Integración de logística y distribución en el mix de marketing para la industria siderúrgica en la ciudad de Quito: caso Andec S.A.

El propósito de este proyecto de tesis es ilustrar a los lectores sobre las posibles alternativas de solución a una variable del mix de la mercadotecnia que es la logística como parte de la distribución, y que en la actualidad se ha convertido en un aspecto clave en las organizaciones, especialmente en aquellas que utilizan la cadena de suministros como valor agregado a sus operaciones. El mercado de la construcción en nuestro país ha crecido en los últimos años, muestra de un activo impulso a los créditos por parte de las instituciones financieras y de gobierno, en este aspecto, la industria siderúrgica y sus productos de acero para la construcción juegan un papel importante en este mercado. La logística de distribución está formada por procesos y actividades desde la compra de la materia prima hasta el despacho de producto terminado, en toda esta cadena se presentan situaciones que pueden afectar el desenvolvimiento normal de la misma. Es aquí donde nace la idea de mejorar este sistema de distribución y generar un valor agregado para la compañía y atender de manera eficiente a su mercado actual y potencial. La propuesta se basa en un modelo de diseño de rutas que permita generar un ahorro e incrementar la productividad de los procesos involucrados en las operaciones logísticas de la empresa.

Plan estratégico de mercadeo con énfasis en lo digital para la operadora de turismo “MyBeautyEcuador”

El propósito de esta tesis es realizar un Plan Estratégico de Mercadeo con énfasis en lo digital para la Operadora de Turismo “MyBeautyEcuador”; el cual constituirá una guía con información recopilada e investigada necesaria para el equipo de marketing. Además ayudará a tomar decisiones adecuadas como parte de las estrategias digitales para incrementar las ventas. La tesis contendrá 5 capítulos que se detalla a continuación: Capítulo I: En este capítulo se hace un análisis del entorno tanto externo como interno de la organización, de esta manera se podrá identificar las Fortalezas, Oportunidades, Debilidades y Amenazas. Capítulo II: Se realiza una segmentación del mercado para determinar el target adecuado y establecer estrategias. Capítulo III: Se desarrolla el marketing MIX de la organización y se establecen las estrategias para el producto, precio, plaza y promoción, además se realiza una investigación de las herramientas digitales de acuerdo a la industria y mercado. Capítulo IV: Para conocer los resultados del uso de las herramientas online es necesario medir para identificarlas que son eficaces o no. En este capítulo se estudian las herramientas de medición. Capítulo V: Conclusiones y Recomendaciones.

La recaudación tributaria de los gobiernos autónomos descentralizados municipales de Cayambe, Pedro Moncayo, Pedro Vicente Maldonado y San Miguel de los Bancos en el período 2008-2011

La gestión de los ingresos tributarios de los gobiernos municipales expresados en impuestos, tasas y contribuciones especiales de mejoras, con el concurso de las distintas direcciones, jefaturas y unidades administrativas en los ámbitos financiero, tributario, catastral y de recaudación, presenta deficiencias, incidiendo negativamente en la captación de recursos para el adecuado desarrollo de cada una de las competencias atribuidas a estos niveles de gobierno subnacional. El ejercicio de cada una de las competencias exclusivas de los gobiernos municipales demanda ingentes recursos financieros de carácter tributario, no tributario y de los provenientes de endeudamiento público. En el ámbito tributario es fundamental que cada gobierno municipal disponga de los instrumentos jurídicos y de gestión apropiados para potenciar la recaudación de tributos, y así ir afianzando su autonomía, por ello este trabajo analiza la gestión recaudatoria tributaria de cuatro gobiernos municipales ecuatorianos: Cayambe, Pedro Moncayo, Pedro Vicente Maldonado y San Miguel de los Bancos, por el período 2008-2011, que al tiempo de evidenciar sus fortalezas también devele sus deficiencias, y de esta manera ir exponiendo algunas medidas y mecanismos tendentes a mejorar la gestión y los niveles de recaudación, que en último término propenda a una mejor redistribución del ingreso con mayores beneficios para sus habitantes.

The policy mix and macroeconomic adjustment in the Euro area. CEPS Commentary, 15 October 2012

Against the background of the IMF’s latest global economic forecast, Jørgen Mortensen and Cinzia Alcidi raise questions in a new CEPS Commentary about the timing of the implementation and the effects of the three main categories of economic policy – fiscal, monetary and structural.

