As cidades, a cidade: política, arquitetura e cultura na cidade do Rio de Janeiro

A presente dissertação trata de verificar as interfaces entre projetos políticos e a formação das cidades, com foco na cidade do Rio de Janeiro durante as gestões do prefeito Cesar Maia de 2001 a 2004 e de 2005 a 2008. A consolidação do planejamento estratégico como ferramenta de gestão urbana é analisada, com foco nos planos estratégicos da cidade do Rio de Janeiro desenvolvidos ao longo da Era Cesar Maia: Rio Sempre Rio (1995/96) e As Cidades da Cidade (2004). A cidade de Bilbao, cuja recuperação é identificada com a implantação de uma filial do Museu Guggenheim, é estudada, revelando caminhos que outras cidades ao redor do mundo buscaram seguir. Finalmente, são analisados o contexto político e as implicações dos projetos para o Museu Guggenheim, no Porto, e para a Cidade da Música, na Barra da Tijuca, ambos no Rio de Janeiro. Estes casos foram selecionados por tratarem-se de projetos icônicos, que viriam a ser a representação construída da figura política que os orquestrou e que, cada qual à sua maneira, não tiveram o desfecho planejado.

O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Centros históricos e desenvolvimento urbano: um estudo comparativo entre os programas Monumenta no Brasil e Polis em Portugal

Both the end of the twentieth century and the beginning of the twenty-first century have been characterized as a period of major political, economic, social and cultural transformations. Two of the major consequences of the political-economical crisis of the end of last century are the restructuring of capitalist production, and the consolidation of neoliberalism as a worldwide phenomenon. This new world political-economical scenario has influenced, in a dialectic way, the contemporary urban development. In that sense, "new" spatial processes and new paradigms in both urban management and urban planning have gained shape. In this context of urban transformations, the central areas of western cities, also known as historic centers, are being increasingly (re)valued. Since the Second World War, the historic centers urban areas which have great infrastructure and symbolic relevance had been undergoing a process of evasion of population and activities, undeniably linked to the neglect of government authorities. However, in recent decades, the question of historic centers rehabilitation has acquired a growing interest, academically and in political agendas. The object of this dissertation is to focus on how the government of each Brazil and Portugal has dealt with the issue of historic center rehabilitation through programs of urban rehabilitation

O Plano Diretor como instrumento de gestão da cidade: o caso da cidade de Fortaleza/CE

According to article 182 of the Brazilian Federal Constitution, cities should perform social function, what brings the concept that the city should be a place for one to live well. For that to happen, it should be well administered by its public managers. However, so that there is a sound administration, one that really performs that social function, there must be, first, an efficient planning. We understand that such a thing occurs when the master plan is the main planning instrument of a city and serves as basis for its administration. We notice, however, that in most of the cities the master plan is formulated as a law that regulates urban planning but that both the population and the government most of the times are not aware of its importance concerning the relevant issues related to municipal administration, such as its relationship with the economy, taxation, the social issue, land use regulation, and, in summary, with all the aspects that constitute and that a municipal government should manage in the best possible way. One also knows that, in general, the attempt of city planning has always been connected to the duration of a mandate and that way public managers many times implement restricted measures aiming to just attain a political-electoral objective and publicizing their administration. That implies actions and works that in some cases have negative impacts or ones that cannot be removed from the cities. This study intends to show that the master plan should be the planning instrument guiding the municipal administration but that, however, what we note is a lack of connection between that instrument and the government guidelines of the municipal managers. In order to study what happens to the cities that have a planning which is not taken into account in its administration, we will use the city of Fortaleza, capital of the State of Ceará as a case study. Historically, in Fortaleza the public managers have seldom decided to administer the city in according to the master plans developed for it. We should emphasize that planning begins in the city quite late and until the current days it is being substituted by temporary measures. Through the analysis of the planning process and of the urban management of the city of Fortaleza, especially the master plans predicted since 1933, we explain that if such plans had been implemented, they could have been important tools for its administration to attain a social function, becoming therefore a place for one to live well

Planejamento urbano e geração de empregos: A cidade de São Paulo (Brasil) nos anos 90

This paper attempts to show the convergence of principles between labor market politics and urban management, emphasizing it relationship with pro-market theories. Limits and possibilities of the application of this theoretical frame were investigated by examining the changes in both composition and stock of labor in three important business spaces in São Paulo: Central Area, Paulista Avenue and the new expansion front near Luiz Carlos Berrini and Águas Epraiadas avenues. Despite the claims of pro-market theoreticians, information provided by Labor Ministry showed that between 1996 and 2000, a re-arrangemenet of the workers contingent among the investigated areas occurred, instead of the expected growth. The favorable behavior registered in Berrini/ Águas Espraiadas, because of the bulky volume of investments, took place at the same time that a decrease of labor in the Downtown; meanwhile, in Paulista, a growth of the number of employees was observed, in spite of the landing less elevated of investments.

