851 resultados para Competitive intelligence


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CARVALHO, Andréa Vasconcelos . Comunidades virtuales y producción de inteligencia económica y competitiva. Inteligencia y Seguridad: revista de análisis y prospectiva, v. 3, p. 13-45, 2007

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The study examines the process of Knowledge Management and Technological Innovation in Small and Micro Enterprises (SME) in Rio Grande do Norte, Brazil, and proposes actions that can contribute to regional development and competitiveness of SME. Presents as technological innovation can help to make the SME entrepreneurial activities with innovative and competitive. Defines the phases and activities of the construction of knowledge in small organizations. Examines the process of Innovation, Research and Development (R & D) in SME. Identifies the use of knowledge management and technological innovation in management practices and social interaction to influence the competitiveness of SME. Covers the communities of practice as a diffuser of knowledge and learning. To obtain the data were used questionnaires with closed questions with multiple choice, direct observations and interviews with companies. The questionnaires and interviews covered the topics of Innovation, Knowledge Management and Competitive Intelligence on SME. The sample consisted of a total of 13 Small and Micro Enterprises Award winning MPE Brazil Competitiveness, sponsored by SEBRAE in the State of Rio Grande do Norte. The assessment questionnaires dealing with the Knowledge Management (KM Diagnostics - Model Bukowitz and Williams, 2002) and the process of Technological Innovation (Adaptation of ANPEI - National Association for Research, Development and Engineering of Innovative Companies). With the analysis, we concluded that the SME perceive knowledge management, but not formalized management practices so as to facilitate the dissemination of information. Soon, these companies need additional supports to direct them to the innovative activities that generate added value and competitiveness in the market

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Pós-graduação em Ciência da Informação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciência da Informação - FFC

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This article presents and discusses the concepts found in the literature about informational culture, informational behavior, information management, knowledge management and competitive intelligence. It focuses the correlation among those elements and shows, from theliterature analysis, the importance of the informational culture for the development of competitive intelligence in organizations.

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Information flows are responsible for the dynamics and the interaction between the various sectors of the organization and among individuals who work in it. By mapping performed in internal and external environments of the organization, it is possible to highlight the informational needs of organizational individual, since they depend on data, information and knowledge to perform their actions in the corporate environment. To meet the information needs of organizational individual need to manage the existing information flows, how it can settle and move effectively in the organizational environment. It is argued that the environments and existing information flows in an organization, subsidize the process of organizational competitive intelligence, since they are inputs for decision making and enable the planning and execution of actions in the short, medium and long term.

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The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas