Iowa Library Services/State Library Update, June 2014, Vol. 12, no. 2

Quarterly update for Iowa Library Services/State Library patrons.

Iowa Library Services FY12 Annual Report, June 2013

Annual report for State Library of Iowa

Iowa Library Services FY13 Annual Report, June 2014

Annual report for State Library of Iowa

Iowa Library Services/State Library Update, January 2015, Vol. 13, no. 1

Quarterly update for Iowa Library Services/State Library patrons.

State Plan for Library Program under Library Services and Construction Act, as amended, 1966

This document includes the general provisions and regulations of the Iowa Sate Traveling Library under the Library Services and Construction Act. It also includes information of appropriations of funds available for expenditure, authority of local agencies to administer and state agency to supervise local administration and certification.

Iowa Library Services/State Library Update, March 2015, Vol. 13, no. 2

Quarterly update for Iowa Library Services/State Library patrons.

Iowa Library Services/State Library Update, September 2015, Vol. 13, no. 3

Quarterly update for Iowa Library Services/State Library patrons.

Iowa Library Services/State Library FY15 Annual Report, October 2015

Annual report for Iowa Library Services/State Library

Iowa Library Services/State Library Update, December 2015, Vol. 13, no. 4

Quarterly update for Iowa Library Services/State Library patrons.

Iowa Library Services/State Library Update, March 2016, Vol. 14, no. 1

Quarterly update for Iowa Library Services/State Library patrons.

Privacy-friendly Business Models for Location-Based Mobile Services

This paper presents a theoretical model to analyze the privacy issues around location based mobile business models. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving user payoff in mobile business. We found that (1) the personal data disclosed has a negative effect on user payoff; (2) the amount of personalization available has a direct and positive effect, as well as a moderating effect on user payoff; (3) the amount of control over user's personal data has a direct and positive effect, as well as a moderating effect on user payoff. The results suggest that privacy protection could be the main value proposition in the B2C mobile market. From our theoretical model we derive a set of guidelines to design a privacy-friendly business model pattern for third-party services. We discuss four examples to show the mobile platform can play a key role in the implementation of these new business models.

Library Services in a New Perspective: Unifying Resource Management

Johan Rademakersin esitys Kirjastoverkkopäivillä 26.10.2011.

Reshaping Digital Library Services at National Level – Why, How, When?

Kristiina Hormia-Poutasen esitys Liber-konferenssissa Münchenissa, Saksassa 27.6.2013.

Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.