Dinâmica regional e política urbana: Uma análise das cidades de porte médio da região administrativa de Campinas/SP

The process of internalization of development occurred in the state of Sao Paulo resulted in accelerated growth of intermediate cities leading to a pattern of development with sprawl, segregation and suburbanization. In this process stands the Administrative Region of Campinas, the hinterland region of higher growth and accumulating a larger number of medium-sized cities. Such questions imply the need for appropriate urban policies to confront these challenges, under risk to jeopardize the quality of life and environment of these cities. The implementation of the Estatuto da Cidade brings new perspectives for urban management in medium-sized cities. This study aims to evaluate the deployment of instruments of urban management in medium-sized cities in São Paulo, with emphasis on Administrative Region of Campinas, based on the Profile of Brazilian Municipalities 2008 conducted by IBGE. The results point to a worrying situation, as it did not see a correlation between the deployment of these instruments and the size, growth and income in the mid-sized cities.

Processo de expansão urbana e conurbação em uma aglomeração urbana não-metropolitana no interior paulista

Pós-graduação em Geografia - IGCE

Gestão participativa dos resíduos sólidos urbanos

Pós-graduação em Geografia - IGCE

Percepção dos riscos de escorregamentos na Vila Mello Reis, Juiz de Fora (MG): contribuição ao planejamento e à gestão urbanos

Pós-graduação em Geografia - IGCE

A guerra das águas: concepções e práticas de planejamento e gestão urbana na orla fluvial de Belém (PA)

Discute as concepções e as práticas de planejamento e gestão urbana na orla fluvial de Belém, tendo como referência empírica de análise as intervenções nela realizadas pelo Governo do Estado do Pará - Complexo Estação das Docas e Núcleo Histórico Feliz Lusitânia - e pela Prefeitura Municipal de Belém - Complexo Ver-o-Peso e Projeto Ver-o-Rio. A partir da análise desenvolvida pôde-se chegar às seguintes conclusões: 1) Nas intervenções urbanas desenvolvidas na orla de Belém estão presentes duas perspectivas de gestão e planejamento urbanos: a gestão estratégica de cidades, modelo adotado pelo Governo do Estado, e a gestão participativa, utilizada pela Prefeitura de Belém; 2) Os conflitos existentes no plano teórico-metodológico entre as duas concepções de gestão e planejamento urbanos, acabam se manifestando nas paisagens e espaços por elas produzidos. Na Estação das Docas e no Feliz Lusitânia, busca-se a produção de um espaço caracterizado pela suntuosidade, pelo luxo e pela seletividade. No Ver-o-Peso e no Ver-o-Rio, por outro lado, procura-se resgatar espaços marcados pelo regionalismo, a identidade ribeirinha e ao uso pelos grupos sociais historicamente excluídos; 3) Essas intervenções urbanas realizadas na orla têm promovido a produção de uma nova imagem e de uma nova paisagem para cidade de Belém, o Waterfront. Trata-se da produção de espaços de renovação urbana que resgatam o rio e as águas como representação simbólica da identidade amazônica.

O plano de desenvolvimento local no Tucunduba: uma experiência de gestão urbana reformista na Amazônia

Este trabalho examina o Plano de Desenvolvimento Local (PDL) para a ocupação urbana do Riacho Doce (2001-2004) na bacia do Tucunduba em Belém, a partir da concepção do documento, da percepção da equipe técnica e das vivências dos moradores. Deste modo, analisa as referências e as discussões em torno de um novo projeto de democratização da cidade, baseado no ideário da Reforma Urbana. Trata-se, portanto, de uma tentativa de retomar a teoria do espaço social por meio da contextualização do planejamento urbano na Amazônia e, designadamente, com as contradições sócio-espaciais presentes na trajetória das políticas públicas em Belém, criando um exercício de reconhecimento e de apreensão da complexidade da cidade, assim como propor novas possibilidades de gestão urbana.

O processo GEO na cidade de São Paulo e a Gestão Ambiental Urbana: uma análise a partir da Política Municipal de Áreas Verdes

Pós-graduação em Geografia - IGCE

Análise geomorfológica e de impactos ambientais da microbacia do Córrego Wenzel - Rio Claro/SP

This study aimed to survey and analyze the geomorphological aspects of watershed stream Wenzel in Rio Claro, as well as anthropogenic incidents about which he eventually causing serious environmental impacts. All these changes in the natural environment are generated from the constant development of the urban environment, which ends up leaving aside factors relevant to the natural order and that over time they become problems to humans. As various forms of environmental degradation occurring on some form of relief, geomorphology can make a major contribution in this field, since the analysis of the hydrographic network can lead to understanding and explanation of numerous geomorphological issues because the waterways are process morphogenetic the most active in the terrestrial landscape sculpture. The research with a systems approach and vision interrelated aspects in question may even serve as a basis for practical planning and urban management, in addition to detailed study of the area, which is of paramount importance to the local society

Uso da terra e clima urbano e suas influências sobre a população de Euglossini na cidade de Parnaíba, PI, Brasil

Pós-graduação em Geografia - IGCE