JORNALISMO DE SERVIÇO: O GÊNERO UTILITÁRIO NA MÍDIA IMPRESSA BRASILEIRA

Esta pesquisa tem o propósito de analisar o jornalismo de serviço em dois casos da mídia impressa brasileira: o jornal Folha de S. Paulo e a revista Veja, incluindo a revista Veja São Paulo. O que se buscou foi entender como o jornalismo de serviço, também denominado de gênero utilitário ou espécies utilitárias, está presente no jornalismo impresso atual. Em um primeiro momento realizou-se revisão bibliográfica sobre esta modalidade de produção jornalística. A seguir, fez-se uma pesquisa exploratória sobre o material de jornalismo de serviço publicado nos objetos estudados. Em terceiro momento, foi efetuada uma abordagem quantitativa dos formatos e tipos do gênero utilitário nesses veículos em questão, em edições selecionadas no ano de 2008. E, por último, através de entrevistas semi-abertas com editores da Veja e da Folha de S. Paulo, pretendeu-se entender os motivos que subsidiam as decisões editorais a respeito de tal modalidade jornalística. A análise revelou a presença deste gênero jornalístico desde o início da publicação desses veículos até os dias atuais. Contatou-se a existência de seis formatos, sendo quatro deles já identificados por Marques de Melo, e dois identificados nesta pesquisa, que foram considerados como tipos híbridos de gêneros.(AU)

Motivações semântico-cognitivas e discursivo-pragmáticas no uso de sufixos graduadores nominais

We study the use of nominal suffixes of degree, such as -inho, -ão, -íssimo, -ílimo, -érrimo in written texts in Brazilian Portuguese, by focusing on semantic, cognitive, pragmatic and discourse aspects involved in using these suffixes. In general, we aim to identify semanticcognitive and discourse-pragmatic factors that motivate the usage of nominal suffixes of degree and to contribute for the study of degree in Portuguese class in Basic Education. The theoretical perspective underlying our research is the Linguística Funcional Centrada no Uso, as conceived by group of researchers of Discurso & Gramática (FURTADO DA CUNHA, BISPO, SILVA, 2013; MARTELOTTA, 2011). According to this theoretical model, language model uses the shape of the grammar of a language at the same time they are provisioned for it. In this sense, speech and grammar influence each other. In terms of methodology, we make an eminently qualitative research with quantitative support as evidence of use of trend. It is characterized also by descriptive and interpretive bias of the phenomenon under study. Empirical evidence from our analysis come from a corpus consisting of written texts from Veja magazine, January to June 2011 issues, particularly Carta do Leitor e Gente sections, the latter representative of the Coluna Social magazine. The results of our analysis showed that the use of nominal graders suffixes are related to semantic-cognitive factors (construction of certain text directions, the association more grounded aspects of concrete experience or the more abstract meanings, for example), the discourse-pragmatic issues (range certain communicative purposes, as critique, judge, mock, claim, involving the reader, seeking her membership of a particular point of view). In addition, we found that the use of these morphic elements in genres of the sample analyzed were related to the subjectivity of the writer and the inter-subjective issues involving writer and reader, as Traugott and Dasher (2002). Finally, we contemplate discussion about the approach of our object of study in Portuguese classes in Basic Education.

