La influencia que tiene el "Made in" en la mente de los consumidores

Una de las ideas principales del proyecto fue analizar aspectos sobresalientes con que cuenta Colombia, como su gente y la manera como se planifica la proyección de su identidad, con el objetivo de trasmitir ciertos atributos de nuestros productos o servicios a los consumidores, logrando que sean recordados en sus mentes para una próxima acción de compra. También se analizó la forma como se puede lograr construir una imagen clara y fuerte “Colombiana” como marca sombrilla, la cual facilite cobertura en la presencia Internacional de los productos, empresas e instituciones colombianas donde se consiga potencializar los puntos fuertes del país. Para esto se quiso analizar la importancia y los beneficios aportados por la marca país colombiana buscando y encontrando estrategias para un buen desarrollo y seguimiento de una reconocida imagen de marca.

Review about neuropsychological processing of tonal attributes of music in the Western context

Many discussions about the music processing have occurred over the years. It is stated, on one hand, the existence of a single joint for grasping the music or any of its attributes by the Central Nervous System. Furthermore, it is claimed also the existence of multiple and diverse systems to understand each aspect of music. In general, model-independent set, studies focusing on the processing of sound components, specifically the musical tones, can significantly clarify the basic functioning of the auditory system and other higher brain functions. In this sense, one of the most prominent approaches in the study of sensory and perceptual processes of hearing, or changed unharmed, has been Neuroscience, which is interested in the interaction between the brain areas corresponding to different cognitive processes. Thus, the purpose of this study was to review the studies that dealt processing models of the attributes of tonal Western music, based on the conception that neuropsychological neural structures are interdependent sensory pathways.

La ciudad latinoamericana en el siglo XXI. Globalización, neoliberalismo, planeación. Por Peter Brand

Brand, P. (compilador y editor). Medellín: Universidad Nacional de Colombia, Facultad de Arquitectura, Escuela de Planeación Urbano-Regional, 2009

El papel de las organizaciones Internacionales en la imagen de los Estados en el escenario internacional: La crisis Financiera de Argentina y la actuación del Fondo Monetario Internacional 2000- 2010

El presente trabajo de investigación tiene como objetivo identificar el papel que tuvo el Fondo Monetario Internacional [FMI] en el cambio de la imagen del Estado argentino después de la crisis financiera que estalló en el 2001. Como consecuencia de la declaración de default por parte del gobierno argentino se da un cambio en la imagen financiera del país, influenciada por el FMI, que convierte a Argentina en un paria internacional en temas financieros y comerciales alejándolo de los mercados internacionales. Este estudio de caso tendrá un acercamiento cualitativo dado que se analizarán las características, actuaciones y las bases crean el lazo entre las variables de la crisis financiera y el rol del FMI en Argentina y así poder entender su relación.

Determinants of portuguese wine & enotourism consumer behaviour

This study tries to understand what needs to be done to improve value perceptions and wine usage (1) Change the Portuguese wine and enotourism industry profile to adjust to huge competitive marketplace because it is still production-based; more sales than marketing oriented and the market data are less important then production and sales ones; (2) Enhance strongly the relationship between the wine and enotourism company and final consumers by “management synergies”; high “innovativeness to market”;“marketing research” and by an effective brand strategy. In this line, this paper provides an overview about strategic factors that determine the Portuguese wine and enotourism decision making process. The results of this research enable the essential features of a consumer profile of purchase and consumption to be obtained with respect to: (1) the structure of attributes - intrinsic and extrinsic - that Portuguese still wine consumers best recognise and value in determining its quality, (2) the motivational structures that encourage and guide them in their decision making process when purchasing and consuming wine and enotourism services, (3) the anticipated effect of interaction between different situations of consumption with different price bands.

