The Impact of Domestic Politics and International Changes on the Brazilian Perception of Regional Integration

This article aims to analyze the impact of domestic politics and international changes that influence Brazilian positions regarding regional integration processes in South America, particularly the Southern Common Market, Mercosur. The dynamics of the international system and their impact on the evolution of the elite's perception of the role the country should play in the world are important variables for understanding these positions. The state's postures in relation to integration were and are based on a real interest, but this interest is also linked with the objective of ensuring better conditions for participation in other international arenas. Starting with the hypothesis that transformations in the international setting have strongly influenced Brazil's positioning, the elements of continuity and change in the country's behavior toward Mercosur are identified, with domestic politics as the main explanation.

CONTEXTUALIZING THE POLITICS OF “BRAZILIAN” SPORT MEGA EVENTS

The first two decades of 21st century were times of great social, economic and political changes in Brazil where sport mega events (FIFA WC 2014, Rio 2016) played a key role in how the nation portrayed and promoted itself in a global scale. Despite the undeniable importance of Presidents Lula da Silva and Dilma Rousseff in attempt to present the country as global protagonist with more political power and social advancements, this works is intended to discuss and extended the discussion upon mega events as different ways of repeating old traditions and practices, (radically) contextualizing the role of other players and agents (sport officials, local politicians, sponsors and local media), their biases and interests, in accordance to traditional colonial processes and the dominant neo-liberal paradigm.

Gender stereotypes in politics: what changes when a woman becomes the local political leader?

This study documents how the presence of a woman in an executive political role affects the gender stereotype of women in politics. We use Brazilian electoral data and restrict our focus to close mayoral races (using an RDD design) in which the top two candidates are of opposite sexes. Our most important result was a reduction in the number of candidates and votes for female mayoral candidates after a woman is elected, regardless of her eligibility status for reelection. This negative result is linked only to the position of mayor and not to other political positions (councilor, state or federal deputy). In addition, our results may be interpreted as evidence that voters do not use their update on women as local leaders to change their beliefs on women’s ability to run for other political positions. Finally, female mayors do not appear to have a role model effect on younger cohorts of women. We also note that our results are not influenced by differences in mayoral policies (generally and specifically for women), which could influence voters’ gender stereotypes.

Creating meanings, changing contexts: contested sustainability in the Brazilian beef industry

O objetivo desta pesquisa é compreender de que forma as organizações moldam seu ambiente, analisando por que algumas práticas tornam-se reconhecidas como ‘sustentáveis’ na indústria de carne bovina brasileira. O estudo dialoga com a literatura de institucionalismo organizacional ao apontar a necessidade de considerar a política (i.e. as negociações entre atores) e significados, a fim de entender como a estabilidade e a mudança institucional ocorrem em um contexto situado (i.e. em um tempo e espaço específicos). A pesquisa conclui que os entendimentos sobre o que poderia ser reconhecido como ‘sustentabilidade’ são o resultado de atores moldando o seu ambiente por meio de ações e interações que produzem significados. Seguindo uma abordagem de hegemonia, essas disputas não são apenas entre os atores que procuram vantagens recursivas, mas também procuram defender ou atacar as lógicas sociais que apoiam a posição dominante dos atores. Além disso, os atores exercem sua agência sobre as condições no presente (i.e. contexto situado), com base em um passado herdado e com o objetivo de produzir um futuro que eles imaginam. Para analisar tais processos uma abordagem de hegemonia entre atores e lógicas sociais foi desenvolvida para destacar a ordem de negociação, uma arena em que os atores lutam pela hegemonia. Como resultado de tais negociações, uma questão focal emerge, influenciando o discurso e interesses dos atores, bem como justificando as iniciativas, programas e tecnologias sobre tal questão; construindo, portanto, o consenso. Baseando-se em Realismo Crítico e Análise Crítica do Discurso, a pesquisa desenvolveu um estudo de caso longitudinal suportado por documentos públicos e confidenciais e entrevistas com especialistas, para examinar o caminho da sustentabilidade na indústria de carne bovina brasileira. Identificou-se três contextos diferentes para agência em relação à sustentabilidade. Enquanto no primeiro verifica-se um silêncio sobre práticas de sustentabilidade, o segundo enfatiza a emergência do desmatamento da Amazônia como uma questão focal, devido à agência do Greenpeace e MPF que força a indústria a desenvolver um sistema de monitoramento que rastreie seus fornecedores de gado de modo a evitar compra de suprimentos associadas ao desmatamento da Amazônia, dentre outras atividades ilegais. Finalmente, durante o terceiro contexto, o sistema de monitoramento permite que indústria de carne bovina se aproprie da sustentabilidade, assim o setor da carne passa a construir a sua legitimidade para influenciar sobre os riscos e oportunidades associadas ao contexto da sustentabilidade. Em termos de lógicas sociais, o desmatamento na Amazônia foi denunciado como um problema ambiental, nesta indústria, ancorado em algumas características da lógica do capitalismo, como a gestão de riscos, inovação e aumento da produtividade, cadeia de fornecimento global e governança. Embora este ataque questione a racionalidade da maximização racional lucro, impondo restrições ambientais para o comportamento das empresas, a solução desenvolvida é também ancorada sobre as mesmas características do capitalismo empregadas para atacá-lo. Como consequência, uma mudança gradual é ilustrada por uma transformação na ‘eficiência quantitativa’ do capitalismo, o aumento da produtividade devido à mudança da proporção de recursos consumidos para produção e à preocupação em evitar o desmatamento da Amazônia. No entanto, a ‘eficiência qualitativa’ do capitalismo é preservada uma vez que os grupos dominantes no poder ainda estão controlando os meios de produção e os recursos a eles associados (i.e. dinheiro, poder e legitimidade). Uma vez que estes processos de negociações são mediados pela racionalidade de se evitar risco aos negócios, consequentemente, a maximização do lucro, o núcleo duro da lógica do capitalismo é preservado. Portanto, os grupos dominantes mantêm sua hegemonia.

Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of brazilian users of Facebook and chinese users of RenRen

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media channels available for marketers, the phenomenon known as social media is one of the most complex and enigmatic. It has a range that still is quite unexplored and deeply transforms the present view on the promotion mix (Mangold & Faulds, 2009). Conversations among users on social media directly affect their perceptions on products, services and brands. But more than that, a wide range of other subjects can also become topics of conversations on social media. Hit songs, sporting events, celebrity news and even natural disasters and politics are topics that often become viral on the web. Thus, companies must grasp that, and in order to become more interesting and relevant, they must take part in these conversations inserting their brands in these online dynamic dialogues. This paper focuses on how these social interactions are manifested in the web in to two distinct cultures, Brazil and China. By understanding the similarities and differences of these cultures, this study helps firms to better adjust its marketing efforts across regions, targeting and positioning themselves, not only geographically and culturally, but also across different web platforms (Facebook and RenRen). By examining how companies should focus their efforts according to each segment in social media, firms can also maximize its results in communication and mitigate risks. The findings suggest that differences in cultural dimensions in these two countries directly affect their virtual social networking behavior in many dimensions (Identity, Presence, Relationships, Reputation, Groups, Conversations and Sharing). Accordingly, marketing efforts must be tailored to each comportment and expectations.

Politics, press and military participation in the abdication of d. Pedro I

This work seeks to contribute to a better understanding of the Abdication, analyzing how and why sections of the army joined the liberal groups against the emperor, focusing on the period that immediately preceded this event. The argument is that the alliance between sections of the army and the liberal groups in 1831 was possible because the expansion of the "public space" in the city of Rio de Janeiro, a process in which newspapers such as "O Republico" played a key role as they became a privileged locus for political disputes. The article shows that that newspaper helped to build a political identity based on the defense of Brazilian interests against Portuguese despotism, giving momentum to internal conflicts around this subject that were already taking place among sections of the army and hence triggering the process that would lead to the Abdication.

STATE INSTITUTIONS, POWER, AND SOCIAL NETWORKS IN BRAZILIAN URBAN POLICIES

A large historiographic tradition has studied the Brazilian state, yet we know relatively little about its internal dynamics and particularities. The role of informal, personal, and unintentional ties has remained underexplored in most policy network studies, mainly because of the pluralist origin of that tradition. It is possible to use network analysis to expand this knowledge by developing mesolevel analysis of those processes. This article proposes an analytical framework for studying networks inside policy communities. This framework considers the stable and resilient patterns that characterize state institutions, especially in contexts of low institutionalization, particularly those found in Latin America and Brazil. The article builds on research on urban policies in Brazil to suggest that networks made of institutional and personal ties structure state organizations internally and insert them,into broader political scenarios. These networks, which I call state fabric, frame politics, influence public policies, and introduce more stability and predictability than the majority of the literature usually considers. They also form a specific power resource-positional power, associated with the positions that political actors occupy-that influences politics inside and around the state.

Seeding a Profession: The Intersection of the State, International Interests, and the Early Development of Brazilian Nursing

State and international entities can have profound effects on the development of a country’s nursing profession. Through a global health governance lens, this paper explores the development of nursing in Brazil during the early twentieth century, and its intersections with national and international interests. Accordingly, we will show how state policies established an environment that fostered the institutionalization of nursing as a profession in Brazil and supported it as a means to increase the presence of females in nation building processes. The State focused on recruiting elite women for nursing, in part due to the Rockefeller Foundation’s involvement in the country. Nurses who worked for Rockefeller came from well-educated classes within US society with specific ideas about who should be a nurse and the roles of nurses in a healthcare system. These women served as the primary vehicles for interacting with Brazilian health authorities responsible for health system development. Their early efforts did not, however, ensure a system capable of producing nursing human resources at a rate that, in present day Brazil, could meet the health needs of the country. Findings from this paper offer new avenues for historians to explore the early roots of professional nursing through a global health governance lens, improve the understanding of the intersection between international politics and professionalization, and highlight how these factors may impact nursing human resources production in the long term.

Armed violence and the politics of gun control in Brazil: an analysis of the 2005 referendum

This article analyses the factors behind the paradoxical result of the Brazilian gun-control referendum. It adopts a qualitative approach to explore the dissemination of ideologies surrounding crime, gun control and security. For this purpose, interviews were conducted with activists involved in the referendum's campaign. The results reveal that ideologically driven campaigns in a context of corruption scandals, high levels of violence and fear influenced the result. The neoliberal discourse of individual freedoms played a role, as did the phrasing of the referendum's question, fragile confidence in public institutions and unequal campaign funding and regulation.