983 resultados para Marginal individual utility
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We consider the situation where there are several alternatives for investing a quantity of money to achieve a set of objectives. The choice of which alternative to apply depends on how citizens and political representatives perceive that such objectives should be achieved. All citizens with the right to vote can express their preferences in the decision-making process. These preferences may be incomplete. Political representatives represent the citizens who have not taken part in the decision-making process. The weight corresponding to political representatives depends on the number of citizens that have intervened in the decision-making process. The methodology we propose needs the participants to specify for each alternative how they rate the different attributes and the relative importance of attributes. On the basis of this information an expected utility interval is output for each alternative. To do this, an evidential reasoning approach is applied. This approach improves the insightfulness and rationality of the decision-making process using a belief decision matrix for problem modeling and the Dempster?Shafer theory of evidence for attribute aggregation. Finally, we propose using the distances of each expected utility interval from the maximum and the minimum utilities to rank the alternative set. The basic idea is that an alternative is ranked first if its distance to the maximum utility is the smallest, and its distance to the minimum utility is the greatest. If only one of these conditions is satisfied, a distance ratio is then used.
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Traditionally, literature estimates the equity of a brand or its extension but it pays little attention to collective brand equity even though collective branding is increasingly used to differentiate the homogenous products of different firms or organizations. We propose an approach that estimates the incremental effect of individual brands (or the contribution of individual brands) on collective brand equity through the various stages of a consumer hierarchical buying choice process in which decisions are nested: “whether to buy”, “what collective brand to buy” and “what individual brand to buy”. This proposal follows the approach of the Random Utility Theory, and it is theoretically argued through the Associative Networks Theory and the cybernetic model of decision making. The empirical analysis carried out in the area of collective brands in Spanish tourism finds a three-stage hierarchical sequence, and estimates the contribution of individual brands to the equity of the collective brands of “Sun, Sea and Sand” and of “World Heritage Cities”.
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New Testament has special t.p.: The New Testament of our Lord and Saviour Jesus Christ : with copious marginal references by Thomas Scott.
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"Sponsored by: Pan American Development Foundation, in cooperation with: CUNA International, Inc. [and others]"
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Mode of access: Internet.
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Bibliography in each volume.
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Mode of access: Internet.
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Cover-title.
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Federal Highway Administration, Office of Research and Development, Washington, D.C.
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"December 1985."
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Federal Highway Administration, Office of Implementation, McLean, Va.
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Federal Highway Administration, Office of Implementation, McLean, Va.
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Federal Highway Administration, Office of Research and Development, Washington, D.C.
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Mode of access: Internet.
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At head of title: 1937- Securities and exchange commission, Washington, D.C.