Reposicionamento da marca Portugal

RESUMO: A Marca de um País também vende. A imagem de um País é nos dias de hoje um activo muito importante para a sua economia. Uma marca é uma promessa feita ao consumidor, é o ponto de referência de todas as impressões, positivas e negativas adquiridas ao longo do tempo. O Marketing é a ferramenta que deverá percepcionar, estudar e apresentar factores de diferenciação, mostrar e convencer os consumidores das qualidades de um produto ou serviço. A realidade impõe uma atenção especial ao tema e a Marca Portugal teve um boom de programas de desenvolvimento e de promoção a partir dos anos 90 do séc. XX. O responsável pela gestão da Marca Portugal é o Governo, através da AICEP, Agência para o Investimento e Comércio Externo de Portugal, que tem como missão aumentar a notoriedade de Portugal, dinamizando o investimento estruturante e a internacionalização das empresas, criando condições competitivas e estimulando a exportação no Mercado Global, diversificando a oferta dos produtos e os Países de Destino. A falta de estratégia e os planos mal sucedidos, são alguns dos erros apontados à gestão da Marca Portugal, mas é determinante assumir claramente que a assumpção da Marca e o seu Reposicionamento é um vector estratégico para o desenvolvimento do País. Portugal tem boas referências, na indústria, nos serviços, tem produto, que podem ajudar a promover a imagem global de Portugal e contribuir para o aumento das receitas, seja das exportações, do Turismo ou do Investimento Estrangeiro. Portugal precisa de um Plano de Marketing e de uma entidade gestora de Marca, que garanta uma gestão eficaz da Marca Portugal, integrada e articulada com todos os produtos e serviços estratégicos para a exportação ou para o consumo interno. Esta dissertação apresenta um Modelo de Reposicionamento da Marca Portugal que agrega todos os pontos positivos que Portugal possui, como, a sua capacidade de vendas, o seu potencial para se investir, o que há para ser visitado, e desenvolve um programa sério e transversal que promova Portugal no estrangeiro e que atraia investidores e visitantes. ABSTRACT: The Brand of a Nation also sells. The image of a country is, nowadays, an important asset for its economy. A brand is a promise made to the consumer; it is the reference point for all impressions, positive and negative acquired over time. Marketing is the tool that must perceive, study and present differentiation factors, must show and convince consumers about the qualities of a product or service. Reality demands a special attention to this topic and the Portugal Brand experienced a development and promotion program boom since the 20th Century 90’s. Currently, the figure in charge of the management of the Portugal Brand is the Government, through AICEP, whose mission is to increase the notoriety of Portugal, captivating structural investment and the internationalization of enterprises, mainly small and medium businesses, creating competitive conditions and stimulating exports to the Global Market, diversifying product offer and Destination Countries. Some errors have been pointed out in the management of the Portugal Brand, such as lack of strategy and unsuccessful plans, but it is imperative to irrevocably understand that Brand assumption and its Repositioning is a strategic vector for the development of the Country. Portugal has good references, either in industry, or services, has product, that help promoting Portugal’s global image and contributing to an increase in revenues, either in exports, Tourism or Direct Investment. Portugal needs a Marketing Plan and a Brand management entity, such as a Brand strategic executive council, to ensure an effective management of the Portugal Brand, integrated and articulated with all the products and services flagged as strategic assets for exportation or domestic use. This thesis presents a Repositioning Model of the Portugal Brand that aggregates all positive aspects that Portugal has, such as sale capacity, potential for investment, lots of places to visit, and develops a serious and transversal program to promote Portugal abroad and to attract investors and visitors alike.

Relação das actividades desportivas não lectivas e a aptidão física nos alunos do Ensino Secundário (estudo efectuado em 4 escolas da rede de Estágios da ULHT 2010/211)

