Geografia e imagem publicitária: um diálogo possível

The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

Alteração da impulsão vertical após o período competitivo em atletas de profissionais de futebol

Change on vertical jump after competitive period in professionals soccer players. Brazilian Journal of Biomotricity, v. 4, n. 2, p. 140-147, 2010. Soccer is a sport that demands different intensities of run, with decisive actions of a match being held in maximum intensity. Vertical jump test is widely used in soccer players due to the strong relationship with speed and agility. Futhermore, there are little information about change on vertical jump after the competitive season in soccer players. The aim of this study was to analyze change on vertical jump after the competitive season in professional soccer players. Took part in this study 21 male athletes (20.82 ± 3.16 years, 72.28 ± 8.74 kg and 179.91 ± 6.14 cm) subscribers to the 4th division of the Paulista championship of 2009. The competitive season had a duration of 20 weeks, with a total of 20 official matchs done. The test used was the counter-movement vertical jump (VJ), that was performed in the first (PRE) and last (POS) training session of the competitive period. After confirmation of data normality by Kolmogorov-Smirnov, the inferential analysis of the results of VJ between PRE and POS was performed using the paired t-test, considering the significance level of 5%. There was a significant increase (p<0,05) on VJ after the competitive period (PRE=54,19±4,46 and POS=57,94±5,23). According to the results of this study, it is possible to increase the performance of VJ in professional soccer players after the competitive period of 20 weeks duration.

O desejo e a indústria cultural no processo de subjetivação: diálogo sobre o corpo na educação física escolar

We analyzed the Cultural Industry and impositions for manners of production of capitalism in subjectivity, exposing the subject to alienated fragility. Because, the consumption doesn't just refer to the contemplation of images for subjects, but also about identification that subjects can have about images. The contemporary society is composed in individualist adoration by self, demanding pledge and self-control to reach the wanted body and idealized spread by media, disseminating idea of corporal pattern. So, we understood that the school physical education, being the field of knowledge of cultural corporal, has as function, also, to act as intercessor in relationship with media, above all when worked with pertinent subjects to corporeality contributing so that student, through exercise of critic, transform the society. Therefore, the educators need to extrapolate hesitation front media and make critical use of formative and informative possibilities, on consumption and impact on the body.

Grafismos no projeto Botuáfrica: um diálogo intercultural

This article aims to present the Botuafrica Project and graphism generated by the stencil printing process. We will address the issue of valuing African-Brazilian aesthetics by producing symbols created by the participants of the project and fashion as a vehicle for social inclusion in the context of Botucatu Municipality of state of São Paulo. The study proposes a reflection on the work of professionals that contributed on practices of technical and concept development in order to promote the creation of local fashion and production. This research will verify the implications of act of drawing, printing and wearing the textiles designed by the participants of the project. Botucatu Institute collected and archived photos and drawings during the project between years 2010 and 2012 and provided this material for this research.

Uma Crítica Geográfica ao Conceito de Território na PNAS: por um diálogo entre Geografia e Serviço Social

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Diálogo entre o design de superfície e o design de moda: o caso das padronagens

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Redações de vestibular: a materialização da relação entre leitura e escrita e o diálogo com a coletânea

This work aims to understand in what way the relation between reading and writing works in the writing tests of two major entrance exams from the state of São Paulo, used as a form of admission to two great universities - UNICAMP and UNESP -, as well as analyze in what way the candidates who got grades above the average dialogue with the collection of texts which is offered in the writing test proposal. In order to found these questions on theoretical material, we have done some reading of the Bakhtin circle to understand the questions that are related to the dialogism and had support in other linguists to solidify our interpretations and analyses. We understood, after the studies and analyses, that the materialization of the relation between reading and writing is present in the majority of the texts used as the corpus of our work and that the dialogue with the collection of texts is very appreciated and present in the texts that got the highest grades or were considered above the average. The writing test has always had an unique importance in the selection processes to admission to undergraduate courses, and we believe that the analyses that were proposed here can help students and teachers to better understand the valuation which is attributed to the relation between reading and writing and the use of the collection of texts in the elaboration of a text in the entrance exams

