"If they say go faster or something I'll probably go faster" - peer influence upon the risky driving behaviour of young novice drivers

Purpose Young novice drivers are at considerable risk of injury on the road, and their behaviour appears vulnerable to the social influence of their friends. Research was undertaken to identify the nature and mechanisms of peer influence upon novice driver (16-25 years) behaviour to inform the design of more effective young driver countermeasures. Methods. Peer influence was explored in small group interviews (n = 21) and three surveys (n1 = 761, n2 = 1170, n3 = 390) as part of a larger Queensland-wide study. Surveys two and three were part of a six-month longitudinal study. Results Peer influence was reported from the pre-Licence to the Provisional (intermediate) periods. Young novice drivers who experienced or expected social punishments including ‘being told off’ for risky driving reported less riskiness. Conversely young novice drivers who experienced or expected social rewards such as being ‘cheered on’ by their friends – who were also more risky drivers – reported more risky driving including crashes and offences. Conclusions Peers appear influential in the risky behaviour of young novice drivers, and influence occurs through social mechanisms of reinforcement and sanction. Interventions enhancing positive influence and curtailing negative influence may improve road safety outcomes not only for young novice drivers, but for all persons who share the road with them. Among the interventions warranting further development and evaluation are programs to encourage the modelling of safe driving behaviour and attitudes by young drivers; and minimisation of social reinforcement and promotion of social sanctions for risky driving behaviour in particular.

It’s not only what I think but what they think! The moderating effect of social norms

The current research extends our knowledge of the main effects of attitude, subjective norm, and perceived control over the individual’s technology adoption. We propose a critical buffering role of social influence on the collectivistic culture in the relationship between attitude, perceived behavioral control, and Information Technology (IT) adoption. Adoption behavior was studied among 132 college students being introduced to a new virtual learning system. While past research mainly treated these three variables as being in parallel relationships, we found a moderating role for subjective norm on technology attitude and perceived control on adoption intent. Implications and limitations for understating the role of social influence in the collectivistic society are discussed.

Influence and increased funding in Canadian public libraries : the case of Alberta in fiscal year 2009–10

This exploratory case study examined the role of social influence in the decision-making process to increase public library funding in the Canadian province of Alberta in the 2009–10 fiscal year. Using Robert Cialdini’s theory of factors of influence (i.e., commitment and consistency, authority, liking, social proof, scarcity, and reciprocity) as a framework for analysis, findings show that consistency and commitment and authority were relevant and that liking was also important. These findings are consistent with Cialdini’s theory, which suggests that the quality of relationships is one factor that can most strongly influence a decision maker. This study gives insight into the factors motivating those involved in public library funding allocation decisions. No prior studies have examined the construct of influence in decision making about funding for public libraries at any level of government.

Peripheral, central and coercive routes for promoting Enterprise Social Networks

Organisations employ Enterprise Social Networks (ESNs) (such as Yammer) expecting better intra-organisational communication and collaboration. However, ESNs are struggling to gain momentum and wide adoption among users. Promoting user participation is a challenge, particularly in relation to lurkers – the silent ESN members who do not contribute any content. Building on behaviour change research, we propose a three-route model consisting of the central, peripheral and coercive routes of influence that depict users’ cognitive strategies, and we examine how management interventions (e.g. sending promotional emails) impact users’ beliefs and (consequent) posting and lurking behaviours in ESNs. Furthermore, we identify users’ salient motivations to lurk or post. We employ a multi-method research design to conceptualise, operationalise and validate the research model. This study has implications for academics and practitioners regarding the nature, patterns and outcomes of management interventions in prompting ESN.

Friends or foes: Group influence effects on moderate drinking behaviors

Drunkenness and the addictive consumption of alcohol remains a key social and public health concern. Advancing beyond traditional individualized prevention approaches, this research explores the role of social influences in determining individual and group influence in moderate-drinking decision-making and participatory actions. A social influence model of intentional moderate drinking actions is conceptualized and validated. Results show group norm as the single social influence predictor of intentions and desire to drink moderately, as opposed to well-known social influence factors (e.g., subjective norm, social identity and drinking contextual effects). Significantly, the peer-group is identified as a key influencer supporting moderate drinking practices, and i-intentions to drink moderately predict group-related we-intentions, which suggests that moderate drinking is a shared goal. These findings advance alcohol prevention research drawing attention to the power of group dynamics to support positive changes in youth drinking behaviors.

Social Interactions and Subjective Well-Being: Evidence from Latin America

In this paper, we seek to examine the effect of comparisons and social capital on subjective well-being. Furthermore, we test if, through social influence and exposure, social capital is either an enhancer or appeaser of the comparison effect. Using the Latinobarómetro Survey (2007) we find that in contrast to most previous studies, the comparison effect on well-being is positive; that is, the better others perform, the happier the individual is. We also find that social capital is among the strongest correlates of individuals’ subjective well-being in Latin American countries. Furthermore, our findings suggest that social contacts may enhance the comparison effect on individual’s happiness, which is more intense for those who perform worse in their reference group.

