O processo de decisão de compra dos consumidores em shopping centers regionais de Porto Alegre (Brasil) e Montevidéo (Uruguai) : um estudo exploratório comparativo

A presente dissertação busca estabelecer um comparativo entre aspectos do processo de decisão de compra de consumidores em shopping centers regionais de Porto Alegre (Brasil) e Montevidéu (Uruguai). De acordo com este objetivo, o estudo foi dividido em quatro partes. No segundo capítulo, referente ao marco teórico do trabalho, o autor apresenta o shopping center e suas características. No mesmo capítulo analisa-se o processo de decisão de compra e seus elementos constitutivos. O capítulo três mostra o método de pesquisa adotado. A última parte traz os resultados da pesquisa realizada entre os consumidores brasileiros e uruguaios.

A influência do calendário promocional nos resultados do varejo do shopping Vitória-ES

o motivo central deste estudo é investigar e checar até que ponto o calendário promocional planejado, influencia o desempenho de vendas do varejo de confecções nas lojas do Shopping Vitória. Buscamos verificar se a ausência desta ferramenta mercadológica, ou a sua utilização parcial, afeta diretamente os resultados de atração de clientes potenciais, de concretização de vendas, da retenção e fidelização de clientes, do posicionamento da marca e da loja e sua imagem no mercado. Com a crescente competição global, o mercado brasileiro está atraindo grandes cadeias varejistas internacionais, o que também implica na modernização do mercado e na busca de evolução profissional pelos administradores. F oram levantados e comparados dados secundários de empresas que utilizam o calendário promocional de modo mais profissional e de outras que apenas seguem as promoções tradicionais do Shopping Vitória, para verificar os resultados de vendas (venda média per capita) e da sazonalidade das vendas.

A importância do marketing na conquista e fidelização de clientes de shopping center

O presente trabalho tem por objetivo identificar a importância do uso das ferramentas do marketing para a obtenção de vantagens competitivas no mercado de shopping centers, aliada às principais formas de atuação e características desejadas pelo mercado de um gerente de marketing de shopping center. o estudo teve como base perspectivas teóricas e práticas. Efetuou-se um contra-ponto entre referenciais teóricos relacionados ao tema e uma pesquisa exploratória qualitativa, desenvolvida através de entrevistas pessoais em profundidade, compostas por perguntas abertas e direcionadas a superintendentes e gerentes de marketing de dez shoppings regionais, selecionados na praça do Rio de Janeiro. No referencial teórico foram abordados temas como Administração, Marketing, Plano de Marketing, e discussões sobre as principais ferramentas de trabalho para a gerência de marketing de shopping center. Quanto ao resultado das entrevistas, foram observados itens como a experiência de varejo dos entrevistados, marketing, características e competências necessárias a um gerente de marketing, ferramentas do marketing, até itens como a importância de um posicionamento/diferencial competitivo e a visão de ambos os públicos sobre um shopping center. Dentro de um contexto de gestão de negócios a importância do marketing é ressaltada, tanto por teóricos quanto por entrevistados, sendo o público investigado unânime em identificar a relação estabelecida entre um bom trabalho de marketing e a conquista da fidelização do cliente, além da visão de ser o marketing uma verdadeira ponte para a definição de imagem buscada pelo shopping. O marketing precisa ser uma maneira de pensar que esteja presente em cada funcionário da empresa. A diferença entre marketing institucional e promocional passa, principalmente, pela dicotomia imagem do shopping e ações que envolvam promoções. Na perspectiva dinâmica atual, a função gerencial ganha novas dimensões e a compreensão do trabalho do dirigente jamais pode ser feita exclusivamente pelo estudo da decisão em si, já que seu comportamento é determinado por fatores internos e externos à organização. A vivência em diferentes áreas de atuação ou mesmo em diferentes setores do shopping é essencial ao profissional de marketing. A ela deve estar aliada a formação técnica, além de características como: criatividade, liderança, caráter, percepção, iniciativa, organização, capacidade de articulação e informação/conhecimento sobre o mercado e suas mutações. O profissional de marketing tem que ser, ao mesmo tempo, um pesquisador de mercado, um psicólogo, um sociólogo, um economista, um comunicador e um advogado. O Plano de Marketing e a Pesquisa são citados como as principais ferramentas de um gerente de marketing de shopping center. Shopping center, na visão dos entrevistados, é mais do que um centro de compras, lazer / entretenimento e serviços, é um local de busca de sonhos e aspirações das mais variadas. Este estudo pode, ainda, ter sua continuidade efetuada, enfatizando-se, por exemplo, questões que discutam as formas de otimizar os resultados do uso das ferramentas do marketing em shopping center.

