Study on Customer Perceived Value of Container Loading Equipment

The goal of the thesis was to gain understanding of organizational buying behavior and its effect from the selling perspective and to generate base for verifying customer value propositions for Actiw Oy. The first objective was to discover the current buying decision criteria of current customers to understand the buying motives which had led to the investment initially. Second objective was to understand how the buying decision criteria and customer experiences can be turned into customer value propositions. Research was done with 16 customer interviews, which were focused on obtaining the information on the buying center and the value of the solution. Thesis goes through the main theories of OBB and the theory behind customer value management. Based on customer interviews, the currently used customer value propositions were tested and categorized into points-of-parities and points-ofdifferences. The interviews confirmed customer behavior in new task and modified rebuy situations and also gave confirmation to the internally done customer value propositions. Main finding of the study was, that as the value propositions are possible to present more specifically to each new case instead of using all benefits at the same time.

A FRAMEWORK FOR ACHIEVING LIFECYCLE VALUE IN AEROSPACE PRODUCT DEVELOPMENT

Creation of lifecycle value - a balance of performance with cost and other attributes - represents a challenge for the development of aerospace products in the twenty-first century. This paper examines the concept of lifecycle value that stems from existing approaches of value management and analysis, lifecycle costing, and systems engineering. To ascertain common characteristics of lifecycle value creation, case studies were done for four aircraft programs: F/A- 18E/F, JAS 39 Gripen, F-16C/D, and B-777. A lifecycle value creation framework is introduced, comprised of three phases: value identification, value proposition, value delivery. Based upon observed practices in the four case studies, six value creation attributes were identified. Capability maturity models for the six attributes and three value creation phases are presented. The resulting framework represents a starting point for programs seeking to create lifecycle value for aerospace products.

Commercial management in project-based organisations

The term commercial management has been used for some time, similarly the job title commercial manager. However, as of yet, little emphasis has been placed on defining. This paper presents the findings from a two-year research initiative that has compared and contrasted the role of commercial managers from a range of organisations and across industry sectors, as a first step in developing a body of knowledge for commercial. It is argued that there are compelling arguments for considering commercial management, not solely as atask undertaken by commercial managers, but as a discipline in itself: a discipline that, arguably, bridges traditional project management and organisational theories. While the study has established differences in approach and application both between and within industry sectors, it has established sufficient similarity and synergy in practice to identify a specific role of commercial management in project-based organisations. These similarities encompass contract management and dispute resolution; the divergences include a greater involvement in financial and value management in construction and in bid management in defence/aerospace.

Shareholder value application in UK listed companies

This paper is based upon the initial findings of a CIMA research project into the way in which corporate performance measurement systems are influenced by the use of shareholder value management techniques. It compares and contrasts the techniques in use in a sample of 10 companies that either explicitly use shareholder value techniques also known as Value-Based Management (VBM), or explicitly do not use such techniques. The analysis undertaken is based upon the finding of semi-structured interviews with company representatives which formed the first part of the data collection process of the project. The analysis traces the interactions between corporate objectives, decision making criteria, performance measurement systems and executive incentive schemes in order to develop an understanding of the effects of such shareholder value techniques upon corporate behaviour. The literature reviewed suggests that the other aspects of the planning and control system should be aligned with the corporate objectives whether a company has adopted VBM or not. Therefore this research contributes new evidence on the use of VBM techniques in the UK and also more generally on whether VBM and non-VBM companies internal planning and control systems are aligned.

Asiakkuusarvojohtaminen ja sitä tukeva asiak-kuusraportointi - Case Neste Markkinointi Oy

Tutkielman tavoitteena on analysoida, miten asiakkuuksien arvoa voidaan johtaa ja miten asiakkuusarvojohtamista voidaan tukea asiakkuusraportoinnin avulla. Teoriaosuudessa analysoidaan asiakaskannattavuuden muodostumista, sekä asiakkuusarvojohtamiseen liittyvää asiakkuusstrategiaa ja raportointiin liittyvää asiakastiedon hallintaa. Empiirinen aineisto pohjautuu case-yrityksen asiakkuusprojektiin, jonka tarkoituksena on tunnistaa erilaiset asiakkuudet ja kehittää niitä siten, että kannattavuus paranisi asiakkaan prosessin ymmärtämisen ja tukemisen kautta. Asiakkuus-raportointi on tärkeä seurannan väline asiakkuusarvojohtamisessa ja se vaatii raportoinnilta luotettavuutta, henkilöstön hyväksyntää käytettävistä kannattavuuslaskentamenetelmistä sekä suhteellisten muutosten ja trendien esittämistä, jotta muutokseen voitaisiin reagoida nopeasti.

