Envolvimento dos usuários no processo de inovação por meio da web 2.0: um estudo de caso na indústria automobilística

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma análise dos modelos de consórcio modular e condomínio industrial na indústria automobilística brasileira sob a perspectiva de estratégia de operações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo do efeito springback em aços avançados de alta resistência aplicados a indústria automobilística

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Política econômica e trajetória da indústria no Brasil: Das origens à crise atual

Pós-graduação em Ciências Sociais - FFC

Cogeração em uma indústria automobilística

The search for energy efficiency improvement is a common concern in many companies. Cogeneration is a well known technique but not so spread in Brazil, despite its potential for energy costs reduction through heat recovery from prime movers. In this work, a preliminary technical and economic study is carried out for a cogeneration plant application in an automotive industry of São Paulo. Though mathematics modeling, three 2435 kW internal combustion engines are selected. When compared to the current status (no cogeneration), annual savings of about 2,2 MR$ are obtained, resulting a almost 3 years payback

Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

Técnicas de caracterização microestrutural, por microscopia óptica e microscopia eletrônica de varredura, de aços bifásicos e multifásicos aplicados à indústria automobilística

This project developed microstructural characterization technics of commercial dualphase and multi-phasic (TRIP) steels that were provided by the automotive industry and are currently used as the raw material for the production of automobiles. Inserted in this context, there is the development of the advanced high strength steels in consonance with the ULSABAVC project, which aims the production of safe, economically viable and efficient in terms of fuel consumption vehicles for the 21st century. The micro-structural characterization of biphasic and multiphase steels was done by the identification and quantification of the coexistent phases. In this item, a special attention was given to the technics that were performed using optic microscopy and scanning electron microscopy. An important contribution to this work was the utilization of different alternative chemical reagents (Beraha, Heat-Tinting technics) in addition to the classical ones (Nital and LePera)already used conventionally by the UNESP's Group of Mechanical, Microstructural and Fractografic Characterization of Materials. The revealed microstructures were correlated with the materials' mechanical properties determined through traction tests, such as ultimate tensile strengths, yield strength and stretching important since the material has structural application in the automotive industry. As a result, it was observed the superiority concerning the studied mechanical properties for the biphasic and multiphasic steels when compared to the conventional carbon steels. Besides, it was perceived a large potential for the industrial scale utilization of the Heat Tinting technics in this field, seen its differentiation of the existent phases and easy reproducibility