Comunicação e imagem organizacional: um estudo de suas relações no comércio varejista de shopping centers

This study shows the results of an exploratory-descriptive research that aimed to identify the latent dimensions of communication, as well as finding relations between such dimensions and organizational image. The sample came to a total of 267 respondents, being 89 managers or owners and 178 salespeople of clothing and footwear stores that are situated in the main five shopping centers located in Natal, capital of Rio Grande do Norte. The collection of the data was made by the use of two structuralized and validated instruments, being the answers measured in the likert scale of 6 points. For the measurement of communication it was used the instrument developed by Downs and Hazen (2002), made up of 8 latent dimensions and 32 indicators. For the image it was used the model of Mael and Ashforth (1992) that contains 5 indicators. The analysis of the data was made through of the use of statistical techniques of factorial analysis and structural equations modeling. The results of the factorial analysis demonstrated communication as being formed by five latent dimensions. The modeling, on the other hand, demonstrated to exist positive relations between communication and organizational image, whose results revealed that the image is influenced by the communication with the supervisor, by the organizational integration and as being stronger explained by the vertical communication

Trabalhadores por conta própria: O trabalho dos vendedores ambulantes da passarela do Natal shopping e do Via Direta

This study aid to understand the work conditions of street vendors located on the sidewalks of two malls in Brazil Northeast Natal / RN - Both malls Natal Shopping and Via Direta, to analyze their inclusion in the informal economy and to study the supposed autonomy provided by work as self-employment in its both aspects economic and social analyzing the importance on the condition of "masters of their own business" has for the street vendors, as an alternative to not submission to the figure of the boss, that represents the exploitation of one class over another. The theoretical and methodological aspects that support this study was aimed in discussion on the restructuring of production, considering its effects on the world of work, pointing to unemployment as one of the potencies element of excluded processes that exciting workers to engage in the informal market. Informality is presented as a survival strategy and as integrating part of the reproduction of capital. This research was conducted under a critical perspective, whish has been utilized quantitative and qualitative analyses. The results of this study format questions that provided during the research process the socio-economic characterization of workers, main cause of this study, and how street vendors expres their status of workers as self-employed for their work, and the perception that they have on their form of inclusion in the informal market.

Shopping-centers :elementos de (re)produção urbana na zona de sul de Natal-RN

This study aims at analysing the (re) prodction of urban space in the south sone of Natal city, in particular the influence of the shopping-centers in this process. In this respect, it also analyses the changes of habits and constumes for part of the society, when those entreprizes were built in better-off areas of the south zone Natal as well as the transformations in the surroundings of the thre main shopping-centers. A sother commercial establishments of the same size, two out of the three main shopping-centers in the city are targered towards the better-off population. However, if compared to the others, one these has, for some time, sought to target a lower in come population. In spite of being an important element in the (re)production of urban space as well as in the cities modern commercial sector, these large commercial entreprizes reinforce capitalisms contradctions in so far as they constitute semi-public space whit an exclusionary and segregatory vatune

Online Shopping Websites: An Evaluation of User Experience and Interface Ergonomic Criteria from the Perspective of Older Users

This paper presents a user experience evaluation of two online shopping websites from the perspective of older users (those aged 50 and older). Two online shopping websites were evaluated using methodological procedures established in prior research [1]. The methodology consists of four steps: (1) heuristic interface evaluation using an ergonomic criteria checklist, (2) online identification and experience questionnaire, (3) evaluation of user experience and interface interaction, and (4) satisfaction questionnaire. Results of the study revealed the analyzed websites are not suitable for older users, who find it difficult to interact with these interfaces.

The affective-emotional communication in shoppingscapes: case study

Shoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.

Shopping popular Feiraguai: estudos sobre a produção de um espaço de comércio em Feira de Santana - BA

Pós-graduação em Geografia - IGCE

Shopping popular Feiraguai: estudos sobre a produção de um espaço de comércio em Feira de Santana - BA

Pós-graduação em Geografia - IGCE

Food Safety and Mineral Oil Contaminated Paperboard Packaging: an Analytical Challenge and a Migration Study

