextual factors and variables about the quality of the Mortality Information System (SIM). For this purpose, Mortality Proportional (MP) was calculated for the state and Specific Mortality Rate by Age (CMId) , according to chapters of ICD- 10, to the municipalities of Rio Grande do Norte , through data from the Mortality Information System (SIM) and the Brazilian Institute of Geography and Statistics (IGBE). In order to identify groups of municipalities with similar mortality profiles, Nonhierarchical Clustering K-means method was applied and the Factor Analysis by the Principal Components Analysis was resort to reduce contextual variables. The spatial distribution of these groups and the factors were visualized using the Spatial Analysis Areas technique. During the period investigated, 21,813 younger elders deaths were recorded , with a predominance of deaths from circulatory diseases (32.75%) and neoplasms (22.9 %) . Among the oldest old, 50,637 deaths were observed, which 35.26% occurred because of cardiovascular diseases and 17.27% of ill-defined causes. Clustering Analysis produced three clusters to the two age groups and Factor Analysis reduced the contextual variables into three factors, also the sum of the factor scores was considered. Among the younger elders, the groups are called misinformation profile, development profile and development paradox, which showed a statistically significant association with education and poverty and extreme poverty factors, factorial sum and the variable related to underreporting of deaths. Misinformation profile remained in the oldest old group, accompanied by the epidemiological transition profile and the epidemiological paradox, that were statistically associated with the development and health factor, as well as with the variables that indicate the SIM quality: proportion of blank fields about the schooling and underreporting. It proposed that the mortality profiles of the younger elders and oldest old differ on the importance of the basic causes and that are influenced by different contextual aspects , observing that 60 to 69 years group is more affected by such aspects. Health inequalities can be reduced by measures aimed to improve levels of education and poverty, especially in younger elders, and by optimizing the use of health services, which is more associated to the oldest old health situation. Furthermore, it is important to improve the quality of information for the two age groups