O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Políticas Culturais e Gestão Cultural: a Secretaria Municipal da Cultura e do Turismo SEMUC (2005-2010) de Limoeiro do Norte-CE

The study analyzed regarding cultural policies developed in the city of North-EC Limoeiro by the Municipal Culture and Tourism (Semuc) in the period between the years 2005 and 2010. Period that marks the resumption of the figure of the State Ministry of Culture (MinC) as a major factor in formulating and implementing public policies in the area of culture in the country, especially with the creation of the National Culture System (CNS) and the preparation of National Culture Plan (NCP). The work was through research documents (laws) about what had legislated on culture in the city, the reports of consultation activities undertaken by Semuc and interviews with former managers, a former - employee and the Secretary of that folder. Thus, given the contemporary context where the culture is replaced by increasing visibility, the analysis undertaken on policies developed by cultural Semuc revealed the most diverse forms of action: investment in events (capture and promotion), the institution permanent cultural policies, cultural background, the appreciation of local culture, and specific actions

O jeito nordestino de ser globalizado

This work discusses the impacts of the globalization in the Brazilian northeast culture, specifically in the popular field. The background of theses reflections is the carnival festivities in Recife-PE. In this context, attempts to changes as well as resistance to them maintaining the cultural values and the popular manifestations take a new dimension, presenting different ways of being nordestino. The option for the context of the carnival festivities is due to its significance to the people of this place, particularly as it is a space in which people represent themselves. The work presents a version of the history of carnival in Recife, identifies some manifestations that comprise it, analyzes its changes and shows the process of valuing the local culture in the latest years of the 20th century. The research also reveals how the popular culture assumes a functional and dynamic character where the themes of the popular traditions are being reworked. This process allows not only the survival of the local culture, but also the resistance against the capitalist project to construct a global culture and its uniform character. Even though the carnival festivity has become a mega show, composing a market design, it is still a space to construct differences and see the other. Lastly, for the people of that region, it is a space of fighting for a place in the international panorama

Assistência a mulher com câncer de mama em um cenro de referência no Estado da Paraíba

The assistance to women who have breast cancer is studied in a Reference Center in Paraiba and also the way this assistance is performed in a School Hospital maintained by SUS (Single Health System) is questioned. Breast cancer demands institutional organization, provision of financial, material and human resources, requiring, from the health system, effective assistance with new technologies which make it possible for the population their access to specialized medical services although it not always is able to guarantee those services nor the rights which the legislation granted them, inhibiting a proper relationship between the health professional and the patient. The theme is discussed through a transdisciplinary knowledge view and has as its theoretical referential the contribution of classical and contemporary authors from the human and social sciences and, as an empirical research strategy, the structured interview. The objectives of the research were: identify how the assistance to women with breast cancer is carried on at a Reference Center on Oncology in Campina Grande, Paraiba, identifying their difficulties and their satisfaction with the received assistance; draw up a profile of the women with breast cancer who were assisted in this Reference Center; understand their gynecological and obstetric antecedents, life styles, age group and stage of the disease when the treatment started; check their knowledge about their rights and which benefits they had received. Most women ranged between 40 and 59 years old (63%), which corresponds to the risk range of developing breast cancer. As to their occupations, 38.3% were housewives and 30.1% retired, whose family income was among those who received between less than a minimum salary and one minimum salary (58.2%). This population was mainly constituted of married women (60.2%), whose most frequent schooling was an incomplete elementary school (27.6%) and complete elementary school (24.1%), which added up to 51.6%. It was observed that the majority of the women seemed to be satisfied with the assistance received, noting that a minimum care was enough to define this satisfaction, although it is perceived that the access to the health system does not ensure the ideal attention conditions they need; it was verified that the availability of the services and the assistance itself are seen (in the local culture) as a favor and not as a right. It is also observed that only 30% of the women mentioned that they knew about their rights and the most mentioned ones were the disease assistance (13%), the medicines (13%) and the treatment (12%), which represent the most important triad to face the disease and around which the oncologic assistance most focus on. It is concluded that the condition of the users´ minimum existential of a public health unit and the condition of belonging to a lower social stratum were variables that influenced the respondents´ satisfaction in relation to the assistance received but the importance of the Reference Center for the women with breast cancer´s assistance for the whole region cannot be denied as well as the need to broaden the way the policy of the oncologic assistance in Brazil in the local realm is seen