RESUMO: Actividade Física, é qualquer movimento corporal produzido pelos músculos esqueléticos que resultam em energia despendida, acima do nível de repouso (Caspersen et al1985; Baranowski et al 1992). Um indivíduo sedentário que comece uma Actividade Física regular desencadeia um conjunto de adaptações ao esforço, em que algumas destas adaptações serão benéficas em termos de saúde, ajudando na prevenção inicial de várias doenças (Haskell et al 1965; Barata et al 1997). A Aptidão Física é um conjunto de atributos que as pessoas têm ou alcançam, que estão relacionados com os movimentos que as pessoas desempenham (Caspersen et al 1985; Baranowski et al 1992). O objectivo central do presente estudo consistiu em verificar se existem diferenças significativas entre os Praticantes e Não Praticantes de ADEC e a Aptidão Física dos alunos. A amostra foi constituída por 310 sujeitos, 165 rapazes e 145 raparigas pertencentes ao Ensino Secundário de 4 escolas da rede de estágios da ULHT 2010/2011. As Capacidades Físicas foram avaliadas através dos testes do Fitnessgram, a Prática de ADEC e o Índice de Actividade Física foram obtidos através do Questionário de Actividade Desportiva. Conclusões: Os alunos que praticam ADEC são mais aptos do que os alunos que não praticam ADEC. Estes Praticantes apresentam valores mais elevados na Aptidão Aeróbia e no VO2máx., quando comparados com os Não Praticantes. Nas restantes Capacidades Físicas analisadas (Força de Braços, Força Abdominal e Flexibilidade) não foram encontradas diferenças significativas. Não foram encontradas diferenças significativas entre a Prática de ADEC e o IMC. Os Praticantes de ADEC demonstraram ter um IAF superior aos Não Praticantes de ADEC. O Género Feminino apresenta melhores resultados do que o Género Masculino para a Força de Braços. Nas restantes Capacidades Físicas não foram encontradas diferenças significativas entre Géneros. Quando analisado o IMC, o Género Feminino apresenta percentagens superiores de Peso Normal relativamente ao Género Masculino. Não foram encontradas diferenças significativas entre o Género e a Aptidão Física. Verificou-se que existe diferenças significativas na relação entre o Género e o IAF, o Género Masculino tem um IAF superior ao Género Feminino. Os alunos mais aptos fisicamente são os alunos com maior IAF. Não foram encontradas diferenças significativas entre as Modalidades praticadas pelos alunos e o desenvolvimento qualquer das Capacidades Físicas estudadas. ABSTRACT: Physical Activity is any body movement produced by skeletal muscles resulting in energy expenditure above the resting level (Caspersen et al1985; Baranowski et al 1992). A sedentary individual, who starts a regular Physical Activity, triggers a set of adaptations to stress, in which some of these changes will be helpful in terms of health, aiding in primary prevention of several diseases (Haskell et al 1965; Barata et al 1997). Physical Fitness is a set of attributes that people have or achieve, and are related with the movements that people perform (Caspersen et al 1985; Baranowski et al 1992). The main purpose of this study was to determine whether there are significant differences between Practicing and Non-practitioners of ADEC and Physical Fitness of students. The sample consisted of 310 subjects, 165 boys and 145 girls belonging to high school students of 4 schools integrated in the ULHT 2010/2011. The Physical Abilities were assessed through Fitnessgram tests, ADEC practice and the Index of Physical Activity were obtained through the Physical Activity Questionnaire. Conclusions: Students that practice ADEC are more able than students who do not practice ADEC. These students that practice ADEC have higher values in Aerobic Fitness and VO2max when compared to non-practicing students. In the remaining Physical Abilities analyzed (Arm Strength, Abdominal Strength and Flexibility) were not considered significant differences. No significant differences were found between ADEC practice and the BMI. The students that practice ADEC showed higher Physical Activity levels than students who do not practice. Female gender presents better results than the male gender in Arms strength. In the remaining components of Physical Fitness were not found significant differences between genders. When analyzed BMI, female gender has higher percentages of normal weight compared to male gender. No significant differences were found between Gender and Physical Fitness. It was verified that there are significant differences in the relation between gender and Physical Activity levels, the male gender have a higher level of Physical Activity than female gender. The most able students are the ones with higher levels of Physical Activity. There were no significant differences between the sports practiced by students and the development of the studied components of physical fitness.

Consumption of welfare-friendly food products in Great Britain, Italy and Sweden, and how it may be influenced by consumer attitudes to, and behaviour towards, animal welfare attributes

The interest in animal welfare and welfare-friendly food products has been increasing in Europe over the last 10 years. The media, highlighting traditional farming methods and food scares such as those related to salmonella, bovine spongiform encephalopathy/variant Creutzfeldt-Jakob disease (BSE) and avian influenza, have brought the methods of animal farming to public attention. Concerns about farm animal welfare are reflected in the increase in the number of vegetarians and vegans and an increase in consumers wishing to purchase food which is more animal welfare-friendly. This paper considers consumers’ attitudes to animal welfare and to marketing practices, such as product labelling, welfare grading systems and food assurance marks using comparative data collected in a survey of around 1500 consumers in each of Great Britain, Italy and Sweden as part of the EU-funded Welfare Quality research project. The findings suggest a need for the provision of improved consumer information on the welfare provenance of food using appropriate product labelling and other methods.