Asiakasarvoa korostavan liikkeenjohdon konsulttiyrityksen kasvumahdollisuudet

Tämän diplomityön tavoitteena on selvittää asiakasarvoa luovat kasvumahdollisuudet eräälle suomalaiselle liikkeenjohdon konsulttiyritykselle. Yrityksen kasvun tulee tapahtua pitkällä aikavälillä kannattavasti ja tukea sen toimintaa sekä liiketoiminnallisia tavoitteita. Työn teoreettiset aihealueet käsittelevät liikkeenjohdon konsultoinnin toimialaa, arvon luomista ja menestymisen edellytyksiä, asiakaspohjaa ja yhteistyömahdollisuuksia sekä kasvun johtamista. Työn empiirisessä osassa näitä aihealueita tutkittiin yrityksestä saatavien havaintojen, asiakaskyselyn sekä osakashaastattelujen avulla. Asiakasarvoa luovien kasvuvaihtoehtojen määrittämisessä käytettiin apuna analyyttistä hierarkiaprosessia. Tutkimuksen keskeisimmät havainnot olivat, että konsultointipalveluiden asiakasarvoa eniten luovat tekijät tärkeysjärjestyksessä ovat lopputuloksen laatu, ihmisten sitouttaminen kehitykseen, toimialaosaaminen, asenne, uudet näkökulmat ja osaaminen sekä hinta. Kohdeyritykselle tutkittiin viittä kasvuvaihtoehtoa ja niiden asiakasarvon tuottamiskykyä. Suositeltavat kasvuvaihtoehdot kohdeyritykselle tärkeysjärjestyksessä ovat asiakaspohjan säilyttäminen, uusien asiakkaiden hankkiminen sekä verkostojen ja allianssien hyödyntäminen.

Asiakasarvopohjaisten palveluiden kehittäminen kiinteistöpalvelualan yrityksessä

Tämän työn tavoitteena oli tutkia asiakasarvopohjaisten palveluiden kehittämistä ja luoda kiinteistöpalvelualan yritykselle kehitysprosessimalli, jonka avulla yritys voisi optimoida toimintojaan tulevaisuudessa. Tutkimuksen päätavoitteina oli tutkia asiakasarvoa kiinteistöpalveluissa, kartoittaa potentiaalisten uusien asiakkaiden palveluiden nykytila ja toiveet sekä tarkastella kohdeyrityksen palveluiden kehitysprosessia. Työn teoreettisessa osiossa tarkasteltiin palveluliiketoimintaa yleisellä tasolla, yrityksen palveluprosessin kehittämistä, asiakasarvon muodostumista sekä SERVQUAL- ja QFD-työkalujen avulla palvelun laatua ja asiakastarpeita. Työn teoriaosuuden kautta saatiin myös selville, että asiakasarvon hallinta on palveluiden kehitysprosessin ydin. Tutkimuksen empiirinen aineisto kerättiin syvähaastatteluiden avulla avainasiakkailta eri asiakassegmentteihin liittyen. Haastattelujen analysoinnissa hyödynnettiin laadullista sisällönanalyysiä. Työn tuloksissa määriteltiin asiakasarvo ja tärkeimmät asiakastarpeet kiinteistöpalveluissa, kartoitettiin asiakkaiden odotusten ja nykytilan väliset kuilut sekä luotiin yritykselle palveluiden kehitysprosessimalli, jota yritys voi toiminnoissaan tapauskohtaisesti hyödyntää tulevaisuudessa.

Estudo de caso acerva da utilização de métricas de gestão baseada em valor na análise da viabilidade econômico financeira de projetos de investimento

O presente estudo de caso investiga a possibilidade de utilização de métricas de gestão de valor na análise econômica de projetos de investimento e, por consequência, objetiva auxiliar no processo de tomada de decisões acerca de investimentos. Para tal, o arcabouço teórico fundamenta-se na teoria de gestão baseada em valor e análises tradicionais de avaliação de projetos de investimentos. O objetivo é verificar a aderência entre as ferramentas tradicionais (VPL – valor presente líquido) e as novas, baseadas em valor (EVA - valor econômico agregado, CVA - valor adicionado base caixa), amplamente utilizadas para medir o desempenho empresarial.

Institutional complexity in Thai state-owned enterprises:the implementation of performance measurement systems

This study explores institutional complexity in Thai State-Owned Enterprises (SOEs). In doing so, a qualitative approach has been employed in this study in order to identify institutional logics in the field of Thai SOEs and to understand organisational and individual perceptions of institutional complexity in the implementation of performance measurement systems (PMS) and how they respond to the complexity. To achieve this goal, two Thai SOEs were studied, both of which faced challenges in the implementation of Economic Value Management (EVM) and Balance Scorecard (BSC) as well as difficulties in linking their individual BSC and incentive systems. The qualitative data were collected from semi-structured interviews and document reviews. The empirical aspects of this study reveal that the institutional logics in the field of Thai SOEs are the logic of bureaucracy, commercial operations, social activities, seniority and unity. Regarding the multiple institutional logics embedded, SOEs experienced the institutional complexity in the implementation of PMS. The results suggest that the organisations have decoupled the EVM and loosely coupled the BSC from organisational practices to cope with institutional complexity and conflict institutional demands. Also, the evidence shows that the institutional logics influence SOEs’ actions towards resisting changes incentive systems and the relationship between individual BSC and incentives.

