784 resultados para Place Branding
Resumo:
1924/11 (N12)-1924/12.
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1926/01 (N19)-1926/02.
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1929/01 (N37)-1929/02.
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1928/07 (N34)-1928/08.
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1925/07 (N16)-1925/08.
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1925/01 (N13)-1925/02.
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1923/05 (N3)-1923/06.
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1927/07 (N28)-1927/08.
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1927/01 (N25)-1927/02.
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1924/07 (N10)-1924/08.
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1926/05 (N21)-1926/06.
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1924/01 (N7)-1924/02.
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1923/07 (N4)-1923/08.
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1927/07 (N29)-1927/12 (N30).
Resumo:
This thesis discusses the different possibilities to brand and promote a patented prescription lifestyle drug through different marketing communications practices. This thesis aims in explaining how branding procedures can be built in circumstances, where the legislative environment is strickt and furthermore, the environment consists of both B-to-B and B-to-C market characteristics simultaneously.