Sertão, literatura e cinema: um diálogo entre José Lins do Rego e Glauber Rocha

Pós-graduação em Letras - FCLAS

Redações de vestibular: a materialização da relação entre leitura e escrita e o diálogo com a coletânea

This work aims to understand in what way the relation between reading and writing works in the writing tests of two major entrance exams from the state of São Paulo, used as a form of admission to two great universities - UNICAMP and UNESP -, as well as analyze in what way the candidates who got grades above the average dialogue with the collection of texts which is offered in the writing test proposal. In order to found these questions on theoretical material, we have done some reading of the Bakhtin circle to understand the questions that are related to the dialogism and had support in other linguists to solidify our interpretations and analyses. We understood, after the studies and analyses, that the materialization of the relation between reading and writing is present in the majority of the texts used as the corpus of our work and that the dialogue with the collection of texts is very appreciated and present in the texts that got the highest grades or were considered above the average. The writing test has always had an unique importance in the selection processes to admission to undergraduate courses, and we believe that the analyses that were proposed here can help students and teachers to better understand the valuation which is attributed to the relation between reading and writing and the use of the collection of texts in the elaboration of a text in the entrance exams

Sertão, literatura e cinema: um diálogo entre José Lins do Rego e Glauber Rocha

Pós-graduação em Letras - FCLAS

O diálogo em processos de políticas públicas de educação ambiental no Brasil

Políticas públicas de educação ambiental no Brasil estimulam o envolvimento de educadores em processos de políticas públicas mediados pelo diálogo. Isso demanda o desvelamento do conceito de diálogo, objetivo deste trabalho. Os resultados do levantamento bibliográfico estabelecem a relação entre o diálogo, as políticas públicas de educação ambiental e seus pressupostos epistemológicos, trazem a fundamentação filosófica e abordam a teoria operacional para o diálogo. Por fim, indicam obstáculos a sua ocorrência e sugerem a formação de espaços de diálogo para contorná-los.

Trauma, uma falha no cuidar?: diálogo entre Ferenczi e Winnicott

Este artigo propõe um diálogo entre as teorizações psicanalíticas de Sandor Ferenczi e Donald Winnicott a respeito do papel do objeto no psiquismo, tanto em sua dimensão traumática como constitutiva. Serão discutidas as contribuições convergentes dos autores à concepção psicanalítica de trauma e suas vicissitudes no psiquismo. Seguindo uma tradição de valorização do meio ambiente, o trauma passa a ser pensado como falha na relação entre o sujeito e outro.

Gênero, sexualidade e políticas públicas de educação: um diálogo com a produção acadêmica

Este artigo traz resultados de levantamentos da produção acadêmica sobre a introdução do gênero e da sexualidade nas políticas públicas de educação no Brasil entre 1990 e 2009. O conjunto de obras examinadas concentra 73 títulos. Elas acompanham o desenvolvimento das políticas públicas de educação, as quais vêm enfatizando o currículo, e indicam atualmente a construção de uma agenda de políticas voltadas para a diversidade sexual, com a criação de muitos projetos e programas. A maioria dessa produção, muito recente e centrada no Sul e no Sudeste, é composta por dissertações, artigos de divulgação destas e ensaios, com um número reduzido de teses. Por meio da análise desse material identificaram-se dois movimentos analíticos: o uso do conceito de gênero, sob influência de Joan Scott, e, nas produções mais recentes, a crítica ao que Judith Butler denomina de "matriz heterossexual".

O diálogo como objeto de pesquisa na educação ambiental

Este artigo aborda o diálogo como objeto de pesquisa na Educação Ambiental, a fim de colaborar com a fundamentação de práticas e pesquisas na área. Observa a necessidade da criação de indicadores de diálogo e de maior aprofundamento empírico com aqueles já sugeridos. Também, o artigo promove uma articulação do conceito de diálogo com o de comunidades interpretativas e de aprendizagem, espaços para se praticar e vivenciar a Educação Ambiental (EA), práticas essas trazidas por algumas Políticas Públicas de EA brasileiras. Finalmente, argumenta que as metodologias participativas, sobretudo as de cunho intervencional, são adequadas para colaborar com um aprofundamento teórico-prático da teoria do diálogo.