Rede social de leitores e escritores juniores: portal Biblon: a integração social on-line como catalisador da leitura, criação, expressão e partilha

Com enquadramento nas áreas de Ciência da Informação, Tecnologias de Informação e Comunicação e Educação, o estudo em voga visa formular propostas para o uso de rede social on-line de literatura infantil, em torno da biblioteca, para a educação básica, fundamentadas na teoria de comunidades de prática. O estudo de caso recaiu sobre quatro escolas, do 1º ciclo, da Educação Básica, do Agrupamento de Escolas de Aveiro-Portugal, tendo como instrumento para o experimento o Portal Biblon. A análise dos dados permite afirmar que a leitura de livros on-line não está inclusa nas atividades habituais da comunidade escolar pesquisada e, assim, o aluno encontra-se sem referencial para inserir esta prática cultural em suas rotinas e momentos de ócio. O cenário escolar atual não estimula a confluências da prática da leitura literária e da escrita dos alunos com as redes sociais on-line. O estudo aponta que, em uma rede social on-line, o livro de literatura infantil tem o papel de interagente, agregando leitores, em interação, em torno de si e que nas redes sociais on-line tem-se a presença dos “mediadores sociais centrais” que propiciam reforço e sustentação das práticas de leitura, através do contágio e da influência social e são propulsionadores da estrutura e do dinamismo da rede. Como conclusão geral tem-se que os utilizadores do Biblon desenvolvem experiências de leituras e escritas através da interação social, por meio de práticas, rotinas, diálogos e atividades comuns construídas na rede. A interação dentro da rede influencia o uso das ferramentas e o aprendizado para manuseá-las ocorre com as práticas. Assim, os laços associativos e as reações individuais envolvendo a leitura conduzem à formação de rede social em torno dos livros e os comportamentos e as preferências dos atores motivam a leitura e a escrita. Dessa forma, o Portal Biblon configura-se como um instrumento para formação de rede social on-line em torno da literatura infantil.

Deux approches de l'influence du discours économique sur les phénomènes sociaux

The influence of theoretical discourse on the corresponding field of investigation is an important feature of social science : social scientists shape the world by describing it. This phenomenon has been studied in several ways. Economic sociology has recently focused on the fact that the economy is embedded in the economics through which it is scrutinized. Great names of economic theory have focused on the effects of economists' discourse on agents' behaviours. This article aims to bring out the distinction between these two kinds of contributions which deal with the same object. Finally, it explains the analytical distinction by a difference in the initial problematic. Following trends in the French school of the economics of convention, the social influence of theoretical discourse is analyzed on the strategic side (in connection with economics) and on the interpretative side (in connection with sociology).

Une perspective wébérienne sur l'influence du droit dans le contexte du divorce selon les pratiques des avocats et des médiateurs

