Qualitative research and consumer psychology: alternatives for application

Qualitative research is a research strategy used to analyze the reality. When applied to consumer psychology, it allows a deeper knowledge about consumer’s behavior and associated emotions and motivations. Qualitative research goes beyond the description of buyers’ behavior and shows information about how and why that behavior is produced.The purpose of this paper is to demonstrate how qualitative research is relevant for the knowledge and the understanding of consumers’ behavior and how, through its techniques, it approaches the consumer’s socio-cultural reality and provides an interpretation of it. The present paper resumes the key aspects of qualitative research, mentioning its related antecedents of its contributions to the marketing and explaining the four most applied techniques in consumer psychology (interviews, focus group, ethnography and observation); moreover, it also studies the way to carry them out and gives some examples of some of the market issues which it can analyze. Finally, we take up again the qualitative data analysis as one of the most relevant topics because it produces important information for the decision making process related to the consumer. In addition, we explain the steps, strategies, types and technological tools to carry it out. 

Prevalence, risk factors, and problems associated with dating violence: A literature review

The physical, psychological and sexual violence among the couples of adolescents and young adults that are not married neither cohabiting (well-known generally as “dating violence”), has been object of a vast number of investigations in the last two decades that show a high prevalence inside the adolescent and juvenile population. The objective of this work was to carry out an analysis of the literature in connection with the prevalence, risk factors and difficulties associated with this partner violence type. This analysis allowed to elaborate an outline of the factors that could favor the acts of violence, including the previous experiences of victimization inside and outside the family, the acceptance of the violence toward the couple, and the relationship with pairs that have exercised this form of violence.

The Intrapreneur Innovation:Led by Medium and Small Size Companies‘Managers*(Qualitative Research)

This research is focused on an exploratory study developed with Pymes managers and theirroles as intrapreneurs. Using their leadership to impel innovation into organizations.Looking to determined how Pymes employers incentive into organizations individuals or groupinnovations. Therefore, it is possible to think that managers lead the innovation process, whichis classified gradually according to companies needs in order to improve their competitiveness.Organization must have intrapreneuring and organized culture with flexible structure to generateindividual autonomy. A characteristic is the amount of capital risk needed; that is why it isnecessary encourage their work and their risk tolerance.

AS - A Level sociology : education and sociological research methods.

Guía de bolsillo para la revisión de los temas clave en el área de la sociología para alumnos de bachillerato (segundo ciclo de educación secundaria), niveles AS y A, con doscientas cincuenta preguntas rápidas y sus respuestas, organizadas en secciones temáticas y con consejos de examen. Contiene: educación, métodos sociológicos e investigación educativa en sociología.

Research methods in education.

El libro recoge todos los métodos empleados en las distintas etapas de la investigación educativa. Está dividido en cinco partes (el contexto de la investigación educativa, la planificación de la investigación educativa, los estilos de investigación, las estrategias para la recolección de datos, y la investigación y el análisis de datos), y trata temas como la ética en la investigación social y educativa, el muestreo, el diseño de cuestionarios, el análisis cuantitativo y cualitativo de datos, estadística, y la investigación basada en Internet. Contiene referencias a páginas web con material de apoyo y ejemplos prácticos de la teoría presentada.

Why include phenomenological analysis in a Research Methods course?

Resumen tomado de la publicación

e-Health and Health literacy: a revision of research methods

E-health provides powerful tools to improve health, but users’ health literacy – their ability to obtain, process, and act appropriately on health information – plays a role in their ability to make the most of e-health applications. This project reviewed research focused on e-health and health literacy, coding 94 articles to provide an overview of the field including use of theory and research methods. Findings indicate a lack of theory and use of established health literacy measures.

Central auditory processing: a current literature review and summary of interviews with researchers on controversial issues related to auditory processing disorders

This paper discusses issues related to Auditory Processing Disorders (ADP) evaluation and management, focusing mainly on the disorder in children.

Literature review and analysis of itinerant teachers of the hearing impaired located in the midwest: Service delivery model in education

The role and responsibilities of an itinerant teacher of students who are deaf or hard of hearing were investigated to create a database of information about the effective traits of successful itinerant teachers.

A literature review of three common balance tests: Electronystagmography, Rotary Chair Testing, and Computerized Dynamic Posturography

This paper discusses the rationale, clinical applications, advantages and disadvantages of three common balance function tests: Electronystagmography (ENG), Rotational Chair Testing (RCT), and Computerized Dynamic Posturography (CDP).

RES 012. Research methods in the arts and humanities. First edition

A training course that forms part of Epigeum's Research Skills Master Programme.