Atitude socialmente responsável ou estratégia comercial: o caso do pacto global

The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting social policies emerge as a determining factor in defining organizational strategies. Nevertheless, some questions are raised when we examine the subject, such as: To what extent should organizations intervene in society? Is the decision for the organizations to adopt a socially responsible attitude really linked to promoting social well being, or is it only a commercial strategy? How does social marketing relate to CSR projects? The study herein, based on the concept and understanding of CSR theories, stakeholders and social marketing, has sought to find evidence of this relationship, in the light of the Global Compact (GC). It was decided to use the multi-case study methodology, considering the possibility of explaining the reasons why the decisions were taken, how they were implemented and what was the outcome. Interviews, supported by previously prepared scripts, were held with CSR managers, employees from other areas of the organizations, and specialists on the subject. Complementary research studies were made in various sources, such as the website of companies under analysis, their sustainability reports, and the GC websites in Brazil and the United Nations (UN). The results obtained show that the organizations have worked increasingly with CSR projects, but the efforts have not been focused. Special mention is given to the programs that create major impact on the company¿s image and reputation, such as projects competing for prizes and participating in the formation of rankings or socially responsible organizations. From the view of Carroll¿s Pyramid (1991) for CSR, it is found that the projects are predominantly focusing on ethical and philanthropic issues. The driving power of the GC, action based on learning, dialogue and partnership, is not to be found. This factor contributes to the statement that social marketing tools are used to build an ethical and socially responsible image, in detriment to effective action by the organizations to meet the social requirements of their stakeholders. The social marketing has as an objective to transform the way a specific public sees a social question and promotes behavior changes, but what has been seen is the use of marketing tools exclusively to promote the company's image.

Contrato típico de concessão comercial : sugestão de inserção de cláusula escalonada de mediação e arbitragem nas convenções de marca para solução de conflitos entre concessionários : um passo adiante nas disputas dos distribuidores

A partir de uma visão contemporânea do contrato o trabalho procurou, (i) reconstruir o marco teórico sobre qual se funda o contrato de concessão comercial no Brasil, registrando uma nota histórica sobre a criação da Lei nº 6.729/1979; (ii) avaliar a validade da lei estudada sob o enfoque do regime constitucional vigente; (iii) analisar o regime jurídico das convenções de marca previstas na lei e a utilização dessas convenções como mecanismos de incentivo de atuação dos concessionários dentro de suas respectivas áreas operacionais, conceituando-as; (iv) sugerir mecanismos de solução de conflitos decorrentes da atuação, pelos concessionários, fora de sua respectiva área operacional, especialmente a cláusula de mediação e arbitragem

Origens dos instrumentos de formação da política comercial norte-americana

L'objectif de cet article est de montrer l'existence de traces historiques permettant de lier les concepts de libre-échange et protectionnisme, tous les deux employés dans la politique de commerce extérieur des Etats-Unis. Parallèlement, on cherche à souligner l'importance de la législation et des principes formulés dans ce pays et leur rôle explicatif concernant les motivations de la structure du commerce international après 1945. Ce rôle a en effet contribué à qu'on puisse mieux comprendre les tournées de négociations du GATT (General Agreement on Tariffs and Trade) jusqu'à la création de l'OMC (Organisation Mondiale du Commerce), en 1995. on traite également des raisons pour lesquelles le commerce international aux Etats-Unis est non seulement une question d'Etat mais encore une question de la société.

Avaliação do desempenho e do rendimento de carcaça de quatro linhagens de frangos de corte em dois sistemas de criação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Efeito do sistema de criação sobre o desempenho e rendimento de carcaça de frangos de corte tipo colonial

Foram utilizados 1600 pintos de corte de um dia de idade, distribuídos em delineamento, em blocos ao acaso, com esquema fatorial 4×2 (quatro linhagens, sendo uma delas comercial (Ross-308) e as demais específicas para a produção colonial (Caipirinha, Pescoço Pelado e Paraíso Pedrês) e dois sistemas de criação (confinado e com acesso a piquete), com quatro repetições de 50 aves cada. A ração não continha promotores químicos de crescimento e produtos de origem animal. Avaliaram-se o ganho de peso, o consumo de ração, a conversão alimentar, a mortalidade e os rendimentos de carcaça e das partes (peito, pernas, asas e dorso) aos 56, 63, 70, 77 e 84 dias de idade. O comprimento e a porcentagem (em relação ao peso vivo) dos intestinos e o peso e a porcentagem (em relação ao peso vivo) do fígado, moela e pâncreas foram avaliados aos 84 dias de idade. Houve efeito (P<0,05) da linhagem para as características de desempenho e da linhagem e do sexo para rendimentos da carcaça e das partes, assim como para as características do sistema digestório (P<0,05). O sistema de criação não influenciou as características avaliadas.