Input usage, output mix and industry deregulation: an analysis of the Australian dairy manufacturing industry

In this paper we estimate a Translog output distance function for a balanced panel of state level data for the Australian dairy processing sector. We estimate a fixed effects specification employing Bayesian methods, with and without the imposition of monotonicity and curvature restrictions. Our results indicate that Tasmania and Victoria are the most technically efficient states with New South Wales being the least efficient. The imposition of theoretical restrictions marginally affects the results especially with respect to estimates of technical change and industry deregulation. Importantly, our bias estimates show changes in both input use and output mix that result from deregulation. Specifically, we find that deregulation has positively biased the production of butter, cheese and powders.

The effects of seed mix and management on the abundance of desirable and pernicious unsown species in arable buffer strip communities

Buffer strips are refuges for a variety of plants providing resources, such as pollen, nectar and seeds, for higher trophic levels, including invertebrates, mammals and birds. Margins can also harbour plant species that are potentially injurious to the adjacent arable crop (undesirable species). Sowing perennial species in non-cropped buffer strips can reduce weed incidence, but limits the abundance of annuals with the potential to support wider biodiversity (desirable species). We investigated the responses of unsown plant species present in buffer strips established with three different seed mixes managed annually with three contrasting management regimes (cutting, sward scarification and selective graminicide). Sward scarification had the strongest influence on the unsown desirable (e.g. Sonchus spp.) and unsown pernicious (e.g. Elytrigia repens) species, and was generally associated with higher cover values of these species. However, abundances of several desirable weed species, in particular Poa annua, were not promoted by scarification. The treatments of cutting and graminicide tended to have negative impacts on the unsown species, except for Cirsium vulgare, which increased with graminicide application. Differences in unsown species cover between seed mixes were minimal, although the grass-only mix was more susceptible to establishment by C. vulgare and Galium aparine than the two grass and forb mixes. Annual scarification can enable desirable annuals and sown perennials to co-exist, however, this practice can also promote pernicious species, and so is unlikely to be widely adopted as a management tool in its current form.

Community mix, affordable housing and metropolitan planning strategy in Melbourne

Income segregation across Melbourne’s residential communities is widening, and at a pace faster than in some other Australian cities. The widening gap between Melbourne’s rich and poor communities raises fears about concentrations of poverty and social exclusion, particularly if the geography of these communities is such that they and their residents are increasingly isolated from urban services and employment centres. Social exclusion in our metropolitan areas and the government responses to it are commonly thought to be the proper domain of social and economic policy. The role of urban planning is typically neglected, yet it helps shape the economic opportunities available to communities in its attempts to influence the geographical location of urban services, infrastructure and jobs. Under the current metropolitan strategy ‘Melbourne 2030’ urban services and transport infrastructure are to be concentrated within Principal Activity Centres spread throughout the metropolitan area and it is the intention that lower-income households should have ready access to these activity centres. However, the Victorian state government has few housing policy instruments to achieve this goal and there are fears that community mix may suffer as house prices and rents are bid up in the vicinity of Principal Activity Centres, and lower-income households are displaced. But are these fears justified by the changing geography of house prices in the metropolitan region? This is the key research question addressed in this paper which examines whether the Victorian practice of placing reliance on the market to deliver affordable housing, while intervening to promote a more compact pattern of urban settlement, is effective.

Tenant mix variety in regional shopping centres: some UK empirical analyses

The variety and quality of the tenant mix within a shopping centre is a key concern in shopping centre management. Tenant mix determines the extent of externalities between outlets in the centre, helps establish the image of the centre and, as a result, determines the attractiveness of the centre for consumers. This then translates into sales and rents. However, the management of tenant mix has largely been based on perceived “optimum” arrangements and industry rules of thumb. This paper attempts to model the impact of tenant mix on the rent paid by retailers in larger UK shopping centres and, hence, the returns made by shopping centre landlords. It extends work on shopping centre rent determination (see Working Paper 10/03) utilising a database of 148 regional shopping centres in the UK, with detailed data for over 1900 tenants. Econometric models test the relationship between rental levels and the levels of retail concentration and diversity, while controlling for a range of continuous and qualitative characteristics of each tenant, each retail product, and each shopping centre. Factor analysis is then used to extract the core retail and service categories from the tenant lists of the 148 shopping centres. The factor scores from these core retailer factors are then tested against rent payable. The results from the empirical analysis allow us to generate some clear analytical and empirical implications for optimal retail management.

Expectativa para empreender na região onde moram: estudo explanatório sequencial com estudantes de administração da região de São Miguel Paulista em São Paulo-SP

Dissertação apresentada ao Programa de Pós-graduação em Administração da Universidade Municipal de São Caetano do Sul para a obtenção do título de Mestre em Administração