O Jeito nordestino de ser globalizado

This work discusses the impacts of the globalization in the Brazilian northeast culture, specifically in the popular field. The background of theses reflections is the carnival festivities in Recife-PE. In this context, attempts to changes as well as resistance to them maintaining the cultural values and the popular manifestations take a new dimension, presenting different ways of being nordestino. The option for the context of the carnival festivities is due to its significance to the people of this place, particularly as it is a space in which people represent themselves. The work presents a version of the history of carnival in Recife, identifies some manifestations that comprise it, analyzes its changes and shows the process of valuing the local culture in the latest years of the 20th century. The research also reveals how the popular culture assumes a functional and dynamic character where the themes of the popular traditions are being reworked. This process allows not only the survival of the local culture, but also the resistance against the capitalist project to construct a global culture and its uniform character. Even though the carnival festivity has become a mega show, composing a market design, it is still a space to construct differences and see the other. Lastly, for the people of that region, it is a space of fighting for a place in the international panorama

A relação entre a família e a instituição de educação infantil: descrição reflexiva sobre uma experiência

The present paper is a doctorate thesis, in the area of Education, that has as a goal to describe and to reflect on the construction/systematization of a relation between family and institution of Childhood Education, in favor of sharing the care and education actions of children, in the context of creation of a County Center of Childhood Education, located in the city of Natal-RN. Our intension with this paper is to share some of the ideas and actions collectively constructed by this experience, with the intention of bringing a contribution for the thematic debates concerning Childhood Education - as modality of education, in a general way; and the relations between families and Institutions of Childhood Education, in a more specific way. The paper presented here is endorsed by the postulates of the qualitative research with characteristics of a research-action, having as main instruments of the data construction the open or half-structuralized interviews, the personal notebook of registers, the participant s index cards characterizing the children and comments. Authors as Aries (1981); Bassedas, Huguet and Solé (1999); Bhering and Blatchford (1999); Brasil (1998); Bujes (2001); Didonet (2002 - 2003); Formosinho (2007); Gómez (2000); Heywood (2004); Kramer (2005); Marchesi and Martín (2003); Marschal and Zohar (2006); Thiollent (2004); Tiriba (2006), amongst others, had theoretically based this paper. The experience described here points to the possibilities of sharing the care and education actions between family and Institution of Childhood Education, emphasizing the relevance of participative praxis in the interior of the institution, so that its job can propitiate this sharing with the families, throughout activities as meetings, lectures, workshops, participation in didactic projects, open expositions to the community, commemorative parties and valuation of the local culture, amongst other chances of dialogue and interaction between the educative institution and the families

O contexto educativo e cultural da pobreza no ensino público municipal em São Bernardo do Campo

Pós-graduação em Artes - IA

A trajetória de docentes no novo mundo do trabalho: resgatando algumas identidades

Pós-graduação em Educação - FCT

Provão: o impacto de sua implantação nos cursos superiores de Presidente Prudente - SP

Pós-graduação em Educação - FCT

A construção de espaço e cultura: trajetórias migratórias entre Monte Azul (MG) e Rio Claro (SP)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Patrimônio cultural e identidade territorial: estudo do bairro de Cascalho - Cordeirópolis-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ecoturismo: influência na educação física

Pós-graduação em Ciências da Motricidade - IBRC

Etnomatemática quilombola: as relações dos saberes da matemática dialógica com as práticas socioculturais dos remanescentes de quilombo do Mola-Itapocu/PA

