Correio híbrido: um ensaio prospectivo sobre o posicionamento estratégico da ECT

A Empresa Brasileira de Correios e Telégrafos (ECT) tem se engajado no esforço de exploração do mercado brasileiro de mensagens h íbridas mediante a prestação de serviços de correio híbrido, os quais permitem a remessa eletrônica e a entrega física de correspondências. O objetivo do presente trabalho foi analisar o posicionamento estratégico mais adequado para a ECT no mencionado mercado. Para tanto, procurou-se atingir os seguintes objetivos intermediários: i) apresentar o conceito de correio híbrido, seu processo de funcionamento, prestadores e usuários potenciais do serviço; ii) descrever a ECT e analisar seu contexto de atuação; iii) avaliar o mercado potencial de mensagens híbridas que a ECT pretende explorar através dos serviços de correio híbrido e iv) analisar a estrutura da indústria postal no Brasil. Para a elaboração do estudo, adotou-se, como referencial teórico, os seguintes modelos conceituais desenvolvidos por Michael Porter (1989): as cinco forças competitivas, a cadeia de valores e as estratégias competitivas genéricas. A partir dos resultados obtidos, concluiu-se que a estrutura da indústria postal brasileira recomenda a adoção de uma posição de baixo custo e escopo competitivo amplo no mercado de mensagens híbridas. Além disso, verificou-se que as soluções de correio híbrido constituem um tipo de inovação que pode ter um enorme efeito positivo não apenas sobre o custo, mas também sobre a diferenciação. Deste modo, recomenda-se que a ECT explore todas as oportunidades de diferenciação abertas pelo correio híbrido que não comprometam a posição de baixo custo, visto ser este o alvo estratégico primário.

Gestão da inovação para a sustentabilidade ambiental: estudos de caso do desenvolvimento e difusão de produtos de consumo industrializados com materiais de fontes renováveis

O objetivo desta tese é identificar como ocorre a gestão da inovação de produto ambientalmente sustentável. Pelo método de estudo de caso e sob a perspectiva de três vertentes da teoria organizacional (estrutura do setor de negócios, visão baseada em recursos e visão relacional) foi realizada uma análise abrangente de como os condicionantes externos do ambiente competitivo, os condicionantes internos empresariais e os relacionamentos organizacionais impactaram no projeto de desenvolvimento e difusão de duas inovações de produto com atributos favoráveis à sustentabilidade ambiental: uma esponja de banho com fibras amazônicas e PET reciclado e um lava-louças líquido para o pronto-uso de fontes renováveis. Os dois casos apresentam marcantes diferenças em relação ao porte das empresas, às estruturas, competências e culturas organizacionais, à maturidade das respectivas plataformas tecnológicas de fontes renováveis e às abordagens utilizadas na gestão dos projetos de desenvolvimento de novo produto. Além disso, os dois casos são distintos na competitividade dos atributos de produto ambientais e funcionais em relação ao preço ante os produtos concorrentes. Apesar destas diferenças, construtos da visão relacional foram utilizados para identificar similaridades entre os dois estudos de caso na gestão da inovação. Redes informais internas realizaram uma inovação organizacional ao criarem um departamento de sustentabilidade, o qual realizou diagnósticos e recomendações para minimizar os riscos sócio-ambientais e regulatórios decorrentes do suprimento da fibra amazônica para a esponja de banho. E um relacionamento colaborativo complementou a inovação de produto e realizou inovações de marketing que proporcionaram o melhor desempenho na difusão do lava-louças pronto-uso de fontes renováveis no varejo. Portanto, apesar das diferenças nos condicionantes internos e externos, a gestão da inovação nos dois casos se utilizou de relacionamentos colaborativos a fim de gerar inovações empresariais que solucionaram as restrições ao processo de inovação de produto ambientalmente sustentável.