A correlação locução adjetiva/adjetivo: uma análise funcional

This research deals with the relationship locução adjetiva / adjective, focusing the reasons for using one form or the other one, in situations where the speaker has a choice between an adjective or a locução adjetiva virtually correspondent and vice versa. In general, the objective is to investigate the possibility of correlation between locução adjetiva and adjective, and to identify motivations for the use of one form or the other one. The theoretical support of this paper is the Linguística Funcional Centrada no Uso (LFCU), which groups together theoretical and methodological assumptions of North American Functional Linguistics, represented by authors as Givón (1984), Bybee (2010), Traugott (2011), and Cognitive Linguistics, as developed by Lakoff (1987), Langacker (1987) and Lakoff and Johnson (2002). As regards the methodological procedures, this research is of qualitative and quantitative character: at first, we did the survey data in the texts that made up the corpus, followed by analysis of each them, especially the locução adjetiva, by considering the semantic, morphosyntactic, cognitive and pragmatic aspects. The corpus is composed of 36 texts, taken from 12 issues of the Veja magazine, published between January 2013 and March 2013. As for the results, in the case of locução adjetiva with related adjectives, this research has shown that the choice of former is due to semantic change, the use of lexicalized forms, to priming cases or to stylistic motivations. It means that the choices of one of these two forms go beyond lexical issues, since there are other motivations, such as syntactic, semantic and pragmatic ones.

A retórica dos editoriais : estratégia discursiva dos jornais Folha de S. Paulo, O Estado de S. Paulo e da revista Veja na cobertura do escândalo “mensalão”

A retórica, segundo Aristóteles, pode ser entendida como a faculdade de persuadir. Um elemento importante, e muitas vezes relevado pela pesquisa, diz respeito à aplicação da retórica aristotélica pelos meios de comunicação. Nesse processo, a imprensa intervém, refaz e estabelece as relações entre quem fala (orador), a mensagem e quem ouve (público ou auditório) e, assim, constrói um discurso político. A presente pesquisa analisa a existência de um discurso político a partir da estratégia discursiva dos editoriais veiculados em dois jornais diários de amplitude nacional, O Estado de S. Paulo e a Folha de S. Paulo e, a revista semanal Veja acerca do escândalo de corrupção conhecido por “mensalão”. Para tanto, toma por base o referencial teórico-metodológico da Análise do Discurso de Fairclough (2001), para observar a utilização da estratégia argumentativa da “Nova Retórica”, de Perelman & Olbrechts-Tyteca (1958) na construção do discurso político de acordo com a tipologia de Chilton & Schäfnner (2000). O período estabelecido compreende os meses de junho, julho e agosto de 2005, momento do ápice do escândalo. Os resultados revelam, por meio da utilização de argumentos da Nova Retórica, um propósito comunicativo, ou seja, um discurso político, orientado para persuadir, convencer e criar opinião favorável à tese sustentada pelos órgãos de imprensa que compõem esta pesquisa. Verificou-se assim que, a partir de uma “realidade”, os órgãos legitimam os próprios meios de comunicação e a oposição, ao mesmo tempo em que deslegitimam o Congresso Nacional, o Partido dos Trabalhadores e o Poder Executivo, na figura do Presidente da República.

O ensaio jornalístico na revista Veja: uma análise multidimensional

This work has as objective generality to make a multidimensional analysis in the genre journalistic assay, communicative genre that, beyond complex and multimodal, presents hybrid characteristics. Specifically, with the intention to propose defining criteria of the cited genre, this research looks for to establish differences and similarities between the assay and other genres of the same sphere, from the description and interpretation of used multimodal resources. The analysis of the formal, schematical and rhetorical resources identified in the formatting of the journalistic assay sample that the analyses are supported in the socio-semiotic and socio-rhetorical approaches. In the formal dimension, we contemplate elements that constitute design of the text, including the forms of representation from the typography, the colors, images, as well as the aspects communicative-linguistics: the modalization indices, the communicative operators and the category time; in the schematical dimension, we present the organizational structure, considering the rhetorical movements postulates for Swales (1990) and in the rhetorical dimension we observe the categories: who writes, for who it writes, on what it writes and where writes. The adopted methodologicals postulates are of qualitative nature and the procedure is documentary, data that in we are valid them written texts of this genre as analysis object. Corpus it is constituted by a composed sample for 14 extracted texts of a set of 173 propagated journalistic assays weekly for the magazine Veja, in the period between August of 2004 and January of 2008. The analysis of the data showed that the journalistic assay, object of this study, materializes through multiple symbolic representations and multiple subjects that turn since a small episode of the daily facts of great social relevance in the present time, of historical and cultural nature, nationwide or international. Used for the first time by Montaigne in 1580, to assign, in saying of the proper author, written fast on its life and historical events, which could nor be remembered later , the term `assay' was enriched with other specifications, of form to enclose the one that if they call scientific assay today, academic assay, journalistic assay and other types of specific assays. These denominations have to see with the enrollment of the members of diverse of practices communities, in virtue of the multiplicity of activities carried through in these spheres. The conclusions the one that we arrive had been the following ones: 1. the discursive genre is not a pure entity, in virtue of the multiplicity of situations where the sorts if insert in the social actions; 2. the institutions define the configuration of one definitive genre, also its proper assignment, since for backwards of all discursive genre a voice exists to discipline - institutional voice, and in the case of the assays for analyzed us, the institutional voice if it presents, really, as a defining trace; 3. the journalistic assay, for its multiple symbolic representations, multiple subjects and for passing explicit or implicit opinions of its author, resembles it other genres, being able, therefore, to be inserted in a colony of opinionatives genres