A pesquisa, etnomatemática quilombola: as relações dos saberes da matemática dialógica com as práticas socioculturais dos remanescentes de quilombo do Mola-Itapocu/PA, realizada de junho de 2003 a dezembro de 2004, foi norteada no estudo de caso etnográfico. O questionamento básico dessa dissertação expressa a preocupação de como se estabelecer relações entre as práticas socioculturais das teias de saberes matemáticos com a matemática escolar, sem negar os seus significados e o(s) seu(s) sentido(s), que são vivenciados na (re)construção das memórias cotidianas dos remanescentes de quilombo molense? Esta investigação teve como objetivos: identificar os significados, atribuídos pelos molenses, às suas práticas socioculturais, conectadas aos saberes matemáticos da cultura local, e estabelecer algumas relações entre a matemática escolar e a matemática praticada pelos remanescentes de quilombo do Mola-Itapocu/PA, sem dispensar os seus significados e o(s) sentido(s) das memórias das vivências cotidianas do contexto particular. No capítulo I, teço reflexões críticas acerca das relações entre as práticas da vida cotidiana e os saberes etnomatemáticos, relacionadas às memórias das vivências dos remanescentes de quilombo do Mola. Inicio tecendo memórias da matemática não escolar, seguidas dos saberes plurais das práticas matemáticas; depois, lanço olhares por dentro das investidas positivistas, para evidenciar como teias investidas negam a vida cotidiana dos saberes etnomatemáticos, por último, visito os olhares escolares lançados sobre os saberes etnomatemáticos. No capítulo II, faço uma breve análise das diferentes racionalidades presentes nas (etno)ciências, desvelando as faces da etnociência, ciência moderna e da ciência pós-moderna. No terceiro capítulo, construo a análise sob as convergências e as divergências entre os saberes matemáticos e a matemática escolar, vinculadas às teias: caminhando em terrenos áridos da lógica formal matemática; aos saberes etnomatemáticos; as reentrâncias das etnomatemáticas com a complexidade da vida e a lógica dialógica da etnomatemática. No quarto, evidencio as diferenças existentes entre a pesquisa experimental positivista e a pesquisa qualitativa, para, em seguida, tecer as possíveis relações dialógicas da pesquisa etnográfica com a etnomatemática, e no quinto, com base nas falas e nas observações das vivências socioculturais e os saberes matemáticos dos informantes, estabeleço algumas relações entre os saberes locais da matemática molense e a matemática escolar. Neste contexto, começo revisitando brevemente a história da educação do campo; seguida das teias das relações entre as práticas socioculturais e a matemática dialógica dos molenses; por último, teço a alfabetização das teias de saberes matemáticos e de saberes das práticas socioculturais. A etnomatemática quilombola, incessantemente, construída nas relações da matemática dialógica com as práticas educativas molenses, evidenciou a linguagem, as memórias e as representações dos saberes matemáticos e etnocientífico, articulada às possíveis relações com os saberes da matemática escolar do ensino multisseriado.

A indústria de confecção do vestuário na região metropolitana de Belém-PA

Partindo do instrumental teórico neo-schumpeteriano e institucionalista, a presente pesquisa faz uma análise sobre a expansão do arranjo produtivo da indústria de confecção e da moda na Região Metropolitana de Belém (RMB) Pará, e do tecido institucional, de 1991 a 2008. Os objetivos da pesquisa são analisar o processo de formação e desenvolvimento do arranjo produtivo local, identificar a configuração e as características da estrutura produtiva e das atividades institucionais de apoio e as relações de sinergia entre agentes, analisar como estão constituídas as formas de governança e externalidades existentes e como essas podem dinamizar o processo de desenvolvimento desse arranjo produtivo. A proposta deste trabalho pretende responder a três questões: Por que o segmento da indústria do vestuário não se desenvolveu na RMB? Como a dinâmica do setor e das características dos fenômenos da inovação tecnológica no ramo é vivenciada pelos empresários das pequenas e médias empresas do setor de confecção na RMB? Como ocorre a coexistência de dois processos, a modernização e a precarização no setor de confecção na RMB? A pesquisa empírica realizada representa 55% do emprego formal na RMB. Nesse processo, observou-se a inexistência da ação institucional anterior ao período pesquisado e isso limitou a evolução científica e tecnológica do setor, assim como o desenvolvimento da cadeia produtiva. Essa condição levou os produtores atomizados a baixos níveis de sinergia e representatividade. Em função disso, as taxas de crescimento na indústria foram muito baixas, a dificuldade de se encontrar mão-de-obra qualificada é apontada como maior entrave ao desenvolvimento da indústria. A maioria das empresas instaladas é produtora de uniformes, mas constatou-se nos três últimos anos a abertura de empresas dedicadas à fabricação de produtos de moda. Apesar da dificuldade encontrada pelas indústrias em funcionamento, observou-se um movimento social na construção e ampliação do conhecimento técnico e da promoção de um arranjo produtivo impulsionado pela vontade de fazer moda, a atuação de designers e instituições promovem o desejo de transformar a moda em coisa nossa. O desenvolvimento da moda no Pará, como movimento espontâneo e meio de expressão da cultura local, representa, de certa forma, a vontade de inserir a cultura local no contexto do consumo contemporâneo. A moda é uma forma de estabelecimento de relação com o lugar que considera a ação na construção de uma mitologia local. A questão da especificidade do local é de grande importância para os mercados, portanto, deve-se levar em conta a importância e a potencialidade de um mercado povoado por um grande número de consumidores ávidos por inserção e diferenciação, emocionalmente atrelados ao local. Os atores pesquisados apontam que, para estimular o desenvolvimento da cadeia produtiva têxtil-vestuário, seriam necessários mais investimentos na formação de mão-de-obra que favoreça o desenvolvimento das atividades já em funcionamento, e que permitam ampliar a viabilidade de investimentos em um setor de fundamental importância na história da industrialização e na vida cotidiana dos seres humanos, no mundo capitalista contemporâneo que tem o consumo como mito fundamental. Esta pesquisa contribui para um melhor entendimento do setor.