Caracterização eletroforética de proteínas musculares de aves de interesse comercial

Pós-graduação em Medicina Veterinária - FMVZ

Efeito do sistema de criação sobre o desempenho e qualidade da carne de frangos de corte tipo colonial e industrial

Pós-graduação em Zootecnia - FMVZ

Pesquisa de Salmonella spp. em lotes de galinhas de postura comercial vacinadas e n ão vacinadas contra Salmonella Enteritidis

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Biodiversidade de caranguejos Braquiúros (Cristacea: Decapoda) associada ao cultivo comercial de mexilhão Pena perna (Linnaeus, 1758) (molusca: Bivalvia) no litoral norte do estado de São Paulo

Pós-graduação em Ciências Biológicas (Zoologia) - IBB

Criação de Tilápia-do-Nilo, Oreochromis niloticus, em Tanques-rede, na Usina Hidrelétrica de Chavantes, Rio Paranapanema, SP/PR

Pós-graduação em Aquicultura - FCAV

Análise e reflexões sobre a criação da empresa individual de responsabilidade limitada no cenário jurídico empresarial brasileiro

Pós-graduação em Direito - FCHS

Os Estados Unidos e o Órgão de Solução de Controvérsias (OSC) da OMC: Um estudo da participação dos EUA na criação e no uso do mecanismo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Políticas e desenvolvimento do estado de Mato Grosso após abertura comercial: análise da visão de dois empresários atuantes no setor

After realizing two interviews, with distinct managers/businessmen working in the cotton industry, the objective is to put in evidence the political, economical and social factors that contributed to the formation and configuration of the Mato Grosso state, after the trade liberalization that occurred in the early 90's, it's effects and consequences in the eyes of the interviewed. The study of public policies is primordial to the discovery of the configuration of determined place, evaluating advances and possible errors in the social, economical and environmental areas. Through the analysis of the interviews it has been found that the urban centers have been developing with a direct link to the industrial activities related to agriculture and that the labor work force have also been attracted because of these changes, and as a consequence this labor force is now becoming more specialized to be able to accompany the jobs requirements in the industry. Analyzing the interviews, it is possible to highlight some information about the development of Mato Grosso, among those the following factors and public policies. The creation and expansion of the cities in the state are possible through public and private investment in infrastructure the socioeconomic development of the state is linked with the advances made in the private sector that grows because of advances made in crops technology in contrast to the occupation of the cerrado, in relation to the cotton crops. The problems that Mato Grosso is facing are mainly linked to the region infrastructure, that can count on investment plans to transportation and production flow that dates before the globalization era. The pattern that is seen today with top of the line agricultural production, big monoculture with high productivity and the arrival of multinational giants, was implanted because of two important events: the trade liberalization in the 1990's and the cambial depreciation in the 1999's...

Políticas e desenvolvimento do estado de Mato Grosso após abertura comercial: análise da visão de dois empresários atuantes no setor

After realizing two interviews, with distinct managers/businessmen working in the cotton industry, the objective is to put in evidence the political, economical and social factors that contributed to the formation and configuration of the Mato Grosso state, after the trade liberalization that occurred in the early 90's, it's effects and consequences in the eyes of the interviewed. The study of public policies is primordial to the discovery of the configuration of determined place, evaluating advances and possible errors in the social, economical and environmental areas. Through the analysis of the interviews it has been found that the urban centers have been developing with a direct link to the industrial activities related to agriculture and that the labor work force have also been attracted because of these changes, and as a consequence this labor force is now becoming more specialized to be able to accompany the jobs requirements in the industry. Analyzing the interviews, it is possible to highlight some information about the development of Mato Grosso, among those the following factors and public policies. The creation and expansion of the cities in the state are possible through public and private investment in infrastructure the socioeconomic development of the state is linked with the advances made in the private sector that grows because of advances made in crops technology in contrast to the occupation of the cerrado, in relation to the cotton crops. The problems that Mato Grosso is facing are mainly linked to the region infrastructure, that can count on investment plans to transportation and production flow that dates before the globalization era. The pattern that is seen today with top of the line agricultural production, big monoculture with high productivity and the arrival of multinational giants, was implanted because of two important events: the trade liberalization in the 1990's and the cambial depreciation in the 1999's...

Emissão de gases de efeito estufa (GEE) pela pecuária: situação e perspectivas para criação de um mercado de crédito de carbono

O mercado mundial de carbono desenvolveu-se rapidamente com a ratificação do Protocolo de Quioto, sendo considerado como base para a implantação deste mercado. O objetivo do presente estudo foi analisar a situação e perspectivas da emissão de gases de efeito estufa (GEE) pela pecuária, e a possível criação de um mercado de crédito de carbono. Pelos dados levantados, pode-se afirmar que o Brasil tem um grande potencial para a criação deste mercado, por possuir o maior rebanho bovino comercial do mundo e importante participação na emissão de GEE, principalmente o metano. Com um horizonte de crescimento para o setor, a melhora da eficiência técnica e a utilização dos preceitos de sustentabilidade são fatores importantes para quem almeja um desenvolvimento sólido e sustentável.