Agroindústria canavieira e unidade de conservação: Impactos Sociais na comunidade de pescadores de Baía Formosa (RN)

The conservation unities emerged in response to the environmental damages. In the Atlantic Forest of the Brazilian Northeast, the most of the damages come from the sugar-cane agro-industry, especially by the deforestation for the introduction of sugar-cane fields and installation of the industry structure. Besides the damages over the biodiversity, there are critical social problems that affect the communities which survive using directly or indirectly the biome from the Atlantic Forest. The objective of this research is to analyze the social impacts on the fishermen of Baía Formosa/RN generated by the changes and socio-environmental transformations occurred starting the installation of a sugar-cane factory and the creation of a conservation area in the municipality of Baía Formosa/RN community. The research is based on a qualitative and diachronic perspective, for both approach, it was used the method of oral history in conjunction with the literature search and some technical and research tools such as direct observation, interview, records images and recordings . The results show that social and symbolic practices of the community in the conservation unit Mata Estrela last more strongly presented. Today fewer natural resources are used, due to factors such as limit access to forest and disappearance of some natural resources by deforestation. It is believed that the loss of free access to space for the community is the most significant negative impact, as promoted changes in the relationship of the community with the Star Forest that contributed to the fading of their social and symbolic practices. The loss of free access caused the decline in the practice of agriculture, which resulted in the loss of one of the means of social reproduction of the community

RÁDIO, TECNOLOGIA E SOCIEDADE: O desenvolvimento da Radiodifusão Digital no Brasil

O trabalho trata da tecnologia de radiodifusão em processo de digitalização. Estabelece os elementos históricos fundamentais que contribuíram para a consolidação de uma indústria da comunicação, características demonstradas nos debates e argumentações em torno da digitalização do setor. Através da descrição das tecnologias digitais a serem empregadas na transição foi possível identificar os potenciais tecnológicos que são formatados socialmente nos atos pela padronização técnica, expondo as limitações e o teor conservador que uma nova tecnologia pode representar.(AU)

RÁDIO, TECNOLOGIA E SOCIEDADE: O desenvolvimento da Radiodifusão Digital no Brasil

O trabalho trata da tecnologia de radiodifusão em processo de digitalização. Estabelece os elementos históricos fundamentais que contribuíram para a consolidação de uma indústria da comunicação, características demonstradas nos debates e argumentações em torno da digitalização do setor. Através da descrição das tecnologias digitais a serem empregadas na transição foi possível identificar os potenciais tecnológicos que são formatados socialmente nos atos pela padronização técnica, expondo as limitações e o teor conservador que uma nova tecnologia pode representar.(AU)

RÁDIO, TECNOLOGIA E SOCIEDADE: O desenvolvimento da Radiodifusão Digital no Brasil

O trabalho trata da tecnologia de radiodifusão em processo de digitalização. Estabelece os elementos históricos fundamentais que contribuíram para a consolidação de uma indústria da comunicação, características demonstradas nos debates e argumentações em torno da digitalização do setor. Através da descrição das tecnologias digitais a serem empregadas na transição foi possível identificar os potenciais tecnológicos que são formatados socialmente nos atos pela padronização técnica, expondo as limitações e o teor conservador que uma nova tecnologia pode representar.(AU)

Exchange rate economic exposure and hedging:the significance of currency options

This thesis focuses on the theoretical examination of the exchange rate economic (operating) exposure within the context of the theory of the firm, and proposes some hedging solutions using currency options. The examination of economic exposure is based on such parameters as firms' objectives, industry structure and production cost efficiency. In particular, it examines an hypothetical exporting firm with costs in domestic currency, which faces competition from foreign firms in overseas markets and has a market share expansion objective. Within this framework, the hypothesis is established that economic exposure, portrayed in a diagram connecting export prices and real exchange rates, is asymmetric (i.e. the negative effects depreciation are higher than the positive effects of a currency depreciation). In this case, export business can be seen as a real option, given by exporting firms to overseas customer. Different scenarios about the asymmetry hypothesis can be derived for different assumptions about the determinants of economic exposure. Having established the asymmetry hypothesis, the hedging against this exposure is analysed. The hypothesis is established, that a currency call option should be used in hedging against asymmetric economic exposure. Further, some advanced currency options stategies are discussed, and their use in hedging several scenarios of exposure is indicated, establishing the hypothesis that, the optimal options strategy is a function of the determinants of exposure. Some extensions on the theoretical analysis are examined. These include the hedging of multicurrency exposure using options, and the exposure of a purely domestic firm facing import competition. The empirical work addresses two issues: the empirical validity of the asymmetry hypothesis and the examination of the hedging effectiveness of currency options.