As revistas Veja impressa e on-line em perspectiva dialógica: dois universos, dois leitores?

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A plasticidade da voz crítica: os textos de Roberto Pompeu de Toledo na revista Veja

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Práticas de leitura contemporâneas: representações discursivas do leitor inscritas na revista Veja

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cartas do leitor em Nova Escola e Veja: uma análise dialógica

Ce travail vise à etudier le genre lettre de lecteur publiés dans deux magazines. La lettre de lecteur est un texte publié dans une section spécifique du jornal et du magazine à travers lequel les lecteures dialoguent avec les éditeures du magazine et avec les autres lecteures, généralement ayant comme thème les textes du maganize publié dans les éditions précédentes. Pour Bakhtine (1997, p.302), “ nous apprenons à mouler notre discours aux formes du genre ». En reliant les genres de discours à l’activité sociale, à l’interaction, Bakhtine affirme que c’est la situation sociale e les participants immédiats qui déterminent la forme e le style de l’énoncé. Compte tenu de la nécessaire présence des genres de discours dans des actvités langagières des sujets, justifie l’importance de l’étude des genres dans les diverses pratiques sociales. À partir des questions soulevées par Circle de Bakthine, en particulier ceux par rapport à genre de discours, ce travail a pour but discuter, dans une perspective dialogique bakhtinienne, les différentes destinataires des magazines Veja et Nova Escola conduirait à des changements du genre lettre de lecteur, principalement en ce qui concerne les aspects stylistiques. Ainsi, nous avons l’intention de discuter le genre lettre de lecteur e de sa ralation à la sphère de l’activité journalistique dans le but de réfléchir sur la stabilité et l’instabilité du genre. Le corpus se compose des lettres de lecteurs tirés de quatre éditions des magazines Veja et Nova Escola, a été diffusé en 2011. La recherche montre qu’il y a une instabilité dans le genre lettre de lecteur dans la sphère journalistique, affecté par d’autres genres comme genres de la sphère pédagogique, didactiques et de instruction. Les lettres aussi dialoguent avec le genre confessionnel et de confidence

