Beauty and personal care in mass market: A strategic analysis of perfumery and cosmetics at Sonae MC

Directed internship

A marketing plan for Lightning Bolt

This project had as main goal to improve the perception of male surfers about the surf brand Lightning Bolt. It was proposed the creation of a collection of wetsuits as well as the “A Pure Source” Project to show the commitment of the brand with the surf community. To promote both several promotional activities are suggested such as the use of magazines, radio, banners and social media. To complement the distribution chain of the brand, a concept store and a mobile store are also recommended. With this project the brand will be able to double the number of current surfers that buy the brand in a profitable and effective way. The project is expected to generate a net profit of 91,294€ in year 1.

A cidade sem barreiras é para todos?: avaliação das condições de deslocamento no bairro da Cidade Alta, Natal/RN

In this present work, the conditions of displacements and the behaviors of the users are evaluated, face to the physical adequacies in accessibility in the inserted area in the central quadrilateral of the Quarter of Cidade Alta, in the City of Natal/RN, space clipping established by its great meaning historical and cultural. For this reason such area was a target of an integrated actions plan during the years of 1993 and 1998, with the implantation of part of the Project CIDADE SEM BARREIRAS (City without Barriers) and, later, the implementation of the Project CIDADE PARA TODOS's proposals (City for All), having as supports the constant Brazilian norms inserted into the NB9050/1994 and in the Municipal law number 4.090/92, effective ones in the period of the interventions. Considering that the carried through actions at the time were directed to the elimination of the architectural barriers to guarantee the right to go and to come, the research received a human universe formed by all the people in situation of displacement in the central area of the interventions in the quarter of the Cidade Alta, independently of their locomotive or sensorial conditions, emphasizing the aspects most excellent how much to the accessibility of the sidewalk, as promotional of mobility, integration and urban organization, as well as of the public squares of that one quadrilateral, conceived, originally, as spaces of aggregation and social inclusion. The work appealed to the direct comment and the gotten results had been collated with the ex port facto law and technique norms, of the year of 2004, and with the legal devices contained in the Federal Decree number 5.296/2004, as way to certify the levels of efficiency of these adaptations in that it says respect to the current conditions of demanded accessibility and urban mobility

Assistência na Doença aos Militares das Forças Armadas (ADM) – Que futuro?

Este trabalho tem por objetivo analisar a sustentabilidade da Assistência na Doença aos Militares (ADM), enquanto sistema autofinanciável. O autofinanciamento da ADM, com recurso exclusivo aos descontos efetuados pelos beneficiários, está, aparentemente em contradição com as disposições legais associadas à condição militar e isenta o Estado das suas obrigações. Esta é uma temática atual, cuja análise justifica um tratamento específico e singular, em consonância com as particularidades da condição militar, devendo, por isso, ser ponderados os diversos fatores condicionantes. Assim, partindo das despesas processadas pela ADM face às fontes de financiamento existentes, tentamos responder à questão central formulada - “Em que medida a ADM é sustentável e autofinanciável, com recurso exclusivo aos descontos dos beneficiários?”. Analisamos também se o regime optativo coloca em causa a sustentabilidade da ADM e em que medida esta decisão é condicionada pela perceção de que as disposições legais, relativas à condição militar, estão ou não a ser cumpridas. Concluímos que a ADM não é um sistema autofinanciável com recurso exclusivo aos descontos dos beneficiários, pelo menos por agora, pois suporta despesas que não são sua responsabilidade. Verificamos também que a maioria dos inquiridos, em caso de regime optativo, optaria por não descontar para a ADM, considerando o desconto elevado. Abstract: The Self-financing of the assistance in disease to Military (ADM) , with exclusive resource at the beneficiaries discounts , is disassociated from the military condition and relieves the State of its obligations. This is a current topic, whose analysis justifies specific and unique treatment in consonance with the characteristics of the military condition and should therefore be considered the various conditioning factors. This work aims to analyze the ADM sustainability, while a self-financing system. Thus, based on the expenses processed by ADM, as compared with existing funding sources, we try to answer the central question formulated - "To what extent ADM is sustainable and self-financing, with exclusive resource at the discounts of beneficiaries?". We also analysed if the optional regime puts into question the sustainability of ADM and to what extent this decision is conditioned by the perception that the legal provisions relating to the military condition, are being met or not. We conclude that ADM is not a self-financing system, with exclusive resource at the discounts of beneficiaries, at least for now and that supports expenses that are not their responsibility. We also verified that the majority of the inquired, would choose not discount for ADM, if optional regime is available, and considers the discount high.