Food packaging protects food, but it can sometimes become a source of undesired contaminants. Paper based materials, despite being perceived as “natural” and safe, can contain volatile contaminants (especially if made from recycled paper) able to migrate to food, as mineral oil, phthalates and photoinitiators. Mineral oil is a petroleum product used as printing ink solvent for newspapers, magazines and packaging. From paperboard printing and from recycled fibers (if present), mineral oil migrates into food, even if dry, through the gas phase. Its toxicity is not fully evaluated, but a temporary Acceptable Daily Intake (ADI) of 0.6 mg kg-1 has been established for saturated mineral oil hydrocarbons (MOSH), while aromatic hydrocarbons (MOAH) are more toxic. Extraction and analysis of MOSH and MOAH is difficult due to the thousands of molecules present. Extraction methods for packaging and food have been optimized, then applied for a “shopping trolley survey” on over 100 Italian and Swiss market products. Instrumental analyses were performed with online LC-GC/FID. Average concentration of MOSH in paperboards was 626 mg kg-1. Many had the potential of contaminating foods exceeding temporary ADI tens of times. A long term migration study was then designed to better understand migration kinetics. Egg pasta and müesli were chosen as representative (high surface/weight ratio). They were stored at different temperatures (4, 20, 30, 40 and 60°C) and conditions (free, shelved or boxed packs) for 1 year. MOSH and MOAH kinetic curves show that migration is a fast process, mostly influenced by temperature: in egg pasta (food in direct contact with paperboard), half of MOSH is transferred to food in a week at 40°C and in 8 months at 20°C. The internal plastic bag present in müesli slowed down the startup of migration, creating a “lag time” in the curves.

The relationship between food preparation time, time spent grocery shopping, and BMI

Recent data have shown that the percentage of time spent preparing food has decreased during the past few years, and little information is know about how much time people spend grocery shopping. Food that is pre-prepared is often higher in calories and fat compared to foods prepared at home from scratch. It has been suggested that, because of the higher energy and total fat levels, increased consumption of pre-prepared foods compared to home-cooked meals can lead to weight gain, which in turn can lead to obesity. Nevertheless, to date no study has examined this relationship. The purpose of this study is to determine (i) the association between adult body mass index (BMI) and the time spent preparing meals, and (ii) the association between adult BMI and time spent shopping for food. Data on food habits and body size were collected with a self-report survey of ethnically diverse adults between the ages of 17 and 70 at a large university. The survey was used to recruit people to participate in nutrition or appetite studies. Among other data, the survey collected demographic data (gender, race/ethnicity), minutes per week spent in preparing meals and minutes per week spent grocery shopping. Height and weight were self-reported and used to calculate BMI. The study population consisted of 689 subjects, of which 276 were male and 413 were female. The mean age was 23.5 years, with a median age of 21 years. The fraction of subjects with BMI less than 24.9 was 65%, between 25 and 29.9 was 26%, and 30 or greater was 9%. Analysis of variation was used to examine associations between food preparation time and BMI. ^ The results of the study showed that there were no significant statistical association between adult healthy weight, overweight and obesity with either food preparation time and grocery shopping time. Of those in the sample who reported preparing food, the mean food preparation time per week for the healthy weight, overweight, and obese groups were 12.8 minutes, 12.3 minutes, and 11.6 minutes respectively. Similarly, the mean weekly grocery shopping for healthy, overweight, and obese groups were 60.3 minutes per week (8.6min./day), 61.4 minutes (8.8min./day), and 57.3 minutes (8.2min./day), respectively. Since this study was conducted through a University campus, it is assumed that most of the sample was students, and a percentage might have been utilizing meal plans on campus, and thus, would have reported little meal preparation or grocery shopping time. Further research should examine the relationships between meal preparation time and time spent shopping for food in a sample that is more representative of the general public. In addition, most people spent very little time preparing food, and thus, health promotion programs for this population need to focus on strategies for preparing quick meals or eating in restaurants/cafeterias. ^

Shopping malls and neoliberal trends in Southern European cities: Post-metropolitan challenges for urban planning policy

Whilst shopping malls have been explored at length by critical urban studies, there has been little exploration of their role in restructuring the practice of urban and spatial planning. This article uses the shopping mall as an object of study in the light of the neoliberal trends and post-metropolisation in Southern Europe, with the aim of exploring challenges for urban governance and planning practice and with a focus on the role of the ongoing economic crisis. A threefold exploratory framework – the ‘lost-in-time scenario’, the ‘messianic mall model’ and the ‘(im)mature planning explanation’ – is used to make sense of the local versions of shopping mall development in Lisbon (Portugal) and Palermo (Southern Italy). According to findings, we highlight the clash between the multi-scalar nature of shopping malls and the dominance of the municipal scale in regulatory planning frameworks, and the risk that shopping mall development (at least in Southern Europe) may replicate uneven development patterns, reproducing the pre-conditions of the crisis without helping to overcome it.

FDA consumer nutrition knowledge survey : a nationwide study of food shopper's knowledge, beliefs, attitudes, and reported behavior regarding food and nutrition /

Includes bibliographical references.

William Ewart Gladstone. A biographical study.

The plates and portraits are printed on both sides.