Stability in miniplasmids of Xanthomonas campestris pv. malvacearum during subculturing and storage - Abstract 7

Abstract 7

The effect of the functional attributes of objects within the caged environment on interaction time in laboratory rats

Determining rat preferences for, and behaviour towards, environmental enrichment objects allows us to provide evidence-based information about how the caged environment may be enriched. In recent years there have been many studies investigating the preferences of laboratory rodents for a wide variety of environmental enrichment objects and materials. While these have provided important information regarding the animals' perception of the items, very few studies have attempted to systematically investigate the precise attributes that constitute a preferred object and the behaviour that these objects afford. We have designed a research program to systematically study rats' motivation to interact with enrichment objects. Here we present the results from two experiments which examined the time rats spent with objects that only differed in size. This showed that rats spent longer with large objects rather than small ones, even though objects were presented individually. We also investigated the rats' behaviour with the objects in an open field and found that rats spent longer climbing on top of the large object. This behaviour continued when the large objects were laid on their sides instead of placed upright in the arena, suggesting that the rats were not simply climbing on the objects to investigate the top of the arena and thus an escape route, but instead were genuinely motivated to climb. This suggests that rat welfare could be enhanced by the addition to their cages of objects that permit climbing. (C) 2009 Elsevier B.V. All rights reserved.

False recognition of abstract versus common objects in older and younger adults: testing the semantic categorization account

Older adults often demonstrate higher levels of false recognition than do younger adults. However, in experiments using novel shapes without preexisting semantic representations, this age-related elevation in false recognition was found to be greatly attenuated. Two experiments tested a semantic categorization account of these findings, examining whether older adults show especially heightened false recognition if the stimuli have preexisting semantic representations, such that semantic category information attenuates or truncates the encoding or retrieval of item-specific perceptual information. In Experiment 1, ambiguous shapes were presented with or without disambiguating semantic labels. Older adults showed higher false recognition when labels were present but not when labels were never presented. In Experiment 2, older adults showed higher false recognition for concrete but not abstract objects. The semantic categorization account was supported.

Implicit memory and consumer choice: the mediating role of brand familiarity

Two experiments investigated the influence of implicit memory on consumer choice for brands with varying levels of familiarity. Priming was measured using a consideration-choice task, developed by Coates, Butler and Berry (2004). Experiment 1 employed a coupon-rating task at encoding that required participants to meaningfully process individual brand names, to assess whether priming could affect participants' final (preferred) choices for familiar brands. Experiment 2 used this same method to assess the impact of implicit memory on consideration and choice for unknown and leader brands, presented in conjunction with familiar competitors. Significant priming was obtained in both experiments, and was shown to directly influence final choice in the case of familiar and highly familiar leader brands. Moreover, it was shown that a single prior exposure could lead participants to consider buying an unknown, and indeed fictitious, brand. Copyright (c) 2006 John Wiley & Sons, Ltd.

Implicit memory: a prime example for brand consideration and choice

Three experiments investigated the influence of implicit memory for familiar brand names on consumer choice. Priming was measured using modified preference judgment tasks that comprised both brand consideration and choice components. Experiment 1 used a 'complex choice task' where consideration and choice stages were characterized as acting in sequence. Experiment 2 explored a different formulation whereby consideration and choice were assumed to act in parallel, Both experiments demonstrated that priming had an influence on brand consideration but not on final or preferred choice. Finally, Experiment 3 replicated and extended these findings under more realistic conditions where participants actually received some of the products that they selected. Overall, the experiments suggested that for many decisions involving the consideration of familiar brands prior to choice, previous exposure to brand names can increase the likelihood that they will enter the consumers' consideration set. However, the advantage does not appear to extend to choice itself. Copyright (C) 2004 John Wiley Sons, Ltd.