Relatório final de estágio realizado na Escola Básica 2,3 de D. Fernando II no ano letivo 2011-2012

O presente documento retrata o trabalho efetuado durante o ano letivo 2011/2012, cujo objetivo é a análise e a reflexão sobre o planeamento, condução e avaliação do ensino de uma turma, da qual fui responsável. Pretende, ainda, refletir sobre o contributo e pertinência das várias ações de promoção para a saúde e atividades de complemento curricular desenvolvidas, assim como a importância do acompanhamento semanal da direção de turma e de um melhor conhecimento da comunidade em que esta está inserida.

Design de comunicação na criação de uma marca

Dissertação de Mestrado para obtenção do grau de Mestre em Design de Comunicação, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

La conservation autologue de sang de cordon ombilical : une ouverture sur une forme émergente de «citoyenneté biologique»

La transformation du sang de cordon ombilical en une précieuse source de cellules souches a, dès le début des années 1990, donné naissance à une industrie commerciale globale de conservation faisant désormais concurrence à un large réseau de conservation public. Ce mémoire cherche à comprendre et à expliquer les soubassements socio-culturels liés à l’émergence de cette industrie, ainsi qu’à mieux cerner les enjeux éthiques et politiques qu’elle pose. En exposant en premier lieu la manière dont les institutions publiques de conservation de sang de cordon se définissent, et sont généralement définies par les comités bioéthiques, comme étant porteuses des valeurs d’altruisme et de solidarité nationale traditionnellement liées au modèle « redistributif » d’échange de sang et d’organes né au lendemain de la Seconde Guerre mondiale, nous problématisons la manière innovatrice par laquelle les banques privées structurent le rapport entre les mères et leurs propres produits biologiques comme l’expression d’une reconfiguration du lien social et politique caractérisée par l’émergence de nouvelles socialisés. L’hypothèse au coeur de ce mémoire est que celles-ci peuvent être comprises comme l’aboutissant de l‘espoir collectivement partagé par les consommatrices d’améliorer leur propre condition biologique familiale, étant lui-même le fruit d’une financiarisation croissante des sciences du vivant. En analysant le discours « promissif » que représente le matériel promotionnel des banques autologues, notre objectif est alors d’identifier la manière par laquelle les multiples potentialités attribuées au sang de cordon définissent des subjectivités maternelles caractérisées par des obligations morales spécifiques.

The roles of community pharmacists and other pharmacy staff:public perceptions

Introduction: The focus of the community pharmacist’s (CP’s) activities continues to move away from traditional dispensing activities towards the provision of health services. Current functions of CPs cover a combination of roles including prescription matters, counselling and service provision. These expanding roles, along with raised prescription volume, have increased CP workload. Therefore, it has become commonplace to delegate certain activities to other pharmacy staff (PS). This research aimed to examine public perceptions of CPs and other PS functions. Methodology: A self-completion postal questionnaire was sent to a random sample of 9769 members of the general public in England. Participants were asked to indicate which functions they believed CPs and other PS perform. Data were imported into SPSS 22 for analysis. Results: A response rate of 15.7% (n = 1537) was achieved. The roles most commonly attributed to CPs were monitoring prescription appropriateness (90.4%, n = 1390) and counselling patients on prescribed medicines (90.4%, n = 1389). The role most commonly attributed to other PS was sales transactions (92.4%, n = 1420). Similar numbers of responders agreed that the delivery of health services was the role of both CPs and other PS (58.9%, n = 906; 57.0%, n = 876). Conclusion: Despite a move towards more service based practice, the public still primarily associate the CP’s role with activities centred on dispensing. The provision of health services was seen to be equally carried out by CPs and other PS. As the CP’s service-based activities continue to develop, promotional activities may be required to ensure developments in CP functions are recognised by the public

La conservation autologue de sang de cordon ombilical : une ouverture sur une forme émergente de «citoyenneté biologique»

