Retórica, comedia, diálogo. La fusión de géneros en la literatura griega del s. II d.C.

Lucien de Samosate est sans doute un écrivain difficile a classer. Certains en font le roi du pastiche. Pour nous il s'agit. par contre, d'un écrivain lucide et intelligent qui cherche dans la tradition les éléments qui peuvent l'aider a comprendre le présent et a en faire une critique parfois féroce.

Ironías de la ironía: argumento dialéctico, figura retórica o categoría estética

[spa] El artículo plantea una breve revisión de la idea de ironía desde el punto de vista de la retórica y sus derivaciones en algunos de los estudios lingüísticos del siglo XX. Se parte de la clasificación tradicional de la ironía socrática, la ironía retórica y la ironía romántica para centrar el análisis en aspectos básicos del fenómeno irónico tales como la oposición, la verosimilitud, la complicidad con el intérprete o el papel desempeñado por el contexto. [eng] This article is a brief review of the concept of irony from the point of view of rhetoric and its influences in some of the twentieth century linguistic studies. The review begins with the traditional classification of Socratic irony, rhetoric irony and romantic irony in order to focus the analysis on some fundamental elements of ironic phenomenon such as opposition, verisimilitude, camaraderie with the interpreter or the role played by the context.

A retórica da linguagem científica: das bases teóricas à elaboração de material didático para o ensino superior de Química

This work is part of a study that focused on analyzing the contributions of didactic activities related to scientific language rhetoric characteristics aimed at developing students' abilities to identify such characteristics in chemistry scientific texts and critical reading of those texts. In this study, we present the theoretical basis adopted to determine the scientific discourse characteristics and for the production of the didactic material used in those activities. Latour, Coracini and Campanario studies on persuasive rhetorical strategies present in scientific articles aided the production of such material.

A estrutura retórica do verbete Spinoza

Propomos uma análise do verbete "Spinoza" do Dictionnaire Historique et Critique salientando a estrutura retórica do texto, em cujo centro se encontra a nova figura do ateu, construída por Bayle, o ateu especulativo ou "o ateu de sistema".

Economia e retórica: o capítulo brasileiro

Considering the rise of the discussion about the rhetoric of economics at the beginning of the 1980's, the paper aims to show: 1) the relation between the origin of this issue in the academic field and the ascension of the so labeled "neoliberalism" as a doctrine and a collection of capitalist practices perceived at the same time; and 2) the consequences produced by this idea, overseas born, when it meets a peripherical reality like the Brazilian one. In the first case, we are going to show the importance of Hayek's reflections about the inadequateness of neoclassical discourse to the aim of ideologically legitimate the market society. In the second we are going to point out that, taking the consequences of the rhetoric project in Brazil, it can be seeing as an additional chapter of "the ideas out of its place" that comes marking the Brazilian history of the ideas.

Respostas a uma crítica marxista às perspectivas retórica e pragmática em economia

Answers to a marxist critic of the rhetorical and pragmatic perspectives in economics. Based on recent discussions regarding the rhetorical perspective in economics, this paper presents an interpretation of the philosophical approach of Habermas which attempts to rescue the so called 'modern spirit', forgotten in the annals of the 19th century, similar to that presented by Marshall Berman in 1982. Following the reconstructive approach of Habermas's project of modernity, we attempt to show how a 'rhetorical approach' could be applied in the field of economics, and yet still be clearly modern by taking into account intersubjectivities, given the expanded sphere of human communication (as defended in the theory of communicative action of Habermas). In this sense, we will seek to demonstrate the philosophical limits of the anti-rhetorical critiques of, for example, Paulani (1996, 2003, 2005, 2006), which seem to underestimate the linguistic and intersubjective aspect of Habermas's philosophical project that can also be found in McCloskey’s methodological approach.

Dialética e retórica em Pedro Abelardo

Abelardo é reconhecido como um argumentador temível. Neste texto, procuramos mostrar como o uso de expedientes retóricos e o refinamento de sua técnica argumentativa associam-se intimamente e encontram em sua obra uma justificação teórica. Assim, recursos (como a redução ao absurdo), que parecem apenas garantir.o sucesso e sobrevivência do mestre itinerante, apontam para a defesa filosófica da independência da linguagem; deste modo, ao tempo em que denunciam a extrema inserção do filósofo em seu contexto histórico e sua preocupação com seu específico público, condensam elementos de sua autonomia intelectual e pioneirismo.

Debate presidencial

Gestión del conocimiento

La sucesión presidencial en 1910 : El Partido Nacional Democrático

UANL

Elementos de retórica con exemplos latinos de Cicerón, y castellanos de Fr. Luis de Granada para uso de las escuelas

UANL

La cuestión Presidencial en 1876

UANL

Compendio de retórica

UANL

Compendio de retórica y poética; ó, Literatura preceptiva

UANL

Curso elemental teórico-práctico de retórica y poética acomodado a la índole de los estudios de la 2a. enseñanza conforme con el programa oficial

UANL