Market orientation of service networks:direct and indirect effects on sustained competitive advantage

Market orientation is an organization-wide concept that helps explain sustained competitive advantage (SCA). Since networks become ever more important, especially in the service sector, there is need to expand the concept of MO to a network setting. In line with Narver and Slater (1990), the concept of Market Orientation of Networks (MONW) is developed. This study indicates how MONW relates to the resource-based view (RBV) of the firm and the industrial organization (IO) view in explaining SCA. It is argued that MONW has direct and indirect effects on SCA. More precisely, the antecedent effect of MONW to resources and industry structure is considered.

As assessment of the Competition Commission Report and subsequent outcomes

Following the Office of Fair Trading's review of the British deregulated bus market as a whole in 2009, the issues raised were referred to the Competition Commission. Its final report was published in December 2011. Subsequently, the House of Commons Transport Committee carried out an enquiry into the Commission's report, and reactions to it by the operating industry, user groups, and other bodies, which was published in September 2012. A number of major issues have been raised, including the extent to which price competition may be effective, the appropriate rate of return on capital that would be expected within the industry (and appropriate actions where this is excessive in practice), and industry structure. The importance of competition per se, as distinct from attributes of direct concern to users (such as reliability, frequency, and fares) has also been debated. This paper reviews the issues raised, and outcomes to date, in the light of further evidence on the industry's performance. It is demonstrated similar rates of return could be attained through very different operating strategies, which in turn have very different implications for changes in consumer surplus. The alternative uses made of such profits (for example through reinvestment) may also have markedly different impacts effects on users. Rather than focussing on the dangers of excessive rates of return on capital, the outcomes for service users should be the main issue.

Roof structure, internal, PNG Coffee Industry Board Office and Warehouse, Goroka

View to underside of roof with steel beam and insulation.

The Changing Inter-Industry Wage Structure of the Organised Manufacturing Sector in India, 1973-74 to 2003-04

This study examines the inter-industry wage structure of the organised manufacturing sector in India for the period 1973-74 to 2003-04 by estimating the growth of average real wages for production workers by industry. In order to estimate the growth rates, the study adopts a methodological framework that differs from other studies in that the time series properties of the concerned variables are closely considered in order to obtain meaningful estimates of growth that are unbiased and (asymptotically) efficient. Using wage data on 51 manufacturing industries at three digit level of the National Industrial Classification 1998 (India), our estimation procedure obtains estimates of growth of real wages per worker that are deterministic in nature by accounting for any potential structural break(s). Our findings show that the inter-industry wage structure in India has changed a lot in the period 1973-74 to 2003-04 and that it provides some evidence that the inter-industry wage differences have become more pronounced in the post-reforms period. Thus this paper provides new evidence from India on the need to consider the hypothesis that industry affiliation is potentially an important determinant of wages when studying any relationship between reforms and wages.

Technology, business models and network structure in the airline industry

Network airlines have been increasingly focusing their operations on hub airports through the exploitation of connecting traffic, allowing them to take advantage of economies of traffic density, which are unequivocal in the airline industry. Less attention has been devoted to airlines? decisions on point-to-point thin routes, which could be served using different aircraft technologies and different business models. This paper examines, both theoretically and empirically, the impact on airlines ?networks of the two major innovations in the airline industry in the last two decades: the regional jet technology and the low-cost business model. We show that, under certain circumstances, direct services on point-to-point thin routes can be viable and thus airlines may be interested in deviating passengers out of the hub.