La transformation du sang de cordon ombilical en une précieuse source de cellules souches a, dès le début des années 1990, donné naissance à une industrie commerciale globale de conservation faisant désormais concurrence à un large réseau de conservation public. Ce mémoire cherche à comprendre et à expliquer les soubassements socio-culturels liés à l’émergence de cette industrie, ainsi qu’à mieux cerner les enjeux éthiques et politiques qu’elle pose. En exposant en premier lieu la manière dont les institutions publiques de conservation de sang de cordon se définissent, et sont généralement définies par les comités bioéthiques, comme étant porteuses des valeurs d’altruisme et de solidarité nationale traditionnellement liées au modèle « redistributif » d’échange de sang et d’organes né au lendemain de la Seconde Guerre mondiale, nous problématisons la manière innovatrice par laquelle les banques privées structurent le rapport entre les mères et leurs propres produits biologiques comme l’expression d’une reconfiguration du lien social et politique caractérisée par l’émergence de nouvelles socialisés. L’hypothèse au coeur de ce mémoire est que celles-ci peuvent être comprises comme l’aboutissant de l‘espoir collectivement partagé par les consommatrices d’améliorer leur propre condition biologique familiale, étant lui-même le fruit d’une financiarisation croissante des sciences du vivant. En analysant le discours « promissif » que représente le matériel promotionnel des banques autologues, notre objectif est alors d’identifier la manière par laquelle les multiples potentialités attribuées au sang de cordon définissent des subjectivités maternelles caractérisées par des obligations morales spécifiques.

El merchandising de las marcas de distribución vs. marcas de fabricantes, en productos de alimentación de la Comunidad Autónoma de Madrid

El presente trabajo se centra en el estudio de ciertos elementos de Marchandising relacionados con la pujanza que en los últimos años han conseguido las marcas propias de la Distribución y sus efectos sobre las marcas de fabricantes, fundamentalmente, líderes. OBJETIVOS Y RESULTADOS: Durante la década analizada, crecieron las Marcas Privadas (MDD) en alimentación y apareció la segunda generación de Marcas Propias (Marcas de Primer Precio: MPP) La bibliografía de Marketing es escasa en referencias al Merchandising y, menos con métodos cuantitativos. De aquí nuestra motivación para abordar este tema que consideramos de gran importancia. Por todo ello nos hemos propuesto cubrir los siguientes objetivos, aunque obviamente se detallan en las hipótesis a corroborar son los siguientes: • Espacio dedicado en el lineal de las MDD vs MF • Situación en el lineal de las MDD vs MF • Comparación de actividades promocionales y sus clases entre las MDDs y las MFs • Comparación de calidad de envases de las MDDs vs MFs • Finalmente hemos querido modernizar y actualizar ciertos contenidos académicos. HIPÓTESIS A CORROBORAR HIPÓTESIS TEÓRICA: Las enseñas con marcas de distribución, con el objetivo de incrementar el margen bruto de los productos con estas marcas, tienden a optimizar las acciones de marketing de sus marcas vs. las marcas líderes, en sus mismos mercados. HIPÓTESIS BÁSICAS: H1.- Las Marcas de Distribuidor gozan de, al menos, igual longitud de lineal que las marcas de fabricante líderes de su categoría de producto... NOTA 520 8 The current research focuses on certain Merchandising elements related to the push that in the latest years have gotten distribution private labels and its effects over manufactureŕs brand, mainly, leaders. RESEARCH OBJECTIVES AND OUTCOMES During the analyzed decade, the explosion of the Private Brands (PB) happened in the food market of Spain. In this period of time the second generations of Private Brands (First Price Brands) were launched. In Marketing bibliography there is only a few Merchandising references. And among the latter, there are even fewer when it comes to quantitative publications. This is the reason why the target of this research is mainly quantitative. Due to these considerations, the objectives to cover (detailed in the hypothesis to corroborate) have been: Share of shelf of PB vs MB Shelf position of PB vs MB Comparison of PB́s packaging vs MB Promotional activities and types of PB vs MB Below the Line And also an update of certain academic content The main statements investigated are based on the following hypothesis: THEORETICAL ASSUMPTION: Distributors that own private brands, with the objective to increase the gross margin of these brands, tend to optimize Marketing tactics of their own brands vs. manufactureŕs brands...

Análisis de las variables de marketing que afectan al valor del cliente. La permanencia como variable controlable

To know how marketing variables affect customer value is essential for a company in order to be market and customer oriented, and to improve investment efficiency in both attracting and retaining customers. Thus, the assessment of the influence of marketing variables in customer value is of prime importance. This is recognized in many empirical studies of these variables, which address the impact of a single variable (or sets of a few variables) on customer value. A comprehensive, integrated assessment of all marketing variables and their interdependencies is an arduous and complex task for researchers and marketing managers. This research proposes a theoretical model of customer value that takes into account all significant marketing variables that have been partially addressed in empirical investigations of other researchers. These marketing variables include brand and reputation, point of sale, employees, price, termination fee commitment, discounts, complementarity of products, experiences, emotions, perceived value, quality, satisfaction, switching costs, and loyalty. The model incorporates the relationship between each variable with retention and with customer value as well as the relationships between them. A special focus is placed on the empirical analysis of the termination fee commitment and its relationship with customer value. This variable is widely used in the telecommunication’s industry for its influence on customer retention from the moment of purchase. However, there is strikingly little research in this topic. A large customer database of a telecommunications company containing five years information about 63.165 customers is used for this purpose. Multivariate linear regression and ANOVA method are applied...