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

A REPRESENTAÇÃO MIDIÁTICA DO PROFESSOR BRASILEIRO NAS PÁGINAS BRANCAS E AMARELAS DE VEJA E CARTACAPITAL

Esta pesquisa fundamenta-se em uma perspectiva psicossocial da Teoria das Representações Sociais, sistematizada por Serge Moscovici, Denise Jodelet e demais colaboradores, com o objetivo de analisar como revistas informativas semanais (Veja e CartaCapital) representam questões relacionadas ao professor. A temática, do ponto de vista teórico, justifica-se em face do papel fundamental da mídia na sociedade contemporânea como difusora e produtora de informações. Foram levantados produtos jornalísticos publicados, durante um ano, na maior e mais importante revista semanal de informação do País (Veja) e em CartaCapital sobre a temática professor e suas variantes. O único critério para seleção dos textos foi que versassem sobre o professor brasileiro, independentemente do grau de ensino, sendo incluídas reportagens, entrevistas e/ou artigos opinativos. Esta investigação abarca ainda como recurso teórico-metodológico, o conceito de representações midiáticas conforme elaborado por Sary Calonge. Foram analisados 79 produtos jornalísticos entre janeiro de 2012 e janeiro de 2013 que indicaram que o professor é praticamente um ser invisível nas pautas de reportagens e artigos desses veículos de comunicação. Professor para falar sobre educação, só se for da área econômica. Nas poucas vezes em que é mencionado ou até aparece com algum destaque, percebe-se o uso de estereótipos e clichês, o que aponta a existência de um discurso naturalizado na mídia que ora o aponta como vilão, ora o trata como vítima das circunstâncias que permeiam a situação atual da Educação no Brasil.

Representações discursivas de Lula nas capas das revistas Época e Veja

This doctoral dissertation proposes to analyze the discursive representations of Lula, as they appear on the covers of the magazines, Época and Veja, targeting the verbo visual elements that comprise the genre, magazine covers. In this way, we seek to describe and interpret the discursive representations (Drs), using a theoretical framework based on the Textual Discourse Analysis –TDA, developed by Jean Michel Adam (2011a), focusing on the semantic level of the text, that is, on the dimension that allows for the comprehension of Drs present in a text. For a discussion about the Drs and their categories of analysis referencing, predication, modification, relation and spatial localization and time we use as a starting point, the study by Brize about the logical discursive operations (1990, 1996), and continue through the studies that discuss linguistic, textual, and discursive operations in concrete utterances, such as Castilho (2010), Rodrigues; Passeggi; Silva Neto (2010), Neves (2011), Rodrigues et al. (2012), Passeggi (2001; 2012), Queiroz (2013), among others. In addition, we rely on Multimodal Discourse for the verbo visual aspects present on magazine covers (KRESS; van LEEUWEN, 2006; DIONISIO, 2011; DIONISIO; VASCONCELOS, 2013). Using aresearch approach that is qualitative with quantitative support, and which is documental, and based on deductive inductive methods, we describe and interpret a corpus (SEVERINO, 2007; CHIZZOTTI, 2010; OLIVEIRA, M., 2013), aiming to reconstruct Lula’s Drs. The cor pusis comprised of forty one magazine covers sixteen from Época and twenty four from Veja. The covers date from the election period in which the candidate, Lula, was elected President of Brazil in 2002, the last mandate after his reelection in 2006, and in the year 2010 a period of 9 years. Based on the analysis carried out, we can affirm that the magazines, Época and Veja, construct diverse Drs by Lula, such as: candidate; elected candidate; governing member and member of a political party; reelected president; politics; workers party acronym PT; international governments as allies; accomplices and participants in scandals of corruption; friend, brother, cousin, nephew, father, parent and man; among others that unfold throughout these by the mediation of the modifiers of the referents and processes, and by the very processes and connections, and analogies made on the object of discourse, Lula. Nonetheless, the reconstruction of these is derived from the description and interpretation of the textual linguistic and discursive choices that the magazines make to produce the proposition utterances, as well as by the choices of images and other visual resources, all operating as co(n)textually articulated to produce the magazine’s desired effect. In conclusion, the Drs verified demand the reflection, description and interpretation of the referencing, prediction, the relationship and spatial temporal localization, which was only possible through the textual discursive analysis of the verbo visual arrangements that comprise texts in the genre magazine cover.

Dealing with Post-GFC stress disorder : Bwembya Chikolwa quoted by Christine Retschlag for Property Australia magazine 4th March 2010

Has the GFC really changed the thinking of the property industry? Or are investment managers suffering from post-GFC stress disorder fated to repeat the mistakes of the past? Christine Retschlag reports on the mindset of the market.