Inteligencia de negocios aplicando la metodología RFM a las cuentas de los Socios de la COAC Jardín Azuayo

El presente proyecto:Inteligencia de negocios, aplicando la metodología RFM a las cuentas de los socios de la COAC Jardín Azuayo, se desarrolla sobre la necesidad de la institución de contar con herramientas eficientes y eficaces para la toma de decisiones y conocimiento del socio. Primero, se determina la importancia de construir una herramienta de Inteligencia de Negocios dentro de Jardín Azuayo que permita obtener información clara y concisa en tiempo real para la toma de decisiones. Segundo, se continúa con el desarrollo de metodologías para la gestión del valor del socio a través del conocimiento de sus necesidades analizando la información histórica de su última transacción realizada, la frecuencia con la que acude para acceder a los servicios que ofrece la Cooperativa y el monto promedio por transacción. Finalmente, al combinar la herramienta de Inteligencia de Negocios para la obtención de información y la aplicación de metodologías para el conocimiento del socio, se ha podido plantear dos estrategias básicas para la afianzar la fidelización del socio con la Cooperativa.

The nexus of value chain integration and e-business applications on public sector agriculture R&D management

We examine the potential impact of interconnectivity of value chain partnerships through electronic means (e-business practices) on the management of Public Sector Agriculture R&D in Australia. We review the changing forms of managing research and development, the forces driving these changes, and R&D processes that are theoretically consistent with the move towards value chain involvement and the increase in active constituents in Public Sector Agriculture R&D. We then explore the potential of emerging e-business models to change the patterns of inter-connectivity, speed and omnipresence of partners in the value chain. Three e-business R&D management practices are identified that provide the prerequisite flexibility necessary to take advantage of opportunistic markets. These R&D business practices are: compressing R&D to reduce time to market, fostering co-development to enter a market at the last moment and building flexible products that allow adjustment at the last possible moment. Some fundamental reallocation of existing resources will be required to meet these markets. Implications of these e-business practices for R&D management are discussed.

Integration of Individualized Management Systems (MSs) as an Aggregating Factor of Sustainable Value for Organizations: An Overview Through a Review of the Literature

Nowadays, there exist various standards for individual management systems (MSs), at least, one for each stakeholder. New ones will be published. An integrated management system (IMS) aims to integrate some or all components of the business into one coherent and efficient MS. Maximizing integration is more and more a strategic priority in that it constitutes an opportunity to eliminate and/or reduce potential factors of destruction of value for the organizations and also to be more competitive and consequently promote its sustainable success. A preliminary investigation was conducted on a Portuguese industrial company which, over the years, has been adopting gradually, in whole or in part, individualized management system standards (MSSs). A research, through a questionnaire, was performed with the objective to develop, in a real business environment, an adequate and efficient IMS-QES (quality, environment, and safety) model and to potentiate for the future a generic IMS model to integrate other MSSs. The strategy and research methods have taken into consideration the case study. It was obtained a set of relevant conclusions resulting from the statistical analyses of the responses to the survey. Globally, the investigation results, by themselves, justified and prioritized the conception of a model of development of the IMS-QES and consequent definition and validation of a structure of an IMS-QES model, to be implemented at the small- and medium-sized enterprise (SME) where the investigation was conducted.

A importância da gestão baseada na criação de valor para o acionista (Value-Based Management): o caso do Grupo Galp Energia

A avaliação de empresas sempre constituiu um tema de elevada reflexão, sendo que vários especialistas tentam encontrar os modelos que melhor se adaptam a situações específicas e para as quais precisam de determinar um valor. No contexto empresarial português começa a ganhar significância a prática da gestão orientada para a criação de valor (Value-Based Management). O conceito de Value-Based Management assistiu a um particular desenvolvimento nos últimos 20 anos como resultado da globalização e desregulamentação dos mercados financeiros, dos avanços nas tecnologias de informação e do aumento da importância dos investidores institucionais. Vários analistas apresentaram evidência de que as empresas que adotam sistemas VBM melhoram o seu desempenho económico em relação a outras de dimensão semelhante no mesmo setor. É neste contexto que o EVA (Economic Value Added) se apresenta como uma métrica de desempenho privilegiada nos processos de controlo das decisões estratégicas tomadas. No presente trabalho pretendemos abordar o conceito da gestão baseada na criação de valor e a sua importância para o acionista, o que implica rever outros modelos de avaliação tradicionais baseados no valor contabilístico. Como métrica de avaliação do desempenho passado da empresa ao nível da criação de valor vamos dar particular importância ao estudo do EVA, fazendo referência à possível correlação entre esta métrica e o MVA (Market Value Added). O objetivo principal é analisar empiricamente a relação do EVA como medida de desempenho associada à criação de valor para os acionistas com a performance da empresa. Com efeito, vamos efetuar um estudo de caso, que vai incidir sobre um grupo empresarial português, referência no seu setor de atividade, o Grupo Galp Energia, cotado na Euronext Lisbon. Pensamos que a crescente prática da gestão baseada na criação de valor nas empresas cotadas em Portugal e a necessidade de aferir os resultados desta, tornam esta investigação pertinente, para além do facto de serem poucos os estudos empíricos à questão da criação de valor e a sua correlação com o valor acrescentado de mercado e com o valor de mercado dos capitais próprios das empresas cotadas em Portugal.