Technology, business models and network structure in the airline industry

Network airlines have been increasingly focusing their operations on hub airports through the exploitation of connecting traffic, allowing them to take advantage of economies of traffic density, which are unequivocal in the airline industry. Less attention has been devoted to airlines' decisions on point-to-point thin routes, which could be served using different aircraft technologies and different business models. This paper examines, both theoretically and empirically, the impact on airlines' networks of the two major innovations in the airline industry in the last two decades: the regional jet technology and the low-cost business model. We show that, under certain circumstances, direct services on point-to-point thin routes can be viable and thus airlines may be interested in deviating passengers out of the hub. Keywords: regional jet technology; low-cost business model; point-to-point network; hub-and-spoke network JEL Classi…fication Numbers: L13; L2; L93

Employee referrals and the inter-industry wage structure

This paper investigates the role of employee referrals in the labor market.Using an original data set, I find that industries that pay wage premia andhave characteristics associated with high-wage sectors rely mainly on employeereferrals to fill jobs. Moreover, unemployment rates are higher in industries which use employee referrals more extensively. This paper develops an equilibrium matching model which can explain these empirical regularities. Inthis model, the matching process sorts heterogeneous firms and workers into two distinct groups: referrals match "good" jobs to "good" workers, while formalmethods (e.g., newspaper ads and employment agencies) match less-attractive jobs to disadvantaged workers. Thus, well-connected workers who learn quickly aboutjob opportunities use referrals to jump job queues, while those who are less well placed in the labor market search for jobs through formal methods. The split of firms and workers between referrals and formal search is, however, not necessarily efficient. Congestion externalities in referral search imply that unemployment would be closer to the optimal rate if firms and workers 'at themargin' searched formally.

The structure and development of Russia's food retail sector from the point of view of Finnish food industry

Tämän diplomityön tavoitteena on selvittää Venäjän ruoan vähittäiskaupan rakenne ja sen tuleva kehitys. Tällä hetkellä se on yksi maailman nopeimmin kasvavista markkinoista. Kasvun syynä on korkea öljyn hinta, jokaon kumuloitunut ihmisten palkkoihin. Kuitenkin vaikka tulot kasvavat, ruokaan käytetty osuus tuloista on pysynyt suhteellisen vakaana. Kulutus on siis siirtymässä laadukkaampiin ja arvokkaampiin tuotteisiin Modernien kauppojen osuus markkinoista on vielä pieni, koska Venäjän vähittäiskauppasektori on yhä hajaantunut perinteisiin kauppaformaatteihin kuten kioskeihin, toreille ja pieniin ruokakauppoihin. Kauppaketjut ovat kuitenkin tulossa merkittävämmiksi. Suurin markkina-alue vähittäiskauppiaille on Moskova, mutta tällä hetkellä ketjut laajentavat toimintojaan nopeasti myös muille Venäjän alueille. Parhaat kasvunäkymät ovat alueilla, vaikka Moskovan markkinat eivät olekaan kyllästyneet. Tärkein kasvua rajoittava tekijä Moskovassa on rakennustonttien ja kiinteistöjen saatavuus. Vähittäiskauppamarkkinat lähestyvät kyllästymispistettä, josta seuraa markkinoiden konsolidaatio. Tämä prosessi on jo alkanut, mutta kovin paljon yritysostoja ei ole vielätehty. Toistaiseksi kauppaketjut ovat tyytyneet muodostamaan alliansseja. Ketjut pyrkivät parantamaan asemaansa hintaneuvotteluissa muodostamalla osto-alliansseja, luomalla omia brändejä ja käyttämällä alueellista laajentumista lyömäaseena. Jotta ruoan tuottaja pääsisi myös alueellisille markkinoille, on sen ehkä suostuttava myymään tuotteitaan edullisempaan hintaan. Tavarantoimittajat ovat vahvassa asemassa silloin, kun heillä on toimiva jakeluverkko, kyky JIT-toimituksiin,kunnollinen dokumentaatiokäytäntö, vahva brändi ja edullinen hinta. Ns. listausmaksun suuruus voi määrittää tuottajan tuotteilleen saaman hyllytilan koon.