Theory and optimisation of 1.3 and 1.55 μm (Al)InGaAs metamorphic quantum well lasers

The use of InGaAs metamorphic buffer layers (MBLs) to facilitate the growth of lattice-mismatched heterostructures constitutes an attractive approach to developing long-wavelength semiconductor lasers on GaAs substrates, since they offer the improved carrier and optical confinement associated with GaAs-based materials. We present a theoretical study of GaAs-based 1.3 and 1.55 μm (Al)InGaAs quantum well (QW) lasers grown on InGaAs MBLs. We demonstrate that optimised 1.3 μm metamorphic devices offer low threshold current densities and high differential gain, which compare favourably with InP-based devices. Overall, our analysis highlights and quantifies the potential of metamorphic QWs for the development of GaAs-based long-wavelength semiconductor lasers, and also provides guidelines for the design of optimised devices.

High bandwidth freestanding semipolar (11–22) InGaN/GaN light-emitting diodes

Freestanding semipolar (11–22) indium gallium nitride (InGaN) multiplequantum-well light-emitting diodes (LEDs) emitting at 445 nm have been realized by the use of laser lift-off (LLO) of the LEDs from a 50- m-thick GaN layer grown on a patterned (10–12) r -plane sapphire substrate (PSS). The GaN grooves originating from the growth on PSS were removed by chemical mechanical polishing. The 300 m × 300 m LEDs showed a turn-on voltage of 3.6 V and an output power through the smooth substrate of 0.87 mW at 20 mA. The electroluminescence spectrum of LEDs before and after LLO showed a stronger emission intensity along the [11–23]InGaN/GaN direction. The polarization anisotropy is independent of the GaN grooves, with a measured value of 0.14. The bandwidth of the LEDs is in excess of 150 MHz at 20 mA, and back-to-back transmission of 300 Mbps is demonstrated, making these devices suitable for visible light communication (VLC) applications.

A next application prediction service using the BaranC framework

Predicting user behaviour enables user assistant services provide personalized services to the users. This requires a comprehensive user model that can be created by monitoring user interactions and activities. BaranC is a framework that performs user interface (UI) monitoring (and collects all associated context data), builds a user model, and supports services that make use of the user model. A prediction service, Next-App, is built to demonstrate the use of the framework and to evaluate the usefulness of such a prediction service. Next-App analyses a user's data, learns patterns, makes a model for a user, and finally predicts, based on the user model and current context, what application(s) the user is likely to want to use. The prediction is pro-active and dynamic, reflecting the current context, and is also dynamic in that it responds to changes in the user model, as might occur over time as a user's habits change. Initial evaluation of Next-App indicates a high-level of satisfaction with the service.

A service-oriented user interaction analysis framework supporting adaptive applications

A comprehensive user model, built by monitoring a user's current use of applications, can be an excellent starting point for building adaptive user-centred applications. The BaranC framework monitors all user interaction with a digital device (e.g. smartphone), and also collects all available context data (such as from sensors in the digital device itself, in a smart watch, or in smart appliances) in order to build a full model of user application behaviour. The model built from the collected data, called the UDI (User Digital Imprint), is further augmented by analysis services, for example, a service to produce activity profiles from smartphone sensor data. The enhanced UDI model can then be the basis for building an appropriate adaptive application that is user-centred as it is based on an individual user model. As BaranC supports continuous user monitoring, an application can be dynamically adaptive in real-time to the current context (e.g. time, location or activity). Furthermore, since BaranC is continuously augmenting the user model with more monitored data, over time the user model changes, and the adaptive application can adapt gradually over time to changing user behaviour patterns. BaranC has been implemented as a service-oriented framework where the collection of data for the UDI and all sharing of the UDI data are kept strictly under the user's control. In addition, being service-oriented allows (with the user's permission) its monitoring and analysis services to be easily used by 3rd parties in order to provide 3rd party adaptive assistant services. An example 3rd party service demonstrator, built on top of BaranC, proactively assists a user by dynamic predication, based on the current context, what apps and contacts the user is likely to need. BaranC introduces an innovative user-controlled unified service model of monitoring and use of personal digital activity data in order to provide adaptive user-centred applications. This aims to improve on the current situation where the diversity of adaptive applications results in a proliferation of applications monitoring and using personal data, resulting in a lack of clarity, a dispersal of data, and a diminution of user control.