Dans cette thèse de sociologie du droit, nous étudions l'influence du droit de l'État sur les sujets de droit. Notre hypothèse générale est que les intermédiaires du droit de l'État contribuent de façon importante à façonner le« rapport au droit» des sujets de droit. C'est-à-dire qu'ils auraient une incidence sur la construction de la relation d'influence du droit sur ces acteurs sociaux et, par là, un effet marqué sur la « légitimité empirique » du droit. Par leurs pratiques professionnelles les intermédiaires du droit auraient une incidence notable, quoique non exclusive, sur les formes concrètes de «rapports au droit» des sujets de droit. Dans l'étude de ce phénomène, nous comparons empiriquement les liens existant entre différents « rapports au droit » des sujets de droit et un droit caractérisé par une rationalité juridique fort différente selon qu'il aurait été porté par un avocat ou un médiateur. Ces deux groupes de professionnels sont les intermédiaires du droit qui font 1’objet de notre observation, laquelle n'est ni générale, ni globale, mais spécifique au divorce, géographiquement localisée à Montréal et historiquement située au début des années 1990. L'intérêt de cette période pour une étude de l'influence du droit sur les sujets de droit est qu'elle constitue un moment unique de l'histoire à Montréal. À cette époque, les différences entre les pratiques professionnelles des avocats et des médiateurs auraient été les plus extrêmes, ce qui favorise un travail de comparaison d'autant plus éclairant. En effet, au début des années 1990, après une dizaine d'années d'expérience, le Service de médiation à la famille de Montréal avait réussi à assurer une solide pratique professionnelle. Par ailleurs, la pratique professionnelle des avocats dans le domaine du divorce était déjà fort « modernisée », mais elle demeurait encore très peu influencée par la médiation familiale. Puisque le « rapport au droit » des personnes qui ont consulté ces intermédiaires du droit en vue de leur divorce est au cœur de 1 'étude, c'est auprès d'eux que nous avons réalisé des entretiens, et c'est l'analyse de ces entretiens qui permet de comprendre leur « rapport au droit». La sociologie de Max Weber est la perspective scientifique dans laquelle nous avons inscrit notre recherche. Une telle ambition exigeait que nous ne restions pas confinée aux seuls concepts les plus populaires. Par conséquent, une partie importante de cette thèse est consacrée à une présentation substantielle de la sociologie wébérienne. Sur cette base, nous avons construit notre stratégie d'enquête et nos instruments d'analyse idéal typiques. Non seulement il n'y a pas, chez Weber, de théorie systémique générale composée de lois explicatives des relations sociales, mais il n'y a pas non plus de modèle de cadre d'analyse particulier préfabriqué qui serait constitué comme un «prêt-à-porter» applicable en vue de réaliser des recherches empiriques, que ce soit dans le domaine du droit ou dans n'importe quel autre domaine d'activité humaine. En revanche, la sociologie wébérienne fournit plusieurs séries de repères conceptuels. Ils permettent d'organiser la recherche empirique sans jamais limiter les objets d'enquêtes possibles, ni l'imagination du chercheur, en autant que celui-ci a pour but de comprendre l'action sociale en l'interprétant et, par-là, de l'expliquer causalement dans son déroulement et ses effets. C'est là le projet de connaissance que Weber désigne par « sociologie ». Il vise ce projet de connaissance, non pas de manière générale et globale, mais toujours de manière particulière selon les domaines d'activité, les lieux, les époques, les sphères de valeurs, etc. Dans cette thèse, nous proposons un cadre d'analyse qui peut servir à poser et à approfondir toutes sortes de questions sur le droit et son influence, sans jamais qu'il soit considéré comme un système de lois à la manière du droit positif. Ce cadre d'analyse vise à appréhender le droit comme une sorte de relation sociale que l'on peut comprendre sociologiquement en considérant, notamment, les représentations juridiques des différentes catégories d'acteurs sociaux. C'est là la première, non pas la seule, condition à rencontrer en vue de respecter les exigences de la connaissance empirique du droit parce que le « droit empirique » ne se trouve pas dans la règle de droit positif. Il se trouve là où il est « porté » par des êtres humains et, en particulier, par des groupes d'humains qui détiennent une importante dose d'influence sociale. Nous souhaitons que cette étude, grâce à 1 'immense apport de la sociologie de Max Weber, contribue à la compréhension sociologique d'un aspect du « droit empirique» de l’État contemporain.

La délinquance chez les jeunes : une évaluation approfondie de l’enchâssement social et du chevauchement des sphères relationnelles

Il est bien établi dans la littérature en criminologie que les pairs délinquants peuvent avoir un effet néfaste sur les comportements d’un jeune. L’analyse des caractéristiques de l’entourage social est donc essentielle à une compréhension globale des conduites individuelles. Puisqu’il est impossible pour un jeune, délinquant ou non, de se distancer complètement du monde conventionnel (Sykes et Matza, 1957; Warr 2002), il importe de considérer le chevauchement des relations conventionnelles et délinquantes pour saisir l’ampleur du phénomène de l’influence social. De surcroît, le réseau social des jeunes ne se limite pas à leurs amis, les membres de la famille, les collègues de classe et de travail pouvant aussi avoir une influence sur les comportements. La présente étude propose une analyse de l’entourage social de 237 jeunes âgés de 14 à 24 ans, fréquentant les organismes communautaires au Québec. Les résultats révèlent que: 1) la participation à un délit chez les jeunes en communauté est fréquente, 2) les caractéristiques du réseau social, reflétant l’enchâssement social, ne se trouvent pas révélatrices de la participation à un délit, 3) côtoyer les membres de son réseau social en grande intensité réduit de manière significative le volume de délits de marché commis dans une année, et ce, même en contrôlant la présence de contacts délinquants dans le réseau, 4) la présence de contacts délinquants dans plus d’une sphère relationnelle composant le réseau social permet de créer un index de dispersion de la délinquance reflétant ainsi l’enchâssement criminel des jeunes et finalement 5) plus les contacts délinquants sont dispersés à travers les sphères relationnelles, plus le risque de participation à un délit augmente. Toutefois, la dispersion des contacts délinquants dans le réseau social ne prédit pas la fréquence des délits commis. À des fins d’intervention, connaître la dispersion de la délinquance dans le réseau social peut aider à la prévention des comportements délinquants.

Representação social e estereótipo: a zona muda das representações sociais

Neste artigo, a partir da definição do conceito de zona muda das representações sociais, descrevemos as técnicas de substituição e de descontextualização normativa desenvolvidas pela Escola de Aix-en-Provence para revelar as representações escondidas ou mascaradas em função de sua inadequação às normas sociais vigentes no grupo de referência dos respondentes de questionários. A seguir, relatamos os primeiros estudos realizados com a intenção de revelar elementos representacionais da zona muda de representações e os estudos atuais sobre esse conceito e descrevemos e discutimos três possíveis explicações para a mudança de representações em situações de substituição ou de descontextualização normativa: a projeção de representações condenáveis pelas normas sociais a outros grupos de representação quando os sujeitos falam por outros grupos e não por si mesmo; o efeito da transparência de representações quando são descritas as representações de grupos conhecidos; o efeito da influência social de normas ou de representações proeminentes no grupo de pertença.

Social Welfare and Behavioral Public Policies

In this work I discuss several key aspects of welfare economics and policy analysis and I propose two original contributions to the growing field of behavioral public policymaking. After providing a historical perspective of welfare economics and an overview of policy analysis processes in the introductory chapter, in chapter 2 I discuss a debated issue of policymaking, the choice of the social welfare function. I contribute to this debate by proposing an original methodological contribution based on the analysis of the quantitative relationship among different social welfare functional forms commonly used by policy analysts. In chapter 3 I then discuss a behavioral policy to contrast indirect tax evasion based on the use of lotteries. I show that the predictions of my model based on non-expected utility are consistent with observed, and so far unexplained, empirical evidence of the policy success. Finally, in chapter 4 I investigate by mean of a laboratory experiment the effects of social influence on the individual likelihood to engage in altruistic punishment. I show that bystanders’ decision to engage in punishment is influenced by the punishment behavior of their peers and I suggest ways to enact behavioral policies that exploit this finding.

Expanding the scope of the social response context model

Descriptive models of social response are concerned with identifying and discriminating between different types of response to social influence. In a previous article (Nail, MacDonald, & Levy, 2000), the authors demonstrated that 4 conceptual dimensions are necessary to adequately distinguish between such phenomena as conformity, compliance, contagion, independence, and anticonformity in a single model. This article expands the scope of the authors' 4-dimensional approach by reviewing selected experimental and cultural evidence, further demonstrating the integrative power of the model. This review incorporates political psychology, culture and aggression, self-persuasion, group norms, prejudice, impression management, psychotherapy, pluralistic ignorance, bystander intervention/nonintervention, public policy, close relationships, and implicit attitudes.

The effects of caffeine consumption on direct and indirect majority and minority influence

A study is reported that examines the effect of caffeine consumption on majority and minority influence. In a double blind procedure, 72 participants consumed an orange drink, which either contained caffeine (3.5mg per kilogram of body weight) or did not (placebo). After a 40-minute delay, participants read a counter-attitudinal message (antivoluntary euthanasia) endorsed by either a numerical majority or minority. Both direct (message issue, i.e., voluntary euthanasia) and indirect (message issue-related, i.e., abortion) change was assessed by attitude scales completed before and after exposure to the message. In the placebo condition, the findings replicated the predictions of Moscovici's (1980) conversion theory; namely, majorities leading to compliance (direct influence) and minorities leading to conversion (indirect influence). When participants had consumed caffeine, majorities not only led to more direct influence than in the placebo condition but also to indirect influence. Minorities, by contrast, had no impact on either level of influence. The results suggest that moderate levels of caffeine increase systematic processing of the message but the consequences of this vary for each source. When the source is a majority there was increased indirect influence while for a minority there was decreased indirect influence. The results show the need to understand how contextual factors can affect social influence processes.

Customers as spatial and social influencers on other customers in the social-servicescape

In marketing, considerable attention has been devoted both to the understanding of consumer behaviour and the impact of the physical environment on the behaviour of consumers within these settings. Yet surprisingly, little attention has been given to the influence of customers on other customers in such settings. But within the environment it could be argued that social stimuli are likely to receive more attention than non-social or physical stimuli (Guerin, 1993). Psychologists have asserted that the mere presence (or absence) of people will affect the behaviour of others. Thus we argue in this paper that customers impact on other customers within the social servicescape. This paper presents the findings of an observational study of 225 episodes which took place within a selected servicescape - four cafes. We found that the presence of other customers appeared to positively influence duration of the stay (social influence), and that customers appeared to exhibit a desire for the presence of other customers in this social setting in that customers appeared to be drawn spatially to where customers were already seated (spatial influence). We draw from psychology, in particular, social facilitation theory (Platania and Morin, 2001; Zajonc, 1965), affiliative conflict theory (Argyle and Dean 1965; Knowles 1980, 1989) and from psychology and sociology in terms of the basic emotional need for a “sense of belonging” (Hagerty, Williams and Oe 2002) in order to develop the conceptual framework for this study. Theoretical and managerial implications of our findings are discussed, as well as directions for further research.